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1647739

線上時尚零售市場報告：2031 年趨勢、預測與競爭分析

Online Fashion Retail Market Report: Trends, Forecast and Competitive Analysis to 2031

出版日期: 2025年01月31日 | 出版商:

Lucintel | 英文 150 Pages | 商品交期: 3個工作天內

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簡介目錄

全球線上時尚零售市場的未來在服裝、鞋類、箱包及配件市場充滿機會。預計 2025 年至 2031 年間全球線上時尚零售市場的複合年成長率將達到 10.4%。該市場的主要驅動力是社交媒體交易的成長、智慧型手機和網路使用量的增加以及年輕人對快時尚服裝的需求不斷成長。

在性別類別中，Lucintel 預測女性群體將在預測期內經歷最高的成長。
從類型來看，服裝將繼續成為最大的細分市場，這得益於對舒適和時尚服飾的強勁需求。
根據地區分類，由於眾多電子商務公司的存在以及智慧型手機在人們心中的使用不斷增加，預計亞太地區將在預測期內實現最高成長。

在線時尚零售的策略性成長機會

在科技和消費行為變化的推動下，線上時尚零售市場具有跨關鍵應用擴展的各種策略機會。

人工智慧主導的個人化：透過應用人工智慧實現的個人化解決方案具有巨大的成長潛力。零售商可以使用人工智慧技術來分析客戶資料、提供客製化廣告並提高用戶參與度，從而提高銷售額和忠誠度。
直播整合：在線上時尚零售體驗中加入直播，讓消費者可以即時享受產品。這一趨勢使品牌變得靈活、促進銷售、創造引人入勝的購物體驗並提高客戶維繫。
永續產品線：隨著人們的環保意識增強，創造和行銷永續時尚系列也是一個成長機會。零售商不僅可以在競爭激烈的市場中生存，而且可以透過提供環保產品和實踐來實現繁榮。
行動最佳化：針對行動商務最佳化您的網站或應用程式將幫助您吸引更多喜歡在智慧型手機上購物的消費者。改善您的行動介面和付款方式可以提高用戶便利性，幫助您接觸更多的消費者，並增加銷售額。
擴增實境(AR) 體驗：在線上時尚零售中使用 AR 技術可透過虛擬試穿和其他互動元素提供獨特的優勢。這項發展有可能改善購物體驗、提高顧客滿意度並降低退貨率。

這些成長機會建立在解決人工智慧個人化、直播、永續行為、行動商務和 AR 體驗等挑戰的新領域。線上時尚零售商可以利用這些趨勢來增加市場佔有率並為未來的成長做好準備。

在線時尚零售市場的市場促進因素與挑戰

線上時尚零售市場有其獨特的促進因素和挑戰，可能會對成長和市場滲透產生正面和負面的影響。

推動線上時尚零售市場的因素包括：

技術進步：透過人工智慧、擴增實境、行動最佳化和其他技術，消費者的網路購物體驗得到了極大改善。這些技術有助於個人化、娛樂化和簡化流程，為線上時尚零售提供動力。
電子商務的興起：電子商務趨勢正在推動線上時尚零售的成長。消費者擴大轉向在線購買時尚產品，為零售商創造了不斷成長的市場和銷售潛力。
不斷變化的消費者偏好：不斷變化的消費者偏好，包括永續性和個性，是影響線上時尚零售新技術的新興因素。努力了解這些偏好的零售商可能會更有能力吸引和留住理想的客戶。
行動商務的興起：行動商務的成長是當今線上時尚零售成長的另一個潛在驅動力。增強的行動購物和付款體驗使更多人能夠隨時隨地購物，從而推動市場成長。
更重視永續性：人們對環保產品的日益關注促使零售商承擔企業社會責任和環保時尚服飾。由於此趨勢符合顧客偏好，因此也將促進市場成長。

線上時尚零售市場面臨的挑戰是：

激烈的市場競爭：網路服飾零售業務面臨來自市場參與者的激烈競爭和不斷進步的技術。對於零售商來說，保持競爭優勢和維持市場佔有率變得越來越困難。
監管和合規問題：監管要求和合規問題的碰撞，特別是在資料保護和隱私領域，可能非常具有挑戰性。這些因素可能會對效率和市場滲透產生負面影響。
供應鏈中斷：供應鏈中的延遲、短缺或其他中斷可能導致市場上時尚產品短缺。必須確保有效性，以免損害客戶滿意度。
消費者隱私疑慮：線上時尚零售企業處理大量消費者資料，因此需要注意資料安全等隱私問題。如果消費者資訊被洩露，可能會引發信譽和法律問題。
技術整合成本：採用人工智慧和擴增實境等顛覆性技術的成本可能很高。克服採用這些技術所帶來的財務負擔對零售商來說是一個挑戰，阻礙了他們在將新解決方案推向市場時的創造力和創新。

技術的變化、電子商務的日益普及、消費者行為和偏好的變化、行動商務的興起以及對永續性的認知的不斷增強是推動線上時尚零售市場成長的一些因素。然而，市場發展和成功也面臨威脅，包括競爭加劇、監管挑戰、供應鏈中斷、隱私問題和技術整合成本。

成長機會分析
- 全球線上時尚零售市場成長機會（按類型分類）
- 按性別分類的全球線上時尚零售成長機會
- 全球線上時尚零售市場成長機會（按地區分類）
全球線上時尚零售市場的新趨勢
戰略分析
- 新產品開發
- 擴大全球線上時尚零售市場的容量
- 全球線上時尚零售市場的合併、收購和合資企業
- 認證和許可

第7章主要企業簡介

Amazon.com
Benetton Group
Dolce and Gabbana
eBay
Gildan Active wear
GioTech
H and M Hennes and Mauritz
Levi Strauss and Co.
Naaptol Online Shopping
One97 Communications

簡介目錄

The future of the global online fashion retail market looks promising with opportunities in the apparel, footwear, and bags & accessories markets. The global online fashion retail market is expected to grow with a CAGR of 10.4% from 2025 to 2031. The major drivers for this market are the growth of social media trading, the increase in smartphone and internet usage, and the growing demand for fast-fashion apparel among young people.

Lucintel forecasts that, within the gender category, the women segment is expected to witness the highest growth over the forecast period.
Within the type category, apparel will remain the largest segment due to the strong demand for clothing that is both cozy and stylish.
In terms of regions, APAC is expected to witness the highest growth over the forecast period due to the presence of many e-commerce companies and the rising usage of smartphones among people in the region.

Gain valuable insights for your business decisions with our comprehensive 150+ page report.

Emerging Trends in the Online Fashion Retail Market

These factors have spearheaded the dynamics of the current online fashion retail market.

AI-Driven Personalization: The e-commerce fashion portal has witnessed the surge of artificial intelligence, which comes with the personalization approach as a competitive advantage. Due to the ability of artificial intelligence to understand consumer behavior, it can make shopping more customized and user-friendly, leading to higher levels of customer satisfaction and thus sales.
Live-Streaming Commerce: One can't ignore the importance of live-streaming in the online fashion retail market. Consumers can interact and even keystroke their purchases from their sofas featuring multiple products presented through the brand's fashion show.
Sustainable Fashion: Online fashion retail has led to the increasing demand for sustainable fashion. There is a distinctive trend of consumers looking for more ethically and environmentally conscious clothing and accessories, hence prompting retailers to go green and promote sustainable fashion wear.
Mobile Commerce (M-Commerce): Changing trends such as the emergence of m-commerce are changing the face of online fashion retail. There is better usability of mobile phones because more customers prefer to shop using phone devices that people have carried with them everywhere, which enhances online fashion retail.
Augmented Reality (AR) Integration: The use of AR is embedded in online fashion retailing, where consumers can try clothes virtually and shop interactively online. It also assists customers in better understanding the product because they are able to visualize it appropriately, avoiding the plummet of return rates.

These trends indicate that the online fashion retail market is changing by regulating the personalization level, increasing the use of live-streaming, making sustainability effective, enhancing mobile shopping, and arousing AR, which enhances online shopping. They show the evolution of the online shopping experience into more engaging, custom-made, and conscientious practices.

Recent Developments in the Online Fashion Retail Market

Recent developments are disrupting and encouraging growth in the online fashion retail market as a result of technological changes and consumer trends.

AI-Powered Recommendations: The use of AI to provide personalized suggestions is improving the online retail business. Considering that the AI gathers and analyses views and preferences, products that are highly likely to win customers can be recommended, hence ensuring that sales increase.
Expansion of Live-Streaming: The increasing prevalence of live-stream shopping is altering the dynamics of fashion e-commerce. Brands and merchants turn to live sales to demonstrate items, communicate with customers, and sell products, which leads to a more engaging purchasing process.
Sustainability Initiatives: A number of online fashion businesses are incorporating sustainability into their core strategies through eco-friendly products and practices. This change is driven by customers' desire to make responsible fashion choices and thus is affecting the marketing of brands.
Growth of Mobile Commerce: Due to the increasing adoption of mobile devices for online shoppers, the growth of mobile-friendly sites and payment systems is gaining momentum. This trend has made it easier for customers to shop for fashion online while on the move.
Adoption of Augmented Reality (AR): The integration of AR applications in online fashion retail has given rise to features like virtual fitting rooms. This new idea would enhance how consumers shop because they would be able to picture a product rather than guessing, thereby improving the likelihood of the product being bought and reducing the chances of it being returned.

These developments are optimizing the online fashion retail industry by enhancing the level of personalization, engaging consumers through live streaming, enhancing sustainable measures, increasing mobile commerce activities, and embedding AR technology. They depict an evolving market that aims to meet consumer needs by providing solutions.

Strategic Growth Opportunities for Online Fashion Retail Market

The online fashion retail market has various strategic opportunities for expansion across important applications owing to technology and changes in consumer behavior.

AI-Driven Personalization: Personalized solutions through the application of AI bring immense prospects for growth. Retailers can opt to utilize AI technologies in the analysis of customer data, provide customized ads, increase user engagement, and thus increase sales and loyalty.
Live-Streaming Integration: Adding live-streaming to the online fashion retail experience allows consumers to enjoy products in real time. This trend enables the swiftness of the brand, heightens sales, and creates engaging shopping experiences, which can be efficient in customer retention.
Sustainable Product Lines: The creation and marketing of sustainable fashion lines is also an opportunity for growth as people are becoming more eco-conscious. Retailers will not only survive in a competitive market but will also thrive by providing eco-friendly products and practices.
Mobile Optimization: Optimization of websites and applications for mobile commerce will help attract a larger number of consumers who prefer shopping using their smartphones. Improving mobile interfaces and payment methods will benefit the user, reach a wider audience, and increase sales volume.
Augmented Reality (AR) Experiences: The use of AR technology in the online retail of fashion presents unique advantages through virtual trying and other interactive components. This development has the potential to improve the shopping experience, increase customer satisfaction, and lower the rate of returns.

These growth opportunities are built on new frontiers that address the challenges in AI personalization, live-streaming, sustainability action, mobile commerce, and AR experiences. Online fashion retailers can grow their market share and future growth by exploiting these trends.

Online Fashion Retail Market Driver and Challenges

The online fashion retail market has its own drivers as well as challenges that have positive and negative effects on growth and development.

The factors responsible for driving the online fashion retail market include:

Technological Advancements: Consumers have significantly improved their online shopping experience through AI, AR, mobile optimization, and other technologies. These technologies help personalize, entertain, and streamline processes, promoting online fashion retailing.
Rising E-Commerce Adoption: Accepted e-commerce trends are contributing to the growth of online fashion retail. Consumers are increasingly shifting to purchasing fashion goods online, increasing the market and sales potential for retailers.
Changing Consumer Preferences: Changing consumer preferences, including sustainability and individuality, are emerging factors impacting new technologies in online fashion retail. Retailers who strive to understand these preferences will be better positioned to attract and retain their desired customers.
Expansion of Mobile Commerce: Growth in mobile commerce is another potential factor driving the growth of today's online fashion retail industry. Enhanced mobile shopping and payment experiences enable more people to shop while on the move, encouraging market growth.
Increased Focus on Sustainability: The increasing attention on eco-friendly products is leading retailers to implement corporate social responsibility and green fashion apparel. This trend also promotes market growth as it aligns with customer preferences.

Challenges in the online fashion retail market are:

Intense Market Competition: The online clothing retailing business faces significant competition with market players and the never-ending advancement of technology. It becomes difficult for retailers to stay ahead of competitors and retain market share.
Regulatory and Compliance Issues: Conflicts with regulatory requirements and compliance problems, especially in the areas of data protection and privacy, can be very challenging. These factors can negatively affect efficiency and market penetration.
Supply Chain Disruptions: Disruptions, such as delays and shortages in the supply chain, lead to a lack of fashion products within the marketplace. Effectiveness must be ensured to prevent compromising customer satisfaction levels.
Consumer Privacy Concerns: The online fashion retail business entails handling vast amounts of consumer data, necessitating attention to privacy issues such as data security. If consumer information is compromised, trustworthiness and legal issues could arise.
Technology Integration Costs: Costs associated with incorporating revolutionary technologies like AI and AR can be high. Overcoming the financial burden of these technological implementations poses a challenge to retailers, hindering their creativity and innovation in introducing new solutions to the market.

Technological changes, growing adoption of e-commerce, changes in consumer behaviors and preferences, increased mobile commerce, and heightened awareness of sustainability are some of the factors driving the growth of the online fashion retail market. However, there are also threats to market development and success, such as high competition, regulatory challenges, supply chain disruptions, privacy concerns, and technology integration costs.

List of Online Fashion Retail Companies

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. Through these strategies online fashion retail companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the online fashion retail companies profiled in this report include-

Amazon.com
Benetton Group
Dolce and Gabbana
eBay
Gildan Active wear
GioTech
H and M Hennes and Mauritz
Levi Strauss and Co.
Naaptol Online Shopping
One97 Communications

Online Fashion Retail by Segment

The study includes a forecast for the global online fashion retail market by type, gender, and region.

Online Fashion Retail Market by Type [Analysis by Value from 2019 to 2031]:

Apparel
Footwear
Bags & Accessories

Online Fashion Retail Market by Gender [Analysis by Value from 2019 to 2031]:

Women
Men
Children

Online Fashion Retail Market by Region [Analysis by Value from 2019 to 2031]:

North America
Europe
Asia Pacific
The Rest of the World

Country Wise Outlook for the Online Fashion Retail Market

Major players in the market are expanding their operations and forming strategic partnerships to strengthen their positions. Below are recent developments by major online fashion retail producers in key regions: the USA, China, India, Japan, and Germany.

United States: The U.S. market has been gradually adopting artificial intelligence to enhance personalized shopping experiences for consumers. The use of AI for recommendations and virtual fitting rooms positively impacts customers, increasing brand sales and loyalty.
China: The trend of live-streaming commerce is booming in China, with influencers and brands using live broadcasts to sell their products. This concept is changing the way people shop online by incorporating interactive elements, such as real-time demonstrations, which increase audience engagement and conversions.
Germany: In Germany, there is a new trend in online fashion retail focusing on sustainability. In response to rising consumer concerns about environmentally friendly fashion products and processes, many retailers are innovatively going green and advocating for sustainable fashion.
India: In India, there is an increase in mobile commerce (m-commerce), as the fashion shopping market increasingly shifts toward mobile online approaches. These changes improve mobile payment methods and mobile sites, easing the purchasing of fashion products over the Internet for potential customers.
Japan: The innovation of augmented reality (AR) technology in online fashion retailing has gained acceptance in Japan. Virtual reality applications enhance the shopping experience by allowing consumers to engage with products before making a purchase.

Features of the Global Online Fashion Retail Market

Market Size Estimates: Online fashion retail market size estimation in terms of value ($B).

Trend and Forecast Analysis: Market trends (2019 to 2024) and forecast (2025 to 2031) by various segments and regions.

Segmentation Analysis: Online fashion retail market size by type, gender, and region in terms of value ($B).

Regional Analysis: Online fashion retail market breakdown by North America, Europe, Asia Pacific, and Rest of the World.

Growth Opportunities: Analysis of growth opportunities in different type, gender, and regions for the online fashion retail market.

Strategic Analysis: This includes M&A, new product development, and competitive landscape of the online fashion retail market.

Analysis of competitive intensity of the industry based on Porter's Five Forces model.

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This report answers following 11 key questions:

Q.1. What are some of the most promising, high-growth opportunities for the online fashion retail market by type (apparel, footwear, and bags & accessories), gender (women, men, and children), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
Q.2. Which segments will grow at a faster pace and why?
Q.3. Which region will grow at a faster pace and why?
Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
Q.5. What are the business risks and competitive threats in this market?
Q.6. What are the emerging trends in this market and the reasons behind them?
Q.7. What are some of the changing demands of customers in the market?
Q.8. What are the new developments in the market? Which companies are leading these developments?
Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?

1. Executive Summary

2. Global Online Fashion Retail Market: Market Dynamics

2.1: Introduction, Background, and Classifications
2.2: Supply Chain
2.3: Industry Drivers and Challenges

3. Market Trends and Forecast Analysis from 2019 to 2031

3.1. Macroeconomic Trends (2019-2024) and Forecast (2025-2031)
3.2. Global Online Fashion Retail Market Trends (2019-2024) and Forecast (2025-2031)
3.3: Global Online Fashion Retail Market by Type
- 3.3.1: Apparel
- 3.3.2: Footwear
- 3.3.3: Bags & Accessories
3.4: Global Online Fashion Retail Market by Gender
- 3.4.1: Women
- 3.4.2: Men
- 3.4.3: Children

4. Market Trends and Forecast Analysis by Region from 2019 to 2031

4.1: Global Online Fashion Retail Market by Region
4.2: North American Online Fashion Retail Market
- 4.2.1: North American Online Fashion Retail Market by Type: Apparel, Footwear, and Bags & Accessories
- 4.2.2: North American Online Fashion Retail Market by Gender: Women, Men, and Children
4.3: European Online Fashion Retail Market
- 4.3.1: European Online Fashion Retail Market by Type: Apparel, Footwear, and Bags & Accessories
- 4.3.2: European Online Fashion Retail Market by Gender: Women, Men, and Children
4.4: APAC Online Fashion Retail Market
- 4.4.1: APAC Online Fashion Retail Market by Type: Apparel, Footwear, and Bags & Accessories
- 4.4.2: APAC Online Fashion Retail Market by Gender: Women, Men, and Children
4.5: ROW Online Fashion Retail Market
- 4.5.1: ROW Online Fashion Retail Market by Type: Apparel, Footwear, and Bags & Accessories
- 4.5.2: ROW Online Fashion Retail Market by Gender: Women, Men, and Children

5. Competitor Analysis

5.1: Product Portfolio Analysis
5.2: Operational Integration
5.3: Porter's Five Forces Analysis

6. Growth Opportunities and Strategic Analysis

6.1: Growth Opportunity Analysis
- 6.1.1: Growth Opportunities for the Global Online Fashion Retail Market by Type
- 6.1.2: Growth Opportunities for the Global Online Fashion Retail Market by Gender
- 6.1.3: Growth Opportunities for the Global Online Fashion Retail Market by Region
6.2: Emerging Trends in the Global Online Fashion Retail Market
6.3: Strategic Analysis
- 6.3.1: New Product Development
- 6.3.2: Capacity Expansion of the Global Online Fashion Retail Market
- 6.3.3: Mergers, Acquisitions, and Joint Ventures in the Global Online Fashion Retail Market
- 6.3.4: Certification and Licensing