女性用衛生用品市場：按產品類型、按配銷通路、按地區

Feminine Hygiene Products Market, By Product Type, By Distribution Channel, By Geography

出版日期: 2023年12月12日 | 出版商:

Coherent Market Insights | 英文 120 Pages | 商品交期: 2-3個工作天內

價格

簡介目錄

2023年，全球女性用衛生用品市場價值為333億美元，2030年將達635億美元，在預測期間（2023-2030年）以收益為準年成長率為9.7%。

報告範圍		報告詳情
基準年	2022年	2023年市場規模	333億美元
實際資料	2018-2021	預測期	2023-2030
預測期年複合成長率	9.70%	2030年市場規模預測	635億美元

圖 1.2022年全球女性用衛生用品市場（依產品）

衛生棉/衛生棉、衛生護墊、衛生棉條、女性用衛生清洗是一些廣泛使用的女性用衛生產品。女性在月經期間使用衛生棉、衛生護墊和衛生棉條。女性用衛生用品分為衛生棉、衛生護墊、衛生棉條、女性用清洗。這些產品可透過各種配銷通路購買，包括超級市場、便利商店、百貨公司、零售藥局和網路購買。

市場動態

由於世界各地對女性健康和衛生意識的增強，全球女性用衛生用品市場在過去幾年中出現了顯著成長。根據產品類型，全球女性用衛生用品市場分為衛生棉/墊片、衛生棉條、衛生護墊、月事杯和女性用衛生用品清洗。在這些細分市場中，衛生棉/墊片預計在2022年實現成長，因為其易於獲得配銷通路，加上非政府組織採取措施促進舉措的使用，以促進女性健康和衛生。它主導了全球女性用衛生產品市場2017年。預計這一因素將推動未來幾年對衛生棉/墊片的需求。

此外，全球女性用衛生用品市場根據配銷通路分為超級市場、便利商店、百貨公司、零售藥局和線上購買。在這些細分市場中，超級市場在2022年將主導全球女性用衛生用品市場，因為它們在同一屋簷下為消費者提供廣泛的產品。這推動預測期內全球女性用衛生用品市場的成長。

此外，由於市場上衛生用品容易取得，加上該地區女性健康和衛生意識不斷提高，亞太地區在2022年主導全球女性用衛生用品市場。因此，預計這種情況將在預測期內推動全球女性用衛生用品市場的成長。

本研究的主要特點

本報告詳細分析了全球女性用衛生用品市場以及預測期（2023-2030）的市場規模。
揭示了不同細分市場的潛在商機，並解釋了該市場有吸引力的投資提案矩陣。提供了有關市場促進因素、抑制因素、機會、新產品發布或核准、衛生產品、區域前景以及主要企業採用的競爭策略的寶貴考察。
根據公司簡介、財務表現、產品系列、地理位置、主要發展和未來計劃等參數，介紹了全球女性用衛生用品市場的主要企業。
本報告的見解將使行銷人員和經營團隊負責人就未來的產品發布、市場擴張和行銷策略做出明智的決策。
全球女性用衛生用品市場報告迎合了該行業的各種相關人員，如投資者、產品開發商、經銷商、女性用衛生用品公司、研究機構、新進業者和財務分析師。
透過用於分析全球女性用衛生產品市場的各種策略矩陣，相關人員可以在決策中獲得顯著的利益。

Report Coverage	Report Details
Base Year:	2022	Market Size in 2023:	US$ 33.3 Bn
Historical Data for:	2018 to 2021	Forecast Period:	2023 - 2030
Forecast Period 2023 to 2030 CAGR:	9.70%	2030 Value Projection:	US$ 63.5 Bn

Sanitary pads/napkins, panty liners, tampons, and feminine hygiene wash are some of the widely used feminine hygiene products. Sanitary pads/napkins, panty liners and tampons are worn by women during menstruation. The feminine hygiene products are segmented into sanitary pads/napkins, panty liners, tampons and feminine hygiene wash. These products are available in various distribution channels such as supermarket, convenience stores, department stores, retail pharmacies, and online purchase.

Market Dynamics

The global feminine hygiene products market has witnessed significant growth in the recent past years, owing to the increasing awareness of female health and hygiene across the world. Based on product type, the global feminine hygiene product market is bifurcated into the sanitary napkins/pads, tampons, panty liners, menstrual cup, and feminine hygiene wash. Among these segments, the sanitary napkins/pads dominated the global feminine hygiene products market in 2022, owing to easy availability in distribution channels coupled with initiatives taken by NGO's regarding female health and hygiene to promote use of sanitary pads. This factor is estimated to boost the demand for sanitary napkins/pads in the coming years.

Moreover, based on the distribution channels, the global feminine hygiene products market is segmented into the supermarket, convenience stores, department stores, retail pharmacies, and online purchase. Among these segments, the supermarkets dominated the global feminine hygiene products market in 2022, due to a wide range of product offering under the same roof for the consumers. This in turn is driving growth of the global feminine hygiene products market during the forecast period.

Furthermore, Asia Pacific region dominated the global feminine hygiene products market in 2022, owing to the easy availability of hygiene products in the market coupled with growing awareness regarding health and hygiene among women in this region. As a result, this scenario is estimated to foster the growth of the global feminine hygiene products market during the forecast timeframe.

Key features of the study:

This report provides in-depth analysis of the global feminine hygiene products market, market size (US$ Billion, Thousand Unit), and Cumulative Annual Growth Rate (CAGR %) for the forecast period (2023-2030).
It elucidates potential revenue opportunity across different segments and explains attractive investment proposition matrix for this market. It provides valuable insights about market drivers, restraints, opportunities, new product launches or approval, hygiene products, regional outlook, and competitive strategy adopted by the leading players.
Key companies covered as a part of this study includes, Johnson & Johnson, Procter & Gamble Company, Edgewell Personal Care Company, Kimberly-Clark Worldwide, Inc., SCA, Ontex Group NV, and Lil-Lets.
It profiles leading players in the global feminine hygiene products market based on the following parameters - company overview, financial performance, product portfolio, geographical presence, key developments, and future plans.
Insights from this report would allow marketers and the management authorities of the companies to make informed decisions with respect to their future product launch, market expansion, and marketing tactics.
The global feminine hygiene products market report caters to various stakeholders in this industry, including investors, product developers, distributors, feminine hygiene products companies, research institutes, new entrants, and financial analysts.
Stakeholders would greatly benefit in decision-making through the various strategy matrices used in analyzing the global feminine hygiene products market.

Detailed Segmentation:

Global Feminine Hygiene Products Market, By Product:
- Sanitary Napkins/Pads
- Tampons
- Panty liners
- Menstrual Cup
- Feminine Hygiene Wash
Global Feminine Hygiene Products Market, By Distribution Channel:
- Supermarket
- Convenience Stores
- Department Stores
- Retail Pharmacies
- Online Purchase
Global Feminine Hygiene Products Market, By Geography:
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East & Africa
Company Profiles
- Johnson & Johnson
- Procter & Gamble Company
- Edgewell Personal Care Company
- Kimberly-Clark Worldwide, Inc.
- SCA
- Ontex Group NV
- Lil-Lets.

1. Research Objectives and Assumptions

Research Objectives
Assumptions
Abbreviations

2. Market Purview

Report Description
- Market Definition and Scope
Executive Summary
- Market Snippet, By Product
- Market Snippet, By Distribution Channel
- Market Snippet, By Region
Coherent Opportunity Map (COM)

3. Market Dynamics, Regulations, and Trends Analysis

Market Dynamics
- Drivers
Supply Side Drivers
Demand Side Drivers
Economic Drivers
- Restraints
- Market Opportunities
- Regulatory Scenario
- Industry Trend
- PEST Analysis
- PORTER's Analysis
- New Product Approvals/Launch
- Promotion and Marketing Initiatives

4. Global Feminine Hygiene Products Market - Impact of Coronavirus (COVID-19) Pandemic

COVID-19 Epidemiology
Supply Side and Demand Side Analysis
Economic Impact

5. Global Feminine Hygiene Products Market, By Product, 2023-2030 (US$ Billion and Thousand Units)

Introduction
- Market Share Analysis, 2022 and 2030 (%)
- Y-o-Y Growth Analysis, 2023-2030
- Segment Trends
Sanitary Napkins/Pads
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2023-2030, (US$ Billion, Metric Tons)
Tampons
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2023-2030, (US$ Billion, Metric Tons)
Panty Liners
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2023-2030, (US$ Billion, Metric Tons)
Menstrual Cup
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2023-2030, (US$ Billion, Metric Tons)
Feminine Hygiene Wash
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2023-2030, (US$ Billion, Metric Tons)

6. Global Feminine Hygiene Products Market, By Distribution Channel, 2023-2030 (US$ Billion and Thousand Units)

Introduction
- Market Share Analysis, 2022 and 2030 (%)
- Y-o-Y Growth Analysis, 2023-2030
- Segment Trends
Supermarkets
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2023-2030, (US$ Billion and Thousand Units)
Convenience Stores
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2023-2030, (US$ Billion and Thousand Units)
Department Stores
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2023-2030, (US$ Billion and Thousand Units)
Retail Pharmacies
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2023-2030, (US$ Billion and Thousand Units)
Online Purchase
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2023-2030, (US$ Billion and Thousand Units)

7. Global Feminine Hygiene Products Market, By Region, 2023-2030 (US$ Billion and Thousand Units)

Introduction
- Market Share Analysis, By Region, 2022 and 2030 (%)
- Y-o-Y Growth Analysis, By Region, 2023-2030
North America
- Market Share Analysis, By Country, 2022 and 2030 (%)
- Y-o-Y Growth Analysis, By Country, 2023-2030
U.S.
- Country Trends
- Market Size and Forecast, By Product, 2023-2030 (US$ Billion and Thousand Units)
- Market Size and Forecast, By Distribution Channel, 2023-2030 (US$ Billion and Thousand Units)
Canada
- Country Trends
- Market Size and Forecast, By Product, 2023-2030 (US$ Billion and Thousand Units)
- Market Size and Forecast, By Distribution Channel, 2023-2030 (US$ Billion and Thousand Units)
Latin America
- Market Share Analysis, By Country, 2022 and 2030 (%)
- Y-o-Y Growth Analysis, By Country, 2023-2030
Brazil
- Country Trends
- Market Size and Forecast, By Type, 2023-2030 (US$ Billion and Thousand Units)
- Market Size and Forecast, By Distribution Channel, 2023-2030 (US$ Billion and Thousand Units)
Mexico
- Country Trends
- Market Size and Forecast, By Product, 2023-2030 (US$ Billion and Thousand Units)
- Market Size and Forecast, By Distribution Channel, 2023-2030 (US$ Billion and Thousand Units)
Rest of Latin America
- Country Trends
- Market Size and Forecast, By Product, 2023-2030 (US$ Billion and Thousand Units)
- Market Size and Forecast, By Distribution Channel, 2023-2030 (US$ Billion and Thousand Units)
Europe
- Market Share Analysis, By Country, 2022 and 2030 (%)
- Y-o-Y Growth Analysis, By Country, 2023-2030
France
- Country Trends
- Market Size and Forecast, By Product, 2023-2030 (US$ Billion and Thousand Units)
- Market Size and Forecast, By Distribution Channel, 2023-2030 (US$ Billion and Thousand Units)
Germany
- Country Trends
- Market Size and Forecast, By Product, 2023-2030 (US$ Billion and Thousand Units)
- Market Size and Forecast, By Distribution Channel, 2023-2030 (US$ Billion and Thousand Units)
Italy
- Country Trends
- Market Size and Forecast, By Product, 2023-2030 (US$ Billion and Thousand Units)
- Market Size and Forecast, By Distribution Channel, 2023-2030 (US$ Billion and Thousand Units)
Spain
- Country Trends
- Market Size and Forecast, By Product, 2023-2030 (US$ Billion and Thousand Units)
- Market Size and Forecast, By Distribution Channel, 2023-2030 (US$ Billion and Thousand Units)
U.K.
- Country Trends
- Market Size and Forecast, By Product, 2023-2030 (US$ Billion and Thousand Units)
- Market Size and Forecast, By Distribution Channel, 2023-2030 (US$ Billion and Thousand Units)
Nordic
- Country Trends
- Market Size and Forecast, By Product, 2023-2030 (US$ Billion and Thousand Units)
- Market Size and Forecast, By Distribution Channel, 2023-2030 (US$ Billion and Thousand Units)
Benelux
- Country Trends
- Market Size and Forecast, By Product, 2023-2030 (US$ Billion and Thousand Units)
- Market Size and Forecast, By Distribution Channel, 2023-2030 (US$ Billion and Thousand Units)
Russia
- Country Trends
- Market Size and Forecast, By Product, 2023-2030 (US$ Billion and Thousand Units)
- Market Size and Forecast, By Distribution Channel, 2023-2030 (US$ Billion and Thousand Units)
Poland
- Country Trends
- Market Size and Forecast, By Product, 2023-2030 (US$ Billion and Thousand Units)
- Market Size and Forecast, By Distribution Channel, 2023-2030 (US$ Billion and Thousand Units)
Asia Pacific
- Market Share Analysis, By Country, 2022 and 2030 (%)
- Y-o-Y Growth Analysis, By Country, 2023-2030
China
- Country Trends
- Market Size and Forecast, By Product, 2023-2030 (US$ Billion and Thousand Units)
- Market Size and Forecast, By Distribution Channel, 2023-2030 (US$ Billion and Thousand Units)
India
- Country Trends
- Market Size and Forecast, By Product, 2023-2030 (US$ Billion and Thousand Units)
- Market Size and Forecast, By Distribution Channel, 2023-2030 (US$ Billion and Thousand Units)
South Korea
- Country Trends
- Market Size and Forecast, By Product, 2023-2030 (US$ Billion and Thousand Units)
- Market Size and Forecast, By Distribution Channel, 2023-2030 (US$ Billion and Thousand Units)
ASEAN
- Country Trends
- Market Size and Forecast, By Product, 2023-2030 (US$ Billion and Thousand Units)
- Market Size and Forecast, By Distribution Channel, 2023-2030 (US$ Billion and Thousand Units)
Rest of Asia Pacific
- Sub-region/ Country Trends
- Market Size and Forecast, By Product, 2023-2030 (US$ Billion and Thousand Units)
- Market Size and Forecast, By Distribution Channel, 2023-2030 (US$ Billion and Thousand Units)
Middle East & Africa
- Market Share Analysis, By Country/ Sub-region, 2022 and 2030 (%)
- Y-o-Y Growth Analysis, By Country/ Sub-region, 2023-2030
GCC
- Country Trends
- Market Size and Forecast, By Product, 2023-2030 (US$ Billion and Thousand Units)
- Market Size and Forecast, By Distribution Channel, 2023-2030 (US$ Billion and Thousand Units)
South Africa
- Country Trends
- Market Size and Forecast, By Product, 2023-2030 (US$ Billion and Thousand Units)
- Market Size and Forecast, By Distribution Channel, 2023-2030 (US$ Billion and Thousand Units)
North Africa
- Country Trends
- Market Size and Forecast, By Product, 2023-2030 (US$ Billion and Thousand Units)
- Market Size and Forecast, By Distribution Channel, 2023-2030 (US$ Billion and Thousand Units)
Rest of Middle East & Africa
- Sub-region/ Country Trends
- Market Size and Forecast, By Product, 2023-2030 (US$ Billion and Thousand Units)
- Market Size and Forecast, By Distribution Channel, 2023-2030 (US$ Billion and Thousand Units)