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市場調查報告書

商品編碼

1391950

文案服務市場：按類型、按應用、按地區

Copywriting Services Market, By Type, By Application, By Region

出版日期: 2023年11月24日 | 出版商:

Coherent Market Insights | 英文 160 Pages | 商品交期: 2-3個工作天內

價格

簡介目錄

全球文案服務市場規模預計將從 2023 年的 252.9 億美元增至 2030 年的 422.2 億美元，預測期內年複合成長率為 7.6%。

報告範圍		報告詳情
基準年	2022年	2023年市場規模	252.9億美元
實績資料	2018-2021	預測期	2023-2030
預測期年複合成長率	7.60%	2030年市場規模預測	422.2億美元

圖 1. 2023 年文案服務全球市場佔有率（按地區分類）

文案服務對於有效的行銷和溝通至關重要，從而幫助企業吸引目標受眾。專業文案撰寫有說服力的廣告文案、有說服力的銷售資料和引人入勝的網站內容。創建引人注目的標題、內容豐富的部落格報導和引人入勝的社交媒體內容。各行各業的公司都使用文案服務來改善品牌形象、傳達價值提案並激勵客戶採取行動。文案專注於吸引註意力、提供可信度和推動轉化，在幫助企業在競爭的市場中脫穎而出並有效地與目標受眾建立聯繫方面發揮著關鍵作用。文案服務市場在過去十年中經歷了顯著成長。隨著公司努力增加其數位影響力並在各種網站和社交媒體平台上更好地行銷其線上品牌，對專業文案的需求不斷增加。文案人員幫助您創建引人入勝的內容，包括網站文案、部落格報導、產品描述、社交媒體貼文和電子郵件行銷宣傳活動，以吸引和吸引客戶。文案人員利用他們對行銷、心理學和語言的理解來創建內容，清楚地傳達您的品牌訊息並激勵目標受眾採取行動，例如購買。隨著各行業數位轉型的持續進行，到 2030 年，全球文案服務業預計將價值數十億美元。

市場動態：

數位化的不斷發展、內容行銷策略和電子商務的擴張預計將在預測期內推動全球文案服務市場的成長。此外，搜尋引擎最佳化（SEO）預計也將在預測期內推動全球文案服務市場的成長。利基專業化、多語言文案、影片和音訊內容以及數位學習和教育內容預計將在預測期內為全球文案服務市場提供成長機會。

然而，定價壓力、自動化和人工智慧技術、內容飽和以及內部文案團隊預計將在預測期內阻礙全球文案服務市場的成長。

本研究的主要特點

該報告對全球文案服務市場進行了詳細分析，並提出了以2022年為基準年的預測期（2023-2030年）的市場規模和年複合成長率（CAGR%）。
它還揭示了各個細分市場的潛在商機，並為該市場說明了一系列有吸引力的投資提案。
它還提供了有關市場促進因素、抑制因素、機會、新產品發布和核准、市場趨勢、區域前景、主要企業採取的競爭策略等的主要考察。
它根據公司亮點、產品系列、主要亮點、財務實績和策略等參數，對全球文案服務市場的主要企業進行了介紹。
該報告的見解使行銷人員和公司負責人能夠就未來的產品發布、升級、市場擴張和行銷策略做出資訊的決策。
全球文案服務市場報告迎合了該行業的各種相關人員，如投資者、供應商、產品製造商、經銷商、新進業者和財務分析師。
相關人員可以透過用於分析全球文案服務市場的各種策略矩陣來促進他們的決策。

市場動態
- 促進因素
- 數位化的進步
- 內容行銷策略
- 擴大電子商務
- 搜尋引擎最佳化（SEO）
- 抑制因素
內部文案團隊
內容飽和度
自動化和人工智慧技術
定價壓力
- 機會
電子學習與教學內容
視訊和音訊內容
多語言文案
利基專業化
影響分析
主要亮點
監管場景
產品發布/核准
PEST分析
波特的分析
併購場景

第4章全球文案服務市場，依類型，2017-2030

介紹
內容寫作
電子郵件行銷
社群媒體文案寫作
新聞稿
其他

第5章全球文案服務市場，依應用分類，2017-2030

介紹
B2B
B2C
非營利組織

第6章全球文案服務市場（按地區），2017-2030

介紹
北美洲
美國
加拿大
歐洲
德國
英國
西班牙
法國
義大利
俄羅斯
歐洲其他地區
亞太地區
中國
印度
日本
澳洲韓國
東南亞國協
其他亞太地區
拉丁美洲
巴西
阿根廷
墨西哥
其他拉丁美洲
中東和非洲
海灣合作理事會國家
以色列
南非
北非
中部非洲
其他中東地區

第7章競爭形勢

Text Master
Express Writers
Crowd Content
Pro Copywriters
Writer Access
Media Shower
Content Writers
Wordsmith
The Content Factory
Copy Smith

第 8 章

調查方法
關於出版商

簡介目錄

Product Code: CMI6041

Global copywriting services market size is estimated to reach US$ 42.22 billion by 2030, from US$ 25.29 billion in 2023, at a CAGR of 7.6% during the forecast period.

Report Coverage		Report Details
Base Year:	2022	Market Size in 2023:	US$ 25.29 Bn
Historical Data for:	2018 to 2021	Forecast Period:	2023 - 2030
Forecast Period 2023 to 2030 CAGR:	7.60%	2030 Value Projection:	US$ 42.22 Bn

Figure 1. Global Copywriting Services Market Share (%), By Region, 2023

Copywriting services are crucial for effective marketing and communication, and thus, helping businesses to engage their target audience. Professional copywriters create compelling advertising copy, persuasive sales materials, and engaging website content. These people craft captivating headlines, informative blog posts, and engaging social media content. Copywriting services are utilized by businesses across industries to enhance brand image, communicate value proposition, and drive customer action. With a focus on capturing attention, bringing credibility, and driving conversions, copywriting plays a vital role in helping businesses standout in the competitive market place and connect with their target audience effectively. The copywriting service market has seen significant growth over the past decade. As companies strive to enhance their digital presence and better market their brands online through various websites and social media platforms, there has been an increase in demand for professional copywriting. Copywriters help businesses craft compelling content such as website copy, blog posts, product descriptions, social media posts, email marketing campaigns and more to attract and engage customers. They leverage their understanding of marketing, psychology and language to create content that clearly communicates brand messages and motivates the target audience to take desired actions such as making a purchase. The global copywriting service industry is projected to be worth billions of dollars by 2030 as digital transformation continues across all sectors.

Market Dynamics:

Increased digitalization, content marketing strategy, and e-commerce expansion are anticipated to drive growth of the global copywriting services market over the forecast period. Moreover, search engine optimization (SEO) is also expected to boost the growth of the global copywriting services market over the forecast period. Niche specialization, multilingual copywriting, video and audio content, e-learning and instructional content are expected to create growth opportunities for the global copywriting services market during the forecast period.

However, pricing pressure, automation and AI technologies, content saturation, in-house copywriting teams are expected to hamper growth of the global copywriting services market over the forecast period.

Key features of the study:

This report provides in-depth analysis of the global copywriting services market, and provides market size (US$ Bn) and compound annual growth rate (CAGR %) for the forecast period (2023-2030), considering 2022 as the base year
It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players
It profiles key players in the global copywriting services market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies
Key companies covered as a part of this study include Text Master, Express Writers, Crowd Content, Pro Copywriters, Writer Access, Media Shower, Content Writers, Wordsmith, The Content Factory, and Copy Smith
Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
Global copywriting services market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global copywriting services market

Detailed Segmentation:

Global Copywriting Services Market, By Type:
- Content Writing
- Email Marketing
- Social Media Copywriting
- Press Releases
- Other
Global Copywriting Services Market, By Application:
- B2B
- B2C
- Non-profit
Global Copywriting Services Market, By Region:
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East & Africa
Company Profiles:
- Text Master
- Express Writers
- Crowd Content
- Pro Copywriters
- Writer Access
- Media Shower
- Content Writers
- Wordsmith
- The Content Factory
- Copy Smith

1. Research Objectives and Assumptions

Research Objectives
Assumptions
Abbreviations

2. Market Purview

Report Description
- Market Definition and Scope
Executive Summary
- Market Snippet, By Type
- Market Snippet, By Application
- Market Snippet, By Region
Coherent Opportunity Map (COM)

3. Market Dynamics, Regulations, and Trends Analysis

Market Dynamics
- Drivers
- Increased digitalization
- Content marketing strategy
- E-commerce expansion
- Search engine optimization (SEO)
- Restraints
In-house copywriting teams
Content saturation
Automation and AI technologies
Pricing pressure
- Opportunities
E-learning and instructional content
Video and audio content
Multilingual copywriting
Niche specialization
Impact Analysis
Key Highlights
Regulatory Scenario
Product Launches/Approvals
PEST Analysis
PORTER's Analysis
Merger and Acquisition Scenario

4. Global Copywriting Services Market, By Type, 2017-2030, (US$ Bn)

Introduction
- Market Share Analysis, 2023 and 2030 (%)
- Y-o-Y Growth Analysis, 2018 - 2030
- Segment Trends
Content Writing
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2017-2030, (US$ Bn)
Email Marketing
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2017-2030, (US$ Bn)
Social Media Copywriting
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2017-2030, (US$ Bn)
Press Releases
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2017-2030, (US$ Bn)
Other
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2017-2030, (US$ Bn)

5. Global Copywriting Services Market, By Application, 2017-2030, (US$ Bn)

Introduction
- Market Share Analysis, 2023 and 2030 (%)
- Y-o-Y Growth Analysis, 2018 - 2030
- Segment Trends
B2B
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2017-2030, (US$ Bn)
B2C
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2017-2030, (US$ Bn)
Non-profit
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2017-2030, (US$ Bn)

6. Global Copywriting Services Market, By Region, 2017-2030, (US$ Bn)

Introduction
- Market Share Analysis, By Region, 2023 and 2030 (%)
- Y-o-Y Growth Analysis, For Region, 2018 -2030
- Country Trends
North America
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Type, 2017-2030, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Application, 2017-2030, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Country, 2017-2030, (US$ Bn)
U.S.
Canada
Europe
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Type, 2017-2030, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Application, 2017-2030, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Country, 2017-2030, (US$ Bn)
Germany
U.K.
Spain
France
Italy
Russia
Rest of Europe
Asia Pacific
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Type, 2017-2030, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Application, 2017-2030, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Country, 2017-2030, (US$ Bn)
China
India
Japan
Australia South Korea
ASEAN
Rest of Asia Pacific
Latin America
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Type, 2017-2030, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Application, 2017-2030, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Country, 2017-2030, (US$ Bn)
Brazil
Argentina
Mexico
Rest of Latin America
Middle East & Africa
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Type, 2017-2030, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Application, 2017-2030, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Country, 2017-2030, (US$ Bn)
GCC Countries
Israel
South Africa
North Africa
Central Africa
Rest of Middle East.

7. Competitive Landscape

Text Master
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Express Writers
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
Crowd Content
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
Pro Copywriters
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
Writer Access
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
Media Shower
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
Content Writers
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
Wordsmith
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
The Content Factory
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
Copy Smith
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
Analyst Views