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市場調查報告書
商品編碼
1472149
全球事件管理軟體市場規模研究與預測,按組件、部署模式、組織規模、最終用戶和區域分析,2023-2030 年Global Event Management Software Market Size study & Forecast, by Component By Deployment Mode By Organization Size By End User and Regional Analysis, 2023-2030 |
2022 年全球活動管理軟體市場價值約為 80.4 億美元,預計在 2023-2030 年預測期內將以超過 14.9% 的健康成長率成長。活動管理軟體是一種旨在促進活動的規劃、組織和執行的軟體。它提供了管理活動各個方面的工具和功能,例如會議、貿易展覽、研討會、研討會、婚禮和聚會。由於社群媒體行銷支出增加和社交活動數量增加等因素,活動管理軟體市場正在擴大。它允許用戶規劃活動的各個方面,包括設定日期、建立時間表以及定義目的和目標。活動管理軟體簡化了整個活動規劃和執行流程,提高了效率,減少了手動任務,並增強了與會者的整體體驗。因此,在 2023-2030 年預測期內,國際市場對活動管理軟體的需求逐漸增加。
社群媒體為 EMS 公司提供了一個與受眾即時互動的平台。透過分享相關內容、參與討論和回覆詢問,EMS 公司可以與潛在客戶建立關係,並確立自己作為行業專家的地位。這種參與有助於培養潛在客戶並鼓勵轉換。根據Statista 的數據,2020 年全球社群媒體廣告支出為1,327.7 億美元,預計到2028 年將達到2,557.7 億美元。媒體廣告的績效。 他們的行銷工作,了解他們的受眾人口統計和行為,並最佳化他們的活動以獲得更好的結果。推動事件管理軟體市場的另一個重要因素是事件數量的增加。活動管理軟體提供可擴展性,使活動組織者能夠同時處理多個活動。隨著活動數量的增加,組織者需要能夠根據其需求進行擴展的軟體,以容納更多的與會者、管理更大的場地並處理增加的資料量。 EMS 的可擴展性成為滿足日益成長的社交活動需求的關鍵因素。此外,根據Statista 的數據,2020 年全球活動產業市場規模將達到8,870 億美元,預計到2028 年將達到2,1,940 億美元。數量也會不斷增加在預測期內為市場創造利潤豐厚的成長機會。然而,事件管理軟體與業務系統整合的複雜性以及事件管理軟體相關的高初始成本將阻礙 2023-2030 年預測期間的整體市場成長。
全球事件管理軟體市場研究涵蓋的關鍵區域包括亞太地區、北美、歐洲、拉丁美洲以及中東和非洲。由於該地區雲端託管、資料分析和行動應用程式等尖端技術的不斷整合,北美在 2022 年佔據了市場主導地位。 EMS 中預測分析的整合使活動策劃者能夠預測出席人數、識別潛在的挑戰或機遇,並最佳化活動策劃流程。透過分析歷史資料和外部因素(例如市場趨勢或季節性變化),EMS 可以幫助組織者預測與會者的需求和偏好,使他們能夠主動解決問題並增強整體活動體驗。該地區的主導表現預計將推動活動管理軟體的整體需求。此外,由於該地區人口數量不斷增加等因素,預計亞太地區在預測期內將成長最快。
研究的目的是確定近年來不同細分市場和國家的市場規模,並預測未來幾年的價值。該報告旨在納入參與研究的國家內該行業的定性和定量方面。
該報告還提供了有關促進因素和挑戰等關鍵方面的詳細資訊,這些因素將決定市場的未來成長。此外,它還納入了利害關係人投資的微觀市場的潛在機會,以及對主要參與者的競爭格局和產品供應的詳細分析。
Global Event Management Software Market is valued approximately USD 8.04 billion in 2022 and is anticipated to grow with a healthy growth rate of more than 14.9% over the forecast period 2023-2030. Event Management Software is a type of software designed to facilitate the planning, organization, and execution of events. It provides tools and features to manage various aspects of events, such as conferences, trade shows, seminars, workshops, weddings, and parties. The Event Management Software market is expanding because of factors such as increasing spending on social media marketing and rising number of social events. It allows users to plan every aspect of an event, including setting dates, creating schedules, and defining goals and objectives. Event Management Software streamlines the entire event planning and execution process, improving efficiency, reducing manual tasks, and enhancing the overall attendee experience. As a result, the demand of Event Management Software has progressively increased in the international market during the forecast period 2023-2030.
Social media provides a platform for EMS companies to engage with their audience in real-time. By sharing relevant content, participating in discussions, and responding to inquiries, EMS companies can build relationships with potential customers and establish themselves as industry experts. This engagement can help to nurture leads and encourage conversions. According to the Statista, global social media advertising spending accounts USD 132.77 billion in 2020 and projected to reach up to USD 255.77 billion by the year 2028. Furthermore, social media platforms offer robust analytics and insights that EMS companies can use to track the performance of their marketing efforts, understand their audience demographics and behaviors, and optimize their campaigns for better results. Another important factor drives the Event Management Software market is increasing number of events. Event Management Software offers scalability, allowing event organizers to handle multiple events simultaneously. As the number of events grows, organizers require software that can scale along with their needs, accommodating more attendees, managing larger venues, and handling increased data volume. The scalability of EMS becomes a critical factor in meeting the demand generated by a growing number of social events. In addition, as per Statista, the global event industry market accounts USD 887 billion in 2020 and projected to reach up to USD 2194 billion by the year 2028. Moreover, rising adoption of AI and ML in event management and growing number of SMEs is anticipated to create a lucrative growth opportunity for the market over the forecast period. However, complexities in integrating event management software with business systems and high initial cost associated with event management software is going to impede overall market growth throughout the forecast period of 2023-2030.
The key regions considered for the Global Event Management Software Market study includes Asia Pacific, North America, Europe, Latin America, and Middle East & Africa. North America dominated the market in 2022 owing to the rising integration of cutting-edge technologies, such as cloud hosting, data analytics, and mobile applications in the region. Integration of predictive analytics within EMS allows event planners to forecast attendance, identify potential challenges or opportunities, and optimize event planning processes. By analyzing historical data and external factors, such as market trends or seasonal variations, EMS can help organizers anticipate attendee needs and preferences, enabling them to proactively address issues and enhance the overall event experience. The region's dominant performance is anticipated to propel the overall demand of Event Management Software. Furthermore, Asia Pacific is expected to grow fastest during the forecast period, owing to factors such as rising number of populations in the region.
The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within countries involved in the study.
The report also caters detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, it also incorporates potential opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:
List of tables and figures and dummy in nature, final lists may vary in the final deliverable
List of tables and figures and dummy in nature, final lists may vary in the final deliverable