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市場調查報告書
商品編碼
1279788
2022-2029年全球賀卡市場規模研究和預測,按類型(電子賀卡,傳統賀卡),按配銷通路(線上,離線)和區域分析Global Greeting Cards Market Size study & Forecast, by Type (eCard, Traditional Card), by Distribution Channel (Online, Offline) and Regional Analysis, 2022-2029 |
2021年,全球賀卡市場價值約為190.6億美元,預計在2022-2029年的預測期內將以超過0.9%的健康增長率增長。賀卡是紙質或數位卡片,用於傳達慶祝、祝賀、同情、感謝或其他情感的資訊。這些賀卡通常在正面印有資訊或圖像,折疊後裡面留有空白,以便寄件人給收件人寫上個性化的資訊。市場的主要驅動因素是不斷增加的場合和慶祝活動,對定制的需求不斷增加,以及不斷上升的送禮趨勢。此外,主要市場參與者不斷增加的計劃和電子賀卡的滲透正在為客戶創造永續和綠色的機會,這在2022-2029年的預測期內為市場創造了有利可圖的增長機會。
在2022-2029年的預測期內,越來越多的場合和慶祝活動正在推動市場增長。這包括年度活動,如生日、情人節、母親節、父親節、聖誕節和光明節,以及里程碑式的事件,如婚禮、畢業典禮和周年紀念日。根據賀卡協會的數據,美國人每年購買約65億張賀卡。該行業也看到了新市場的增長,如寵物卡和慶祝多樣性和包容性的卡片。總的來說,對賀卡的需求仍然是由人們在特殊場合和里程碑上進行聯繫和溝通的願望所驅動。然而,在2022-2029年的預測期內,數位賀卡的滲透率上升,抑制了市場增長。
全球賀卡市場研究的主要地區包括亞太、北美、歐洲、拉美和世界其他地區。在2022-2029年的預測時代,北美洲預計將繼續成為主導地區,保持其主導地位。經濟增長和可支配收入的增加都有助於提高生活水平,這反過來又鼓勵人們慶祝更多的人生里程碑,如生日、訂婚、新家、紀念日和工作等場合。這些因素正在推動市場的擴張。據CNN報導,美國人在情人節相關的禮物上平均花費1.4356億美元,這也是推動該領域市場擴張的因素之一。
該研究的目的是定義近年來不同市場區隔和國家的市場規模,並預測未來幾年的價值。該報告旨在涵蓋參與研究的國家/地區的該行業的定性和定量方面。
該報告還提供了關於關鍵方面的詳細資訊,如驅動因素和挑戰,這將確定市場的未來增長。此外,它還涵蓋了微觀市場的潛在機會,供利益相關者投資,並詳細分析了競爭格局和主要參與者的產品。 .
Global Greeting Cards Market is valued approximately USD 19.06 billion in 2021 and is anticipated to grow with a healthy growth rate of more than 0.9% over the forecast period 2022-2029. Greeting cards are paper or digital cards that are used to convey a message of celebration, congratulation, sympathy, gratitude, or other sentiments. These cards typically have a message or image printed on the front, and are folded and left blank inside for the sender to write a personalized message to the recipient. The major driving factor for the market are rising number of occasions and celebrations, growing demand for customization and rising trend of gifting. Moreover, rising initiatives by the key market players and the penetration of eCards is creating sustainable and green opportunity for the customers which is creating lucrative growth opportunity for the market over the forecast period 2022-2029.
Rising number of occasions and celebrations is diving the market growth over the forecast period 2022-2029. This includes annual events such as birthdays, Valentine's Day, Mother's Day, Father's Day, Christmas, and Hanukkah, as well as milestone events such as weddings, graduations, and anniversaries. According to the Greeting Card Association, Americans purchase approximately 6.5 billion greeting cards each year. The industry has also seen growth in new markets, such as cards for pets and cards that celebrate diversity and inclusivity. Overall, the demand for greeting cards continues to be driven by the desire for people to connect and communicate on special occasions and milestones. However, rising penetration of digital cards is stifles market growth throughout the forecast period of 2022-2029.
The key regions considered for the Global Greeting Cards Market study includes Asia Pacific, North America, Europe, Latin America, and Rest of the World. During the forecast era of 2022-2029, North America is expected to continue to be the dominant region, maintaining its dominance. Economic growth and rising disposable income both contribute to a higher standard of living, which in turn encourages people to celebrate more life milestones like birthdays, engagements, new homes, anniversaries, and jobs, among other occasions. These factors are fueling the market's expansion. According to CNN, Americans spend an average of $143.56 million on Valentine's Day-related gifts, which is one of the factors pushing the market's expansion in this area.
The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within countries involved in the study.
The report also caters detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, it also incorporates potential opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below.
List of tables and figures and dummy in nature, final lists may vary in the final deliverable
List of figures
List of tables and figures and dummy in nature, final lists may vary in the final deliverable