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全球行動電話保險市場：按應用、產品和地區分類的分析與預測（2025-2035 年）
市場調查報告書
商品編碼
1891352

全球行動電話保險市場：按應用、產品和地區分類的分析與預測（2025-2035 年）

Mobile Phone Insurance Market - A Global and Regional Analysis: Focus on Application, Product, and Regional Analysis - Analysis and Forecast, 2025-2035
出版日期: | 出版商: BIS Research | 英文 145 Pages | 商品交期: 1-5個工作天內

價格

預計行動電話保險市場將從 2024 年的 411.5 億美元成長到 2035 年的 1,262.4 億美元。

關鍵市場統計數據
預測期 2025-2035
2025 年評估 449.8億美元
2035 年預測 1262.4億美元
複合年成長率 10.87%

市場成長的主要驅動力是智慧型手機在已開發國家和新興市場的普及率不斷提高，這顯著擴大了可投保用戶群。設備價格上漲和維修成本持續攀升，尤其是配備先進顯示器和整合組件的高階機型，進一步提升了保險的價值提案。此外，數位化分銷和嵌入式保險模式的快速發展降低了投保門檻。與通訊業者、製造商、線上零售商和數位錢包的合作使得用戶能夠在銷售點輕鬆投保，而數位化平台和保險科技解決方案則讓保單啟動和理賠流程更加便捷，從而加速了市場滲透。

推出行動電話保險

BIS Research行動電話保險定義為智慧型手機和功能手機的金融保障服務，涵蓋多種風險，包括實體損壞、內部組件故障、竊盜、遺失、詐欺和網路安全威脅。這些服務透過由保險公司、行動網路營運商、設備製造商、零售商、金融機構和數位化保險科技平台組成的綜合生態系統提供。核心市場功能包括承保業務、保單管理、自動和人工理賠、維修或更換、物流協調（包括實體物流和逆向物流）、欺詐管理以及全通路客戶支援。該研究評估了北美、歐洲、亞太、中東和非洲以及南美五個地區的市場，並進行了深入的國別分析，以了解智慧型手機更換週期、法規結構、分銷模式和消費者保護意識方面的差異。市場成長的促進因素包括：智慧型手機價格上漲、維修成本增加、5G 設備普及率提高、數位化理賠自動化、嵌入式銷售點保護、永續性為中心的設備生命週期計劃，以及保險公司和第三方管理機構不斷進行的產品和服務創新。

市場概覽

全球智慧型手機市場已從快速成長階段過渡到規模化階段，目前全球已有超過44億人（約佔全球人口的54%）使用智慧型手機。這推動了行動電話保險市場的成長。市場飽和正在從根本上改變行動裝置保障產品的競爭格局。已開發市場的智慧型手機普及率已接近飽和，需求主要集中在升級換代週期和高階配套服務。同時，新興地區，特別是南亞、非洲和拉丁美洲，在價格親民的設備、日益完善的通訊和便利的融資管道的推動下，用戶數量持續成長。印度正是這一趨勢的典型代表，預計未來幾年其智慧型手機普及率將加速成長，接近已開發市場層級，從而釋放龐大的投保客戶群。此外，旨在提升手機可維修性和保障消費者「維修權」的管理方案，正在從根本上重塑保險理賠的經濟模式。保險公司日益重視「維修優先」策略，透過授權維修網路和當日服務，大幅降低每次理賠的平均成本。同時，不斷擴大的翻新設備市場和製造商的更換計劃正在推動循環經濟模式的發展，減少了對替換庫存的需求，同時改善了理賠的經濟效益和環境效益。

按行動電話類型分類，高階智慧型手機預計將引領市場。

高階智慧型手機憑藉其先進的功能和高昂的價格分佈，日益普及，推動了行動電話保險需求的激增。隨著設備更換成本的上升，消費者越來越尋求針對意外損壞、被盜和故障的全面保障。數位化生活方式的擴展、廠商間的聯盟以及分期付款方式的普及進一步推動了這一趨勢，使得高階設備的保險需求成為市場成長的關鍵因素。因此，高階智慧型手機預計主導行動電話保險的發展，並影響整個產業的創新產品和分銷策略。

依保險類型分類，財產損失險是市場的主要驅動力。

跌倒、螢幕破裂、液體潑濺等物理損壞事件仍是推動行動電話保險購買的主要因素。隨著設備日益精密複雜，損壞風險也隨之增加，消費者對維修或更換成本的擔憂也日益加劇。日常生活中設備使用量的增加、此類事故保險覆蓋範圍的限制以及消費者風險防範意識的提高，都進一步強化了這一趨勢。保險公司正透過客製化保險產品和快速理賠流程來應對這一挑戰，鞏固了物理損壞保險作為影響市場購買決策和競爭差異化的關鍵領域的地位。

市場呈現兩極化的結構，美國是最大的成熟市場，而亞太地區則是主要的長期成長引擎。美國市場規模絕對領先，這得益於高階和旗艦智慧型手機的高滲透率、通訊業者和零售商成熟的捆綁銷售策略，以及消費者對延保和設備保護計劃的強烈認知。美國行動電話營運商、原始設備製造商 (OEM) 和大型零售商已將保險主導，將其作為銷售點或月度服務計劃的標準附加服務，從而支撐了較高的平均保費和穩定的續保率。同時，亞太地區雖然市場結構較為複雜，但整體而言擁有最大的結構性成長潛力。不斷壯大的中產階級、都市化以及消費者向高階智慧型手機的轉變，都在推動對保護服務的需求，尤其是在分期付款 (EMI) 和數位金融平台的使用日益普及的情況下。中國、印度和東南亞等市場電子商務和超級應用生態系統的快速發展，也為大規模嵌入式和基於應用程式的分銷模式提供了支援。儘管預計北美將繼續保持強勁的收入和盈利，但隨著人們意識的加深、經銷夥伴關係的成熟以及保險公司開發出適合當地價格敏感度和使用模式的產品，亞太地區有望引領全球市場成長。

本報告調查了全球行動電話保險市場，並總結了關鍵趨勢、市場影響因素分析、法律制度、產品線分析、市場規模趨勢和預測、按各個細分市場、地區/主要國家進行的詳細分析、競爭格局以及主要企業的概況。

目錄

執行摘要

範圍和定義

第1章 市場：產業展望

  • 市場狀況及演變
    • 全球行動電話普及率成長
    • 不斷演進的設備保護與保障模型
    • 從更換經濟模式轉向維修經濟模式
  • 趨勢：現況及未來影響評估
    • 銷售嵌入式保險
    • 行動優先和人工智慧賦能的服務
    • 綜合網路安全保障
  • 市場動態概述
    • 市場促進因素
    • 市場挑戰
    • 市場機遇
  • 專利分析
    • 專利申請趨勢（按國家和公司分類）
  • 監管和政策影響分析
    • 行動電話保險輔助服務的行為準則和分銷
    • 保險公司、管理總代理和輔助仲介業者的許可要求
    • 消費者保護、公平價值和索賠標準
    • 資料保護、網路安全和隱私法規
  • 技術分析
    • 人工智慧驅動的定價、風險評分和詐騙偵測
    • 用於理賠、維修和遠端診斷的行動應用程式
    • 與OEM/通訊系統和嵌入式保險API整合
  • 供應鏈概覽
    • 供應鏈中的主要企業
    • 價值鏈分析

第2章 應用

  • 用途：摘要
  • 行動電話保險市場（按行動電話類型分類）
    • 廉價行動電話
    • 中階行動電話
    • 高階智慧型手機

第3章 產品

  • 產品摘要
  • 行動電話保險市場（依賠償類型分類）
    • 物理損傷
    • 內部組件故障
    • 防盜和防損
    • 病毒和資料保護
    • 其他
  • 行動電話保險市場（按通路分類）
    • 直接銷售（從保險公司到最終用戶）
    • OEM 和零售合作夥伴計劃
    • 通訊業者綜合保險
    • 其他

第4章 區域

  • 區域摘要
  • 行動電話保險市場（按地區分類）
  • 北美洲
  • 歐洲
  • 亞太地區
  • 其他地區
    • 市場
    • 目的
    • 產品
    • 其他國家（按國家/地區）

第5章 市場：競爭基準化分析與公司概況

  • 下一個前沿領域
  • 地理評估
  • 公司簡介
    • Asurion, LLC
    • Assurant Inc.
    • Likewize Corp.
    • Bolttech Holdings Inc.
    • SquareTrade
    • Apple Inc.
    • Samsung Electronics Co., Ltd.
    • CPP Group plc
    • Insurance2go
    • Vodafone Group Public Limited Company
    • O2 Insure
    • AT&T Inc.
    • Verizon Communications Inc.
    • MyCoverGenius Ltd.
    • Worth Ave. Group
    • 其他主要企業

第6章調查方法

Product Code: DT03407SA

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Mobile Phone Insurance Market Overview

The mobile phone insurance market was valued at $41.15 billion in 2024 and is projected to reach $126.24 billion by 2035.

KEY MARKET STATISTICS
Forecast Period2025 - 2035
2025 Evaluation$44.98 Billion
2035 Forecast$126.24 Billion
CAGR10.87%

Market growth is primarily driven by widespread smartphone adoption across both developed and emerging economies, significantly expanding the pool of insurable users. As device prices rise and repair costs continue to increase, especially for high-end models equipped with advanced displays and integrated components, the value proposition of insurance becomes stronger. Additionally, the rapid growth of digital distribution and embedded insurance models is lowering adoption barriers. Partnerships with telecom operators, manufacturers, online retailers, and digital wallets enable seamless point-of-sale enrolment, while digital platforms and insurtech solutions make policy activation and claims more convenient, accelerating market penetration.

Introduction of Mobile Phone Insurance

The study conducted by BIS Research highlights mobile phone insurance as a financial protection service designed to cover smartphones and feature phones against a broad spectrum of risks, including physical damage, internal component failure, theft, loss, unauthorized usage, and digital security threats. These services are delivered through an integrated ecosystem of insurers, mobile network operators, device manufacturers, retailers, financial institutions, and digital-first insurtech platforms. Core market functions include underwriting, policy administration, automated and manual claims assessment, repair or replacement fulfilment, logistics and reverse-logistics coordination, fraud management, and omnichannel customer support. This study evaluates the market across five geographic regions, i.e., North America, Europe, Asia-Pacific, the Middle East and Africa, and South America, with detailed country-level assessments to capture variations in smartphone replacement cycles, regulatory frameworks, distribution models, and consumer protection awareness. The market has been segmented by application, reflecting device usage and ownership patterns; by phone type, such as budget, mid-range, and premium smartphones, each with different risk exposures, claim frequencies, and insurance penetration rates; and by product categories, which include coverage types such as physical damage, internal component failure, theft and loss protection, virus and data protection, and other supplementary digital services. Distribution channels include direct-to-consumer insurance, OEM and retail partner programs, telecom/carrier-bundled protection plans, and additional emerging channels such as online marketplaces and fintech-embedded insurance. Market growth has been influenced by rising smartphone value, increasing repair costs, expanding 5G device adoption, digital claims automation, embedded protection at the point of sale, sustainability-focused device lifecycle programs, and ongoing product and service innovations by insurers and third-party administrators.

Market Introduction

The global smartphone market has transitioned from rapid growth to scale expansion, with over 4.4 billion users representing approximately 54% of the world's population, which has bolstered the growth of the mobile phone insurance market. This saturation milestone fundamentally alters the competitive landscape for mobile device protection products. Developed markets demonstrate near-complete penetration with concentrated demand in upgrade cycles and premium attachments, while emerging regions, particularly South Asia, Africa, and Latin America, continue experiencing substantial user acquisition driven by affordable devices, improved connectivity, and accessible financing mechanisms. India exemplifies this trajectory, with accelerating penetration rates anticipated to approach developed-market levels within the coming years, unlocking significant policyholder pools. Moreover, regulatory initiatives promoting repairability and consumer "right-to-repair" advocacy are fundamentally restructuring claims economics. Insurers increasingly prioritize repair-first strategies through certified repair networks and same-day service delivery, substantially reducing average costs per claim. Concurrently, expanding refurbished device markets and manufacturer trade-in programs enable circular economy models that lower replacement inventory requirements while improving claim economics and environmental outcomes.

Industrial Impact

The expansion of the mobile phone insurance market is reshaping the broader digital and telecom ecosystem by turning devices into recurring-revenue platforms rather than one-time hardware sales. For insurers, the category provides a high-frequency, scalable retail protection business that accelerates product innovation in embedded, subscription, and micro-insurance models. For mobile network operators, OEMs, and retailers, device protection has become a strategic value-added service that supports customer retention, upselling, and differentiation in otherwise commoditized markets. The growth of insurance-backed trade-in, upgrade, and refurbishment programs is accelerating the development of a professionalized repair and recommerce industry, deepening partnerships with authorized service providers, logistics players, and parts distributors. As claims processes digitalize, the segment is also driving investments in diagnostics, fraud analytics, and automated adjudication, which spill over into other lines of consumer insurance. At the customer level, protection products influence purchasing behavior by de-risking ownership of higher-priced devices and supporting financing-led models. Collectively, these dynamics position mobile phone insurance as an important enabler of circular economy practices, ecosystem stickiness, and margin enhancement across insurance, telecom, retail, and electronics value chains.

Market Segmentation:

Segmentation 1: by Phone Type

  • Budget Phones
  • Mid-Range Phones
  • Premium Smartphones

Premium Smartphones to Lead the Market (by Phone Type)

The premium smartphones segment is expected to lead the global mobile phone insurance market by phone type. The rising adoption of premium smartphones, characterized by advanced features and higher price points, is driving a surge in insurance demand within the mobile phone sector. Consumers are increasingly seeking comprehensive protection against accidental damage, theft, and malfunction as device replacement costs escalate. This trend is further amplified by the expanding ecosystem of digital lifestyles, manufacturer partnerships, and the growing prevalence of installment-based smartphone ownership, making insurance coverage for high-end devices a pivotal market growth driver. As a result, premium smartphones are expected to dominate mobile phone insurance uptake, shaping product innovation and distribution strategies across the industry.

Segmentation 2: by Coverage Type

  • Physical Damage
  • Internal Component Failure
  • Theft and Loss Protection
  • Virus and Data Protection
  • Others

Physical Damage to Dominate the Mobile Phone Insurance Market (by Coverage Type)

Physical damage coverage events, such as accidental drops, screen cracks, and liquid spills, remain the leading driver in mobile phone insurance adoption. As devices become sleeker and more advanced, their susceptibility to breakage increases, heightening consumer concern over repair or replacement costs. This trend is strengthened by rising device usage in daily life, limited warranty coverage for such incidents, and growing consumer awareness of risk mitigation. Insurers are responding with customized policies and quick-claim processes, cementing physical damage insurance as the dominant segment shaping purchase decisions and competitive differentiation in the market.

Segmentation 3: by Distribution Channel

  • Direct Sales (Insurer to End User)
  • OEM and Retail Partner Programs
  • Telecom/Carrier-Bundled Insurance
  • Others

Telecom/Carrier-Bundled Insurance to Dominate the Mobile Phone Insurance Market (by Distribution Channel)

Telecom operators and mobile carriers are increasingly positioning bundled insurance offerings as a primary distribution channel, leveraging their direct customer relationships and billing infrastructure. This bundling strategy eliminates friction in the purchase process, enabling seamless enrollment during device activation or plan renewal cycles. Carriers benefit from enhanced customer retention and increased lifetime value, while consumers gain convenience and simplified claims management integrated into existing service platforms. The proliferation of 5G networks and premium device portfolios has incentivized carriers to expand insurance bundles as value-added services, positioning telecom-facilitated insurance as a dominant market segment that reshapes competitive dynamics and customer acquisition strategies across the industry.

Segmentation 4: by Region

  • North America: U.S. and Canada
  • Europe: Germany, France, U.K., and Rest-of-Europe
  • Asia-Pacific: China, Japan, India, South Korea, and Rest-of-Asia-Pacific
  • Rest-of-the-World: Latin America and Middle East and Africa

Geographically, the mobile phone insurance market exhibits a dual-center dynamic, with the U.S. acting as the largest mature market and Asia-Pacific representing the primary long-term growth engine. The U.S. leads in absolute market size due to high penetration of premium and flagship smartphones, sophisticated carrier and retailer bundling practices, and strong consumer familiarity with extended warranties and device protection plans. Mobile operators, OEMs, and big-box retailers in the U.S. have institutionalized insurance as a standard attachment at the point of sale or within monthly service plans, supporting high average premiums and stable renewal rates. In contrast, Asia-Pacific is characterized by heterogeneous markets but collectively offers the highest structural upside. Expanding middle-income segments, urbanization, and a shift toward higher-value smartphones are increasing the perceived need for protection, especially as devices are frequently purchased via EMIs and digital financing platforms. The rapid growth of e-commerce and super-app ecosystems in markets such as China, India, and Southeast Asia also enables embedded and app-based distribution models at scale. While North America will continue to deliver strong revenue and profitability, incremental global market growth is expected to be dominated by Asia-Pacific as awareness deepens, distribution partnerships mature, and insurers tailor products to local price sensitivities and usage patterns.

Demand - Drivers, Limitations, and Opportunities

Market Demand Drivers: Widespread Smartphone Adoption

The rapid expansion of global smartphone ownership remains one of the most powerful drivers of the mobile phone insurance market. Smartphones have become ubiquitous across both mature and emerging economies, fundamentally enlarging the potential customer base for device protection products. According to GSMA, more than half of the world's population, approximately 4.4 billion people, now owns a smartphone, underscoring the scale at which new users continue to enter the ecosystem. Each additional smartphone owner represents a prospective policyholder, particularly as devices become more technologically advanced and significantly more expensive to repair or replace. Industry sources such as Insurance Asia highlight that accelerating smartphone penetration directly fuels demand for mobile phone insurance, particularly in markets undergoing rapid digital adoption. India serves as a strong example representing a surge in first-time smartphone users who are often more risk-averse with newly acquired high-value devices. Similar patterns are emerging across Southeast Asia, Africa, and Latin America, where economic growth, declining data costs, and broader network availability continue to push smartphone adoption upward. As smartphones transition from luxury devices to essential tools for communication, finance, education, and commerce, the perceived value of device protection increases. Consumers increasingly recognize the financial risks associated with accidental damage, theft, and hardware malfunction risks amplified by heavy daily usage. This shift in consumer behavior strengthens the insurance market's fundamentals, expanding both the addressable market and product uptake rates. Collectively, the global rise in smartphone ownership not only drives sustained demand for basic device protection but also opens avenues for more sophisticated insurance add-ons, extended warranties, and bundled service offerings.

Market Challenges: Low Insurance Penetration and Limited Awareness

Low insurance penetration in many regions, particularly in low- and middle-income countries, remains one of the most significant structural barriers to the growth of the mobile phone insurance market. Despite rising smartphone adoption, insurance as a financial tool is still unfamiliar to large portions of the global population. Nearly 90% of individuals in low-income countries do not have any form of private insurance, indicating a deep gap in financial inclusion and overall risk awareness. This disconnect means that millions of smartphone users, even those purchasing higher-value devices, do not explore or understand device-protection offerings simply because the concept of insurance has not been embedded into their financial habits. In countries such as Nigeria, insurance penetration stands at only around 0.5% of GDP, dramatically lower than in more mature markets like South Africa, where penetration exceeds 12%. This disparity reflects not only economic differences but also a pronounced lack of trust, exposure, and insurance literacy. Studies repeatedly show that consumers in emerging markets typically think about insurance only after suffering a loss, rather than proactively seeking protection. As a result, despite the growing cost of smartphones and the rising incidence of theft or accidental damage, insurance remains outside the consideration set for many potential buyers. Additionally, limited consumer education contributes to misconceptions regarding coverage, pricing, and claims processes. Many users are unaware that device insurance exists, assume it is expensive, or believe claims will not be honoured. This lack of awareness significantly constrains the mobile phone insurance addressable market. To overcome this barrier, insurers, mobile operators, and digital finance providers must invest in targeted awareness campaigns, embedded sales models, and simplified product messaging. Without improvements in financial literacy and trust, the market will continue to underperform its true potential despite rising device value and risk exposure.

Market Opportunities: Untapped Emerging Markets

Emerging markets represent one of the most significant long-term growth opportunities for the mobile phone insurance industry. Despite rapid digitalization and rising smartphone adoption, insurance penetration in these regions remains extremely low, creating a large pool of first-time customers who have yet to be reached. India is a prime example; with a smartphone user base of approximately 750 million today and projections indicating it will approach one billion users by 2026, the addressable market for device protection is vast. However, actual insurance uptake remains minimal, primarily due to limited awareness, affordability constraints, and fragmented distribution. As rural and low-income populations increasingly adopt smartphones, often through affordable financing schemes, the need for cost-effective protection solutions becomes more apparent. Similar patterns are emerging across Africa and Latin America, where mobile phones are essential tools for communication, banking, and commerce. These regions offer insurers first-mover advantages, especially where mobile network operators (MNOs) dominate consumer engagement and can seamlessly integrate insurance into prepaid and postpaid plans. Government initiatives promoting digital financial services in parts of Asia-Pacific, including China, India, and Japan, further support market expansion by driving consumer trust and adoption of digital insurance products. With broader economic development, rising disposable incomes, and increasing reliance on mobile devices for daily transactions, the demand for device protection will continue to strengthen. For insurers, the opportunity lies in designing localized, affordable, and easy-to-access coverage options that resonate with these diverse markets. Micro-premium models, embedded protection at the point of sale, and partnerships with telecom operators, retailers, and fintech platforms can accelerate adoption. Companies that strategically invest in these high-growth regions stand to capture substantial market share and build long-term customer relationships before competition intensifies. Ultimately, emerging markets represent the next frontier for global expansion and sustained revenue growth.

How can this report add value to an organization?

Product/Innovation Strategy: This segment explores the diverse coverage types of mobile phone insurance across phone types, including budget phones, mid-range phones, and premium smartphones. Automakers are focusing on several product innovation strategies. Product innovation in the mobile phone insurance market is accelerating across multiple dimensions, reshaping how protection is designed, distributed, and delivered. Insurers are transitioning from standardized extended warranties toward tiered, modular offerings that segment customers by device value, usage patterns, and willingness to pay. Micro-insurance and parametric products are gaining traction in price-sensitive emerging markets, while premium, OEM-certified subscriptions with express replacement and concierge services capture high-value customer segments. Technology-enabled innovation is redefining operational delivery. API-first embedded insurance platforms allow seamless integration at checkout, activation, or within billing cycles, dramatically improving attachment rates. Real-time IMEI verification, in-app diagnostics, and automated claims adjudication are now standard differentiators, reducing friction and enabling instant payouts.

Growth/Marketing Strategy: The mobile phone insurance market offers substantial opportunities for established players and new entrants. Key growth strategies include mergers and acquisitions, strategic collaborations, new product launches, and geographic expansion. Companies have prioritized developing innovative production technologies to gain a competitive advantage.

Competitive Strategy: The report profiles major players in the mobile phone insurance market, including technology providers and integrators. A detailed competitive landscape analysis covering strategic partnerships, agreements, and technological collaborations is provided to help stakeholders identify untapped revenue opportunities. This analysis supports market participants in enhancing their position through innovation, strategic alliances, and a focus on sustainability.

Research Methodology

Factors for Data Prediction and Modelling

  • The base currency considered for the mobile phone insurance market analysis is the US$. Currencies other than the US$ have been converted to the US$ for all statistical calculations, considering the average conversion rate for that particular year.
  • The currency conversion rate has been taken from the historical exchange rate of the Oanda website.
  • Nearly all the recent developments from January 2021 to November 2025 have been considered in this research study.
  • The information rendered in the report is a result of in-depth primary interviews, surveys, and secondary analysis.
  • Where relevant information was not available, proxy indicators and extrapolation were employed.
  • Any economic downturn in the future has not been taken into consideration for the market estimation and forecast.
  • Technologies currently used are expected to persist through the forecast with no major technological breakthroughs.

Market Estimation and Forecast

This research study involves the usage of extensive secondary sources, such as certified publications, articles from recognized authors, white papers, annual reports of companies, directories, and major databases, to collect useful and effective information for an extensive, technical, market-oriented, and commercial study of the mobile phone insurance market.

The market engineering process involves the calculation of the market statistics, market size estimation, market forecast, market crackdown, and data triangulation (the methodology for such quantitative data processes has been explained in further sections). The primary research study has been undertaken to gather information and validate the market numbers for segmentation types and industry trends of the key players in the market.

Primary Research

The primary sources involve industry experts from the mobile phone insurance market and various stakeholders in the ecosystem. Respondents such as CEOs, vice presidents, marketing directors, and technology and innovation directors have been interviewed to obtain and verify both qualitative and quantitative aspects of this research study.

The key data points taken from primary sources include:

  • validation and triangulation of all the numbers and graphs
  • validation of report segmentations and key qualitative findings
  • understanding the competitive landscape
  • validation of the numbers of various markets for the market type
  • percentage split of individual markets for geographical analysis

Secondary Research

This research study involves the usage of extensive secondary research, directories, company websites, and annual reports. It also makes use of databases, such as Hoovers, Bloomberg, Businessweek, and Factiva, to collect useful and effective information for an extensive, technical, market-oriented, and commercial study of the global market. In addition to the data sources, the study has been undertaken with the help of other data sources and websites, such as the GSMA, CIA, and BankMyCell.

Secondary research has been done to obtain crucial information about the industry's value chain, revenue models, the market's monetary chain, the total pool of key players, and the current and potential use cases and applications.

The key data points taken from secondary research include:

  • segmentations and percentage shares
  • data for market value
  • key industry trends of the top players of the market
  • qualitative insights into various aspects of the market, key trends, and emerging areas of innovation
  • quantitative data for mathematical and statistical calculations

Key Market Players and Competition Synopsis

The companies that are profiled in the mobile phone insurance market have been selected based on inputs gathered from primary experts, who have analyzed company coverage, product portfolio, and market penetration.

Some of the prominent names in the mobile phone insurance market are:

  • Asurion, LLC
  • MyCoverGenius Ltd.
  • Worth Ave. Group
  • O2 Insure
  • Likewize Corp.
  • Bolttech Holdings, Ltd.
  • SquareTrade, Inc.
  • Assurant, Inc.
  • Apple Inc.
  • Samsung Electronics Co., Ltd.
  • CPP Group Plc
  • Insurance2go
  • Vodafone Group Plc
  • AT&T Inc.
  • Verizon Communications Inc.

Companies that are not a part of the aforementioned pool have been well represented across different sections of the mobile phone insurance market report (wherever applicable).

Table of Contents

Executive Summary

Scope and Definition

1 Market: Industry Outlook

  • 1.1 Market Context and Evolution
    • 1.1.1 Growth of Mobile Phone Penetration Globally
    • 1.1.2 Evolution of Device Protection and Warranty Models
    • 1.1.3 Shift from Replacement to Repair-Economy Models
  • 1.2 Trends: Current and Future Impact Assessment
    • 1.2.1 Embedded Insurance at Sale
    • 1.2.2 Mobile-First and AI-Enabled Services
    • 1.2.3 Integration of Cybersecurity Coverage
  • 1.3 Market Dynamics Overview
    • 1.3.1 Market Drivers
      • 1.3.1.1 Widespread Smartphone Adoption
      • 1.3.1.2 High Device Costs and Rising Repair Expenses
      • 1.3.1.3 Growth of Digital Distribution and Embedded Insurance Models
      • 1.3.1.4 Growing Theft Risks Fueling Mobile Phone Insurance Growth
    • 1.3.2 Market Challenges
      • 1.3.2.1 Low Insurance Penetration and Limited Awareness
      • 1.3.2.2 Trust Deficit and Claims-Handling Concerns
      • 1.3.2.3 Affordability and Economic Constraints
    • 1.3.3 Market Opportunities
      • 1.3.3.1 Untapped Emerging Markets
      • 1.3.3.2 InsurTech and Digital Distribution Channels
      • 1.3.3.3 Partnership and Bundling
  • 1.4 Patent Analysis
    • 1.4.1 Patent Filing Trend (by Country and Company)
  • 1.5 Regulatory and Policy Impact Analysis
    • 1.5.1 Distribution and Conduct Rules for Mobile Phone Insurance Add-Ons
    • 1.5.2 Licensing Requirements for Insurers, MGAs, and Ancillary Intermediaries
    • 1.5.3 Consumer Protection, Fair Value, and Claims-Handling Standards
    • 1.5.4 Data Protection, Cybersecurity, and Privacy Regulations
  • 1.6 Technology Analysis
    • 1.6.1 AI-Driven Pricing, Risk Scoring, and Fraud Detection
    • 1.6.2 Mobile Apps for Claims, Repairs, and Remote Diagnostics
    • 1.6.3 Integration with OEM/Telco Systems and Embedded Insurance APIs
  • 1.7 Supply Chain Overview
    • 1.7.1 Key Players within the Supply Chain
    • 1.7.2 Value Chain Analysis

2 Application

  • 2.1 Application Summary
  • 2.2 Mobile Phone Insurance Market (by Phone Type)
    • 2.2.1 Budget Phones
    • 2.2.2 Mid-Range Phones
    • 2.2.3 Premium Smartphones

3 Products

  • 3.1 Product Summary
  • 3.2 Mobile Phone Insurance Market (by Coverage Type)
    • 3.2.1 Physical Damage
    • 3.2.2 Internal Component Failure
    • 3.2.3 Theft and Loss Protection
    • 3.2.4 Virus and Data Protection
    • 3.2.5 Others
  • 3.3 Mobile Phone Insurance Market (by Distribution Channel)
    • 3.3.1 Direct Sales (Insurer to End User)
    • 3.3.2 OEM and Retail Partner Programs
    • 3.3.3 Telecom/Carrier-Bundled Insurance
    • 3.3.4 Others

4 Region

  • 4.1 Regional Summary
  • 4.2 Mobile Phone Insurance Market (by Region)
  • 4.3 North America
    • 4.3.1 Markets
      • 4.3.1.1 Key Market Participants in North America
      • 4.3.1.2 Driving Factors for Market Growth
      • 4.3.1.3 Factors Challenging the Market
    • 4.3.2 Application
    • 4.3.3 Product
    • 4.3.4 North America (by Country)
      • 4.3.4.1 U.S.
        • 4.3.4.1.1 Application
        • 4.3.4.1.2 Product
      • 4.3.4.2 Canada
        • 4.3.4.2.1 Application
        • 4.3.4.2.2 Product
  • 4.4 Europe
    • 4.4.1 Markets
      • 4.4.1.1 Key Market Participants in Europe
      • 4.4.1.2 Driving Factors for Market Growth
      • 4.4.1.3 Factors Challenging the Market
    • 4.4.2 Application
    • 4.4.3 Product
    • 4.4.4 Europe (by Country)
      • 4.4.4.1 Germany
        • 4.4.4.1.1 Application
        • 4.4.4.1.2 Product
      • 4.4.4.2 France
        • 4.4.4.2.1 Application
        • 4.4.4.2.2 Product
      • 4.4.4.3 U.K.
        • 4.4.4.3.1 Application
        • 4.4.4.3.2 Product
      • 4.4.4.4 Rest-of-Europe
        • 4.4.4.4.1 Application
        • 4.4.4.4.2 Product
  • 4.5 Asia-Pacific
    • 4.5.1 Markets
      • 4.5.1.1 Key Market Participants in Asia-Pacific
      • 4.5.1.2 Driving Factors for Market Growth
      • 4.5.1.3 Factors Challenging the Market
    • 4.5.2 Application
    • 4.5.3 Product
    • 4.5.4 Asia-Pacific (by Country)
      • 4.5.4.1 China
        • 4.5.4.1.1 Application
        • 4.5.4.1.2 Product
      • 4.5.4.2 Japan
        • 4.5.4.2.1 Application
        • 4.5.4.2.2 Product
      • 4.5.4.3 India
        • 4.5.4.3.1 Application
        • 4.5.4.3.2 Product
      • 4.5.4.4 South Korea
        • 4.5.4.4.1 Application
        • 4.5.4.4.2 Product
      • 4.5.4.5 Rest-of-Asia-Pacific
        • 4.5.4.5.1 Application
        • 4.5.4.5.2 Product
  • 4.6 Rest-of-the-World
    • 4.6.1 Markets
      • 4.6.1.1 Key Market Participants in Rest-of-the-World
      • 4.6.1.2 Driving Factors for Market Growth
      • 4.6.1.3 Factors Challenging the Market
    • 4.6.2 Application
    • 4.6.3 Product
    • 4.6.4 Rest-of-the-World (by Country)
      • 4.6.4.1 Latin America
        • 4.6.4.1.1 Application
        • 4.6.4.1.2 Product
      • 4.6.4.2 Middle East and Africa
        • 4.6.4.2.1 Application
        • 4.6.4.2.2 Product

5 Markets - Competitive Benchmarking & Company Profiles

  • 5.1 Next Frontiers
  • 5.2 Geographic Assessment
    • 5.2.1 Strategic Initiatives (Partnerships, Acquisitions, Product Launches), January 2022-August 2025
    • 5.2.2 Global Market Share Analysis, 2024
  • 5.3 Company Profiles
    • 5.3.1 Asurion, LLC
      • 5.3.1.1 Overview
      • 5.3.1.2 Top Products/Product Portfolio
      • 5.3.1.3 Top Competitors
      • 5.3.1.4 Target Customers
      • 5.3.1.5 Key Personnel
      • 5.3.1.6 Analyst View
      • 5.3.1.7 Market Share, 2024
    • 5.3.2 Assurant Inc.
      • 5.3.2.1 Overview
      • 5.3.2.2 Top Products/Product Portfolio
      • 5.3.2.3 Top Competitors
      • 5.3.2.4 Target Customers
      • 5.3.2.5 Key Personnel
      • 5.3.2.6 Analyst View
      • 5.3.2.7 Market Share, 2024
    • 5.3.3 Likewize Corp.
      • 5.3.3.1 Overview
      • 5.3.3.2 Top Products/Product Portfolio
      • 5.3.3.3 Top Competitors
      • 5.3.3.4 Target Customers
      • 5.3.3.5 Key Personnel
      • 5.3.3.6 Analyst View
      • 5.3.3.7 Market Share, 2024
    • 5.3.4 Bolttech Holdings Inc.
      • 5.3.4.1 Overview
      • 5.3.4.2 Top Products/Product Portfolio
      • 5.3.4.3 Top Competitors
      • 5.3.4.4 Target Customers
      • 5.3.4.5 Key Personnel
      • 5.3.4.6 Analyst View
      • 5.3.4.7 Market Share, 2024
    • 5.3.5 SquareTrade
      • 5.3.5.1 Overview
      • 5.3.5.2 Top Products/Product Portfolio
      • 5.3.5.3 Top Competitors
      • 5.3.5.4 Target Customers
      • 5.3.5.5 Key Personnel
      • 5.3.5.6 Analyst View
      • 5.3.5.7 Market Share, 2024
    • 5.3.6 Apple Inc.
      • 5.3.6.1 Overview
      • 5.3.6.2 Top Products/Product Portfolio
      • 5.3.6.3 Top Competitors
      • 5.3.6.4 Target Customers
      • 5.3.6.5 Key Personnel
      • 5.3.6.6 Analyst View
      • 5.3.6.7 Market Share, 2024
    • 5.3.7 Samsung Electronics Co., Ltd.
      • 5.3.7.1 Overview
      • 5.3.7.2 Top Products/Product Portfolio
      • 5.3.7.3 Top Competitors
      • 5.3.7.4 Target Customers
      • 5.3.7.5 Key Personnel
      • 5.3.7.6 Analyst View
      • 5.3.7.7 Market Share, 2024
    • 5.3.8 CPP Group plc
      • 5.3.8.1 Overview
      • 5.3.8.2 Top Products/Product Portfolio
      • 5.3.8.3 Top Competitors
      • 5.3.8.4 Target Customers
      • 5.3.8.5 Key Personnel
      • 5.3.8.6 Analyst View
      • 5.3.8.7 Market Share, 2024
    • 5.3.9 Insurance2go
      • 5.3.9.1 Overview
      • 5.3.9.2 Top Products/Product Portfolio
      • 5.3.9.3 Top Competitors
      • 5.3.9.4 Target Customers
      • 5.3.9.5 Key Personnel
      • 5.3.9.6 Analyst View
      • 5.3.9.7 Market Share, 2024
    • 5.3.10 Vodafone Group Public Limited Company
      • 5.3.10.1 Overview
      • 5.3.10.2 Top Products/Product Portfolio
      • 5.3.10.3 Top Competitors
      • 5.3.10.4 Target Customers
      • 5.3.10.5 Key Personnel
      • 5.3.10.6 Analyst View
      • 5.3.10.7 Market Share, 2024
    • 5.3.11 O2 Insure
      • 5.3.11.1 Overview
      • 5.3.11.2 Top Products/Product Portfolio
      • 5.3.11.3 Top Competitors
      • 5.3.11.4 Target Customers
      • 5.3.11.5 Key Personnel
      • 5.3.11.6 Analyst View
      • 5.3.11.7 Market Share, 2024
    • 5.3.12 AT&T Inc.
      • 5.3.12.1 Overview
      • 5.3.12.2 Top Products/Product Portfolio
      • 5.3.12.3 Top Competitors
      • 5.3.12.4 Target Customers
      • 5.3.12.5 Key Personnel
      • 5.3.12.6 Analyst View
      • 5.3.12.7 Market Share, 2024
    • 5.3.13 Verizon Communications Inc.
      • 5.3.13.1 Overview
      • 5.3.13.2 Top Products/Product Portfolio
      • 5.3.13.3 Top Competitors
      • 5.3.13.4 Target Customers
      • 5.3.13.5 Key Personnel
      • 5.3.13.6 Analyst View
      • 5.3.13.7 Market Share, 2024
    • 5.3.14 MyCoverGenius Ltd.
      • 5.3.14.1 Overview
      • 5.3.14.2 Top Products/Product Portfolio
      • 5.3.14.3 Top Competitors
      • 5.3.14.4 Target Customers
      • 5.3.14.5 Key Personnel
      • 5.3.14.6 Analyst View
      • 5.3.14.7 Market Share, 2024
    • 5.3.15 Worth Ave. Group
      • 5.3.15.1 Overview
      • 5.3.15.2 Top Products/Product Portfolio
      • 5.3.15.3 Top Competitors
      • 5.3.15.4 Target Customers
      • 5.3.15.5 Key Personnel
      • 5.3.15.6 Analyst View
      • 5.3.15.7 Market Share, 2024
    • 5.3.16 Other Key Players

6 Research Methodology

  • 6.1 Data Sources
    • 6.1.1 Primary Data Sources
    • 6.1.2 Secondary Data Sources
    • 6.1.3 Data Triangulation
  • 6.2 Market Estimation and Forecast

List of Figures

  • Figure 1: Global Mobile Phone Insurance Market (by Scenario), $Million, 2025, 2030, and 2035
  • Figure 2: Global Mobile Phone Insurance Market, 2024 and 2035
  • Figure 3: Top 9 Countries, Global Mobile Phone Insurance Market, $Million, Thousand Units, 2024
  • Figure 4: Global Market Snapshot, 2024
  • Figure 5: Global Mobile Phone Insurance Market, $Million, 2024 and 2035
  • Figure 6: Global Mobile Phone Insurance Market (by Phone Type), $Million, 2024, 2030, and 2035
  • Figure 7: Global Mobile Phone Insurance Market (by Coverage Type), $Million, 2024, 2030, and 2035
  • Figure 8: Global Mobile Phone Insurance Market (by Distribution Channel), $Million, 2024, 2030, and 2035
  • Figure 9: Mobile Phone Insurance Market Segmentation
  • Figure 10: Patent Analysis (by Year and Country), January 2022-October 2025
  • Figure 11: Patent Analysis (by Year and Company), January 2022-October 2025
  • Figure 12: Mobile Phone Insurance Supply Chain Analysis
  • Figure 13: Mobile Phone Insurance Value Chain Analysis
  • Figure 14: Global Mobile Phone Insurance Market (by Phone Type), Value, $Million, 2024, 2030, and 2035
  • Figure 15: Global Mobile Phone Insurance Market (Budget Phones), Value, $Million, 2024-2035
  • Figure 16: Global Mobile Phone Insurance Market (Mid-Range Phones), Value, $Million, 2024-2035
  • Figure 17: Global Mobile Phone Insurance Market (Premium Smartphones), Value, $Million, 2024-2035
  • Figure 18: Global Mobile Phone Insurance Market (by Coverage Type), Value, $Million, 2024, 2030, and 2035
  • Figure 19: Global Mobile Phone Insurance Market (by Distribution Channel), Value, $Million, 2024, 2030, and 2035
  • Figure 20: Global Mobile Phone Insurance Market (Physical Damage), Value, $Million, 2024-2035
  • Figure 21: Global Mobile Phone Insurance Market (Internal Component Failure), Value, $Million, 2024-2035
  • Figure 22: Global Mobile Phone Insurance Market (Theft and Loss Protection), Value, $Million, 2024-2035
  • Figure 23: Global Mobile Phone Insurance Market (Virus and Data Protection), Value, $Million, 2024-2035
  • Figure 24: Global Mobile Phone Insurance Market (Others), Value, $Million, 2024-2035
  • Figure 25: Global Mobile Phone Insurance Market (Direct Sales (Insurer to End User)), Value, $Million, 2024-2035
  • Figure 26: Global Mobile Phone Insurance Market (OEM and Retail Partner Programs), Value, $Million, 2024-2035
  • Figure 27: Global Mobile Phone Insurance Market (Telecom/Carrier-Bundled Insurance), Value, $Million, 2024-2035
  • Figure 28: Global Mobile Phone Insurance Market (Others), $Million, 2024-2035
  • Figure 29: U.S. Mobile Phone Insurance Market, $Million, 2024-2035
  • Figure 30: Canada Mobile Phone Insurance Market, $Million, 2024-2035
  • Figure 31: Germany Mobile Phone Insurance Market, $Million, 2024-2035
  • Figure 32: France Mobile Phone Insurance Market, $Million, 2024-2035
  • Figure 33: U.K. Mobile Phone Insurance Market, $Million, 2024-2035
  • Figure 34: Rest-of-Europe Mobile Phone Insurance Market, $Million, 2024-2035
  • Figure 35: China Mobile Phone Insurance Market, $Million, 2024-2035
  • Figure 36: Japan Mobile Phone Insurance Market, $Million, 2024-2035
  • Figure 37: India Mobile Phone Insurance Market, $Million, 2024-2035
  • Figure 38: South Korea Mobile Phone Insurance Market, $Million, 2024-2035
  • Figure 39: Rest-of-Asia-Pacific Mobile Phone Insurance Market, $Million, 2024-2035
  • Figure 40: Latin America Mobile Phone Insurance Market, $Million, 2024-2035
  • Figure 41: Middle East and Africa Mobile Phone Insurance Market, $Million, 2024-2035
  • Figure 42: Geographic Assessment
  • Figure 43: Strategic Initiatives (Partnerships, Acquisitions, Product Launches), January 2020-November 2025
  • Figure 44: Data Triangulation
  • Figure 45: Top-Down and Bottom-Up Approach
  • Figure 46: Assumptions and Limitations

List of Tables

  • Table 1: Market Snapshot
  • Table 2: Competitive Landscape Snapshot
  • Table 3: Trends: Current and Future Impact Assessment
  • Table 4: Drivers, Challenges, and Opportunities, 2025-2035
  • Table 5: Licensing Requirements for Insurers, MGAs, and Ancillary Intermediaries (by Country/Region)
  • Table 6: Consumer Protection, Fair Value, and Claims-Handling Standards (by Country/Region)
  • Table 7: Data Protection, Cybersecurity, and Privacy Regulations (by Country/Region)
  • Table 8: Global Mobile Phone Insurance Market (by Region), $Million, 2024-2035
  • Table 9: North America Mobile Phone Insurance Market (by Phone Type), $Million, 2024-2035
  • Table 10: North America Mobile Phone Insurance Market (by Coverage Type), $Million, 2024-2035
  • Table 11: North America Mobile Phone Insurance Market (by Distribution Channel), $Million, 2024-2035
  • Table 12: U.S. Mobile Phone Insurance Market (by Phone Type), $Million, 2024-2035
  • Table 13: U.S. Mobile Phone Insurance Market (by Coverage Type), $Million, 2024-2035
  • Table 14: U.S. Mobile Phone Insurance Market (by Distribution Channel), $Million, 2024-2035
  • Table 15: Canada Mobile Phone Insurance Market (by Phone Type), $Million, 2024-2035
  • Table 16: Canada Mobile Phone Insurance Market (by Coverage Type), $Million, 2024-2035
  • Table 17: Canada Mobile Phone Insurance Market (by Distribution Channel), $Million, 2024-2035
  • Table 18: Europe Mobile Phone Insurance Market (by Phone Type), $Million, 2024-2035
  • Table 19: Europe Mobile Phone Insurance Market (by Coverage Type), $Million, 2024-2035
  • Table 20: Europe Mobile Phone Insurance Market (by Distribution Channel), $Million, 2024-2035
  • Table 21: Germany Mobile Phone Insurance Market (by Phone Type), $Million, 2024-2035
  • Table 22: Germany Mobile Phone Insurance Market (by Coverage Type), $Million, 2024-2035
  • Table 23: Germany Mobile Phone Insurance Market (by Distribution Channel), $Million, 2024-2035
  • Table 24: France Mobile Phone Insurance Market (by Phone Type), $Million, 2024-2035
  • Table 25: France Mobile Phone Insurance Market (by Coverage Type), $Million, 2024-2035
  • Table 26: France Mobile Phone Insurance Market (by Distribution Channel), $Million, 2024-2035
  • Table 27: U.K. Mobile Phone Insurance Market (by Phone Type), $Million, 2024-2035
  • Table 28: U.K. Mobile Phone Insurance Market (by Coverage Type), $Million, 2024-2035
  • Table 29: U.K. Mobile Phone Insurance Market (by Distribution Channel), $Million, 2024-2035
  • Table 30: Rest-of-Europe Mobile Phone Insurance Market (by Phone Type), $Million, 2024-2035
  • Table 31: Rest-of-Europe Mobile Phone Insurance Market (by Coverage Type), $Million, 2024-2035
  • Table 32: Rest-of-Europe Mobile Phone Insurance Market (by Distribution Channel), $Million, 2024-2035
  • Table 33: Asia-Pacific Mobile Phone Insurance Market (by Phone Type), $Million, 2024-2035
  • Table 34: Asia-Pacific Mobile Phone Insurance Market (by Coverage Type), $Million, 2024-2035
  • Table 35: Asia-Pacific Mobile Phone Insurance Market (by Distribution Channel), $Million, 2024-2035
  • Table 36: China Mobile Phone Insurance Market (by Phone Type), $Million, 2024-2035
  • Table 37: China Mobile Phone Insurance Market (by Coverage Type), $Million, 2024-2035
  • Table 38: China Mobile Phone Insurance Market (by Distribution Channel), $Million, 2024-2035
  • Table 39: Japan Mobile Phone Insurance Market (by Phone Type), $Million, 2024-2035
  • Table 40: Japan Mobile Phone Insurance Market (by Coverage Type), $Million, 2024-2035
  • Table 41: Japan Mobile Phone Insurance Market (by Distribution Channel), $Million, 2024-2035
  • Table 42: India Mobile Phone Insurance Market (by Phone Type), $Million, 2024-2035
  • Table 43: India Mobile Phone Insurance Market (by Coverage Type), $Million, 2024-2035
  • Table 44: India Mobile Phone Insurance Market (by Distribution Channel), $Million, 2024-2035
  • Table 45: South Korea Mobile Phone Insurance Market (by Phone Type), $Million, 2024-2035
  • Table 46: South Korea Mobile Phone Insurance Market (by Coverage Type), $Million, 2024-2035
  • Table 47: South Korea Mobile Phone Insurance Market (by Distribution Channel), $Million, 2024-2035
  • Table 48: Rest-of-Asia-Pacific Mobile Phone Insurance Market (by Phone Type), $Million, 2024-2035
  • Table 49: Rest-of-Asia-Pacific Mobile Phone Insurance Market (by Coverage Type), $Million, 2024-2035
  • Table 50: Rest-of-Asia-Pacific Mobile Phone Insurance Market (by Distribution Channel), $Million, 2024-2035
  • Table 51: Rest-of-the-World Mobile Phone Insurance Market (by Phone Type), $Million, 2024-2035
  • Table 52: Rest-of-the-World Mobile Phone Insurance Market (by Coverage Type), $Million, 2024-2035
  • Table 53: Rest-of-the-World Mobile Phone Insurance Market (by Distribution Channel), $Million, 2024-2035
  • Table 54: Latin America Mobile Phone Insurance Market (by Phone Type), $Million, 2024-2035
  • Table 55: Latin America Mobile Phone Insurance Market (by Coverage Type), $Million, 2024-2035
  • Table 56: Latin America Mobile Phone Insurance Market (by Distribution Channel), $Million, 2024-2035
  • Table 57: Middle East and Africa Mobile Phone Insurance Market (by Phone Type), $Million, 2024-2035
  • Table 58: Middle East and Africa Mobile Phone Insurance Market (by Coverage Type), $Million, 2024-2035
  • Table 59: Middle East and Africa Mobile Phone Insurance Market (by Distribution Channel), $Million, 2024-2035
  • Table 60: Global Mobile Phone Insurance Market Share Analysis, 2024
  • Table 61: Other Key Players in the Mobile Phone Insurance Market