歐洲農業ERP市場：按應用、產品和國家分類的分析和預測（2025-2035年）

歐洲農場 ERP 市場規模預計將從 2024 年的 2.503 億美元成長到 2035 年的 8.854 億美元，預測期（2025-2035 年）的複合年成長率為 12.48%。

在人們對農業數位化日益成長的興趣推動下，歐洲農業ERP市場正在快速擴張，數位化旨在提高生產力、永續性和透明度。透過歐盟綠色協議和共同農業政策（CAP）等項目，歐洲各國政府和歐盟正積極推動農業活動中先進技術的應用。這些舉措鼓勵農民採用整合的數位系統，促進永續性報告、數據互通性和精密農業的發展。因此，農業ERP解決方案的採用率不斷提高，使農民和農業經營者能夠進行即時、數據驅動的資源管理和決策，加速歐洲農業領域的數位轉型。

受農業數位化、永續性和營運效率提升的日益關注，歐洲農業ERP市場正經歷顯著成長。歐洲現代農業越來越依賴農業ERP（企業資源計畫）系統，這些系統能夠在一個整合的數位化平台上實現法規管理、財務管理、合規監管和供應鏈管理。

歐盟正透過「歐盟綠色協議」、「從農場到餐桌戰略」和「共同農業政策」（CAP）等項目，優先發展永續農業，鼓勵農民採用能夠提高生產力和可追溯性的數位解決方案。這些政策也推動企業資源計畫（ERP）系統的應用，該系統整合了來自土壤感測器、無人機、物聯網設備、財務模組等的數據，從而實現即時監測和精準決策。

此外，雲端基礎的模組化ERP解決方案的出現，使得大大小小的農場都能採用這些方案，兼具可擴展性和成本效益。而且，消費者對食品供應鏈可追溯性和透明度的需求日益成長，也使得採用ERP成為農業企業的策略要務。

隨著歐洲積極採用精密農業和智慧農業技術，農業 ERP 市場預計將快速成長，使農民能夠獲得數據驅動的洞察，加強法規合規性，並有效利用資源，最佳化各種農業活動。

市場區隔:

細分 1：按最終用戶

• 耕地：穀物、豆類、油籽（小麥、玉米、大豆等）
• 園藝與人工林園：水果、蔬菜、堅果、葡萄園、茶和咖啡種植園
• 受保護和可控制環境農場
• 畜牧業及酪農
• 其他：多元化農場（種植作物和飼養牲畜）、林業、魚菜共生、花卉種植、政府和公共部門農場等。

細分2：依經營模式

• 訂閱（SaaS）
• 一次購買許可證

細分3：依提供的模組

• 庫存和投入物料管理模組
• 生產和作物監測模組
• 財務管理模組
• 其他模組：（現場測繪和地理資訊系統模組、勞動力和工作管理模組、天氣和預報整合模組、物聯網和感測器整合模組、行動和多語言存取模組）

細分 4：按地區

• 歐洲

本報告考察了歐洲農場 ERP 市場，並總結了關鍵趨勢、市場影響因素分析、法律規範、市場規模趨勢和預測、按各個細分市場和主要國家/地區進行的詳細分析、競爭格局以及主要企業的概況。

目錄

執行摘要

範圍和定義

第1章 市場：產業展望

• 趨勢：現況及未來影響評估
  • 農業領域雲端基礎SaaS解決方案的快速普及以及訂閱模式的主導地位
  • 將人工智慧和物聯網整合到精密農業和預測分析中
• 監理情勢/政府舉措
• 研發評論
  • 專利申請趨勢（按國家和公司分類）
• 市場動態
  • 市場促進因素
  • 市場挑戰
  • 市場機遇
• Start-Ups環境

第2章 區域

• 區域摘要
• 歐洲
  • 歐洲主要參與企業
  • 市場成長促進因素
  • 市場問題
  • 目的
  • 產品
  • 歐洲（按國家/地區分類）

第3章 市場：競爭基準化分析與公司概況

• 下一個前沿領域
• 公司簡介
  • SAP SE
  • AGRIVI doo
  • Sage Group plc
  • Mprise BV

第4章調查方法

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Introduction to Europe Farm ERP Market

The Europe farm ERP market is projected to reach $885.4 million by 2035 from $250.3 million in 2024, growing at a CAGR of 12.48% during the forecast period 2025-2035. The European Farm ERP market is expanding rapidly, owing to the region's growing emphasis on agricultural digitalization to improve productivity, sustainability, and transparency. Through programs like the EU Green Deal and the Common Agricultural Policy (CAP), European governments and the EU are aggressively promoting the integration of cutting-edge technologies across farming operations. These initiatives encourage farmers to implement integrated digital systems by promoting sustainability reporting, data interoperability, and precision agriculture. By increasing the adoption of farm ERP solutions that provide farmers and agribusinesses with real-time, data-driven tools for effective resource management and well-informed decision-making, these initiatives are hastening the digital transformation of Europe's agricultural landscape.

Market Introduction

The European Farm ERP Market is undergoing substantial development, driven by the region's growing emphasis on agricultural digitalization, sustainability, and operational efficiency. Modern European farming is increasingly reliant on farm ERP (Enterprise Resource Planning) systems, which make it possible to manage resources, finance, compliance, and supply chains with ease using integrated digital platforms.

Farmers are encouraged to use digital solutions that improve productivity and traceability since the European Union places a major emphasis on sustainable farming through programs like the EU Green Deal, Farm to Fork Strategy, and Common Agricultural Policy (CAP). In order to facilitate better decision-making and real-time monitoring, these policies encourage the adoption of ERP systems that combine data from soil sensors, drones, IoT devices, and financial modules.

The emergence of cloud-based and modular ERP solutions has boosted acceptance among small and large farms alike, providing scalability and cost efficiency. ERP integration is becoming a strategic requirement for agribusinesses due to the increased customer demand for traceable food supply chains and transparency.

The farm ERP market is anticipated to grow quickly as Europe continues to adopt precision agriculture and smart farming technology, giving farmers access to data-driven insights, better compliance management, and efficient resource use across a range of agricultural operations.

Market Segmentation:

Segmentation 1: By End-Use Application

• Row Crop Farm (cereal grains, pulses, oilseeds (e.g., wheat, corn, soybean))
• Horticulture and Plantation Farm (fruits, vegetables, nuts, vineyards, tea, coffee plantations)
• Protected and Controlled Environment Farm
• Livestock and Dairy Farm
• Others (includes mixed farming enterprises (crop + livestock Silviculture, aquaponics, floriculture, Government/institutional farms)

Segmentation 2: By Business Model

• Subscription (SaaS)
• One-Time License

Segmentation 3: By Module Offering

• Inventory and Input Management Module
• Production and Crop Monitoring Module
• Financial Management Module
• Others (Field Mapping and GIS Module, Labor and Workforce Management Module, Weather and Advisory Integration Module, IoT and Sensor Integration Module, Mobile and Multilingual Access Module)

Segmentation 4: By Region

• Europe

Europe Farm ERP Market Trends, Drivers and Challenges

Key Trends in the Europe Farm ERP Market

Market Growth & Adoption

• Accelerated adoption of ERP platforms due to increased digitization of farms across Europe.
• Rising CAGR supported by small and medium farms embracing cloud-based ERP tools for cost efficiency.

Integration with Precision Agriculture & Analytics

• ERP systems now integrate IoT sensors, drone imagery, and satellite data to optimize crop yields and input usage.
• Advanced analytics features enable better forecasting and sustainability tracking.

Cloud & Modular SaaS Delivery

• Transition from on-premise to cloud-native, subscription-based ERP modules offering scalability and flexibility.
• Cloud-based solutions allow remote monitoring and real-time data sharing across farm sites.

Industry-Specific Customization

• Vendors are developing specialized ERP modules for livestock, greenhouse, and crop-based farms.
• Custom workflows enhance usability and compliance for different farming segments.

Focus on Sustainability and Traceability

• Rising consumer and regulatory demand for transparent supply chains.
• ERP systems increasingly include modules for carbon footprint tracking and sustainability reporting.

Primary Drivers Fueling Market Growth

Regulatory & Policy Support

• EU initiatives like the Green Deal and Farm-to-Fork Strategy drive digital transformation in agriculture.
• Compliance and traceability requirements push farmers to adopt ERP solutions for seamless documentation.

Efficiency and Labour Optimization

• Labour shortages and rising costs make process automation critical.
• ERP systems streamline operations, inventory management, and task scheduling.

Data-Driven Decision Making

• Farms rely on ERP tools for real-time performance monitoring and resource optimization.
• Centralized dashboards combine agronomic, financial, and operational data for actionable insights.

Demand for Supply Chain Transparency

• Food retailers and processors demand end-to-end traceability and data accuracy.
• ERP platforms help farms meet certification and audit requirements efficiently.

Technology Accessibility

• Affordable cloud solutions and rural broadband improvements reduce adoption barriers.
• Increased availability of mobile ERP applications enables use even in remote farm locations.

Key Challenges in the Europe Farm ERP Market

• High Implementation and Integration Costs
• Upfront investment in setup, data migration, and staff training remains a barrier for small-scale farmers.
• ROI realization often takes several seasons, slowing widespread adoption.

Diverse Farm Structures

• Europe's agricultural landscape includes a mix of smallholders and large enterprises, complicating standardization.
• ERP vendors face challenges in designing solutions that fit both scales efficiently.

Connectivity and Skill Gaps

• Limited internet infrastructure in certain rural areas affects system reliability.
• Older farmers or smaller operators may lack the digital literacy needed for effective ERP use.

Data Ownership & Integration Concerns

• Farmers are cautious about data sharing and potential vendor lock-in.
• Interoperability issues with existing farm management tools create integration challenges.

Regulatory Variability Across Regions

• Varying national standards and subsidy frameworks across EU countries affect system compliance requirements.
• ERP providers need localized adaptations to cater to diverse markets.

ROI Uncertainty & Long Sales Cycles

• Farms often require proof of financial benefit before full-scale ERP adoption.
• Vendors face long decision-making processes, especially among traditional or smaller farms.

How can this report add value to an organization?

Product/Innovation Strategy: This report delivers a comprehensive analysis of the Europe farm ERP market segmented by application type, business model, and module offering. By covering diverse applications ranging from row crop farms and horticulture to livestock and protected environment farming, organizations gain clarity on the varying needs across farm types. The segmentation by business model, including subscription (SaaS), one-time license, and pay-per-module offers valuable insight into evolving delivery and pricing strategies. Further granularity is provided through module-level segmentation, such as inventory management, crop monitoring, financial management, and advanced modules including IoT integration and weather advisory. This level of detail allows product teams to identify innovation opportunities tailored to distinct farm operations and optimize solutions for scalability, integration, and cost-effectiveness.

Growth/Marketing Strategy: The Europe farm ERP market continues to expand, driven by technology adoption and digital transformation across agricultural value chains. This report tracks growth patterns, key partnerships, and geographic expansion by leading players, including SAP SE, Oracle Corporation, Cropin Technology, and Shivrai Technologies, among others. It equips marketing teams with insights on high-potential segments, such as protected environment farms and livestock enterprises, enabling alignment of value propositions with specific user needs. By understanding regional demand variations and the prominence of different business models, organizations can craft targeted go-to-market strategies. This focus enhances market penetration, customer engagement, and competitive positioning in a rapidly evolving agricultural technology landscape.

Competitive Strategy: A thorough competitive landscape is provided, profiling leading players based on their product offerings, innovation pipelines, partnerships, and expansion plans. Competitive benchmarking enables readers to evaluate how companies are positioned across product types and application areas.

Table of Contents

Executive Summary

Scope and Definition

1 Market: Industry Outlook

• 1.1 Trends: Current and Future Impact Assessment
  • 1.1.1 Rapid Adoption of Cloud-Based SaaS Solutions and the Dominance of Subscription Models in Agriculture
  • 1.1.2 Integration of AI and IoT for Precision Farming and Predictive Analytics
• 1.2 Regulatory Landscape/Government Initiatives
• 1.3 Research and Development Review
  • 1.3.1 Patent Filing Trend (by Country and Company)
• 1.4 Market Dynamics
  • 1.4.1 Market Drivers
    • 1.4.1.1 Growing Dependence on Data-Backed Agronomic Decisions
    • 1.4.1.2 Rising Input Costs Driving Precision in Resource Allocation
    • 1.4.1.3 Need for Field-Level Visibility and Multi-Plot Coordination
  • 1.4.2 Market Challenges
    • 1.4.2.1 High Per-Acre ERP Costs Burdening Smallholder Farmers due to Fragmented Farm Sizes
    • 1.4.2.2 Aging Farmer Demographics Hindering Technology Adoption
    • 1.4.2.3 Poor Internet Connectivity in Rural Regions Hindering ERP Accessibility
  • 1.4.3 Market Opportunities
    • 1.4.3.1 Integration of Smart Advisory Services through AI and Remote Sensing
    • 1.4.3.2 Offline-First ERP Architecture for Connectivity-Challenged Regions
    • 1.4.3.3 Mobile-First Platforms with Vernacular Language and Voice Support
• 1.5 Startup Landscape

2 Region

• 2.1 Regional Summary
• 2.2 Europe
  • 2.2.1 Key Market Participants in Europe
  • 2.2.2 Driving Factors for Market Growth
  • 2.2.3 Factors Challenging the Market
  • 2.2.4 Application
    • 2.2.4.1 End-Use Application
  • 2.2.5 Products
    • 2.2.5.1 By Business Model
    • 2.2.5.2 By Module Offering
  • 2.2.6 Europe (by Country)
    • 2.2.6.1 Germany
      • 2.2.6.1.1 Market (by Application)
      • 2.2.6.1.2 Market (by Products)
    • 2.2.6.2 France
      • 2.2.6.2.1 Market (by Application)
      • 2.2.6.2.2 Market (by Products)
    • 2.2.6.3 Spain
      • 2.2.6.3.1 Market (by Application)
      • 2.2.6.3.2 Market (by Products)
    • 2.2.6.4 U.K.
      • 2.2.6.4.1 Market (by Application)
      • 2.2.6.4.2 Market (by Products)
    • 2.2.6.5 Netherlands
      • 2.2.6.5.1 Market (by Application)
      • 2.2.6.5.2 Market (by Products)
    • 2.2.6.6 Rest-of-Europe
      • 2.2.6.6.1 Market (by Application)
      • 2.2.6.6.2 Market (by Products)

3 Markets - Competitive Benchmarking & Company Profiles

• 3.1 Next Frontiers
• 3.2 Company Profiles
  • 3.2.1 SAP SE
    • 3.2.1.1 Overview
    • 3.2.1.2 Top Products/Product Portfolio
    • 3.2.1.3 Top Competitors
    • 3.2.1.4 Target Customers
    • 3.2.1.5 Key Personnel
    • 3.2.1.6 Analyst View
    • 3.2.1.7 Market Share, 2024
  • 3.2.2 AGRIVI d.o.o.
    • 3.2.2.1 Overview
    • 3.2.2.2 Top Products/Product Portfolio
    • 3.2.2.3 Top Competitors
    • 3.2.2.4 Target Customers
    • 3.2.2.5 Key Personnel
    • 3.2.2.6 Analyst View
    • 3.2.2.7 Market Share, 2024
  • 3.2.3 Sage Group plc
    • 3.2.3.1 Overview
    • 3.2.3.2 Top Products/Product Portfolio
    • 3.2.3.3 Top Competitors
    • 3.2.3.4 Target Customers
    • 3.2.3.5 Key Personnel
    • 3.2.3.6 Analyst View
    • 3.2.3.7 Market Share, 2024
  • 3.2.4 Mprise B.V.
    • 3.2.4.1 Overview
    • 3.2.4.2 Top Products/Product Portfolio
    • 3.2.4.3 Top Competitors
    • 3.2.4.4 Target Customers
    • 3.2.4.5 Key Personnel
    • 3.2.4.6 Analyst View
    • 3.2.4.7 Market Share, 2024

4 Research Methodology

• 4.1 Data Sources
  • 4.1.1 Primary Data Sources
  • 4.1.2 Secondary Data Sources
  • 4.1.3 Data Triangulation
• 4.2 Market Estimation and Forecast

List of Figures

• Figure 1: Europe Farm ERP Market (by Scenario), $Million, 2025, 2030, and 2035
• Figure 2: Europe Farm ERP Market, 2024 and 2035
• Figure 3: Market Snapshot, 2024-2035
• Figure 4: Farm ERP Market, $Million, 2024 and 2035
• Figure 5: Europe Farm ERP Market (by Application), $Million, 2024, 2030, and 2035
• Figure 6: Europe Farm ERP Market (by Business Model), $Million, 2024, 2030, and 2035
• Figure 7: Europe Farm ERP Market (by Module Offering), $Million, 2024, 2030, and 2035
• Figure 8: Europe Farm ERP Market Segmentation
• Figure 9: Patent Analysis (by Year and Country), August 2021-August 2025
• Figure 10: Patent Analysis (by Year and Company), August 2021-August 2025
• Figure 11: VeggiTech: Maximizing its Food Traceability with AGRIVI d.o.o
• Figure 12: Percentage Rise in Farm Input Costs, June 2020-December 2021
• Figure 13: Arable Land Per Agricultural Worker (in Hectares), 1995/96-2018
• Figure 14: Percentage of EU Farmers by Age and Gender, 2020
• Figure 15: Internet Access in Rural/Urban Areas for Developed/Developing Economies, 2016-2018
• Figure 16: Germany Farm ERP Market, $Million, 2024-2035
• Figure 17: France Farm ERP Market, $Million, 2024-2035
• Figure 18: Spain Farm ERP Market, $Million, 2024-2035
• Figure 19: U.K. Farm ERP Market, $Million, 2024-2035
• Figure 20: Netherlands Farm ERP Market, $Million, 2024-2035
• Figure 21: Rest-of-Europe Farm ERP Market, $Million, 2024-2035
• Figure 22: Strategic Initiatives, January 2022-April 2025
• Figure 23: Data Triangulation

List of Tables

• Table 1: Market Snapshot
• Table 2: Competitive Landscape Snapshot
• Table 3: Trends: Current and Future Impact Assessment
• Table 4: Companies Offering Cloud-Based SaaS Solutions and Subscription Models in Agriculture
• Table 5: Companies Integrating AI and IoT for Predictive Analytics in Agriculture
• Table 6: List of Regulatory Policies/Initiatives
• Table 7: Drivers, Challenges, and Opportunities, 2024-2035
• Table 8: List of Emerging Startups
• Table 9: Farm ERP Market (by Region), $Million, 2024-2035
• Table 10: Europe Farm ERP Market (by End-Use Application), $Million, 2024-2035
• Table 11: Europe Farm ERP Market (by Business Model), $Million, 2024-2035
• Table 12: Europe Farm ERP Market (by Module Offering), $Million, 2024-2035
• Table 13: Germany Farm ERP Market (by End-Use Application), $Million, 2024-2035
• Table 14: Germany Farm ERP Market (by Business Model), $Million, 2024-2035
• Table 15: Germany Farm ERP Market (by Module Offering), $Million, 2024-2035
• Table 16: France Farm ERP Market (by End-Use Application), $Million, 2024-2035
• Table 17: France Farm ERP Market (by Business Model), $Million, 2024-2035
• Table 18: France Farm ERP Market (by Module Offering), $Million, 2024-2035
• Table 19: Spain Farm ERP Market (by End-Use Application), $Million, 2024-2035
• Table 20: Spain Farm ERP Market (by Business Model), $Million, 2024-2035
• Table 21: Spain Farm ERP Market (by Module Offering), $Million, 2024-2035
• Table 22: U.K. Farm ERP Market (by End-Use Application), $Million, 2024-2035
• Table 23: U.K. Farm ERP Market (by Business Model), $Million, 2024-2035
• Table 24: U.K. Farm ERP Market (by Module Offering), $Million, 2024-2035
• Table 25: Netherlands Farm ERP Market (by End-Use Application), $Million, 2024-2035
• Table 26: Netherlands Farm ERP Market (by Business Model), $Million, 2024-2035
• Table 27: Netherlands Farm ERP Market (by Module Offering), $Million, 2024-2035
• Table 28: Rest-of-Europe Farm ERP Market (by End-Use Application), $Million, 2024-2035
• Table 29: Rest-of-Europe Farm ERP Market (by Business Model), $Million, 2024-2035
• Table 30: Rest-of-Europe Farm ERP Market (by Module Offering), $Million, 2024-2035