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市場調查報告書
商品編碼
2139039

零售媒體網路市場：依通路、廣告形式、零售業、定價模式及廣告主類型分類－市場規模、產業趨勢、機會分析及2026-2035年預測

Retail Media Network Market By Channel, Ad Format, Retailer Vertical, Pricing Model, Advertiser Type - Market Size, Industry Dynamics, Opportunity Analysis and Forecast For 2026-2035
出版日期: | 出版商: Astute Analytica | 英文 240 Pages | 商品交期: 最快1-2個工作天內

價格
簡介目錄

隨著零售商加速將數位商務平台、客戶資料和實體店生態系統轉型為廣告業務，全球零售媒體網路市場正經歷強勁擴張。預計到2025年，該市場規模將達到約1,840億美元，到2035年將達到約5,200億美元。這意味著2026年至2035年的年複合成長率（CAGR）約為10.9%。這項成長預測反映了零售媒體日益成長的重要性，因為品牌正在尋求一種能夠將消費者互動與可衡量的購買和交易活動聯繫起來的廣告環境。

這種成長軌跡反映了零售商、消費者和廣告商之間關係的更廣泛轉變。零售商不再只依賴產品銷售和傳統商品行銷來創造收入。他們的數位平台透過線上搜尋、產品瀏覽、購買、忠誠度計畫和客戶互動等方式產生寶貴的第一方資訊。零售媒體網路使零售商能夠將這些資訊變現，在消費者已經搜尋和購買過產品的環境中，為品牌提供精準的廣告投放機會。

顯著的市場趨勢

亞馬遜、沃爾瑪、塔吉特、克羅格和Instacart已成為零售媒體網路市場中最強大的參與者，它們各自利用不同的組合優勢，包括電商規模、實體店網路、第一方消費者數據、忠誠度生態系統和數位廣告能力。儘管它們的經營模式各不相同，但這五家公司都圍繞著通用的優勢來建立其零售媒體服務：直接接觸消費者和獲得寶貴的購買相關數據。

這些公司體現了零售媒體領域湧現的各種策略模式。亞馬遜的優勢在於其電商平台和廣告生態系統的規模和整合度，而沃爾瑪則將數位商務與龐大的實體店網路結合。塔吉特利用其會員忠誠度系統和日常用品基本客群來支援受眾驅動型廣告。另一方面，克羅格的優勢與其食品雜貨交易數據的深度和頻率密切相關。 Instacart作為一個跨多家零售商的數位食品雜貨平台，使廣告商能夠觸及所有參與零售商的消費者。

這些公司的競爭地位凸顯了第一方資料為何已成為零售媒體領域至關重要的資產。與傳統媒體公司不同，零售商和電商平台可以將廣告曝光與購買行為以及最終的交易結果連結起來。

關鍵成長要素

隨著人工智慧日益融入消費者發現、評估、比較和購買產品的過程，「基於代理商的商務」正成為零售媒體市場的關鍵成長要素。消費者不再只依賴傳統搜尋引擎和瀏覽零售商網站；他們現在可以利用人工智慧助理和大規模語言模型（LLM）來表達需求、比較產品、評估功能、尋找優惠並獲得個人化推薦。到2026年，這種轉變將超越實驗階段，過渡到一種全新的數位購物模式，人工智慧將扮演日益重要的角色，成為連結消費者意圖和產品發現的橋樑。例如，Google將「基於代理的商務」描述為一種人工智慧可以支援整個購物流程（從產品發現和決策到交易）的模式，其「通用商務協議」旨在讓企業能夠在整個流程中與人工智慧代理協同工作。

新機會的趨勢

廣告支出報酬率 (ROAS) 和品牌提升衡量指標的演變，正成為零售媒體市場持續成長的關鍵機會。傳統上，廣告主主要透過點擊量、轉換率、銷售額和 ROAS 等結果導向指標來評估零售媒體。這些指標仍然很重要，因為它們有助於品牌了解廣告支出帶來的直接商業性成效。然而，隨著零售媒體網路的日益成熟，廣告主不再僅僅關注即時的銷售歸因，而是開始考慮這些平台如何在購買過程的早期階段影響消費者的認知度、購買意願、品牌形象和購買意願。

最佳化障礙

網路碎片化和缺乏標準化的衡量框架可能會對零售媒體市場的持續成長構成重大挑戰。隨著食品雜貨、百貨、電商平台、專賣店和電商等各領域的零售商紛紛建立各自的媒體網路，廣告商不得不應對眾多平台，這些平台在廣告格式、受眾定義、數據結構、報告系統和效果指標等方面都存在差異。雖然這種擴張增加了品牌在消費者購買點觸及他們的機會，但也使得管理、比較和高效擴展零售媒體宣傳活動變得更加困難。

目錄

第1章摘要整理

  • 全球零售媒體網路市場

第2章：調查方法與研究框架

  • 研究目標
  • 產品概述
  • 市場區隔
  • 定性研究
    • 主要訊息
    • 二手資訊
  • 量化研究
    • 主要訊息
    • 二手資訊
  • 主要調查受訪者組成：按地區分類
  • 本研究的前提
  • 市場規模估算
  • 數據三角測量

第3章：全球零售媒體網路市場概述

  • 產業價值鏈分析
  • 產業展望
    • 全球零售媒體網路（RMN）產業概覽
    • 第一方資料溢價（無需 cookie）和超過 60% 的利潤率正在推動零售業向媒體業的轉變。
    • 現場市場的飽和蔓延到異地/連網電視和店內數位螢幕、基於代理商的商務（LLM購物）、非內生廣告商的激增、網路碎片化/衡量標準化以及閉合迴路SKU歸因。
  • PESTLE分析
  • 波特五力分析
  • 市場成長及前景
    • 2020-2035年市場收入估算與預測
    • 價格趨勢分析：按通路

第4章：全球零售媒體網路市場分析

  • 競爭對手儀表板
    • 市場集中度
    • 企業市場占有率分析，2025 年
    • 競爭對手分析與基準測試

第5章：全球零售媒體網路市場分析

  • 市場動態和趨勢
    • 成長要素
    • 抑制因子
    • 機會
    • 主要趨勢
  • 市場規模及預測，2020-2035年
    • 通道特異性
      • 關鍵見解
        • 現場（零售商的網站和應用程式）
        • 異地（開放網路、連網電視、社群媒體）
        • 店內零售媒體
    • 廣告格式
      • 關鍵見解
        • 贊助產品
        • 房地產廣告和橫幅廣告
        • 影片和連網電視
        • 店內電子螢幕
        • 聲音的
    • 零售業細分
      • 關鍵見解
        • 雜貨店
        • 百貨市場
        • 藥學與醫療保健
        • 家用電子產品
        • 時尚與服裝
        • 旅行/配送
    • 定價模式
      • 關鍵見解
        • 每次點擊成本 (CPC)
        • CPM（Cost Per Mille）
        • CPA（每次獲客成本）
    • 按廣告商類型
      • 關鍵見解
        • Endemic Brands
        • 非本土品牌
        • 廣告公司
    • 按地區
      • 關鍵見解
        • 北美洲
          • 美國
          • 加拿大
          • 墨西哥
        • 歐洲
          • 西歐
            • 英國
            • 德國
            • 法國
            • 義大利
            • 西班牙
            • 其他西歐國家
          • 東歐
            • 波蘭
            • 俄羅斯
            • 其他東歐國家
        • 亞太地區
          • 中國
          • 印度
          • 日本
          • 澳洲和紐西蘭
          • 韓國
          • ASEAN
          • 其他亞太國家
        • 中東和非洲（MEA）
          • 沙烏地阿拉伯
          • 南非
          • UAE
          • 其他中東和非洲國家
        • 南美洲
          • 阿根廷
          • 巴西
          • 其他南美國家

第6章：北美市場分析

第7章：歐洲市場分析

第8章：亞太地區市場分析

第9章 中東和非洲（MEA）市場分析

第10章：南美市場分析

第11章：公司簡介

公司簡介（公司概況、財務指標、主要產品清單、主要負責人、主要競爭對手、聯絡資訊和業務策略展望）

  • Amazon Ads
  • Walmart Connect
  • Alibaba
  • JD.com
  • Target Roundel
  • Kroger Precision Marketing
  • Instacart
  • Criteo
  • The Trade Desk
  • Albertsons Media Collective
  • Best Buy Ads
  • Costco
  • Carrefour Links
  • Tesco Media
  • Uber Advertising
  • 其他主要公司

第12章附錄

簡介目錄
Product Code: AA09261999

The global retail media network market is experiencing strong expansion as retailers increasingly transform their digital commerce platforms, customer data, and physical retail ecosystems into advertising businesses. The market was estimated at approximately USD 184 billion in 2025 and is projected to reach around USD 520 billion by 2035, representing a compound annual growth rate (CAGR) of approximately 10.9% between 2026 and 2035. This projected increase reflects the growing importance of retail media as brands seek advertising environments that can connect consumer engagement with measurable shopping and transaction activity.

The growth trajectory reflects a broader transformation in the relationship between retailers, consumers, and advertisers. Retailers are no longer relying solely on product sales and traditional merchandising to generate revenue. Their digital platforms generate valuable first-party information through online searches, product views, purchases, loyalty programs, and customer interactions. Retail media networks allow retailers to monetize this information by providing brands with targeted advertising opportunities within environments where consumers are already researching and purchasing products.

Noteworthy Market Developments

Amazon, Walmart, Target, Kroger, and Instacart have established themselves as some of the most prominent players in the retail media network market, each leveraging a different combination of e-commerce scale, physical retail presence, first-party consumer data, loyalty ecosystems, and digital advertising capabilities. While their business models differ, all five have built retail media offerings around a common advantage: direct access to consumers and valuable purchase-related data.

These companies illustrate the different strategic models emerging within retail media. Amazon's strength is rooted in the scale and integration of its e-commerce marketplace and advertising ecosystem, while Walmart combines digital commerce with an extensive physical retail footprint. Target uses its loyalty ecosystem and general-merchandise customer base to support audience-driven advertising, whereas Kroger's strength is closely connected to the depth and frequency of grocery transaction data. Instacart, meanwhile, operates as a multi-retailer digital grocery platform, giving advertisers access to consumers across multiple participating retailers.

Their competitive positions also highlight why first-party data has become such an important asset in retail media. Unlike conventional media companies, retailers and commerce platforms can potentially connect advertising exposure with shopping behavior and transaction outcomes.

Core Growth Drivers

The rise of agentic commerce is emerging as an important growth driver for the retail media market, as artificial intelligence increasingly becomes part of the way consumers discover, evaluate, compare, and purchase products. Rather than relying exclusively on conventional search engines or browsing retailer websites, shoppers can now use AI assistants and large language models (LLMs) to describe what they need, compare products, assess features, identify deals, and receive personalized recommendations. In 2026, this shift is moving beyond experimentation toward a new form of digital shopping in which AI increasingly acts as an intermediary between consumer intent and product discovery. Google, for example, describes agentic commerce as a model in which AI can support the shopping journey from discovery and decision-making through transaction, while its Universal Commerce Protocol is designed to help businesses connect with AI agents across that journey.

Emerging Opportunity Trends

The evolution of Return on Ad Spend (ROAS) and brand-lift measurement is emerging as an important opportunity for the continued growth of the retail media market. Historically, advertisers have evaluated retail media primarily through performance-oriented metrics such as clicks, conversions, sales, and ROAS. These measures remain important because they help brands understand the direct commercial outcomes associated with advertising expenditure. However, as retail media networks mature, advertisers are increasingly looking beyond immediate sales attribution and examining how these platforms can influence consumer awareness, consideration, brand perception, and purchase intent earlier in the buying journey.

Barriers to Optimization

Network fragmentation and the lack of standardized measurement frameworks could pose significant challenges to the continued growth of the retail media market. As retailers across grocery, general merchandise, marketplaces, specialty retail, and e-commerce develop their own media networks, advertisers increasingly have to work across a wide range of platforms, each with different advertising formats, audience definitions, data structures, reporting systems, and performance metrics. While this expansion creates more opportunities for brands to reach consumers at the point of purchase, it can also make retail media campaigns more difficult to manage, compare, and scale efficiently.

Detailed Market Segmentation

By Ad Format, Display and banner advertising continues to play an important role in the retail media landscape in 2026, particularly because of its ability to secure prominent digital real estate across retailer websites and applications. These formats allow brands to place visually engaging advertisements in high-visibility areas such as homepages, category pages, search environments, and product-detail pages. By appearing within the retailer's own digital ecosystem, display advertising enables brands to engage consumers while they are already in a shopping-oriented environment.

By Retailer Vertical, the grocery sector plays a particularly important role in shaping the development of the retail media network market, largely because of the frequency and consistency of consumer purchasing behavior. Unlike many other retail categories where customers may make purchases only occasionally, grocery shopping is often a recurring activity that takes place weekly or even several times a month. The high volume of transactions generated through grocery stores and digital grocery platforms gives retailers access to a continuous stream of first-party customer data, creating a strong foundation for retail media monetization.

By Pricing Model, the Cost-per-Click (CPC) pricing model remains a central component of the commercial structure of retail media networks, particularly for advertisers focused on measurable performance and conversion outcomes. Under a CPC model, advertisers are charged when a consumer actively clicks on an advertisement rather than simply when the advertisement is displayed. This creates a direct connection between advertising expenditure and measurable user engagement, making CPC particularly attractive to brands that want greater control over how their digital advertising budgets are allocated.

By Advertiser Type, Endemic brands, which sell their products directly through the retailers hosting retail media networks, account for the dominant share of the market. Their strong position is largely driven by the natural alignment between their products, the retailer's digital storefront, and the consumer's purchasing journey. Because these brands already have a direct presence on the retailer's platform, they can use retail media to strengthen product visibility while simultaneously benefiting from the retailer's first-party consumer data, search behavior, purchase history, and loyalty insights. This creates a close connection between advertising, product discovery, and conversion that is difficult for many external advertisers to replicate.

Segment Breakdown

By Channel

  • Onsite (Retailer Site & App)
  • Offsite (Open Web, CTV, Social)
  • In-Store Retail Media

By Ad Format

  • Sponsored Products
  • Display & Banner
  • Video & CTV
  • In-Store Digital Screens
  • Audio

By Retailer Vertical

  • Grocery
  • General Merchandise & Marketplace
  • Pharmacy & Health
  • Consumer Electronics
  • Fashion & Apparel
  • Travel & Delivery

By Pricing Model

  • Cost-per-Click
  • Cost-per-Mille
  • Cost-per-Acquisition

By Advertiser Type

  • Endemic Brands
  • Non-Endemic Brands
  • Agencies

By Region

  • North America
  • The U.S.
  • Canada
  • Mexico
  • Europe
  • Western Europe
  • The UK
  • Germany
  • France
  • Italy
  • Spain
  • Rest of Western Europe
  • Eastern Europe
  • Poland
  • Russia
  • Rest of Eastern Europe
  • Asia Pacific
  • China
  • India
  • Japan
  • Australia & New Zealand
  • South Korea
  • ASEAN
  • Rest of Asia Pacific
  • Middle East & Africa (MEA)
  • Saudi Arabia
  • South Africa
  • UAE
  • Rest of MEA
  • South America
  • Argentina
  • Brazil
  • Rest of South America
  • Geography Analysis
  • North America currently represents the dominant share of the global market, supported by its highly developed e-commerce infrastructure, sophisticated digital advertising ecosystem, and widespread adoption of first-party data strategies. Retailers across the region have increasingly moved beyond their traditional role as product sellers, transforming their extensive customer and transaction data into valuable advertising assets.
  • The United States remains the primary contributor to the region's market, accounting for more than 85% of total regional revenue. Its dominance reflects the scale of the country's e-commerce market, the presence of large national retailers, and the substantial advertising budgets available to brands seeking access to high-intent consumers. Major retailers have evolved into sophisticated advertising platforms, using their proprietary customer data to provide brands with increasingly precise audience targeting and performance measurement.
  • Canada represents an important complementary growth market within North America. The country's retail sector is increasingly adopting localized retail media networks, with domestic grocery chains and other retailers using their established customer relationships and digital loyalty ecosystems to develop new advertising opportunities. The reported 25% year-over-year increase in localized network deployments highlights the growing momentum behind this trend.

Leading Market Participants

  • Amazon Ads
  • Walmart Connect
  • Alibaba
  • JD.com
  • Target Roundel
  • Kroger Precision Marketing
  • Instacart
  • Criteo
  • The Trade Desk
  • Albertsons Media Collective
  • Best Buy Ads
  • Costco
  • Carrefour Links
  • Tesco Media
  • Uber Advertising
  • Other Prominent Players

Table of Content

Chapter 1. Executive Summary

  • 1.1. Global Retail Media Network Market

Chapter 2. Research Methodology & Research Framework

  • 2.1. Research Objective
  • 2.2. Product Overview
  • 2.3. Market Segmentation
  • 2.4. Qualitative Research
    • 2.4.1. Primary Sources
    • 2.4.2. Secondary Sources
  • 2.5. Quantitative Research
    • 2.5.1. Primary Sources
    • 2.5.2. Secondary Sources
  • 2.6. Breakdown of Primary Research Respondents, By Region
  • 2.7. Assumption for Study
  • 2.8. Market Size Estimation
  • 2.9. Data Triangulation

Chapter 3. Global Retail Media Network Market Overview

  • 3.1. Industry Value Chain Analysis
    • 3.1.1. First-Party Shopper-Data & Ad-Tech (DSP/SSP) Infrastructure Providers
    • 3.1.2. Retail Media Network Operators (Onsite, Offsite, In-Store)
    • 3.1.3. Ad-Serving, Closed-Loop-Attribution & Measurement Providers
    • 3.1.4. Agency, Self-Serve-Platform & CTV/Programmatic Partners
    • 3.1.5. Advertisers / End Users (Endemic Brands, Non-Endemic Brands, Agencies)
  • 3.2. Industry Outlook
    • 3.2.1. Overview of the Global Retail Media Network (RMN) Industry
    • 3.2.2. First-Party-Data Premium (Cookie Deprecation) & 60%+ Margin Driving the Retailer-to-Media Pivot
    • 3.2.3. Onsite Saturation Spilling to Offsite/CTV & In-Store Digital Screens, Agentic-Commerce (LLM Shopping), Non-Endemic Advertiser Surge, Network Fragmentation/Measurement Standardization & Closed-Loop SKU Attribution
  • 3.3. PESTLE Analysis
  • 3.4. Porter's Five Forces Analysis
    • 3.4.1. Bargaining Power of Suppliers
    • 3.4.2. Bargaining Power of Buyers
    • 3.4.3. Threat of New Entrants
    • 3.4.4. Threat of Substitutes
    • 3.4.5. Intensity of Rivalry
  • 3.5. Market Growth and Outlook
    • 3.5.1. Market Revenue Estimates and Forecast (US$ Mn), 2020-2035
    • 3.5.2. Price Trend Analysis, By Channel

Chapter 4. Global Retail Media Network Market Analysis

  • 4.1. Competition Dashboard
    • 4.1.1. Market Concentration Rate
    • 4.1.2. Company Market Share Analysis (Value %), 2025
    • 4.1.3. Competitor Mapping & Benchmarking

Chapter 5. Global Retail Media Network Market Analysis

  • 5.1. Market Dynamics and Trends
    • 5.1.1. Growth Drivers
    • 5.1.2. Restraints
    • 5.1.3. Opportunity
    • 5.1.4. Key Trends
  • 5.2. Market Size and Forecast, 2020-2035 (US$ Mn)
    • 5.2.1. By Channel
      • 5.2.1.1. Key Insights
        • 5.2.1.1.1. Onsite (Retailer Site & App)
        • 5.2.1.1.2. Offsite (Open Web, CTV, Social)
        • 5.2.1.1.3. In-Store Retail Media
    • 5.2.2. By Ad Format
      • 5.2.2.1. Key Insights
        • 5.2.2.1.1. Sponsored Products
        • 5.2.2.1.2. Display & Banner
        • 5.2.2.1.3. Video & CTV
        • 5.2.2.1.4. In-Store Digital Screens
        • 5.2.2.1.5. Audio
    • 5.2.3. By Retailer Vertical
      • 5.2.3.1. Key Insights
        • 5.2.3.1.1. Grocery
        • 5.2.3.1.2. General Merchandise & Marketplace
        • 5.2.3.1.3. Pharmacy & Health
        • 5.2.3.1.4. Consumer Electronics
        • 5.2.3.1.5. Fashion & Apparel
        • 5.2.3.1.6. Travel & Delivery
    • 5.2.4. By Pricing Model
      • 5.2.4.1. Key Insights
        • 5.2.4.1.1. Cost-per-Click
        • 5.2.4.1.2. Cost-per-Mille
        • 5.2.4.1.3. Cost-per-Acquisition
    • 5.2.5. By Advertiser Type
      • 5.2.5.1. Key Insights
        • 5.2.5.1.1. Endemic Brands
        • 5.2.5.1.2. Non-Endemic Brands
        • 5.2.5.1.3. Agencies
    • 5.2.6. By Region
      • 5.2.6.1. Key Insights
        • 5.2.6.1.1. North America
          • 5.2.6.1.1.1. The U.S.
          • 5.2.6.1.1.2. Canada
          • 5.2.6.1.1.3. Mexico
        • 5.2.6.1.2. Europe
          • 5.2.6.1.2.1. Western Europe
            • 5.2.6.1.2.1.1. The UK
            • 5.2.6.1.2.1.2. Germany
            • 5.2.6.1.2.1.3. France
            • 5.2.6.1.2.1.4. Italy
            • 5.2.6.1.2.1.5. Spain
            • 5.2.6.1.2.1.6. Rest of Western Europe
          • 5.2.6.1.2.2. Eastern Europe
            • 5.2.6.1.2.2.1. Poland
            • 5.2.6.1.2.2.2. Russia
            • 5.2.6.1.2.2.3. Rest of Eastern Europe
        • 5.2.6.1.3. Asia Pacific
          • 5.2.6.1.3.1. China
          • 5.2.6.1.3.2. India
          • 5.2.6.1.3.3. Japan
          • 5.2.6.1.3.4. Australia & New Zealand
          • 5.2.6.1.3.5. South Korea
          • 5.2.6.1.3.6. ASEAN
          • 5.2.6.1.3.7. Rest of Asia Pacific
        • 5.2.6.1.4. Middle East & Africa (MEA)
          • 5.2.6.1.4.1. Saudi Arabia
          • 5.2.6.1.4.2. South Africa
          • 5.2.6.1.4.3. UAE
          • 5.2.6.1.4.4. Rest of MEA
        • 5.2.6.1.5. South America
          • 5.2.6.1.5.1. Argentina
          • 5.2.6.1.5.2. Brazil
          • 5.2.6.1.5.3. Rest of South America

Chapter 6. North America Market Analysis

  • 6.1. Market Dynamics and Trends
    • 6.1.1. Growth Drivers
    • 6.1.2. Restraints
    • 6.1.3. Opportunity
    • 6.1.4. Key Trends
  • 6.2. Market Size and Forecast, 2020-2035 (US$ Mn)
    • 6.2.1. Key Insights
      • 6.2.1.1. By Channel
      • 6.2.1.2. By Ad Format
      • 6.2.1.3. By Retailer Vertical
      • 6.2.1.4. By Pricing Model
      • 6.2.1.5. By Advertiser Type
      • 6.2.1.6. By Country

Chapter 7. Europe Market Analysis

  • 7.1. Market Dynamics and Trends
    • 7.1.1. Growth Drivers
    • 7.1.2. Restraints
    • 7.1.3. Opportunity
    • 7.1.4. Key Trends
  • 7.2. Market Size and Forecast, 2020-2035 (US$ Mn)
    • 7.2.1. Key Insights
      • 7.2.1.1. By Channel
      • 7.2.1.2. By Ad Format
      • 7.2.1.3. By Retailer Vertical
      • 7.2.1.4. By Pricing Model
      • 7.2.1.5. By Advertiser Type
      • 7.2.1.6. By Country

Chapter 8. Asia Pacific Market Analysis

  • 8.1. Market Dynamics and Trends
    • 8.1.1. Growth Drivers
    • 8.1.2. Restraints
    • 8.1.3. Opportunity
    • 8.1.4. Key Trends
  • 8.2. Market Size and Forecast, 2020-2035 (US$ Mn)
    • 8.2.1. Key Insights
      • 8.2.1.1. By Channel
      • 8.2.1.2. By Ad Format
      • 8.2.1.3. By Retailer Vertical
      • 8.2.1.4. By Pricing Model
      • 8.2.1.5. By Advertiser Type
      • 8.2.1.6. By Country

Chapter 9. Middle East & Africa (MEA) Market Analysis

  • 9.1. Market Dynamics and Trends
    • 9.1.1. Growth Drivers
    • 9.1.2. Restraints
    • 9.1.3. Opportunity
    • 9.1.4. Key Trends
  • 9.2. Market Size and Forecast, 2020-2035 (US$ Mn)
    • 9.2.1. Key Insights
      • 9.2.1.1. By Channel
      • 9.2.1.2. By Ad Format
      • 9.2.1.3. By Retailer Vertical
      • 9.2.1.4. By Pricing Model
      • 9.2.1.5. By Advertiser Type
      • 9.2.1.6. By Country

Chapter 10. South America Market Analysis

  • 10.1. Market Dynamics and Trends
    • 10.1.1. Growth Drivers
    • 10.1.2. Restraints
    • 10.1.3. Opportunity
    • 10.1.4. Key Trends
  • 10.2. Market Size and Forecast, 2020-2035 (US$ Mn)
    • 10.2.1. Key Insights
      • 10.2.1.1. By Channel
      • 10.2.1.2. By Ad Format
      • 10.2.1.3. By Retailer Vertical
      • 10.2.1.4. By Pricing Model
      • 10.2.1.5. By Advertiser Type
      • 10.2.1.6. By Country

Chapter 11. Company Profile

Company Profile (Company Overview, Financial Matrix, Key Product landscape, Key Personnel, Key Competitors, Contact Address, and Business Strategy Outlook)

  • 11.1. Amazon Ads
  • 11.2. Walmart Connect
  • 11.3. Alibaba
  • 11.4. JD.com
  • 11.5. Target Roundel
  • 11.6. Kroger Precision Marketing
  • 11.7. Instacart
  • 11.8. Criteo
  • 11.9. The Trade Desk
  • 11.10. Albertsons Media Collective
  • 11.11. Best Buy Ads
  • 11.12. Costco
  • 11.13. Carrefour Links
  • 11.14. Tesco Media
  • 11.15. Uber Advertising
  • 11.16. Other Prominent Players

Chapter 12. Annexure

  • 12.1. List of Secondary Sources
  • 12.2. Key Country Markets- Macro Economic Outlook/Indicators