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市場調查報告書

商品編碼

1739580

2026 年至 2032 年零售媒體網路市場（按類型、廣告格式、零售業類型和地區分類）

Retail Media Networks Market By Type (In-Store, Online), Advertising Format (Display Ads, Video Ads), Retailer Type (Big-Box Retailers, E-commerce Platforms), & Region for 2026-2032

出版日期: 2025年05月09日 | 出版商:

Verified Market Research | 英文 202 Pages | 商品交期: 2-3個工作天內

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簡介目錄

零售媒體網路市場評估 - 2026-2032

零售媒體網路 (RMN) 市場受多種因素影響而迅速擴張。消費者紛紛接受數位媒體，導致線上購物和廣告支出增加。零售商正在利用大量消費者數據來打造精準的廣告宣傳。預計到 2024 年，該市場規模將突破 20.3 億美元，到 2032 年將達到約 72.8 億美元的估值。

事實證明，RMN 廣告的投資報酬率高於傳統廣告管道。零售商可以在購買點觸達客戶，從而提高轉換率。隨著第一方資料和隱私法規的不斷完善，RMN 對於希望避免使用第三方資料的廣告主更具吸引力。對經濟高效的零售媒體網路的需求日益成長，將推動市場在 2026 年至 2032 年期間以 19.03% 的複合年成長率成長。

零售媒體網路市場定義/概述

零售媒體網路 (RMN) 是零售商自有的數位廣告平台，可讓企業在零售商的網站、行動應用程式和其他媒體平台上銷售其產品。這些網路使負責人能夠直接存取零售商的客戶群和數據，從而實現高度精準的個人化廣告投放。 RMN 也提供第三方平台上的異地廣告，利用零售商數據來最佳化廣告投放。對廣告主而言，其主要優勢在於能夠在購買旅程的關鍵時刻精準投放合適的廣告，從而提高轉換率和客戶參與。

隨著商家意識到第一方數據的價值，零售媒體網路市場預計將大幅擴張。第三方cookie的減少和電子商務的興起，促使企業增加對零售媒體網路（RMN）的投資，以提升其數位行銷成效。 RMN 未來可能會包含更複雜的數據分析、人工智慧驅動的客製化功能以及在外部平台上更強大的影響力，從而為負責人提供更多與客戶溝通的機會。隨著數位廣告格局的成熟，RMN 將在全通路行銷策略中發揮關鍵作用，推動精準廣告和消費者體驗的創新。

消費者購買行為轉向電子商務是否會推動零售媒體網路市場的發展？

消費者購物習慣向電子商務的轉變正在推動零售媒體網路市場的發展。網路購物的快速成長迫使零售商創造新的途徑來使其數位平台收益。根據美國人口普查局的數據，2021年美國電子商務銷售額將超過8,708億美元，較2020年成長14.2%，較2019年成長50.5%。線上零售的大規模擴張為零售媒體網路的蓬勃發展創造了理想的環境，使商家能夠利用其數位影響力進行精準廣告投放並提高產生收入。

零售媒體網路 (RMN) 市場受數位廣告支出成長的驅動。隨著傳統廣告管道的效率下降，負責人正在將預算轉向 RMN 等數位平台。 eMarketer 的數據顯示，2021 年美國數位廣告支出將達到 2,112 億美元，較 2020 年成長 38.3%。這項投資成長表明，市場對精準有效的廣告解決方案的需求旺盛，而 RMN 則能夠利用這一趨勢，為零售商提供第一方數據和數位平台。

資料隱私問題會影響零售媒體網路市場的成長嗎？

資料隱私問題預計將影響零售媒體網路 (RMN) 市場的成長。由於 RMN 主要依賴第一方客戶資料來投放個人化廣告，更嚴格的資料保護法規和消費者隱私意識的提升可能會限制個人資訊的收集和使用。遵守 GDPR 和 CCPA 等隱私法規可能會增加營運成本，並降低目標廣告的效率。

零售媒體網路市場的擴張可能會受到網路公司競爭的影響。數位廣告市場的主要競爭對手包括Google、亞馬遜和Facebook，它們提供先進的系統，擁有豐富的客戶數據和強大的廣告定位能力。這些科技巨頭擁有完善的基礎設施和廣泛的覆蓋範圍，這使得零售媒體網路（RMN）難以在廣告收入方面競爭。經營自有媒體網路的零售商可能難以匹敵這些主導平台提供的規模、技術和受眾洞察，從而限制了RMN的成長潛力。

The retail media networks (RMN) market is expanding rapidly due to a variety of causes. Consumer acceptance of digital media has resulted in an increase in online purchasing and advertising. Retailers are using their massive consumer data to build tailored advertising campaigns that are relevant to their target demographic. The market size surpass USD 2.03 Billion valued in 2024 to reach a valuation of around USD 7.28 Billion by 2032.

The effectiveness of RMN advertising has been demonstrated to give a higher ROI than traditional advertising channels. Retailers can reach their customers at the point of purchase, improving the chances of conversion. The increase in first-party data and privacy rules has made RMN a more appealing alternative for advertisers looking to avoid using third-party data. The rising demand for cost-effective and efficient retail media networks is enabling the market grow at a CAGR of 19.03% from 2026 to 2032.

Retail Media Networks Market: Definition/ Overview

Retail Media Networks (RMNs) are digital advertising platforms owned by retailers that enable companies to market their products on the retailer's website, mobile applications, and other media properties. These networks provide marketers with direct access to a retailer's customer base and data, allowing for highly targeted and personalized advertising. RMNs also feature off-site advertising on third-party platforms, which uses retailer data to improve ad placements. The key advantage for advertisers is the ability to target in-market buyers with appropriate ads at critical times in the purchasing process, resulting in increased conversions and customer engagement.

The retail media networks market is expected to increase significantly as merchants grasp the value of their first-party data. With the decline of third-party cookies and the development of e-commerce, firms are increasingly investing in RMNs to improve their digital marketing efforts. RMNs are likely to include more sophisticated data analytics, AI-driven customization, and a stronger presence on external platforms, giving marketers more opportunities to communicate with customers. As the digital advertising landscape matures, RMNs are likely to play a key role in omnichannel marketing strategies, driving innovation in targeted advertising and consumer experience.

Will the Shift in Consumer Shopping Behavior Towards E-commerce Drive the Retail Media Networks Market?

The movement in customer buying habits toward e-commerce is propelling the retail media networks market. The fast growth of online shopping has created new ways for retailers to monetize their digital platforms. According to the Census Bureau, e-commerce sales in the United States will exceed USD 870.8 Billion in 2021, up 14.2% from 2020 and 50.5% from 2019. This enormous expansion in online retail creates an ideal environment for retail media networks to thrive, allowing merchants to use their digital presence for targeted advertising and enhanced revenue creation.

The retail media networks (RMNs) market is being driven by increased digital ad spending. As traditional advertising channels lose effectiveness, marketers are transferring their budgets to digital platforms like RMNs. According to eMarketer, digital ad spending in the US will reach USD 211.20 Billion in 2021, up 38.3% from 2020. This increased investment demonstrates a high desire for targeted and effective advertising solutions, allowing RMNs to capitalize on this trend by providing access to retailers' first-party data and digital platforms.

Will the Data Privacy Concerns Impact the Growth for the Retail Media Networks Market?

Concerns over data privacy are anticipated to have an impact on the retail media network (RMN) market's growth. As RMNs rely primarily on first-party customer data to deliver customized advertising, stronger data protection legislation and increased consumer awareness of privacy concerns may limit the gathering and use of personal information. Compliance with privacy legislation such as GDPR and CCPA may raise operating costs and impair the efficiency of targeted ads, thereby stalling market growth while retailers and marketers manage these hurdles.

The expansion of the Retail Media Networks (RMNs) market is likely to be impacted by competition from internet companies. Major competitors in the digital advertising market include Google, Amazon, and Facebook, which provide advanced systems with extensive customer data and robust ad targeting capabilities. These tech behemoths have established infrastructures and vast reach, making it tough for RMNs to compete for advertising dollars. Retailers who run their own media networks may struggle to match the scale, technology, and audience insights provided by these dominating platforms, limiting RMNs' growth potential.

Category-Wise Acumens

Will the Widespread Adoption of E-Commerce Fuel the Online Segment for the Retail Media Networks Market?

The online segment of the retail media networks market is currently dominating. The increased usage of e-commerce is propelling the online component of the retail media networks (RMN) market. As more people shop online, merchants are increasingly using their digital platforms to send tailored ads directly to interested customers. The rise of e-commerce increases the exposure and effectiveness of RMNs by providing companies with access to large online audiences and extensive customer data, making the online segment a key driver of growth in the RMN market.

Advanced targeting capabilities are propelling the online component of the Retail Media Networks (RMN) market. These features enable businesses to use extensive consumer data to send targeted, relevant advertisements to specific audiences, hence enhancing campaign success. As marketers seek more accurate targeting to boost conversion rates and customer engagement, RMNs' ability to provide highly personalized ads based on consumer behavior makes them an appealing alternative, driving growth in the online section of the market.

Will the Driving Brand Awareness Raise the Display Ads Segment for the Retail Media Networks Market?

The display ads segment currently leads the retail media networks market. Driving brand awareness is an essential factor driving the display ads section of the retail media networks (RMNs) market. Display advertising is extremely visible and helps companies attract attention throughout a retailer's digital channels, making it an excellent way to establish brand recognition. As organizations prioritize reaching large audiences to increase awareness, display advertising is becoming a popular choice due to its visual nature and prominent placement, fueling growth in this area of RMNs.

The Retail Media Networks (RMNs) market's display ads segment is driven by targeted audience reach. Display advertisements within RMNs allow advertisers to target particular, high-intent audiences based on merchants' first-party data, ensuring that ads are displayed to the appropriate customers at the right time. This tailored strategy improves the effectiveness of display advertisements, increasing engagement and conversion rates, making them a more appealing alternative for advertisers and driving growth in the market.

Gain Access into Retail Media Networks Market Report Methodology

Country/Region-wise Acumens

Will the Digital Advertising Spend Accelerate the North American Region for the Retail Media Networks Market?

The North America region currently dominates the retail media networks market. Digital advertising spend will fuel the Retail Media Networks market in North America. The market is expanding rapidly due to a strong demand for tailored advertising solutions, with digital ad expenditure in the US expected to reach USD 270.54 Billion in 2023, up from USD 240.42 Billion in 2022, according to eMarketer. GroupM expects retail media advertising in the US to reach USD 55.8 Billion by 2024, up from USD 31.4 Billion in 2021. This rise is being driven by advertisers who recognize the importance of first-party data, which allows them to contact customers closer to the point of purchase.

Advanced technological capabilities are propelling the retail media networks market in North America. With U.S. retail media ad spending expected to reach USD 51.36 Billion in 2023, a 27.8% increase over 2022, this growth is mostly due to the use of advanced technologies such as artificial intelligence and machine learning. According to a Merkle poll, 81% of users see advanced targeting as a crucial benefit, and the Interactive Advertising Bureau (IAB) reports that 74% of advertisers intend to increase their expenditure on these networks. The growing desire for personalized, data-driven advertising is leading retailers to invest in novel technology that will improve the effectiveness and appeal of their retail media networks.

Will the Rapidly Growing E-commerce Drive the Asia Pacific Region for the Retail Media Networks Market?

The Asia Pacific region is experiencing the fastest growth in the retail media networks market. The rapidly expanding e-commerce business will propel the retail media networks market in Asia Pacific. The region's increasing internet penetration and acceptance of online shopping are important drivers of this expansion. According to a report by Google, Temasek, and Bain & Company, the Southeast Asian e-commerce business will be worth USD 234 Billion by 2025, while eMarketer predicts retail e-commerce sales in Asia Pacific will reach USD 3.5 Trillion in 2024. The growing digitalization of nations such as India, where internet users are estimated to reach 900 million by 2025, increases this tendency. As more people purchase online, merchants are investing in retail media networks to successfully engage customers at important stages in their purchasing journeys, with 44% of APAC marketers planning to boost their retail media investment this year.

The enormous and diverse population of Asia Pacific will considerably drive the retail media networks market. With over 4.3 billion individuals, or around 60% of the world's population, this demographic diversity expands Retail Media Networks' reach and targeting capabilities, making them very enticing to advertisers. Dentsu International predicts that the region would account for 70% of globally advertising spend growth in 2022, while eMarketer predicts that digital ad expenditure will increase from USD 192.9 Billion in 2022 to USD 250.2 Billion by 2024, driven by significant growth in e-commerce advertising. The epidemic has boosted digital adoption in Southeast Asia, adding 60 million new digital customers and increasing internet usage by 80%.

Competitive Landscape

The retail media networks market is a dynamic and competitive space, characterized by a diverse range of players vying for market share. These players are on the run for solidifying their presence through the adoption of strategic plans such as collaborations, mergers, acquisitions, and political support. The organizations are focusing on innovating their product line to serve the vast population in diverse regions.

Some of the prominent players operating in the retail media networks market include:

Amazon Advertising
Walmart Connect
Kroger Precision Marketing
Target Media Network
Instacart Ads
eBay Advertising
Criteo
The Home Depot Media
Macy's Media Network
CVS Health Media

Latest Developments

In May 2024, Walmart Connect announced plans to expand its Walmart Connect product overseas, with the goal of reaching new advertiser bases and monetizing its huge customer base.
In April 2024, Instacart Ads announced a deal with Google to use Google Shopping data in their advertising platform. This agreement intends to provide CPG (Consumer Packaged Goods) brands with more targeted advertising options through the Instacart app.
In May 2024, Macy's Media Network hired a new Vice President with previous leadership experience at Walmart Connect. This initiative shows that Macy's intends to expand its retail media network capabilities.