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市場調查報告書
商品編碼
1881347
全球嬰兒監視器市場:依連接方式、產品類型、銷售管道和地區劃分 - 市場預測與分析 (2025-2033)Global Baby Monitor Market: By Connectivity, Product Type, Sales Channel, and Region - Market Forecast and Analysis for 2025-2033 |
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嬰兒監視器市場正經歷強勁且持續的成長,預計到 2024 年將達到約 13.7342 億美元。這一成長趨勢預計將在未來幾年內穩步延續,到 2033 年市場規模預計將達到 23.68 億美元。這一成長軌跡代表著 2025 年至 2033 年 5.9% 的複合年增長率 (CAGR),反映了全球各地強勁且持續的需求。
推動市場擴張的關鍵因素之一是將人工智慧 (AI) 整合到嬰兒監視器技術中。 AI 驅動的創新正在增強嬰兒監視器的功能和吸引力,使其能夠提供智慧警報、預測分析和個人化洞察等功能,超越傳統的音訊和視訊監控。這些進步正在吸引那些尋求更全面、更主動的育兒工具的精通技術的父母。市場對人工智慧、視訊和無線功能的需求也很強勁。這些功能為父母提供了更大的便利,讓他們能夠即時查看孩子的狀況,並靈活地在家中或外出時監控孩子。
嬰兒監視器市場呈現出多元化的特點,既有成熟的行業領導者,也有專業公司,它們共同推動著該領域的創新和成長。主要參與者包括VTech、摩托羅拉、松下和三星等知名品牌,這些品牌長期以來以其可靠和先進的嬰兒監視器產品而聞名。除了這些主要參與者之外,Dorel Industries和Infant Optics等關鍵企業也透過提供專業解決方案和滿足區隔市場的需求而發揮重要作用。
許多公司正在積極尋求資金和策略聯盟,以支持持續的研發和市場擴張。 例如,2025 年 11 月,Owlet 與醫療資訊提供者 Rhapsody 合作,將其 BabySat 家用脈搏血氧儀的數據直接整合到患者的電子健康記錄 (EHR) 中。
同時,2025 年 3 月,日本 Uniden 公司發表了其最新嬰兒監視器 BW4501,目標客戶是精通科技的父母。這款監護器配備 4.3 吋相機和多功能夾式鏡頭,除了基本功能外,還整合了人工智慧驅動的警報、環境追蹤和雙向通訊功能。
核心成長因子
嬰兒監視器市場正日益受到以訂閱服務為核心的先進軟體生態系統的興起和發展的影響。現代父母重視投資於那些超越初始硬體購買,並透過增強功能和數據驅動的洞察提供持續、可持續價值的平台。這種轉變反映了消費性電子產品領域的一個更廣泛趨勢,即軟體和服務與實體產品相輔相成,創造更具沉浸感和支持性的使用者體驗。訂閱服務使公司能夠與客戶保持更緊密、更長期的關係,同時創造穩定的收入來源。
新興機會
嬰兒監視器市場的一項關鍵機會在於將個人化睡眠指導服務直接整合到監視器應用程式中。透過利用這些設備收集的大量睡眠數據(例如,醒來時間、睡眠時間和入睡時間),公司可以超越簡單的監測,提供加值服務,主動幫助父母管理孩子的睡眠模式。透過利用人工智慧和專家指導,這些應用程式可以提供客製化的睡眠訓練計劃,旨在滿足每個嬰兒和家庭的獨特需求,從而將嬰兒監視器轉變為新手父母的必備工具。
優化障礙
對資料隱私和 Wi-Fi 安全的擔憂是可能阻礙嬰兒監視器市場成長的重大挑戰。隨著越來越多的嬰兒監視器融入智慧技術並連接到家庭Wi-Fi網絡,消費者越來越意識到未經授權的存取和資料外洩帶來的風險。尤其是父母,他們非常擔心私人對話和即時視訊串流可能被攔截或駭客入侵,使孩子和家人面臨隱私洩露的風險。這種擔憂甚至會讓潛在買家對那些因其便利性和先進功能而備受青睞的Wi-Fi嬰兒監視器望而卻步。
The baby monitor market is undergoing dynamic and sustained growth, with its valuation reaching approximately US$ 1,373.42 million in 2024. This upward momentum is expected to continue steadily over the coming years, as projections indicate the market will reach an estimated value of US$ 2,300.68 million by 2033. This growth trajectory corresponds to a compound annual growth rate (CAGR) of 5.9% during the forecast period spanning from 2025 to 2033, reflecting strong and consistent demand across various global regions.
A significant driver of this market expansion is the integration of artificial intelligence (AI) into baby monitoring technologies. AI-driven innovations are enhancing the functionality and appeal of baby monitors, enabling features such as intelligent alerts, predictive analytics, and personalized insights that go beyond traditional audio and video monitoring. These advancements are attracting tech-savvy parents who seek more comprehensive and proactive tools for infant care. Alongside AI, there is a robust demand for video and wireless capabilities, which offer parents greater convenience, real-time visual reassurance, and the flexibility to monitor their children from anywhere within or even outside the home.
The baby monitor market is characterized by a diverse mix of established industry leaders and specialized companies, each contributing to the sector's innovation and growth. Key players include well-known brands such as VTech, Motorola, Panasonic, and Samsung, which have long-standing reputations for producing reliable and advanced baby monitoring products. Alongside these giants, other significant companies like Dorel Industries and Infant Optics play important roles by offering specialized solutions and catering to niche segments within the market.
To support ongoing research, development, and market expansion, many companies are actively raising capital and forming strategic partnerships. For instance, in November 2025, Owlet made a notable move by partnering with healthcare interoperability provider Rhapsody to integrate data from its at-home pulse oximeter, BabySat, directly into patients' electronic health records (EHRs).
To support ongoing research, development, and market expansion, many companies are actively raising capital and forming strategic partnerships. For instance, in November 2025, Owlet made a notable move by partnering with healthcare interoperability provider Rhapsody to integrate data from its at-home pulse oximeter, BabySat, directly into patients' electronic health records (EHRs).
Meanwhile, in March 2025, Japanese company Uniden introduced its latest model targeted at tech-savvy parents: the BW4501 baby monitor. Equipped with a 4.3-inch video camera and a versatile clamp camera, this monitor goes beyond basic functionality by incorporating AI-driven alerts, environmental tracking, and two-way communication.
Core Growth Drivers
The baby monitor market is increasingly shaped by the emergence and growth of sophisticated software ecosystems centered around subscription-based services. Modern parents are looking beyond the initial hardware purchase and are investing in platforms that provide continuous, ongoing value through enhanced features and data-driven insights. This shift reflects a broader trend in consumer electronics where software and services complement physical products to create a more immersive and supportive user experience. By offering subscription services, companies can maintain a closer, longer-term relationship with customers, while generating steady revenue streams.
Emerging Opportunity Trends
A significant opportunity within the baby monitor market lies in the integration of personalized sleep coaching services directly into monitor applications. By leveraging the extensive sleep data collected through these devices-such as wake windows, sleep duration, and settling times-companies can move beyond simple monitoring towards offering value-added services that actively support parents in managing their child's sleep patterns. Utilizing artificial intelligence or expert guidance, these apps can deliver tailored sleep training programs designed to address the unique needs of each infant and family, making the baby monitor an indispensable tool for new parents.
Barriers to Optimization
Concerns surrounding data privacy and Wi-Fi security present significant challenges that could potentially hamper the growth of the baby monitor market. As baby monitors increasingly incorporate smart technology and connect to home Wi-Fi networks, consumers become more aware of the risks related to unauthorized access and data breaches. Parents, in particular, are highly sensitive to the possibility that their private conversations or live video feeds could be intercepted or hacked, exposing their children and families to privacy violations. This apprehension can make potential buyers hesitant to adopt Wi-Fi-enabled baby monitors, which are otherwise valued for their convenience and advanced features.
By Mode of Communication, wireless models have established themselves as the dominant choice, accounting for a substantial 64.5% of total revenue in 2024. This preference among consumers is closely due to technological advancements that align with the evolving needs of modern parents, who prioritize both security and intelligent functionality in their monitoring devices. Wireless baby monitors offer unparalleled convenience and flexibility, freeing caregivers from the constraints of wired setups and enabling easier placement and mobility throughout the home.
By Product Type, Video baby monitors dominate the baby monitor market, commanding an impressive 60.4% of the total market share. This strong preference is largely driven by parents' desire for visual reassurance when monitoring their infants, as these devices offer a level of comfort and security that audio-only monitors cannot provide. The ability to see their child in real time helps caregivers feel more connected and confident in ensuring their baby's safety and well-being, making video monitors the preferred choice for many families.
By Mode of Communication
By Product Type
By Sales Channel
By Region
Geography Breakdown