封面
市場調查報告書
商品編碼
1824126

可動人偶玩具的全球市場:各產品類型,各材料類型,各對象年齡,各種價格,各流通管道,各地區-市場規模,產業動態,機會分析,預測(2025年~2033年)

Global Action Figure Toys Market: Product Type, Material Type, Age, Price Range, Distribution Channel, Region - Market Size, Industry Dynamics, Opportunity Analysis and Forecast for 2025-2033

出版日期: | 出版商: Astute Analytica | 英文 306 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

可動人偶玩具市場正經歷顯著成長,這主要得益於娛樂系列和動漫的日益普及。可動人偶玩具市場在2024年的價值約為74億美元,預計到2033年將達到約111億美元。此成長反映了2025年至2033年預測期間4.67%的複合年增長率。強勁的成長動能展現了市場韌性以及適應不斷變化的消費者偏好和技術進步的能力。

推動這項需求成長的一個強大因素是 "懷舊商業" 現象。製造商越來越多地重新推出和重塑幾十年前的標誌性玩具系列,利用老一代消費者與他們成長過程中玩具的情感聯繫。這種方法不僅重新點燃了老粉絲的興趣,也讓新一代接觸到經典角色和設計,創造了跨世代吸引力。

值得關注的市場發展

可動人偶市場是一個充滿活力且競爭激烈的市場,既有產業領導者,也有新進者。這個市場包括跨國玩具公司、專業收藏品牌和主要的娛樂授權商,每家公司都為該類別帶來了獨特的優勢和策略。

這種方法的一個突出例子是麥克法蘭玩具公司,該公司最近宣布推出其全新系列 "真人快打經典" 。首批人偶名為“真人快打”,以蝎子、絕對零度和劉康等標誌性角色為原型,並包含一個豪華雙人套裝,以​​絕對零度對陣美蓮娜為主題。此外,麥克法蘭玩具公司 (McFarlane Toys) 宣布推出 GameStop 獨家 Kitana 人偶,以滿足尋求獨家收藏品的收藏家的需求。該公司致力於擴展其產品組合,其 Ozzy Osbourne 可動人偶的預購也進一步體現了這一點。

同時,美泰兒宣布推出一系列與備受期待的電影 "侏羅紀世界:重生" 相關的玩具,該電影計劃於 2025 年夏季上映。系列包括經典的侏羅紀主題主線玩具、微型冒險套裝、全新面具和爪子,以及充滿動感的 Imaginext 系列。這些新品不僅讓粉絲們興奮不已,也反映了大型公司如何利用熱門媒體系列來推動銷售並維持消費者興趣。

核心驅動因素

可動人偶玩具市場的一個特點是,受日本動漫和電子遊戲系列啟發的產品需求激增。這一趨勢正吸引全球收藏家和愛好者的關注,推動著產業發展和創新。萬代旗下的Tamashii Nations部門走在了這一潮流的前沿,並在北美市場佔了主導地位。超過60款全新S.H.Figuarts手辦預計於2024年上市,這反映了消費者興趣的規模和強度。其中, "七龍珠" 系列作為旗艦系列脫穎而出,今年至少有20款全新角色手辦計畫在全球上市。七龍珠及類似系列的持久人氣,證實了動漫收藏品強大的文化共鳴和廣泛的吸引力。

新機遇

社群媒體上快速發展的全球 "玩具攝影師" 群體正在重塑可動人偶玩具市場的行銷格局。這些熱情的粉絲正在創造高品質的用戶原創內容,以創意和活力的方式展示可動人偶,有效地充當了強大的有機行銷管道。這些照片不僅突出了人物的精緻細節和姿勢,還透過展示這些玩具的藝術潛力激發了其他收藏家和潛在買家的興趣。這種草根性的推廣活動產生了真實的參與度,並將品牌的影響力遠遠擴展到了傳統廣告宣傳之外。

優化障礙

由於年輕消費者偏好的顯著轉變,可動人偶玩具市場面臨潛在的課題。兒童和青少年越來越被數位娛樂方式所吸引,例如電子遊戲、線上多人遊戲平台以及元宇宙資產(包括NFT和虛擬皮膚)。這些數位體驗提供了沉浸式互動環境,對精通科技的一代極具吸引力,既吸引了他們的注意力,又增加了他們的可自由支配的支出。因此,包括可動人偶在內的傳統實體玩具可能難以維持相同的參與度和銷售成長水準。這種趨勢對市場未來的擴張構成了重大擔憂,因為數位資產的日益普及正在分散消費者對傳統玩具的注意力和資金。

目錄

第1章 調查架構

第2章 調查手法

第3章 摘要整理:全球可動人偶玩具市場

第4章 全球可動人偶玩具市場概要

  • 產業價值鏈分析
  • 產業展望
  • 大環境分析
  • 波特的五力分析
  • 市場動態和趨勢
  • 市場成長與展望
  • 競爭儀表板

第5章 全球可動人偶玩具市場分析(各產品類型)

  • 重要的洞察
  • 市場規模與預測,2020年~2033年(10億美元·台)
    • 動作英雄
    • 動漫角色
    • 電影角色

第6章 全球可動人偶玩具市場分析(各材料類型)

  • 重要的洞察
  • 市場規模與預測,2020年~2033年(10億美元·台)
    • 塑膠
    • 二氧化矽橡膠
    • 其他

第7章 全球可動人偶玩具市場分析(各對象年齡)

  • 重要的洞察
  • 市場規模與預測,2020年~2033年(10億美元·台)
    • 6個月
    • 7~12個月
    • 1年
    • 2年
    • 3~5歲
    • 5~12歲
    • 12~18歲
    • 其他

第8章 全球可動人偶玩具市場分析(各種價格)

  • 重要的洞察
  • 市場規模與預測,2020年~2033年(10億美元·台)
    • 高級

第9章 全球可動人偶玩具市場分析(各流通管道)

  • 重要的洞察
  • 市場規模與預測,2020年~2033年(10億美元·台)
    • 線上
    • 離線

第10章 全球可動人偶玩具市場分析(各地區)

  • 重要的洞察
  • 市場規模與預測,2020年~2033年(10億美元·台)
    • 北美
    • 歐洲
    • 亞太地區
    • 中東
    • 非洲
    • 南美

第11章 北美的可動人偶玩具市場分析

第12章 歐洲的可動人偶玩具市場分析

第13章 亞太地區的可動人偶玩具市場分析

第14章 中東的可動人偶玩具市場分析

第15章 非洲的可動人偶玩具市場分析

第16章 南美的可動人偶玩具市場分析

第17章 企業簡介

  • Bandai Co., Ltd.
  • Entertainment Earth Inc.
  • Iron Studios
  • Funko
  • Hasbro
  • JAKKS Pacific
  • LEGO
  • Mattel
  • McFarlane Toys
  • Toysrus
  • 其他

第18章 附錄

簡介目錄
Product Code: AA08251470

The action figure toy market is experiencing significant growth, driven by several key factors, most notably the expanding popularity of entertainment franchises and anime. Valued at approximately US$7.4 billion in 2024, the action figure toys market is projected to reach a market valuation of around US$11.1 billion by 2033. This growth reflects a compound annual growth rate (CAGR) of 4.67% over the forecast period from 2025 to 2033. Such robust expansion underscores the market's resilience and its ability to adapt to evolving consumer preferences and technological advancements.

A powerful driver behind this demand is the phenomenon known as nostalgia commerce, which has become a defining force within the industry. Manufacturers are increasingly reissuing and reimagining iconic toy lines from past decades, tapping into the emotional connection that older consumers have with their childhood favorites. This approach not only rekindles interest among longtime fans but also introduces classic characters and designs to new generations, creating a multi-generational appeal.

Noteworthy Market Developments

The action figure market is marked by a dynamic mix of established industry leaders and emerging new entrants, creating a competitive yet diverse landscape. This market includes multinational toy corporations, specialized collectible brands, and major entertainment licensors, each contributing unique strengths and strategies to the sector.

A notable example of this approach is McFarlane Toys, which recently announced the launch of its new Mortal Kombat Klassic line. The initial wave of figures, known as the Kombatants, features iconic characters such as Scorpion, Sub-Zero, Liu Kang, and a deluxe 2-pack showcasing Sub-Zero versus Mileena. Additionally, McFarlane Toys has introduced a GameStop exclusive Kitana figure, catering to collectors seeking limited-edition items. The company's commitment to expanding its portfolio is further demonstrated by the launch of preorders for an Ozzy Osbourne action figure.

In parallel, Mattel has unveiled an extensive lineup of toys tied to the highly anticipated Jurassic World Rebirth movie, scheduled for release in the summer of 2025. This collection includes classic mainline Jurassic-themed toys, Micro Adventures sets, new masks and claws, and the action-packed Imaginext series. These new releases not only generate excitement among fans but also exemplify how major players leverage popular media franchises to drive sales and maintain consumer interest.

Core Growth Drivers

A defining characteristic of the action figure toys market is the remarkable surge in demand for products inspired by Japanese anime and video game franchises. This trend has captured the attention of collectors and enthusiasts worldwide, fueling growth and innovation within the industry. At the forefront of this movement is Bandai's Tamashii Nations division, which has established itself as a dominant player, particularly in the North American market. In 2024, Tamashii Nations is set to release over 60 new S.H.Figuarts figures, reflecting both the scale and intensity of consumer interest. Among these, the Dragon Ball series stands out as a flagship line, with at least 20 new character figures scheduled for global release within the year. The enduring popularity of Dragon Ball and similar franchises underscores the strong cultural resonance and widespread appeal of anime-inspired collectibles.

Emerging Opportunity Trends

A rapidly growing global community of "toy photographers" on social media is reshaping the marketing landscape for the action figure toy market. These enthusiasts create high-quality, user-generated content that showcases action figures in creative and dynamic ways, effectively serving as powerful organic marketing channels. Their photographs not only highlight the intricate details and poseability of the figures but also inspire fellow collectors and potential buyers by demonstrating the artistic possibilities of these toys. This grassroots promotion generates authentic engagement and expands the reach of brands far beyond traditional advertising efforts.

Barriers to Optimization

The action figure toys market faces potential challenges due to a notable shift in consumer preferences among younger audiences. Increasingly, children and adolescents are gravitating toward digital entertainment options such as video games, online multiplayer platforms, and metaverse assets, including NFTs and virtual skins. These digital experiences offer immersive, interactive environments that appeal strongly to the tech-savvy generation, capturing both their attention and discretionary spending. As a result, traditional physical toys, including action figures, may struggle to maintain the same level of engagement and sales growth. This trend poses a significant concern for the market's future expansion, as the rising popularity of digital assets diverts consumer interest and financial resources away from conventional toys.

Detailed Market Segmentation

By Product Type, action heroes have firmly established themselves as the leading product type in the action figure toys market, commanding an impressive market share of over 40.97%. Their dominance is closely linked to the rapid growth of the "kidult" economy-a cultural phenomenon where adults maintain strong enthusiasm for toys and collectibles traditionally targeted at children. This demographic, blending nostalgia with a passion for pop culture, has created a robust and sustained demand for action hero figures that go beyond simple playthings to become prized collector's items and display pieces.

By Material Type, silicone holds a commanding position in the action figure toys market, capturing over 35.16% of the material market share. This dominance is largely driven by its vital role in two key segments: infant toys and premium collectibles. In the infant category, silicone's safety profile and inherent flexibility make it an ideal material choice for products designed for young children. Parents and caregivers prioritize non-toxic, durable, and soft materials for their babies, and silicone meets these stringent requirements exceptionally well. This preference is clearly reflected in the strong sales of silicone teething toys, which have become a staple for soothing and stimulating infants during early developmental stages.

By Age, the 1-year-old consumer segment has rapidly become a significant force within the action figure toys market, capturing an impressive 16.25% of the market share. This growth is largely propelled by dedicated parental spending, as caregivers increasingly seek toys that support early childhood development. Recognizing the importance of this age group, parents are willing to invest in products that not only entertain but also contribute to cognitive and motor skill growth during this critical stage. This focus on early development has encouraged manufacturers and retailers to tailor their offerings to meet the specific needs of toddlers, blending safety, educational value, and engagement.

By Price Range, the medium price range segment has emerged as a significant driver of sales, accounting for over 39.19% of the total sales volume. This category is thriving by effectively navigating a consumer landscape that has become increasingly polarized in terms of spending habits and preferences. Notably, the definition of what constitutes a "medium" price has shifted upward, reflecting changes in consumer behavior and market dynamics. In early 2025, the most robust growth was observed in the segment of action figures priced between $20 and $69.99, indicating that consumers are willing to spend more within this range compared to previous years.

Segment Breakdown

By Product Type

  • Action Heros
  • Marvel Universe
  • Avengers
  • Spiderman
  • Others
  • DC Universe
  • Superman
  • Batman
  • Others
  • Power Rangers
  • Others
  • Anime Characters
  • Naruto
  • Dragon Ball
  • Demon Slayer
  • Others
  • Movie Characters
  • Star Wars
  • James Bond
  • Transformers
  • Others

By Material Type

  • Plastic
  • Silicon
  • Silica Rubber
  • Others

By Age

  • 6 Months
  • 7-12 Months
  • 1 Years
  • 2 Years
  • 3-5 Years
  • 5-12 Years
  • 12-18 Years
  • Others

By Price Range

  • Economical
  • Medium
  • Premium

By Distribution Channel

  • Online
  • eMarketplaces
  • Brand Websites
  • Offline
  • Retail Stores
  • Toys Stores
  • Supermarket / Hypermarket
  • Others

By Region

  • North America
  • The U.S.
  • Canada
  • Mexico
  • Europe
  • Western Europe
  • The UK
  • Germany
  • France
  • Italy
  • Spain
  • Rest of Western Europe
  • Eastern Europe
  • Poland
  • Russia
  • Rest of Eastern Europe
  • Asia Pacific
  • China
  • India
  • Japan
  • Australia & New Zealand
  • South Korea
  • ASEAN
  • Rest of Asia Pacific
  • Middle East
  • Saudi Arabia
  • Kuwait
  • UAE
  • Qatar
  • Oman
  • Bahrain
  • Rest of Middle East
  • Africa
  • South Africa
  • Egypt
  • Nigeria
  • Kenya
  • Rest of Africa
  • South America
  • Argentina
  • Brazil
  • Rest of South America

Geography Breakdown

  • North America holds a commanding position in the action figure toys market, capturing a dominant 49.42% of the global market share. This leadership is largely fueled by a deeply rooted collector culture that spans generations, alongside the influence of major retail events that generate excitement and drive demand. The region's vibrant market activity is exemplified by the scale and significance of its conventions, which serve as key platforms for unveiling new and exclusive products.
  • San Diego Comic-Con, one of the most prominent events in the industry, is set to feature over 100 exclusive action figure releases in 2025, highlighting the dynamic nature of the market and the enthusiasm of its dedicated fan base. Additionally, the direct-to-consumer sales model has become firmly established in the U.S. action figure market. This approach allows manufacturers to connect directly with collectors and enthusiasts, offering unique products and limited editions that might not be available through traditional retail channels.

Leading Market Participants

  • Bandai Co., Ltd.
  • Entertainment Earth Inc.
  • Iron Studios
  • Funko
  • Hasbro
  • JAKKS Pacific
  • LEGO
  • Mattel
  • McFarlane Toys
  • Toysrus
  • Other Prominent Players

Table of Content

Chapter 1. Research Framework

  • 1.1. Research Objective
  • 1.2. Product Overview
  • 1.3. Market Segmentation

Chapter 2. Research Methodology

  • 2.1. Qualitative Research
    • 2.1.1. Primary & Secondary Sources
  • 2.2. Quantitative Research
    • 2.2.1. Primary & Secondary Sources
  • 2.3. Breakdown of Primary Research Respondents, By Region
  • 2.4. Assumption for the Study
  • 2.5. Market Size Estimation
  • 2.6. Data Triangulation

Chapter 3. Executive Summary: Global Action Figure Toys Market

Chapter 4. Global Action Figure Toys Market Overview

  • 4.1. Industry Value Chain Analysis
    • 4.1.1. Raw Material Provider
    • 4.1.2. Manufacturer
    • 4.1.3. Distributor
    • 4.1.4. End User
  • 4.2. Industry Outlook
    • 4.2.1. EXIM in Toys, Games & Sports.
    • 4.2.2. Overview of Population of Children
  • 4.3. PESTLE Analysis
  • 4.4. Porter's Five Forces Analysis
    • 4.4.1. Bargaining Power of Suppliers
    • 4.4.2. Bargaining Power of Buyers
    • 4.4.3. Threat of Substitutes
    • 4.4.4. Threat of New Entrants
    • 4.4.5. Degree of Competition
  • 4.5. Market Dynamics and Trends
    • 4.5.1. Growth Drivers
    • 4.5.2. Restraints
    • 4.5.3. Challenges
    • 4.5.4. Key Trends
  • 4.6. Market Growth and Outlook
    • 4.6.1. Market Revenue Estimates and Forecast (US$ Bn), 2020-2033
    • 4.6.2. Market Volume Estimates and Forecast (Units), 2020-2033
    • 4.6.3. Price Trend Analysis
  • 4.7. Competition Dashboard
    • 4.7.1. Market Concentration Rate
    • 4.7.2. Company Market Share Analysis (Value %), 2024
    • 4.7.3. Competitor Mapping & Benchmarking

Chapter 5. Global Action Figure Toys Market Analysis, By Product Type

  • 5.1. Key Insights
  • 5.2. Market Size and Forecast, 2020-2033 (US$ Bn & Units)
    • 5.2.1. Action Heros
      • 5.2.1.1. Marvel Universe
        • 5.2.1.1.1. Avengers
        • 5.2.1.1.2. Spiderman
        • 5.2.1.1.3. Others
      • 5.2.1.2. DC Universe
        • 5.2.1.2.1. Superman
        • 5.2.1.2.2. Batman
        • 5.2.1.2.3. Others
      • 5.2.1.3. Power Rangers
      • 5.2.1.4. Others
    • 5.2.2. Anime Characters
      • 5.2.2.1. Naruto
      • 5.2.2.2. Dragon Ball
      • 5.2.2.3. Demon Slayer
      • 5.2.2.4. Others
    • 5.2.3. Movie Characters
      • 5.2.3.1. Star Wars
      • 5.2.3.2. James Bond
      • 5.2.3.3. Transformers
      • 5.2.3.4. Others

Chapter 6. Global Action Figure Toys Market Analysis, By Material Type

  • 6.1. Key Insights
  • 6.2. Market Size and Forecast, 2020-2033 (US$ Bn & Units)
    • 6.2.1. Plastic
    • 6.2.2. Silicon
    • 6.2.3. Silica Rubber
    • 6.2.4. Others

Chapter 7. Global Action Figure Toys Market Analysis, By Age

  • 7.1. Key Insights
  • 7.2. Market Size and Forecast, 2020-2033 (US$ Bn & Units)
    • 7.2.1. 6 Months
    • 7.2.2. 7-12 Months
    • 7.2.3. 1 Years
    • 7.2.4. 2 Years
    • 7.2.5. 3-5 Years
    • 7.2.6. 5-12 Years
    • 7.2.7. 12-18 Years
    • 7.2.8. Others

Chapter 8. Global Action Figure Toys Market Analysis, By Price Range

  • 8.1. Key Insights
  • 8.2. Market Size and Forecast, 2020-2033 (US$ Bn & Units)
    • 8.2.1. Economical
    • 8.2.2. Medium
    • 8.2.3. Premium

Chapter 9. Global Action Figure Toys Market Analysis, By Distribution Channel

  • 9.1. Key Insights
  • 9.2. Market Size and Forecast, 2020-2033 (US$ Bn & Units)
    • 9.2.1. Online
      • 9.2.1.1. eMarketplaces
      • 9.2.1.2. Brand Websites
    • 9.2.2. Offline
      • 9.2.2.1. Retail Stores
      • 9.2.2.2. Toys Stores
      • 9.2.2.3. Supermarket / Hypermarket
      • 9.2.2.4. Others

Chapter 10. Global Action Figure Toys Market Analysis, By Region

  • 10.1. Key Insights
  • 10.2. Market Size and Forecast, 2020-2033 (US$ Bn & Units)
    • 10.2.1. North America
      • 10.2.1.1. The U.S.
      • 10.2.1.2. Canada
      • 10.2.1.3. Mexico
    • 10.2.2. Europe
      • 10.2.2.1. Western Europe
        • 10.2.2.1.1. The UK
        • 10.2.2.1.2. Germany
        • 10.2.2.1.3. France
        • 10.2.2.1.4. Italy
        • 10.2.2.1.5. Spain
        • 10.2.2.1.6. Rest of Western Europe
      • 10.2.2.2. Eastern Europe
        • 10.2.2.2.1. Poland
        • 10.2.2.2.2. Russia
        • 10.2.2.2.3. Rest of Eastern Europe
    • 10.2.3. Asia Pacific
      • 10.2.3.1. China
      • 10.2.3.2. India
      • 10.2.3.3. Japan
      • 10.2.3.4. South Korea
      • 10.2.3.5. Australia & New Zealand
      • 10.2.3.6. ASEAN
      • 10.2.3.7. Rest of Asia Pacific
    • 10.2.4. Middle East
      • 10.2.4.1. Saudi Arabia
      • 10.2.4.2. Kuwait
      • 10.2.4.3. UAE
      • 10.2.4.4. Qatar
      • 10.2.4.5. Oman
      • 10.2.4.6. Bahrain
      • 10.2.4.7. Rest of Middle East
    • 10.2.5. Africa
      • 10.2.5.1. South Africa
      • 10.2.5.2. Egypt
      • 10.2.5.3. Nigeria
      • 10.2.5.4. Kenya
      • 10.2.5.5. Rest of Africa
    • 10.2.6. South America
      • 10.2.6.1. Argentina
      • 10.2.6.2. Brazil
      • 10.2.6.3. Rest of South America

Chapter 11. North America Action Figure Toys Market Analysis

  • 11.1. Key Insights
  • 11.2. Market Size and Forecast, 2020-2033 (US$ Bn & Units)
    • 11.2.1. By Product Type
    • 11.2.2. By Material Type
    • 11.2.3. By Age
    • 11.2.4. By Price Range
    • 11.2.5. By Distribution Channel
    • 11.2.6. By Country

Chapter 12. Europe Action Figure Toys Market Analysis

  • 12.1. Key Insights
  • 12.2. Market Size and Forecast, 2020-2033 (US$ Bn & Units)
    • 12.2.1. By Product Type
    • 12.2.2. By Material Type
    • 12.2.3. By Age
    • 12.2.4. By Price Range
    • 12.2.5. By Distribution Channel
    • 12.2.6. By Country

Chapter 13. Asia Pacific Action Figure Toys Market Analysis

  • 13.1. Key Insights
  • 13.2. Market Size and Forecast, 2020-2033 (US$ Bn & Units)
    • 13.2.1. By Product Type
    • 13.2.2. By Material Type
    • 13.2.3. By Age
    • 13.2.4. By Price Range
    • 13.2.5. By Distribution Channel
    • 13.2.6. By Country

Chapter 14. Middle East Action Figure Toys Market Analysis

  • 14.1. Key Insights
  • 14.2. Market Size and Forecast, 2020-2033 (US$ Bn & Units)
    • 14.2.1. By Product Type
    • 14.2.2. By Material Type
    • 14.2.3. By Age
    • 14.2.4. By Price Range
    • 14.2.5. By Distribution Channel
    • 14.2.6. By Country

Chapter 15. Africa Action Figure Toys Market Analysis

  • 15.1. Key Insights
  • 15.2. Market Size and Forecast, 2020-2033 (US$ Bn & Units)
    • 15.2.1. By Product Type
    • 15.2.2. By Material Type
    • 15.2.3. By Age
    • 15.2.4. By Price Range
    • 15.2.5. By Distribution Channel
    • 15.2.6. By Country

Chapter 16. South America Action Figure Toys Market Analysis

  • 16.1. Key Insights
  • 16.2. Market Size and Forecast, 2020-2033 (US$ Bn & Units)
    • 16.2.1. By Product Type
    • 16.2.2. By Material Type
    • 16.2.3. By Age
    • 16.2.4. By Price Range
    • 16.2.5. By Distribution Channel
    • 16.2.6. By Country

Chapter 17. Company Profile (Company Overview, Financial Matrix, Key Product landscape, Key Personnel, Key Competitors, Contact Address, and Business Strategy Outlook)

  • 17.1. Bandai Co., Ltd.
  • 17.2. Entertainment Earth Inc.
  • 17.3. Iron Studios
  • 17.4. Funko
  • 17.5. Hasbro
  • 17.6. JAKKS Pacific
  • 17.7. LEGO
  • 17.8. Mattel
  • 17.9. McFarlane Toys
  • 17.10. Toysrus
  • 17.11. Other Prominent Players

Chapter 18. Annexure

  • 18.1. List of Secondary Sources
  • 18.2. Key Country Markets - Macro Economic Outlook/Indicators