全球孕婦裝市場：2026-2031年

全球孕婦裝市場預計從 2025 年到 2031 年將以 2.62% 的複合年成長率成長。

主要亮點

• 產品類型：日常服裝佔最大的市場佔有率，預計到 2025 年將達到約 63%。
• 布料材質類型：氨綸是成長潛力最大的細分市場，預計從 2025 年到 2031 年的複合年成長率將達到 3.20%。
• 分銷管道：到 2025 年，線下通路將佔最大的市場佔有率。
• 區域細分：北美在全球市場中處於領先地位，到 2025 年將佔全球市場的約 30%。

孕婦裝市場的商機

拓展新興和未開發市場

在新興市場，可支配收入的成長、都市化進程的加速以及人們對孕婦裝日益成長的認知，為孕婦裝品牌創造了巨大的成長機會。企業可以透過提供針對當地偏好、體型、氣候以及尚未得到充分服務的消費群體量身定做的產品，進一步拓展業務。

數位優先和D2C銷售成長

數位化管道讓品牌有機會觸及更廣泛的客戶群，而無需過度依賴實體店。個人化建議、更完善的尺寸工具、虛擬試穿解決方案和社交電商可以進一步提升孕婦裝的線上購物體驗。

高階和專業領域的機遇

對高度專業化產品的需求日益成長，為孕婦工作服、運動服、正裝、哺乳服和產後服等領域創造了成長機會。品牌可以透過提升產品功能、採用優質布料以及針對特定生活方式需求量身定做的產品設計，在競爭中脫穎而出。

全球孕婦裝市場趨勢

向永續和循環材料轉型

隨著消費者越來越傾向於選擇由有機、再生和永續來源布料製成的服裝，永續性正成為全球孕婦裝市場的一大趨勢。領先企業正在擴大永續材料的使用，以減少對環境的影響。

2025年，H&M集團與Recover公司合作，擴大再生棉的使用範圍。 Gap集團也與Syre公司合作，為Old Navy和Athleta等品牌購買再生聚酯纖維。印度品牌House of Zelena也推出了採用TENCEL和Lenzing Modal等永續材料的孕婦裝。

租賃和轉售模式在全球孕婦用品市場日益普及。

隨著消費者尋求價格實惠、靈活便捷且永續的全新購買替代方案，租賃和轉售模式正成為全球孕婦裝市場的關鍵趨勢。由於服飾的使用壽命有限，Rent the Runway、Nuuly 和 Armoire 等平台提供訂閱式租賃服務，讓消費者以相對較低的價格享受優質的孕婦裝。隨著人們對循環時尚的認知不斷提高，以及對經濟實惠且環保服飾的需求日益成長，租賃和轉售服務預計將進一步發展壯大。

孕婦裝市場的市場促進因素

女性勞動參與率的提高

女性勞動參與率的上升是全球孕婦裝市場的主要驅動力。越來越多的女性在懷孕期間繼續工作，這促使對兼具舒適性和商務風格的服裝需求增加。因此，對修身褲裝、洋裝和襯衫等孕婦商務裝的需求也隨之成長。 ASOS、Old Navy（Gap Inc.旗下品牌）和NEXT plc等零售商正在擴大其孕婦裝系列以滿足這一需求，提供適合辦公室穿著的服裝。隨著職場對懷孕員工的支持力度不斷加大，預計對時尚實用的孕婦職業裝的需求將持續成長。

電子商務的快速發展擴大了孕婦裝的供應管道。

電子商務的快速發展是全球孕婦裝市場的主要驅動力。憑藉更豐富的產品種類和尺寸選擇，以及宅配服務，電子商務為消費者提供了便利的孕婦裝購買方式。 ASOS、JoJo Maman Bebe 和 Gap Inc. 等領先零售商正在加強其數位化平台建設，並拓展其線上孕婦裝系列。隨著網路普及率、智慧型手機使用率和數位支付在全球的持續成長，預計網路購物仍將是購買孕婦裝的主要管道。

大型服飾零售商擴大其策略品牌組合。

大型服裝零售商的策略性收購、合作和產品組合擴張正在為全球孕婦裝市場創造新的成長機會。這些公司透過收購成熟的孕婦裝品牌、拓展其專業產品線以及整合孕期、哺乳期、產後和生活方式等領域的互補優勢，來鞏固其市場地位。這些措施可望提高產品供應量、增強品牌知名度、加速創新，並擴大孕婦裝的消費群。

主要供應商

• Gap Inc
• H&M
• ASOS
• Next Plc
• Levi Strauss & Co
• Debenhams Group Plc
• Marks & Spencer Group Plc

其他主要供應商

• PinkBlush Maternity
• Kindred Bravely
• Hatch Collection
• Ripe Maternity
• Ingrid & Isabel
• C &A
• Boob Design
• Noppies
• MamaCouture
• Hotmilk Lingerie
• BelaBumBum
• FirstCry
• Tiffancy Rose
• Mamalicious

依產品類型

• 日裝
• 睡衣
• 內衣

按織物材料

• 棉布
• 聚酯纖維
• 氨綸
• 其他

按銷售管道

• 線上
• 離線

區域細分

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 法國
  • 英國
  • 義大利
  • 西班牙
  • 波蘭
  • 荷蘭
  • 其他
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 印尼
  • 泰國
  • 韓國
  • 澳洲
• 拉丁美洲
  • 巴西
  • 墨西哥
  • 阿根廷
• 中東和非洲
  • 土耳其
  • 南非
  • 以色列

目錄

第1章：調查範圍

第2章重要考察

第3章 市場動態

• 機會與趨勢
• 市場促進因素
• 市場限制因素
• 市場狀況

第4章 市場區隔

• 依產品類型
• 按織物材料
• 透過分銷管道

第5章 區域細分

• 北美洲
• 亞太地區
• 歐洲
• 拉丁美洲
• 中東和非洲

第6章 競爭情勢

• 競爭格局
• 主要公司簡介
• 其他主要公司簡介

The global maternity apparel market is expected to grow at a CAGR of 2.62% from 2025 to 2031.

KEY HIGHLIGHTS

• Product Type: Daywear accounts for the largest market share, at around 63% in 2025.
• Fabric Material Type: Spandex is expected to be the fastest-growing fabric segment, with a CAGR of 3.20% from 2025 to 2031.
• Distribution Channel: The offline segment accounted for the largest global maternity apparel market share in 2025.
• Geography: North America dominates the global maternity apparel market, accounting for around 30% in 2025.

RECENT DEVELOPMENTS IN THE MATERNITY APPAREL MARKET

• In 2025, Old Navy partnered with RADAR to deploy an AI-powered RFID inventory management platform across its U.S. store network. Technology combines RFID, artificial intelligence (AI), and computer vision to provide real-time inventory visibility, enabling store associates to quickly locate products and improve inventory accuracy.
• Gap Inc. announced its entry into the beauty and personal care category, beginning with its Old Navy brand. The initial rollout includes beauty products in 150 Old Navy stores, supported by dedicated beauty associates and shop-in-shop formats in 2025. Following the pilot phase, the company plans to expand the beauty business and introduce similar brand-aligned offerings across its portfolio, including other Gap Inc. brands, in the following year.
• In 2026, the Gap Inc company partnered with fashion designer Victoria Beckham to launch a new multi-season collaboration, beginning with a Spring collection. The collection reimagines Gap's classic wardrobe essentials with modern designs, refined silhouettes, and premium detailing, combining Gap's iconic styles with Victoria Beckham's contemporary design approach to offer versatile and sophisticated apparel.

MATERNITY APPAREL MARKET OPPORTUNITIES

Expansion in Emerging and Underserved Markets

Emerging markets offer significant opportunities for maternity apparel brands due to rising disposable incomes, urbanization, and growing awareness of specialized maternity clothing. Companies can further expand by offering products tailored to local preferences, body types, climates, and underserved consumer segments.

Growth of Digital-First and Direct-to-Consumer Sales

Digital channels offer brands an opportunity to reach a wider customer base without relying heavily on physical retail. Personalized recommendations, improved sizing tools, virtual fitting solutions, and social commerce can further enhance the online maternity apparel shopping experience.

Opportunities in Premium and Specialized Categories

Growing demand for specialized products creates opportunities in categories such as maternity workwear, activewear, occasion wear, nursing, and postpartum apparel. Brands can differentiate through better functionality, premium materials, and products designed for specific lifestyle needs.

GLOBAL MATERNITY APPAREL MARKET TRENDS

Shift Toward Sustainable and Circular Materials

Sustainability is becoming a key trend in the global maternity apparel market as consumers increasingly prefer clothing made from organic, recycled, and responsibly sourced fabrics. Leading companies are expanding the use of sustainable materials to reduce environmental impact. In 2025, H&M Group partnered with Recover to increase recycled cotton usage, while Gap Inc. collaborated with Syre to source recycled polyester for brands including Old Navy and Athleta. Indian brand House of Zelena also introduced maternity apparel made from sustainable fabrics such as TENCEL and Lenzing Modal.

Rising Adoption of Rental and Resale Models in the Global Maternity

Rental and resale models are becoming an important trend in the global maternity apparel market as consumers seek affordable, flexible, and sustainable alternatives to buying new clothing. Since maternity garments are worn for a limited period, platforms such as Rent the Runway, Nuuly, and Armoire offer rental subscriptions that provide access to premium maternity fashion at lower costs. Growing awareness of circular fashion and increasing demand for cost-effective, environmentally friendly clothing are expected to drive further growth of rental and resale services.

MATERNITY APPAREL MARKET DRIVERS

Growing Participation of Women in the Workforce

Rising female workforce participation is a key driver of the global maternity apparel market, as more women continue working throughout pregnancy and require clothing that combines comfort with professional style. This has increased demand for maternity workwear such as tailored trousers, dresses, and blouses. Retailers including ASOS, Old Navy (Gap Inc.), and NEXT plc are expanding their office-friendly maternity collections to meet this need. As workplace support for pregnant employees improves, demand for stylish and functional maternity workwear is expected to continue growing.

Rapid Growth of E-commerce is Expanding Access to Maternity Apparel

The rapid growth of e-commerce is a major driver of the global maternity apparel market, offering consumers a convenient way to shop for maternity clothing with greater product variety, size availability, and home delivery. Leading retailers such as ASOS, JoJo Maman Bebe, and Gap Inc. are strengthening their digital platforms and expanding online maternity collections. As internet access, smartphone usage, and digital payment adoption continue to increase globally, online shopping is expected to remain the preferred channel for purchasing maternity apparel.

Strategic Brand Portfolio Expansion by Major Apparel Retailers

Strategic acquisitions, partnerships, and portfolio expansion by major apparel retailers are creating new growth opportunities in the global maternity apparel market. Companies are strengthening their presence by acquiring established maternity brands, expanding specialized product offerings, and combining complementary expertise across maternity, nursing, postpartum, and lifestyle categories. These initiatives are expected to improve product availability, strengthen brand visibility, accelerate innovation, and expand the reach of maternity apparel among a wider consumer base.

MATERNITY APPAREL MARKET RESTRAINTS

Supply Chain and Geopolitical Challenges

Supply chain disruptions, geopolitical tensions, and changing trade policies are increasing sourcing, production, and logistics costs for maternity apparel companies. These challenges create uncertainty in inventory planning and put additional pressure on profit margins.

Declining Fertility and Birth Rates

Declining birth rates and delayed parenthood in several markets are reducing the potential customer base for maternity apparel. As demand is closely linked to the number of pregnancies, this remains a key challenge for long-term market growth.

Limited Repeat Purchases and Profitability Challenges

The short usage period of maternity clothing can limit repeat purchases and customer retention. Combined with rising operational costs and cautious consumer spending, this creates profitability challenges for brands focused primarily on maternity apparel.

SEGMENTATION INSIGHTS

INSIGHT BY PRODUCT TYPE

The global maternity apparel market by product type is segmented into daywear, nightwear, and innerwear. Daywear accounts for the largest market share of around 63% in 2025. The segment is growing as it fulfils the everyday clothing needs of pregnant women throughout pregnancy. This category includes maternity tops, dresses, trousers, denim, leggings, and workwear that are worn for office, casual outings, and social occasions.

Consumers are also willing to invest more in daywear because these garments are used frequently and remain essential during most stages of pregnancy.

Innerwear is expected to be the fastest-growing product category due to its strong functional value and increasing focus on maternal comfort and health. Products such as maternity bras, nursing bras, support belts, shapewear, and postpartum recovery garments provide essential support during pregnancy and after childbirth. Growing awareness of proper maternity care, rising breastfeeding rates, and increasing demand for specialized garments designed for changing body shapes are driving adoption.

INSIGHT BY FABRIC MATERIAL TYPE

Based on the fabric material type, cotton holds the largest share of the maternity apparel market due to its superior comfort, breathability, and softness, making it ideal for sensitive skin during pregnancy. The segment also benefits from abundant raw material availability and strong cotton production in countries such as India and the United States, helping manufacturers maintain competitive pricing.

Sustainability is also becoming an important factor in fabric selection. Many apparel companies are increasing their use of organic and responsibly sourced cotton to reduce environmental impact.

Spandex is expected to be the fastest-growing fabric segment, with a CAGR of 3.20% from 2025 to 2031, as demand increases for highly stretchable and body-adaptive maternity clothing. Blended with cotton or polyester, spandex provides flexibility, shape retention, and freedom of movement while accommodating the body's changing shape throughout pregnancy.

INSIGHT BY DISTRIBUTION CHANNEL

Based on the distribution channel, the offline segment accounted for the largest global maternity apparel market share in 2025, as many expectant mothers prefer to try on garments before purchasing due to frequent body shape changes during pregnancy. Department stores, specialty maternity boutiques, and mass-market retailers allow customers to assess fit, comfort, and fabric quality while receiving personalized assistance from in-store staff.

Online retail is the fastest-growing distribution channel, driven by increasing e-commerce adoption and changing consumer shopping habits. The convenience of home delivery, wider product selection, competitive pricing, and easy product comparisons make online platforms highly attractive for pregnant women, especially those with limited mobility or busy lifestyles.

Traditional department stores and specialty retailers have generally experienced slower growth than digital-first retailers.

As a result, companies such as Debenhams Group have moved to a fully online business model, while retailers including NEXT plc and Marks & Spencer continue to optimize their store networks and invest in omnichannel strategies that combine the benefits of physical stores with the convenience of e-commerce.

GLOBAL MATERNITY APPAREL MARKET GEOGRAPHICAL ANALYSIS

North America Maternity Apparel Market

North America dominates the global maternity apparel market, emerging as the largest regional hub. It accounts for over 30% of the market share. The growth is supported by high consumer spending, well-developed retail infrastructure, and strong awareness of maternity fashion.

The region benefits from a large, organized retail sector, widespread e-commerce adoption, and the presence of several global and specialty maternity brands.

Although birth rates have gradually declined in both the US and Canada, the region continues to generate strong demand due to high spending per consumer, increasing preference for premium products, and growing demand for multifunctional maternity clothing.

The US accounts for the largest portion of regional revenue, while Canada contributes a smaller but steadily expanding market supported by immigration-driven population growth and rising online retail penetration.

Consumer preferences across North America are shifting from basic maternity clothing toward fashionable, comfortable, and versatile apparel.

APAC Maternity Apparel Market

APAC is expected to become the fastest-growing in the global maternity apparel market during the forecast period. Online retail has become a major growth driver, offering wider product selection, competitive pricing, and convenient home delivery. Physical stores remain important for fit-sensitive products such as maternity innerwear.

Consumers increasingly prefer comfortable, breathable, and multifunctional maternity apparel. Demand is also rising for premium fabrics, nursing-friendly designs, sustainable materials, and clothing that can be worn during and after pregnancy.

The Asia-Pacific market is expected to maintain the highest growth rate in 2026, supported by the expansion of organized retail, rising online shopping, rising consumer spending, and growing demand for stylish, functional, and affordable maternity apparel.

China and India lead the regional market due to their large populations, growing e-commerce ecosystems, and strong presence of domestic maternity apparel brands, while Southeast Asia continues to emerge as a high-growth market.

MATERNITY APPAREL MARKET COMPETITIVE LANDSCAPE

The global maternity apparel market is highly competitive, with most leading companies offering maternity collections as part of their broader women's apparel portfolios rather than operating as maternity-only brands.

Large retailers such as H&M Group, Gap Inc., Next plc, and Marks & Spencer benefit from strong brand recognition, extensive retail networks, well-established supply chains, and multi-channel sales capabilities, enabling them to reach a broad customer base and offer maternity products at competitive prices.

H&M Group and Gap Inc. maintain strong market positions through their affordable, fashion-oriented maternity collections integrated within their core brands, supported by global store networks and robust e-commerce platforms.

Next plc, Marks & Spencer, and Debenhams Group have strengthened their competitiveness through omnichannel strategies, with Next and Debenhams driving growth through online and marketplace sales, while Marks & Spencer combines a strong physical retail presence with an expanding digital business.

ASOS differentiates itself as a digital-first retailer, targeting younger and value-conscious consumers with trend-led maternity fashion. wear, and fit-focused products.

MATERNITY APPAREL MARKET REPORT SUMMARY/ KEY TAKEAWAYS

• Daywear dominates the market, driven by rising female workforce participation and growing demand for comfortable, fashionable maternity clothing.
• Innerwear is the fastest-growing product segment, supported by increasing demand for maternity bras, nursing bras, support belts, and postpartum recovery garments.
• Multi-functional maternity apparel is gaining traction, with manufacturers developing garments that can be worn during pregnancy and after childbirth, increasing product value and extending the purchasing cycle.
• Cotton remains the preferred fabric due to its breathability, softness, skin-friendly properties, and availability, while spandex-based blends are witnessing the fastest growth as consumers seek greater flexibility and stretch.
• Offline retail continues to lead, as consumers value the ability to try garments before purchase. However, e-commerce is expanding rapidly, supported by AI-powered size recommendations, virtual fitting tools, social media marketing, subscriptions, and convenient home delivery.

MATERNITY APPAREL MARKET REPORT SCOPE

The global maternity apparel market encompasses clothing designed to meet the evolving comfort, support, flexibility, and style requirements of women during pregnancy and the postpartum period. The market includes products developed to accommodate changing body shapes while addressing functional needs across different stages of pregnancy and post-childbirth recovery.

The scope covers maternity apparel for everyday wear, workwear, sleepwear, nursing, and intimate wear. These products are manufactured using a wide range of materials, including cotton, polyester, spandex, modal, viscose, linen, lyocell, nylon, wool, and other textile fabrics. Maternity apparel is distributed through both online and offline channels, including mass-market retailers, specialty maternity brands, department stores, and online marketplaces.

Key Vendors

• Gap Inc
• H&M
• ASOS
• Next Plc
• Levi Strauss & Co
• Debenhams Group Plc
• Marks & Spencer Group Plc

Other Prominent Vendors

• PinkBlush Maternity
• Kindred Bravely
• Hatch Collection
• Ripe Maternity
• Ingrid & Isabel
• C &A
• Boob Design
• Noppies
• MamaCouture
• Hotmilk Lingerie
• BelaBumBum
• FirstCry
• Tiffancy Rose
• Mamalicious

Segmentation by Product Type

• Daywear
• Nightwear
• Innerwear

Segmentation by Fabric Material Type

• Cotton
• Polyester
• Spandex
• Others

Segmentation by Distribution Channel

• Online
• Offline

Segmentation by Geography

• North America
  • US
  • Canada
• Europe
  • Germany
  • France
  • UK
  • Italy
  • Spain
  • Poland
  • Netherlands
  • Rest of Europe
• APAC
  • China
  • India
  • Japan
  • Indonesia
  • Thailand
  • South Korea
  • Australia
• Latin America
  • Brazil
  • Mexico
  • Argentina
• Middle East & Africa
  • Turkiye
  • South Africa
  • Israel

KEY QUESTIONS ANSWERED:

1. What will be the global maternity apparel market size by 2031?

2. What is the growth rate of the global maternity apparel market?

3. What are the key trends in the global maternity apparel market?

4. Which region dominates the global maternity apparel market?

5. Who are the key vendors in the global maternity apparel market?

TABLE OF CONTENTS

1. SCOPE & COVERAGE

• MARKET DERIVATION
• MARKET DEFINITION
• SEGMENT COVERAGE & DEFINITION

2. PREMIUM INSIGHTS

• KEY MARKET HIGHLIGHTS
• REGIONAL INSIGHTS

3. MARKET DYNAMICS

• INTRODUCTION
• OPPORTUNITIES & TRENDS
• MARKET ENABLERS
• MARKET RESTRAINTS
• MARKET LANDSCAPE

4. MARKET SEGMENTATION

• PRODUCT TYPE
• FABRIC MATERIAL
• DISTRIBUTION CHANNEL

5. GEOGRAPHICAL SEGMENTATION

• NORTH AMERICA
• APAC
• EUROPE
• LATIN AMERICA
• MIDDLE EAST & AFRICA

6. COMPETITIVE LANDSCAPE

• COMPETITIVE SCENARIO
• KEY COMPANY PROFILES
• OTHER PROMINENT COMPANY PROFILES