中小企業的IT服務策略：10家業者案例研究

Approaches to IT services for SMEs: 10 Operator Case Studies

出版日期: 2026年01月28日 | 出版商:

Analysys Mason | 英文 40 Slides | 商品交期: 最快1-2個工作天內

價格

簡介目錄

電信業者通常將網路安全服務與網路連線服務捆綁銷售。他們在其他IT領域的參與程度因營運商而異。

未來五年，電信業者面向中小企業（SME）的網路連線服務收入成長預計有限。然而，IT服務是電信業者在中小企業市場收入成長的關鍵驅動因素，其重要性預計將會提升。本報告將探討電信業者在向中小企業銷售IT服務時所採取的策略。

本報告解答以下問題：

電信業者面向中小企業的IT服務組合有何不同？
電信業者如何將IT服務與其網路連線服務組合整合？
營運商在向中小企業提供IT服務時面臨哪些挑戰？他們正在採取哪些措施來克服這些挑戰？
中小企業的IT服務提供者通常採用哪些市場進入策略和銷售管道？

以下公司在個案研究中有所涉及：

康卡斯特 (Comcast)
德國電信 (Deutsche Telekom)
Fastweb + 沃達豐 (Vodafone)
KPN
Proximus
巴西電信 (Telefonica Brasil，Vivo)
西班牙電信 (Telefonica Spain)
南非電信 (Telkom South Africa)
TIM
沃達豐 (Vodafone)

簡介目錄

"Operators most commonly bundle cyber-security services with connectivity services; how much they extend into other areas of IT varies."

Operators' revenue growth from connectivity services to small and medium-sized enterprises (SMEs) is expected to be limited over the next five years. However, IT services are a major driver of revenue growth for operators in the SME market, and their importance is only expected to increase. This report looks at the approaches that operators are taking to sell IT services to SMEs.

This report answers the following questions.

How do IT services portfolios for SMEs vary between operators?
How are operators positioning IT services alongside their connectivity portfolios?
What challenges do operators face when delivering IT services to SMEs and how are they trying to overcome these challenges?
Which go-to-market strategies and sales channels are operators using to deliver IT services to SMEs?

The following companies are featured in case studies.