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年間契約型資訊服務
商品編碼
2146212

固網與行動融合（FMC）：研究訂閱

Fixed-Mobile Convergence Research Subscription
出版日期: 年間契約型資訊服務 | 出版商: Analysys Mason | 英文

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簡介目錄

概述

本報告為已提供或計劃提供固移融合（FMC）套餐的電信業者提供策略洞察和切實可行的建議。報告基於詳盡的歷史數據和預測數據，檢驗了最佳實踐和創新的商品搭售方式，並為營運商加速推廣FMC套餐、實現提升客戶價值和降低客戶解約率等效益提供了提案。

2026年的主題

  • 商品搭售的未來
  • 家庭套餐

本節目的亮點

  • 全球市場：固移融合（FMC）預測（2025-2030 年）
  • 中小企業的固網與行動融合（FMC）措施：10家電信業者的案例研究
  • 固定線路/行動融合 (FMC) 折扣的財務效益：對電信業者利潤的影響評估。
  • 最佳化固定線路通訊服務的推出：行動電信商的最佳實踐
  • 住宅光纖服務差異化策略：六個案例研究與分析

客戶的主要諮詢

  • 各國FMC細分市場的未來前景如何？
  • 您是否有相關數據，比較使用FMC套餐的客戶與從不同服務供應商購買固話和行動服務的客戶，以降低解約率？
  • FMC套餐中最常見的附加服務（音樂、影片和其他非通訊選項）有哪些？有多少客戶購買了這些服務？
  • 在收集各電信業者FMC用戶數量的歷史資料時，您使用了哪些資訊來源？您對該運營商的FMC策略有哪些見解？
  • 根據市場（例如我們）的經驗數據和統計數據，應該考慮哪些策略才能成功部署 FMC 捆綁包？
簡介目錄

Overview

This programme offers strategic insights and actionable recommendations for operators that provide, or plan to launch, fixed–mobile convergence (FMC) bundles. It examines best practices and innovative bundling approaches, supported by detailed historical and forecast data. It provides recommendations and suggestions to help operators to accelerate the take-up of FMC bundles and achieve benefits such as higher customer spend and lower churn.

Topics for 2026

  • The future of bundling​
  • Bundles for families​

Highlights from this programme

  • Worldwide: fixed–mobile convergence forecast 2025–2030
  • Approaches to fixed–mobile convergence for SMEs: ten telecoms operator case studies
  • The financial benefits of fixed–mobile convergence discounts: assessing the impact on operators’ profits
  • Optimising the launch of fixed services: best practices for mobile operators
  • Operator strategies for differentiating residential fibre services: six case studies and analysis

Typical client enquiries

  • What is your outlook for the FMC segment in [country]?
  • What data do you have on churn reduction for customers who take FMC bundles compared to those that buy fixed and mobile services from separate service providers?
  • Which additional services (such as music, video or other non-connectivity options) are most bundled with FMC packages? How many customers purchase these services?
  • What sources do you use to prepare the historical data on the number of FMC customers for [operator name]? What insights do you have about this operator’s FMC strategy?
  • What strategies should we consider to successfully launch FMC bundles, based on evidence and data from markets like ours?