中東的AI市場 (2025年):引進趨勢，準備情形，風險形勢

AI in the Middle East 2025: Adoption Trends, Readiness, and Risk Landscape

出版日期: 2025年09月11日 | 出版商:

yStats.com | 英文 77 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

yStats.com 報告：中東人工智慧市場（2025）－應用範圍擴大，風險上升，但準備不足現象依然存在

人工智慧應用範圍擴大，但規模化有限

儘管約 60% 的中東公司報告稱，到 2024 年底，他們將迅速採用人工智慧，但只有 14-28% 的公司在其營運中實現了人工智慧的規模化應用。技能短缺、雲端基礎設施不平衡以及治理缺失等問題持續阻礙人工智慧的進展。

金融服務業引領潮流，但高風險依然存在

近 90% 的海灣合作委員會 (GCC) 執行長表示，他們在 2024 年使用了生成式人工智慧，超過了全球平均。然而，超過 60% 的公司認為網路安全威脅，超過 50% 的公司認為合規性是他們面臨的最大風險。成本超支和人才短缺也限制了他們實施的能力。

國家策略推動成長

沙烏地阿拉伯、阿聯酋和卡達政府都在推行由主權財富基金支持的大規模人工智慧戰略。卡達的市場規模預計將從2024年的3.8億歐元以上成長到2030年的約18億歐元，複合年增長率約為30%。在海灣合作委員會國家，生成式人工智慧預計每年將創造超過230億美元的產值，約佔GDP的2%。

本報告探討了中東人工智慧市場的趨勢，並針對不同地區和國家，對人工智慧的採用情況、功能用例、風險管理、信任和安全措施、競爭格局、監管環境和創新驅動因素進行了分析。

各地區招聘基準
- 中東:組織的AI引進速度
- 中東：按業務功能劃分的 AI 應用水平
- 海灣合作委員會與中東：企業生成式 AI 應用率
- 海灣合作委員會：按業務功能劃分的生成式 AI 應用率
- 海灣合作委員會和中東：預計生成式 AI 對利潤的影響
- 海灣合作委員會與中東：五項業務指標中生成式 AI 應用的淨成長
賣家細分與障礙
- 中東：AI 發展與部署障礙
- 銷售人員/阿聯酋：加速生成式人工智慧應用的障礙
- 中東：取得人工智慧人才的課題
- 中東：語言障礙、雲端差距、勞動成本壓力與監管課題
- 中東：預算超支、財務規劃不力、人工智慧專案取消的風險
- 沙烏地阿拉伯和阿聯酋：資料相關障礙減緩了金融領域人工智慧的採用
- 沙烏地阿拉伯和阿聯酋：資料相關障礙減緩了零售和批發領域人工智慧的採用
- 沙烏地阿拉伯和阿聯酋：資料相關障礙減緩了飯店和住宿領域人工智慧的採用
- 沙烏地阿拉伯和阿聯酋：資料相關障礙減緩了媒體、娛樂和遊戲領域人工智慧的採用資料相關障礙減緩了政府部門人工智慧的採用產業
- 沙烏地阿拉伯和阿聯酋：資料相關障礙阻礙政府部門採用人工智慧
詳細分析：地區和國家
- 沙烏地阿拉伯：生成式人工智慧準備、基礎設施擴展和產業採用
- 沙烏地阿拉伯：按應用劃分的關鍵生成式人工智慧用例
- 沙烏地阿拉伯：資料、勞動力、社會、主權和人工智慧信任的生成式人工智慧風險
- 阿聯酋：按應用劃分的關鍵生成式人工智慧用例
- 阿聯酋：航空、零售、金融、物流和電信領域的人工智慧整合
- 阿聯酋：利用人工智慧擴展營運、分析部署和能力建設
- 阿聯酋：青年計畫、勞動力再培訓和人工智慧人才發展的機構支持
- 阿聯酋：戰略合作夥伴關係、可擴展基礎設施和國家人工智慧創新
- 阿聯酋：2071百年願景跨政府人工智慧實施與自適應數位監管
- 卡達：人工智慧市場規模
- 卡達：人工智慧投資、本地語言工具、城市科技計畫和中小企業支持
- 卡達：按應用程式劃分的關鍵生成式人工智慧用例

第4章與各功能的使用案例經濟影響

電子商務銷售業務
- 中東：生成式人工智慧協助效率提升、雲端可擴展性和資料本地化合規性
- 中東：日常營運中的關鍵人工智慧應用
支付和金融科技用例
- 中東和北非地區：人工智慧驅動的個人化、風險管理和金融服務領域的國家投資
- 中東和北非地區：人工智慧驅動的個人化、風險、詐欺偵測和金融服務合規性
- 中東：生成式人工智慧在詐欺領域的應用偵測、風險、客戶互動與金融自動化
- 中東：金融領域生成式人工智慧自動化策略、服務改善與人才短缺
- 沙烏地阿拉伯和阿聯酋：按業務功能劃分的當前和未來生成式人工智慧投資計劃
- 沙烏地阿拉伯與阿拉伯聯合大公國：生成式人工智慧投資分配

第五章風險管理、信任與安全

詐欺和威脅趨勢
- 海灣合作委員會 (GCC)：生成式人工智慧應用的主要風險
- 中東：各國家與人工智慧相關的營運威脅級別
偵測工具與風險模型
- 中東：基於人工智慧的金融威脅偵測、TPRM 試點和基礎設施安全
- 中東：人工智慧風險管理措施
信任與準備程度
- 中東：各組織部門的 AI 準備程度
- 沙烏地阿拉伯和阿聯酋：負責任的 AI 政策制定
監理與合規
- 中東：各國家的 AI 價值衡量實踐
- 中東和北非地區：透過道德原則、資料法和創新沙盒對金融領域進行 AI 監管

第六章競爭格局與 AI 策略措施

市場規模和活動
- 中東和北非地區：AI 驅動的 IT 支出成長
- 中美洲和加勒比海地區：AI 支出和成長展望
- 中東和北非地區：AI 對 GDP 貢獻預測與其他因素
主要參與者的策略性舉措
- 中東：生成式 AI 整合、阿拉伯語文法碩士 (LLM) 成長、產業採用與企業 AI 策略
- 沙烏地阿拉伯/阿聯酋：按類型劃分的最具戰略意義的生成式 AI 技術合作夥伴

第七章 AI 治理、監管與創新驅動力

公私部門的 AI 計劃
- 海灣合作委員會 (GCC)：生成式 AI 的經濟影響、關鍵用例、策略驅動力和應用障礙
- 沙烏地阿拉伯和阿聯酋：對政府主導的主要 AI 計畫的認識
區域 AI 創新框架
- 中東：加強 AI 資料能力
- 海灣合作委員會 (GCC)：按成熟度劃分的 AI 策略、基礎設施發展和能力差距
- 海灣合作委員會：國家級 AI 投資、基礎建設和能力建設進展
- 沙烏地阿拉伯與阿拉伯聯合大公國：按價值鏈劃分的 AI 投資重點

簡介目錄

Product Code: 1701

yStats.com Report: AI in the Middle East 2025 - Adoption Rising, Risks Mounting, Readiness Gaps Persist

AI adoption grows, but scaling remains limited

By late 2024, nearly 60% of Middle Eastern firms reported fast adoption, but only 14-28% had scaled AI across business functions. Skills shortages, uneven cloud infrastructure, and governance gaps continue to slow progress.

Financial services lead, risks remain high

In 2024, close to nine in ten GCC CEOs reported using GenAI, exceeding global averages. Yet over 60% of firms cite cybersecurity threats and more than 50% point to compliance as their top risks, while cost overruns and talent shortages limit execution.

"AI adoption is advancing across the Middle East, with financial services among the leading sectors," said Yucel Yelken, Founder and CEO of yStats.com. "At the same time, organizations face clear readiness gaps in skills, infrastructure, and governance that will shape the pace of implementation."

National strategies drive growth

Governments in Saudi Arabia, the UAE, and Qatar are pushing large-scale AI agendas backed by sovereign wealth funds. Qatar's market is forecast to rise from over EUR 380 million in 2024 to nearly EUR 1.8 billion by 2030, a CAGR of about 30%. Across the GCC, GenAI is expected to generate over USD 23 billion annually, around 2% of GDP.

1. Key Takeaways

2. Management Summary

3. AI Adoption Landscape & Regional Patterns

3.1. Regional Adoption Benchmarks
- Middle East: Organizational AI Adoption Speeds, in % of Respondents, Oct-Dec 2024
- Middle East: AI Implementation Levels by Business Function, in % of Respondents, Oct-Dec 2024
- GCC & Middle East: Companies' GenAI Adoption, in % of Respondents, October-November 2024
- GCC: GenAI Adoption by Business Function, in % of Respondents, May 2024
- GCC & Mid. East: Expectations for Profit Impact of GenAI, in % of Resp. Anticipating Net Increase, Oct-Nov 2024
- GCC & Mid. East: Net Increase from GenAI Adop. Across Five Business Metrics, in % of Resp., Oct-Dec 2024
3.2. Seller Segmentation & Barriers
- Middle East: Barriers to AI Development and Deployment, in % of Respondents, Oct-Dec 2024
- Saudi Arabia & UAE: Barriers to Accelerating GenAI Adoption, in % of Organizations, August 2024
- Middle East: Challenges in Attracting AI Talent by Country, in % of Respondents, Oct-Dec 2024
- Middle East: Linguistic Barriers, Cloud Gaps, Talent Cost Pressures, and Regulatory Challenges, July 2025
- Middle East: Budget Overruns, Financial Planning Deficits, and AI Project Termination Risks, July 2025
- Saudi Arabia & UAE: Data-Related Barriers Slowing AI Adoption in Finance, in % of Org., August 2024
- Saudi Arabia & UAE: Data-Related Barriers Slowing AI Adoption in Retail & Wholesale, in % of Org., Aug. 2024
- Saudi Arabia & UAE: Data-Related Barriers Slowing AI Adoption in Hospitality & Accommodation, in % of Org., August 2024
- Saudi Arabia & UAE: Data-Related Barriers Slowing AI Adoption in Media, Entertainment & Gaming, in % of Org., August 2024
- Saudi Arabia & UAE: Data-Related Barriers Slowing AI Adoption in Government, in % of Org., August 2024
3.3. Regional Country Deep Dive
- Saudi Arabia: GenAI Readiness, Infrastructure Scale-Up, and Sector-Specific Application Rollout, July 2025
- Saudi Arabia: Leading GenAI Use Cases by Application Type, in % of Respondents, Oct-Dec 2024
- Saudi Arabia: GenAI Risks in Data, Labor, Society, Sovereignty, and AI Integrity, July 2025
- UAE: Leading GenAI Use Cases by Application Type, in % of Respondents, Oct-Dec 2024
- UAE: AI Integration Across Aviation, Retail, Financial Services, Logistics, and Telecommunications, July 2025
- UAE: AI-Driven Operational Scaling, Analytics Deployment, and Capability Development, July 2025
- UAE: AI Talent Development via Youth Initiatives, Workforce Reskilling, and Institutional Support, July 2025
- UAE: Strategic Partnerships, Scalable Infrastructure, and Innovation in National AI Landscape, July 2025
- UAE: Centennial 2071 Vision, Interagency AI Execution, and Adaptive Digital Regulation, July 2025
- Qatar: AI Market Value, in QAR billions, 2024e & 2030f
- Qatar: AI Investments, Localized Language Tools, Urban Tech Initiatives, and SME Support, July 2025
- Qatar: Leading GenAI Use Cases by Application Type, in % of Respondents, Oct-Dec 2024

4. Functional Use Cases & Economic Impact

4.1. E-Commerce Seller Operations
- Middle East: GenAI Efficiency, Cloud-Enabled Scalability, and Data Localization Compliance, July 2025
- Middle East: Top AI Applications in Daily Operational Use, in % of Respondents, Oct-Dec 2024
4.2. Payments & FinTech Use Cases
- MENA: AI-Driven Personalization, Risk Management, and National Investment in Financial Services, July 2025
- MENA: AI-Driven Personalization, Risk, Fraud Detection, and Compliance in Financial Services, July 2025
- Middle East: GenAI in Fraud Detection, Risk, Customer Engagement, and Financial Automation, July 2025
- Middle East: GenAI Automation, Service Gains, and Talent Gaps in Financial Sector Strategy, July 2025
- Saudi Arabia & UAE: Current & Future Gen AI Investment Plans by Business Function, in % of Org., Aug. 2024
- Saudi Arabia & UAE: Gen AI Investment Allocation, in % of Organizations, August 2024

5. Risk Management, Trust & Security

5.1. Fraud & Threat Trends
- GCC: Top Risks of Generative AI Adoption, in % of Respondents, Aug-Sep 2024
- Middle East: AI-Related Operational Threat Levels by Country, in % of Respondents, Oct-Dec 2024
5.2. Detection Tools & Risk Models
- Middle East: AI-Powered Financial Threat Detection, TPRM Pilots, and Infrastructure Security, July 2025
- Middle East: AI Risk Management Measures, in % of Respondents, Oct-Dec 2024
5.3 Trust & Readiness
- Middle East: AI Preparedness Levels by Organizational Areas, in % of Respondents, Oct-Dec 2024
- Saudi Arabia & UAE: Availability Status of Responsible AI Policies, in % of Respondents, August 2024
5.4. Regulation & Compliance
- Middle East: AI Value Measurement Practices by Country, in % of Respondents, Oct-Dec 2024
- MENA: AI Regulation in Finance via Ethics Principles, Data Laws, and Innovation Sandboxes, July 2025

6. Competitive Landscape & Strategic AI Movement

6.1. Market Scale & Activity
- MENA: AI-Driven IT Spending Growth, in USD billions, 2024 & 2025f
- META: AI Spending and Growth Outlook, in USD Billions, 2024 & 2028f
- MENA: Projected GDP Share from AI vs. Other Sources, in % of Total GDP, 2030e
6.2. Strategic Moves by Key Players
- Middle East: GenAI Integration, Arabic LLM Growth, Sector Adoption, and Enterprise AI Strategy, July 2025
- Saudi Arabia & UAE: Most Strategic GenAI Technology Partners by Type, in % of Respondents, Aug 2024

7. AI Governance, Regulation & Innovation Enablers

7.1. Public & Private Sector AI Initiatives
- GCC: GenAI Economic Impact, Top Use Cases, Strategic Enablers, and Deployment Barriers, July 2025
- Saudi Arabia & UAE: Awareness of Key Government-Led AI Initiatives, in % of Respondents, Aug 2024
7.2. Regional AI Innovation Frameworks
- Middle East: Data Capability Enhancements for AI, in % of Respondents, Oct-Dec 2024
- GCC: AI Strategies, Infrastructure Development, and Capability Gaps by Maturity Segment, July 2025
- GCC: Country-Level AI Progress in Investment, Infrastructure, and Capability Building, July 2025
- Saudi Arabia & UAE: AI Investment Priorities by Value Chain Segment, in % of Respondents, Aug 2024