Product Code: VMR112112888
The global demand for Matcha Tea Powder Market is presumed to reach the market size of nearly USD 23.61 BN by 2030 from USD 12.56 BN in 2022 with a CAGR of 8.21% under the study period of 2023 - 2030.
Matcha tea powder is a finely ground, vibrant green powder made from shade-grown green tea leaves. It is an integral part of Japanese tea culture and has become popular worldwide due to its unique flavor, health benefits, and versatility.
MARKET DYNAMICS:
The Matcha tea powder market experiences significant growth driven by multifaceted factors. Firstly, the increased focus on health and wellness drives the popularity of matcha due to its high antioxidant content, particularly EGCG, and its association with potential health benefits like metabolism boosting and relaxation. The trend toward natural and functional ingredients further propels matcha's demand as consumers seek wholesome dietary additions. Its versatility extends beyond traditional tea to various culinary applications, appealing to those interested in innovative, health-conscious recipes and experiences. The cultural heritage embedded in matcha, rooted in Japanese traditions like tea ceremonies, adds authenticity and allure, attracting consumers intrigued by cultural experiences through food and beverages. Social media, influencer marketing, and globalization have widened matcha's accessibility, contributing to its increased adoption among consumers worldwide. Furthermore, the perception of matcha as a premium, high-quality product due to meticulous cultivation and production processes fosters demand among those valuing premium tea experiences. Altogether, these factors collectively fuel the market's growth, catering to health-conscious individuals seeking natural, functional, and culturally rich products with versatile culinary applications.
The report covers Porter's Five Forces Model, Market Attractiveness Analysis, and Value Chain analysis. These tools help to get a clear picture of the industry's structure and evaluate the competition attractiveness at a global level. Additionally, these tools also give an inclusive assessment of each segment in the global market of matcha tea powder. The growth and trends of Matcha Tea Powder Industry provide a holistic approach to this study.
MARKET SEGMENTATION:
This section of the matcha tea powder market report provides detailed data on the segments by analyzing them at country and regional level, thereby assisting the strategist in identifying the target demographics for the respective product or services with the upcoming opportunities.
By Product Grade
By Packaging Style
- Loose Tea
- Packaged Tea (Tea Bags, Boxes & Pouches, Others(Bottles, Etc.))
By End-Use
- Residential
- Commercial (Hotels, Restaurants, Offices, Cafes, Others (Hospitals, Spas, Etc.))
- Industrial (Food And Beverage, Cosmetics, Others (Pharmaceutical, Etc))
By Distribution Channel
- Online (Company-Owried Websites, Third Party Websites)
- Offline (Hypermarkets/Supermarkets, Convenience & Retail Stores, Other Retail Stores)
REGIONAL ANALYSIS:
This section covers the regional outlook, which accentuates current and future demand for the Matcha Tea Powder market across North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa. Further, the report focuses on demand, estimation, and forecast for individual application segments across all the prominent regions.
The research report also covers the comprehensive profiles of the key players in the market and an in-depth view of the competitive landscape worldwide. The major players in the matcha tea powder market include Encha, Harney & Sons Tea Company, Kusmi Tea, Mizuba Tea Co., R.C. Bigelow Inc., Tata Consumer Products, The Hain Celestial Group, The Republic of Tea, Unilever N.V., Yamamotoyama Co. Ltd. This section consists of a holistic view of the competitive landscape that includes various strategic developments such as key mergers & acquisitions, future capacities, partnerships, financial overviews, collaborations, new product developments, new product launches, and other developments.
In case you have any custom requirements, do write to us. Our research team can offer a customized report as per your need.
TABLE OF CONTENTS
1 . PREFACE
- 1.1. Report Description
- 1.1.1. Objective
- 1.1.2. Target Audience
- 1.1.3. Unique Selling Proposition (USP) & offerings
- 1.2. Research Scope
- 1.3. Research Methodology
- 1.3.1. Market Research Process
- 1.3.2. Market Research Methodology
2 . EXECUTIVE SUMMARY
- 2.1. Highlights of Market
- 2.2. Global Market Snapshot
3 . MATCHA TEA POWDER - INDUSTRY ANALYSIS
- 3.1. Introduction - Market Dynamics
- 3.2. Market Drivers
- 3.3. Market Restraints
- 3.4. Opportunities
- 3.5. Industry Trends
- 3.6. Porter's Five Force Analysis
- 3.7. Market Attractiveness Analysis
- 3.7.1 Market Attractiveness Analysis By Product Grade
- 3.7.2 Market Attractiveness Analysis By Packaging Style
- 3.7.3 Market Attractiveness Analysis By End-use
- 3.7.4 Market Attractiveness Analysis By Distribution Channel
- 3.7.5 Market Attractiveness Analysis By Region
4 . VALUE CHAIN ANALYSIS
- 4.1. Value Chain Analysis
- 4.2. Raw Material Analysis
- 4.2.1. List of Raw Materials
- 4.2.2. Raw Material Manufactures List
- 4.2.3. Price Trend of Key Raw Materials
- 4.3. List of Potential Buyers
- 4.4. Marketing Channel
- 4.4.1. Direct Marketing
- 4.4.2. Indirect Marketing
- 4.4.3. Marketing Channel Development Trend
5 . GLOBAL MATCHA TEA POWDER MARKET ANALYSIS BY PRODUCT GRADE
- 5.1 Overview by Product Grade
- 5.2 Historical and Forecast Data
- 5.3 Analysis by Product Grade
- 5.4 Ceremony Historic and Forecast Sales by Regions
- 5.5 Culinary Historic and Forecast Sales by Regions
6 . GLOBAL MATCHA TEA POWDER MARKET ANALYSIS BY PACKAGING STYLE
- 6.1 Overview by Packaging Style
- 6.2 Historical and Forecast Data
- 6.3 Analysis by Packaging Style
- 6.4 Loose Tea Historic and Forecast Sales by Regions
- 6.5 Packaged Tea (Tea Bags, Boxes & Pouches, Others (Bottles, Etc.)) Historic and Forecast Sales by Regions
7 . GLOBAL MATCHA TEA POWDER MARKET ANALYSIS BY END-USE
- 7.1 Overview by End-use
- 7.2 Historical and Forecast Data
- 7.3 Analysis by End-use
- 7.4 Residential Historic and Forecast Sales by Regions
- 7.5 Commercial (Hotels, Restaurants, Offices, Cafes, Others (Hospitals, Spas, Etc.)) Historic and Forecast Sales by Regions
- 7.6 Industrial (Food and Beverage, Cosmetics, Others (Pharmaceutical, Etc)) Historic and Forecast Sales by Regions
8 . GLOBAL MATCHA TEA POWDER MARKET ANALYSIS BY DISTRIBUTION CHANNEL
- 8.1 Overview by Distribution Channel
- 8.2 Historical and Forecast Data
- 8.3 Analysis by Distribution Channel
- 8.4 Online (Company-owried Websites, Third Party Websites) Historic and Forecast Sales by Regions
- 8.5 Offline (Hypermarkets/Supermarkets, Convenience & Retail Stores, Other Retail Stores) Historic and Forecast Sales by Regions
9 . GLOBAL MATCHA TEA POWDER MARKET ANALYSIS BY GEOGRAPHY
- 9.1. Regional Outlook
- 9.2. Introduction
- 9.3. North America Sales Analysis
- 9.3.1. Overview, Historic and Forecast Data Sales Analysis
- 9.3.2. North America By Segment Sales Analysis
- 9.3.3. North America By Country Sales Analysis
- 9.3.4. United State Sales Analysis
- 9.3.5. Canada Sales Analysis
- 9.3.6. Mexico Sales Analysis
- 9.4. Europe Sales Analysis
- 9.4.1. Overview, Historic and Forecast Data Sales Analysis
- 9.4.2. Europe by Segment Sales Analysis
- 9.4.3. Europe by Country Sales Analysis
- 9.4.4. United Kingdom Sales Analysis
- 9.4.5. France Sales Analysis
- 9.4.6. Germany Sales Analysis
- 9.4.7. Italy Sales Analysis
- 9.4.8. Russia Sales Analysis
- 9.4.9. Rest Of Europe Sales Analysis
- 9.5. Asia Pacific Sales Analysis
- 9.5.1. Overview, Historic and Forecast Data Sales Analysis
- 9.5.2. Asia Pacific by Segment Sales Analysis
- 9.5.3. Asia Pacific by Country Sales Analysis
- 9.5.4. China Sales Analysis
- 9.5.5. India Sales Analysis
- 9.5.6. Japan Sales Analysis
- 9.5.7. South Korea Sales Analysis
- 9.5.8. Australia Sales Analysis
- 9.5.9. South East Asia Sales Analysis
- 9.5.10. Rest Of Asia Pacific Sales Analysis
- 9.6. Latin America Sales Analysis
- 9.6.1. Overview, Historic and Forecast Data Sales Analysis
- 9.6.2. Latin America by Segment Sales Analysis
- 9.6.3. Latin America by Country Sales Analysis
- 9.6.4. Brazil Sales Analysis
- 9.6.5. Argentina Sales Analysis
- 9.6.6. Peru Sales Analysis
- 9.6.7. Chile Sales Analysis
- 9.6.8. Rest of Latin America Sales Analysis
- 9.7. Middle East & Africa Sales Analysis
- 9.7.1. Overview, Historic and Forecast Data Sales Analysis
- 9.7.2. Middle East & Africa by Segment Sales Analysis
- 9.7.3. Middle East & Africa by Country Sales Analysis
- 9.7.4. Saudi Arabia Sales Analysis
- 9.7.5. UAE Sales Analysis
- 9.7.6. Israel Sales Analysis
- 9.7.7. South Africa Sales Analysis
- 9.7.8. Rest Of Middle East And Africa Sales Analysis
10 . COMPETITIVE LANDSCAPE OF THE MATCHA TEA POWDER COMPANIES
- 10.1. Matcha Tea Powder Market Competition
- 10.2. Partnership/Collaboration/Agreement
- 10.3. Merger And Acquisitions
- 10.4. New Product Launch
- 10.5. Other Developments
11 . COMPANY PROFILES OF MATCHA TEA POWDER INDUSTRY
- 11.1. Company Share Analysis
- 11.2. Market Concentration Rate
- 11.3. Encha
- 11.3.1. Company Overview
- 11.3.2. Company Revenue
- 11.3.3. Products
- 11.3.4. Recent Developments
- 11.4. Harney & Sons Tea Company
- 11.4.1. Company Overview
- 11.4.2. Company Revenue
- 11.4.3. Products
- 11.4.4. Recent Developments
- 11.5. Kusmi Tea
- 11.5.1. Company Overview
- 11.5.2. Company Revenue
- 11.5.3. Products
- 11.5.4. Recent Developments
- 11.6. Mizuba Tea Co.
- 11.6.1. Company Overview
- 11.6.2. Company Revenue
- 11.6.3. Products
- 11.6.4. Recent Developments
- 11.7. R.C. Bigelow Inc.
- 11.7.1. Company Overview
- 11.7.2. Company Revenue
- 11.7.3. Products
- 11.7.4. Recent Developments
- 11.8. Tata Consumer Products
- 11.8.1. Company Overview
- 11.8.2. Company Revenue
- 11.8.3. Products
- 11.8.4. Recent Developments
- 11.9. The Hain Celestial Group
- 11.9.1. Company Overview
- 11.9.2. Company Revenue
- 11.9.3. Products
- 11.9.4. Recent Developments
- 11.10. The Republic of Tea
- 11.10.1. Company Overview
- 11.10.2. Company Revenue
- 11.10.3. Products
- 11.10.4. Recent Developments
- 11.11. Unilever N.V.
- 11.11.1. Company Overview
- 11.11.2. Company Revenue
- 11.11.3. Products
- 11.11.4. Recent Developments
- 11.12. Yamamotoyama Co. Ltd.
- 11.12.1. Company Overview
- 11.12.2. Company Revenue
- 11.12.3. Products
- 11.12.4. Recent Developments
Note - in company profiling, financial details and recent development are subject to availability or might not be covered in case of private companies