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市場調查報告書
商品編碼
1846133
全球永續鞋類市場規模(按類型、最終用戶、區域覆蓋範圍和預測)Global Sustainable Footwear Market Size By Type (Athletic, Non-Athletic), By End-User (Men, Women, Children), By Geographic Scope And Forecast |
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永續鞋類市場規模預計在 2024 年達到 91.2 億美元,到 2031 年將達到 136.4 億美元,2024 年至 2031 年的複合年成長率為 5.7%。
永續鞋類的開發、製造、分銷和銷售採用的技術可減少對環境的負面影響、節省能源和自然資源、保護員工和消費者,並且具有經濟可行性。
這意味著使用有機棉、大麻、再生塑膠和洋菇皮革等環保材料,同時確保員工的道德工作條件和公平薪資。
此外,永續鞋類致力於減少鞋類產業產生的廢棄物、排放和污染,鞋類產業佔全球溫室氣體排放的 1.4%。
影響永續鞋類市場的主要市場動態是:
消費者對環保產品的意識和需求不斷提升:隨著消費者環保意識的增強,他們也擴大尋求永續的鞋類解決方案。根據尼爾森2018年的全球調查,81%的受訪者堅信企業應該為改善環境做出貢獻。這種情緒也反映在購買決策中,73%的全球消費者表示,他們肯定或可能改變消費習慣,以減少對環境的影響。這種日益增強的環保意識正在推動對環保鞋類的需求。
對塑膠廢棄物及其環境影響的擔憂日益加劇:全球對塑膠污染的擔憂正在影響消費者的鞋類選擇。聯合國環境規劃署 (UNEP) 估計,全球每年產生約 3 億噸塑膠垃圾,其中至少 800 萬噸最終流入海洋。這一令人擔憂的趨勢正在推動對由再生材料和可生物分解替代品製成的鞋類的需求。例如,阿迪達斯報告稱,2019 年其售出了 1,100 萬雙由海洋塑膠製成的鞋,高於 2018 年的 500 萬雙,這表明對永續鞋類的需求日益成長。
監管壓力日益加大,產業對永續性的舉措也日益增多:各國政府和產業協會正在倡導時尚和鞋類產業採取更永續的實踐。歐盟於2020年頒布的《循環經濟行動計畫》旨在使永續產品成為常態,並最大限度地減少紡織和鞋類等各行各業的廢棄物。為了回應這些努力和消費者的需求,代表主要鞋類品牌的永續服裝聯盟宣布,到2020年,將有超過250個品牌、零售商和製造商使用Higg指數來衡量和提升其永續性績效。產業層面對永續性的日益重視,正在刺激永續鞋類市場的創新和成長。
主要挑戰
永續材料高成本:有機棉、再生橡膠和永續皮革等環保材料比用於製鞋的傳統材料價格更高。永續材料的高成本增加了永續鞋的零售成本,使其對注重價格的消費者缺乏吸引力,並限制了其市場普及。
消費者認知和需求有限:許多消費者並不了解永續鞋履的益處,或在購物時並未優先考慮這些產品。品牌的行銷和教育措施效果不佳也加劇了這一困境。此外,對永續性聲明真實性的質疑也阻礙了消費者購買,從而限制了需求的成長。
主要趨勢:
增加再生和可生物分解材料的使用:永續鞋類市場正在增加對再生材料的使用,例如寶特瓶、橡膠和織物。品牌也開始轉向可生物分解的替代品,例如由鳳梨葉、蘑菇和其他天然材料製成的植物皮革。這種轉變可以減少廢棄物,促進該行業的循環利用,滿足消費者對環保產品日益成長的需求。
注重透明度和可追溯性:永續鞋類公司重視供應鏈透明度,讓客戶能夠追蹤材料的來源及其生產方式。這包括有關原料採購、勞動實踐和環境影響的具體資訊。隨著消費者尋求對品牌永續性承諾的保證,公平貿易、「從搖籃到搖籃」和 B-Corp 認證變得越來越重要。
合作與夥伴關係:在永續鞋履領域,我們看到知名品牌、新興企業和材料開發商之間的合作日益增加。這些合作將經驗、資源和技術結合,以創造更永續的產品和流程。例如,Nike與 NewLight Technologies 合作,將碳負性材料 AirCarbon 融入其鞋履產品中。此類合作有助於加速永續實踐的採用,並促進市場創新。
Sustainable Footwear Market size was valued at USD 9.12 Billion in 2024 and is projected to reach USD 13.64 Billion by 2031, growing at a CAGR of 5.7% from 2024 to 2031.
Sustainable footwear is created, developed, made, distributed, and marketed using techniques that reduce negative environmental consequences, conserve energy and natural resources, protect employees and consumers, and are economically viable.
It entails employing environmentally friendly materials such as organic cotton, hemp, recycled plastics, and mushroom leather, while also assuring ethical working conditions and fair remuneration for employees.
Furthermore, sustainable footwear strives to reduce waste, emissions, and pollution produced by the footwear industry, which is responsible for 1.4% of global greenhouse gas emissions.
The key market dynamics that are shaping the sustainable footwear market include:
Growing Consumer Awareness and Demand for Eco-friendly Products: Consumers are increasingly looking for sustainable footwear solutions as their environmental consciousness grows. According to a Nielsen global survey conducted in 2018, 81% of respondents strongly believed that businesses should contribute to environmental improvement efforts. This emotion is reflected in purchase decisions, with 73% of worldwide consumers stating that they would definitely or probably change their consumption habits to decrease their environmental effects. This increased awareness is driving the need for ecological footwear options.
Rising Concerns over Plastic Waste and its Environmental Impact: Global concern over plastic pollution influences consumer footwear selections. The United Nations Environment Programme (UNEP) claims that around 300 million tons of plastic garbage are produced each year, with at least 8 million tons ending up in our oceans. This frightening trend has resulted in an increase in demand for footwear created from recycled materials or biodegradable alternatives. For example, Adidas reported selling 11 million pairs of shoes manufactured from ocean plastic in 2019, up from 5 million in 2018, illustrating the increased demand for sustainable footwear.
Increasing Regulatory Pressure and Industry Initiatives for Sustainability: Governments and industry associations are advocating for more sustainable practices in the fashion and footwear industry. The European Union's Circular Economy Action Plan, enacted in 2020, intends to make sustainable products the norm and minimize waste in a variety of industries, including textiles and footwear. In response to such initiatives and consumer demand, the Sustainable Apparel Coalition, which includes major footwear brands, announced that by 2020, over 250 brands, retailers, and manufacturers would use their Higg Index to measure and improve their sustainability performance. The growing emphasis on sustainability at the industrial level is fueling innovation and growth in the sustainable footwear market.
Key Challenges:
High Cost of Sustainable Materials: Eco-friendly materials like organic cotton, recycled rubber, and sustainable leather alternatives are more expensive than traditional supplies used in footwear manufacturing. This greater cost of sustainable materials raises retail costs for sustainable footwear, making it less appealing to price-sensitive consumers and limiting market adoption.
Limited Consumer Awareness and Demand: A large proportion of consumers are unaware of the benefits of sustainable footwear or do not prioritize it in their shopping decisions. Brands' ineffective marketing and education initiatives contribute to this dilemma. Furthermore, there is suspicion about the veracity of sustainability claims, which causes customer reluctance and limits demand growth.
Key Trends:
Increased Use of Recycled and Biodegradable Materials: The sustainable footwear market is experiencing an increase in the use of recycled materials such as plastic bottles, rubber, and fabric. Brands are also looking at biodegradable alternatives, such as plant-based leathers made from pineapple leaves, mushrooms, and other natural materials. This transition eliminates waste and encourages circularity in the sector, which aligns with rising consumer demand for environmentally friendly products.
Emphasis on Transparency and Traceability: Sustainable footwear companies are emphasizing supply chain transparency, allowing customers to track the origin of materials and manufacturing methods. This contains specific information about raw material sources, labor practices, and environmental impact. Fair Trade, Cradle to Cradle, and B-Corp certifications are becoming increasingly significant as consumers look for assurances about a brand's sustainability promises.
Collaborations and Partnerships: The sustainable footwear sector is seeing an increase in collaborations between major brands, startups, and material developers. These collaborations seek to combine experience, resources, and technology to create more sustainable goods and processes. For example, Nike collaborated with Newlight Technologies to include AirCarbon, a carbon-negative substance, in its footwear. Collaborations like these help to accelerate the adoption of sustainable practices and encourage market innovation.
Here is a more detailed regional analysis of the sustainable footwear market:
Asia Pacific:
According to VMR Analyst, the Asia Pacific region is estimated to dominate the sustainable footwear market during the forecast period. The Asia-Pacific region's middle class is growing rapidly, driving consumer expenditure on sustainable products. According to the World Economic Forum, Asia's middle class is expected to increase to 3.5 billion people by 2030, accounting for 65% of the global middle-class population. McKinsey & Company predicted that by 2022, 76% of urban consumers in China are classified as middle class. This increasing middle class, with its increased purchasing power, is more likely to invest in sustainable footwear solutions, driving regional market growth.
Furthermore, the Asia Pacific region, specifically China, Vietnam, and Indonesia, dominates global footwear production. According to the World Footwear Yearbook 2020, Asia produced 87.4% of worldwide footwear in 2019, with China alone accounting for 55.8%. As these manufacturing hubs adopt more environmentally friendly processes, the sustainable footwear market sees increased innovation and growth. For example, the Vietnam Leather, Footwear, and Handbag Association (LEFASO) claimed that in 2019, over 25% of Vietnamese footwear manufacturers used recycled materials in their manufacturing processes, a statistic that is likely to rise significantly in the future years.
North America:
North America is estimated to exhibit substantial growth during the forecast period. Major North American footwear companies are making major sustainability commitments, which is fueling the market's expansion. For example, Nike, a large footwear company based in North America, announced that in fiscal year 2020, 78% of all Nike shoes and apparel featured some recycled material, with the objective of using 50% recycled polyester by 2025. Similarly, Adidas said in 2021 that more than 60% of its products would be created from sustainable materials by 2025. These corporate initiatives increase the availability and variety of sustainable footwear solutions in the North American market.
Furthermore, government policies and initiatives in North America promote sustainable practices in the fashion and footwear industries. For example, California's Transparency in Supply Chains Act mandates large retailers and manufacturers doing business in the state to declare their efforts to eliminate slavery and human trafficking from direct supply networks. This act, which affects numerous footwear companies, has indirectly fostered more sustainable and ethical practices. Also, the Canadian government's Greening Government Strategy seeks to lessen the environmental impact of government activities, such as procurement methods. Such activities are fostering a more favorable climate for sustainable footwear in North America.
Europe:
Europe region is estimated to exhibit significant growth during the forecast period. Europe has established strict environmental rules, which are boosting the sustainable footwear market. According to the European Commission, the Circular Economy Action Plan, established in 2020, seeks to make sustainable products the norm. The plan focuses on textiles and footwear, with the goal of ensuring that by 2030, all products on the EU market are designed to last longer and be easier to reuse, repair, or recycle. This regulatory drive is promoting innovation and growth in sustainable footwear throughout the region.
Furthermore, European consumers have a significant preference for sustainable items, especially footwear. According to a 2020 European Commission survey, 94% of EU citizens value environmental protection. Also, 33% of EU customers said they often buy products with eco-labels, indicating a sizable market for sustainable footwear. This high level of consumer knowledge and demand is a major driving force in Europe's sustainable footwear market.
The Sustainable Footwear Market is segmented based on Type, End-User and Geography.
Athletic
Non-Athletic
Based on Type, the market is segmented into Athletic and Non-Athletic. The non-athletic segment is estimated to dominate the sustainable footwear market. This segment includes a wide range of styles such as casual shoes, boots, and sandals, appealing to a diverse consumer base that values sustainability in their daily fashion choices. Non-athletic footwear's adaptability and aesthetic appeal, combined with rising environmental awareness, create enormous demand, propelling it to the forefront of the sustainable footwear landscape.
Men
Women
Children
Based on End-User, the market is segmented into Men, Women, and Children. The men segment is estimated to hold the majority share in the forecast period within the sustainable footwear market due to male consumers' growing awareness of environmental issues and the growing need for sustainable sporting footwear. As manufacturers introduce more eco-friendly solutions for men, this category is expanding rapidly. Furthermore, men's increasing purchasing power and interest sustainably strengthens this segment's market position.
North America
Europe
Asia Pacific
Rest of the World
Based on Geography, the Sustainable Footwear Market is classified into North America, Europe, Asia Pacific, and the Rest of the World. The Asia Pacific region is estimated to hold the largest share of the sustainable footwear market during the forecast period driven by rising disposable incomes, rapid urbanization, and a growing preference for sustainable fashion trends. Countries such as China and India are major contributors to this increase, as consumers prioritize environmentally friendly items. The region's growing middle class and increased awareness of environmental issues are driving demand for sustainable footwear solutions, positioning it as a key participant in the global market landscape.
Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.