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市場調查報告書
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1846126

呼叫追蹤軟體市場按部署類型、最終用戶產業和地區分類（2024 年至 2031 年）

Call Tracking Software Market By Deployment Type (Cloud-based (SaaS), On-premise), End-User Industry (Marketing and Advertising, Sales), & Region for 2024-2031
出版日期: | 出版商: Verified Market Research | 英文 202 Pages | 商品交期: 2-3個工作天內

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簡介目錄

呼叫追蹤軟體市場評估 - 2024-2031

行動廣告的快速成長需要有效的呼叫追蹤來捕捉來自行動裝置的潛在客戶和轉化，這推動了呼叫追蹤軟體的普及。人工智慧和機器學習的創新也增強了呼叫追蹤軟體的功能，預計到2024年，該市場規模將超過100.5億美元，到2031年將達到約193億美元的估值。

再加上與現有 CRM 系統和行銷自動化平台的無縫整合，提高了工作流程效率和數據準確性，從而推動了呼叫追蹤軟體的採用。雲端基礎的呼叫追蹤解決方案的可擴展性和可訪問性吸引了各種規模的企業，使市場在 2024 年至 2031 年期間的複合年成長率達到 8.5%。

呼叫追蹤軟體市場定義/概述

呼叫追蹤軟體是一種工具，可幫助企業追蹤和分析電話呼叫，以了解其行銷工作的有效性。透過為不同的行銷宣傳活動和管道分配唯一的電話號碼，它可以記錄並提供有關呼叫來源、通話時間和結果的詳細資訊，從而幫助企業最佳化廣告策略。

呼叫追蹤軟體主要用於行銷和廣告。公司使用它來監控各種宣傳活動的效果，確定哪些管道能夠產生最多的潛在客戶，並做出數據主導的決策以提高投資報酬率。它還可以透過分析通話互動並識別溝通和支援方面需要改進的領域來提升客戶服務。

人工智慧和機器學習的進步為呼叫追蹤軟體的未來帶來了光明，這將使對呼叫資料的分析更加高級，包括情緒和預測分析。

企業對衡量行銷投資報酬率的需求日益成長，這將如何促進呼叫追蹤軟體的採用？

呼叫追蹤軟體市場的發展主要源自於企業對衡量行銷投資報酬率 (ROI) 和最佳化客戶參與日益成長的需求。隨著數位行銷日益複雜，企業開始轉向呼叫追蹤解決方案，將潛在客戶和銷售額歸因於特定的宣傳活動。美國小型企業管理局 (SMBA) 報告稱，2023 年將有 64% 的小型企業投資於數位行銷，高於 2021 年的 57%，這表明呼叫追蹤軟體的潛在用戶群正在不斷成長。

雲端基礎解決方案的日益普及以及人工智慧和機器學習能力的整合，進一步加速了市場的成長。根據美國人口普查局的年度商業調查，2021年有38.6%的企業報告使用雲端基礎服務，預計這一趨勢將持續下去。預計全球呼叫追蹤軟體市場在2023年至2028年期間的複合年成長率將達到20.3%，到2028年將達到32億美元。

最近的市場發展包括 Twilio 於 2022 年第四季以 32 億美元收購 Segment，以增強其客戶數據平台能力；市場領導者 CallRail 報告其客戶群在 2023 年成長了 45%；Invoca 於 2024 年初宣布推出新的對話式 AI 平台，旨在為其企業改善電話分析和客戶。

呼叫追蹤軟體的有限特性和功能是否會抑制市場成長？

與付費版本相比，免費通話追蹤軟體的功能通常有限。這些限制可能會阻礙企業充分利用通話追蹤功能。高級分析、與 CRM 和行銷自動化工具的整合以及即時報告等基本功能可能會受到限制，從而降低軟體的有效性及其為用戶提供的價值。

此外，免費的通話追蹤解決方案可能無法提供強大的資料隱私和安全措施。處理敏感客戶資訊的企業必須確保遵守資料保護條例。如果沒有強大的安全通訊協定，企業將面臨資料外洩的風險，這可能導致法律問題並失去客戶信任。如果企業無法保證其資料安全，他們可能會猶豫是否採用免費解決方案。

此外，隨著業務的成長，您的通話追蹤需求也會變得更加複雜。免費通話追蹤軟體可能無法有效擴展，無法滿足日益成長的通話量或更高級的追蹤需求。此外，免費解決方案通常缺乏專門的客戶支持，導致您在出現技術問題時無法獲得所需的幫助。這種可擴展性和支援的缺乏可能會阻礙您的業務成長和營運效率。

目錄

第1章 引言

  • 市場定義
  • 市場區隔
  • 調查方法

第2章執行摘要

  • 主要發現
  • 市場概況
  • 市場亮點

第3章市場概況

  • 市場規模和成長潛力
  • 市場趨勢
  • 市場促進因素
  • 市場限制
  • 市場機遇
  • 波特五力分析

4. 按部署類型分類的呼叫追蹤軟體市場

  • 雲端基礎（SaaS）
  • 本地部署
  • 公司規模

第5章 中小企業（SMES）的呼叫追蹤軟體市場

  • 主要企業
  • 企業級

6. 呼叫追蹤軟體市場（依最終用戶產業分類）

  • 行銷和廣告
  • 銷售
  • 客戶服務

第7章區域分析

  • 北美洲
  • 美國
  • 加拿大
  • 墨西哥
  • 歐洲
  • 英國
  • 德國
  • 法國
  • 義大利
  • 亞太地區
  • 中國
  • 日本
  • 印度
  • 澳洲
  • 拉丁美洲
  • 巴西
  • 阿根廷
  • 智利
  • 中東和非洲
  • 南非
  • 沙烏地阿拉伯
  • 阿拉伯聯合大公國

第8章市場動態

  • 市場促進因素
  • 市場限制
  • 市場機遇
  • COVID-19 市場影響

第9章 競爭態勢

  • 主要企業
  • 市佔率分析

第10章：公司簡介

  • DialogTech
  • CallRail
  • Marchex
  • Invoca
  • CallTrackingMetrics
  • NinjaCat
  • CallFire
  • Retreaver
  • PhoneWagon
  • RingDNA
  • ActiveDEMAND
  • ResponseTap
  • Convirza
  • CallSource
  • Telmetrics
  • Calltracks

第11章 市場展望與機遇

  • 新興技術
  • 未來市場趨勢
  • 投資機會

第12章 附錄

  • 簡稱列表
  • 來源和參考文獻
簡介目錄
Product Code: 85845

Call Tracking Software Market Valuation - 2024-2031

The surge in mobile advertising necessitates effective call tracking to capture leads and conversions originating from mobile devices are propelling the adoption of call tracking software. Also, innovations in AI and machine learning are enhancing the capabilities of call tracking software is driving the market size surpass USD 10.05 Billion valued in 2024 to reach a valuation of around USD 19.30 Billion by 2031.

In addition to this, seamless integration with existing CRM systems and marketing automation platforms enhances workflow efficiency and data accuracy is spurring up the adoption of call tracking software. The scalability and accessibility of cloud-based call tracking solutions attract businesses of all sizes are enabling the market to grow at a CAGR of 8.58.5% from 2024 to 2031.

Call Tracking Software Market: Definition/ Overview

Call tracking software is a tool that enables businesses to track and analyze phone calls to understand the effectiveness of their marketing efforts. By assigning unique phone numbers to different marketing campaigns or channels, the software records and provides detailed insights into call sources, durations, and outcomes, helping businesses optimize their advertising strategies.

The primary application of call tracking software is in marketing and advertising. Businesses use it to monitor the performance of various campaigns, determine which channels generate the most leads, and make data-driven decisions to improve ROI. Additionally, it is used for enhancing customer service by analyzing call interactions and identifying areas for improvement in communication and support.

The future of call tracking software is promising, driven by advancements in AI and machine learning. These technologies will enable more sophisticated analysis of call data, such as sentiment analysis and predictive analytics.

How will Rising Need for Businesses to Measure Marketing ROI Increase Adoption of Call Tracking Software?

The call tracking software Market is primarily driven by the growing need for businesses to measure marketing ROI and optimize customer engagement. As digital marketing becomes more complex, companies are turning to call tracking solutions to attribute leads and sales to specific campaigns. The U.S. Small Business Administration reported in 2023 that 64% of small businesses were investing in digital marketing, up from 57% in 2021, indicating a growing potential user base for call tracking software.

Market growth is further fueled by the increasing adoption of cloud-based solutions and the integration of AI and machine learning capabilities. According to the U.S. Census Bureau's Annual Business Survey, 38.6% of businesses reported using cloud-based services in 2021, a trend that's likely continued. The global call tracking software market is projected to reach $3.2 billion by 2028, growing at a CAGR of 20.3% from 2023 to 2028.

Recent developments in the market include Twilio's acquisition of Segment for $3.2 billion in Q4 2022, enhancing its customer data platform capabilities. CallRail, a market leader, reported a 45% increase in its customer base in 2023, while Invoca launched a new conversational AI platform in early 2024, aimed at improving call analysis and customer insights for enterprise clients.

Will Limited Features and Functionality of Call Tracking Software Restrain Its Market Growth?

Free call tracking software often comes with limited features compared to premium versions. These limitations can hinder businesses from fully leveraging call tracking capabilities. Essential functions like advanced analytics, integration with CRM and marketing automation tools, or real-time reporting might be restricted, reducing the software's effectiveness and the value it provides to users.

Also, free call tracking solutions may not offer robust data privacy and security measures. Businesses handling sensitive customer information need to ensure compliance with data protection regulations. Without strong security protocols, there's a risk of data breaches, which can lead to legal issues and loss of customer trust. Companies might hesitate to adopt free solutions if they can't guarantee the security of their data.

Furthermore, as businesses grow, their call tracking needs become more complex. Free call tracking software may not scale effectively to accommodate increasing call volumes or more sophisticated tracking requirements. Additionally, free solutions often lack dedicated customer support, leaving businesses without necessary assistance when technical issues arise. This lack of scalability and support can impede business growth and operational efficiency.

Category-Wise Acumens

Will Rise in Adoption of Cloud-Based Solutions Drive Call Tracking Software Market?

Cloud-based call tracking software has seen rapid adoption due to its scalability, cost-effectiveness, and ease of implementation. According to the U.S. Bureau of Labor Statistics' 2023 Digital Economy Report, 76% of businesses reported using cloud services, up from 68% in 2021. This trend is reflected in the call tracking market, where cloud-based solutions accounted for an estimated 65% market share in 2023. The flexibility of SaaS models has been particularly attractive to small and medium-sized businesses, driving overall market growth.

The cloud-based segment of the call tracking software market was valued at approximately USD 1.8 Billion in 2023 and is projected to grow at a CAGR of 22% through 2028. This growth outpaces the overall market, indicating a continued shift towards cloud solutions. A 2024 survey by the U.S. Small Business Administration found that 58% of small businesses using call tracking software preferred cloud-based options, citing lower upfront costs and automatic updates as key advantages.

In recent news, CallRail, a leading cloud-based call tracking provider, reported a 50% year-over-year increase in revenue for Q4 2023. Twilio expanded its cloud-based call analytics offerings in early 2024, introducing AI-powered real-time transcription and sentiment analysis. Meanwhile, Invoca secured $100 million in Series E funding in late 2023, highlighting investor confidence in the growth potential of cloud-based call tracking solutions.

Which Factors Enhance the Use of Call Tracking Software in the Marketing and Advertising Sector?

The marketing and advertising sector is emerging as the primary driver of the call tracking software market, fuelled by the need for precise attribution and ROI measurement. According to the U.S. Bureau of Labor Statistics, employment in advertising, promotions, and marketing is projected to grow 10% from 2021 to 2031, faster than the average for all occupations. This growth is reflected in the adoption of call tracking software, with a 2023 survey by the American Marketing Association revealing that 72% of marketers now use call tracking tools to optimize their campaigns.

The Marketing and Advertising segment accounted for approximately 60% of the total call tracking software market in 2023, valued at an estimated $1.5 billion. This dominance is expected to continue, with a projected CAGR of 18% through 2028. The U.S. Small Business Administration reported in 2024 that 67% of small businesses using call tracking software primarily employ it for marketing attribution, underscoring its importance in the sector.

Recent developments include Google's integration of advanced call tracking features into its Google Ads platform in late 2023, signaling the growing importance of call analytics in digital advertising. CallRail, a market leader, announced a partnership with HubSpot in Q1 2024 to enhance marketing automation capabilities. Additionally, Invoca launched an AI-powered conversation intelligence tool in 2024, specifically designed to help marketers analyze call content and improve campaign performance.

Country/Region-wise Acumens

Will High Digital Adoption Rates in North America Drive Call Tracking Software Market Growth?

North America has maintained its leadership in the call tracking software market, driven by high digital adoption rates and a mature marketing technology ecosystem. According to the U.S. Census Bureau's Annual Business Survey, 85% of businesses in North America used at least one digital marketing tool in 2023, up from 78% in 2021. This widespread adoption has fueled demand for call tracking solutions. The North American market accounted for approximately 45% of the global call tracking software market in 2023, valued at an estimated USD 1.2 Billion.

The region's dominance is further solidified by the presence of major tech hubs and innovative startups. The U.S. Bureau of Economic Analysis reported that the digital economy, including marketing technology, grew at an average annual rate of 6.8% from 2018 to 2023, outpacing the overall economy. The North American call tracking software market is projected to grow at a CAGR of 16% through 2028, maintaining its lead over other regions.

Recent developments include Twilio's acquisition of Segment for USD 3.2 Billion in Q4 2022, strengthening its position in the North American market. CallRail, headquartered in Atlanta, reported a 40% year-over-year revenue growth in 2023, largely driven by North American clients. In early 2024, Invoca, based in California, launched a new AI-powered call intelligence platform, further cementing North America's role as an innovation leader in the call tracking software space.

Will Burgeoning E-Commerce Sector Enhance Adoption of Call Tracking Software in Asia Pacific?

The Asia Pacific call tracking software market is witnessing exponential growth, driven by increasing digital adoption and a burgeoning e-commerce sector. According to the Asian Development Bank's 2023 Digital Economy Report, digital transformation initiatives across the region led to a 25% year-over-year increase in digital marketing expenditure. This is directly fueling the demand for call tracking solutions. The Asia Pacific market share in the global call tracking software industry grew from 18% in 2021 to an estimated 28% in 2023, with a projected CAGR of 24% through 2028.

China and India are leading this growth, with their large consumer bases and rapidly digitalizing economies. The Indian government's Digital India initiative reported that the country's digital economy is expected to reach USD 1 Trillion by 2025, up from $200 billion in 2022. This digital push has resulted in a surge of SMEs adopting marketing technologies, including call tracking software. In China, the Ministry of Industry and Information Technology reported a 30% increase in cloud-based marketing solution adoption among businesses in 2023 compared to 2021.

Recent developments include CallRail's expansion into the Asia Pacific market with a new office in Singapore in Q3 2023, signaling the region's growing importance. Tencent Cloud, a major player in the Asian market, launched an advanced call tracking and analytics platform in early 2024, targeting both local and multinational companies operating in the region. Additionally, Australian-based Delacon reported a 60% year-over-year increase in its Asia Pacific client base in 2023, further highlighting the region's rapid growth in this sector.

Competitive Landscape

The call tracking software market is a dynamic and competitive space, characterized by a diverse range of players vying for market share. These players are on the run for solidifying their presence through the adoption of strategic plans such as collaborations, mergers, acquisitions, and political support.

The organizations are focusing on innovating their product line to serve the vast population in diverse regions. Some of the prominent players operating in the call tracking software market include:

  • CallRail
  • Invoca
  • DialogTech
  • Marchex
  • CallTrackingMetrics
  • Infinity
  • Convirza
  • Telmetrics
  • ResponseTap
  • ActiveDEMAND
  • Ringba
  • CallFire
  • CallBox
  • Nimbata
  • Retreaver
  • CallSource
  • PhoneWagon
  • AvidTrak
  • Twilio
  • Callcap

Latest Developments

  • In June 2024, Infinity Call Tracking launched a new integration with major CRM platforms, allowing seamless data synchronization and improved lead attribution for marketing teams.
  • In May 2024, Twilio announced the acquisition of CallHub, expanding its call-tracking capabilities and offering more comprehensive solutions for campaign management and performance measurement.

Call Tracking Software Market, By Category

  • Deployment Type:
  • Cloud-based (SaaS)
  • On-premise
  • End-User Industry:
  • Marketing and Advertising
  • Sales
  • Customer Service
  • Region:
  • North America
  • Europe
  • Asia-Pacific
  • South America
  • Middle East & Africa

TABLE OF CONTENTS

1. Introduction

  • Market Definition
  • Market Segmentation
  • Research Methodology

2. Executive Summary

  • Key Findings
  • Market Overview
  • Market Highlights

3. Market Overview

  • Market Size and Growth Potential
  • Market Trends
  • Market Drivers
  • Market Restraints
  • Market Opportunities
  • Porter's Five Forces Analysis

4. Call Tracking Software Market, By Deployment Type

  • Cloud-based (SaaS)
  • On-premise
  • Enterprise Size

5. Call Tracking Software Market, By Small And Medium-Sized Enterprises (Smes)

  • Large Enterprises
  • Enterprise-level

6. Call Tracking Software Market, By End-User Industry

  • Marketing and Advertising
  • Sales
  • Customer Service

7. Regional Analysis

  • North America
  • United States
  • Canada
  • Mexico
  • Europe
  • United Kingdom
  • Germany
  • France
  • Italy
  • Asia-Pacific
  • China
  • Japan
  • India
  • Australia
  • Latin America
  • Brazil
  • Argentina
  • Chile
  • Middle East and Africa
  • South Africa
  • Saudi Arabia
  • UAE

8. Market Dynamics

  • Market Drivers
  • Market Restraints
  • Market Opportunities
  • Impact of COVID-19 on the Market

9. Competitive Landscape

  • Key Players
  • Market Share Analysis

10. Company Profiles

  • DialogTech
  • CallRail
  • Marchex
  • Invoca
  • CallTrackingMetrics
  • NinjaCat
  • CallFire
  • Retreaver
  • PhoneWagon
  • RingDNA
  • ActiveDEMAND
  • ResponseTap
  • Convirza
  • CallSource
  • Telmetrics
  • Calltracks

11. Market Outlook and Opportunities

  • Emerging Technologies
  • Future Market Trends
  • Investment Opportunities

12. Appendix

  • List of Abbreviations
  • Sources and References