神經行銷市場類型、應用與地區（2024-2031 年）

神經行銷市場評估 - 2024-2031

隨著企業利用神經科學更深入了解消費行為，神經行銷領域正在蓬勃發展。透過評估大腦對行銷刺激的反應，企業可以改善其策略，從而提高客戶參與和決策能力。該策略擴大應用於廣告、產品設計和品牌推廣，並在多個行業中產生需求。這很可能推動市場規模在2024年超過138.7億美元，並在2031年達到約298.7億美元的估值。

由於功能性磁振造影(fMRI) 和腦電圖 (EEG) 等技術創新，神經行銷變得更加觸手可及。這些工具能夠全面洞察消費者偏好，幫助品牌打造更有效的行銷方案。因此，該行業預計將蓬勃發展，並吸引尋求競爭優勢的大型企業的大量投資。在神經行銷需求不斷成長的推動下，預計2024年至2031年期間，該市場的複合年成長率將達到10.6%。

神經行銷市場定義/概述

神經行銷學將神經科學與傳統行銷結合，探討顧客的大腦如何對行銷刺激做出反應。它揭示了潛意識反應的奧秘，從而有助於制定更有效的行銷宣傳活動。腦電圖 (EEG) 和功能性磁振造影 (fMRI) 技術通常用於研究顧客在神經層面如何感知品牌、廣告和產品。

企業正在利用神經行銷來最佳化廣告、包裝和產品佈局。了解情感觸發因素，可以幫助企業個人化訊息，進而與客戶產生更深層的共鳴，提高參與度和轉換率。神經行銷也有助於預測消費者行為，進而提高整體行銷的有效性。

神經行銷的未來在於人工智慧與巨量資料的結合，這將帶來更精準的預測和個人化的行銷方法。隨著科技的進步，神經行銷或許能夠發展到提供即時訊息，從而實現更具活力、反應更快、更貼近個人消費者偏好的行銷活動。

日益成長的數位行銷將如何推動神經行銷市場的成長？

對數位行銷日益成長的關注推動了神經行銷市場的擴張。對神經行銷知識的需求正在上升，美國勞工統計局預測市場研究分析師的就業率將增加18%。歐盟委員會聯合研究中心的數據顯示，超過65%的公司在其數位行銷宣傳活動中運用神經行銷。

人工智慧和機器學習在神經行銷分析中的應用預計將以每年40%的速度成長，以提升客戶洞察。根據神經行銷科學與商業協會的一項調查，78%使用神經行銷的組織的數位行銷投資報酬率提高了23%。美國國家科學基金會（NSF）對大腦研究的資助增加了15%，這也推動了神經行銷投資報酬率的成長。

傳統方法的競爭會阻礙神經行銷市場的發展嗎？

雖然傳統行銷手段依然具有影響力，但這些方法的競爭不太可能對神經行銷業務造成嚴重影響。 《行銷研究期刊》發表的一項研究表明，與傳統方法相比，神經行銷策略可以將客戶參與提高高達31%，而且其有效性正在不斷提升。

美國勞工統計局預測，包括神經行銷專業人士在內的市場研究分析師職位將增加19%，這標誌著市場正轉向更具創意的方法。此外，64%的公司將神經行銷與其數位策略結合，人工智慧驅動的神經行銷分析的年成長率達到41%，市場蓄勢待發。神經行銷能夠將數位行銷投資報酬率提高22%，同時神經科學研究經費也增加了16%，凸顯了其在傳統競爭中仍將持續成長。

目錄

第1章 引言

• 市場定義
• 市場區隔
• 調查方法

第2章執行摘要

• 主要發現
• 市場概況
• 市場亮點

第3章 市場概況

• 市場規模和成長潛力
• 市場趨勢
• 市場促進因素
• 市場限制
• 市場機遇
• 波特五力分析

第4章 神經行銷市場（按技術）

• 功能性磁振造影（fMRI）
• 腦電圖（EEG）
• 眼動追蹤
• 正子斷層掃描（PET）
• 腦磁圖（MEG）

第5章神經行銷市場（按最終用戶產業）

• 零售
• 家電
• 衛生保健
• BFSI（銀行、金融服務和保險）
• 媒體與娛樂

第6章區域分析

• 北美洲
• 美國
• 加拿大
• 墨西哥
• 歐洲
• 英國
• 德國
• 法國
• 義大利
• 亞太地區
• 中國
• 日本
• 印度
• 澳洲
• 拉丁美洲
• 巴西
• 阿根廷
• 智利
• 中東和非洲
• 南非
• 沙烏地阿拉伯
• 阿拉伯聯合大公國

第7章市場動態

• 市場促進因素
• 市場限制
• 市場機遇
• COVID-19 市場影響

第8章 競爭態勢

• 主要企業
• 市佔率分析

第9章：公司簡介

• Immersion Neuroscience
• Buyology Inc.
• Merchant Mechanics Inc.
• Emotion Research LAB
• The Nielsen Company LLC（Nielsen Consumer Neuroscience）
• Neural Sense（Pty）Ltd.
• NVISO SA
• Cadwell Industries Inc.
• Compumedics Limited
• SR Labs SRL
• Synetiq Ltd.
• Mindspeller
• MindMetriks
• Uniphore

第10章：市場展望與機遇

• 新興技術
• 未來市場趨勢
• 投資機會

第11章 市場展望 附錄

• 簡稱列表
• 來源和參考文獻

Neuromarketing Market Valuation - 2024-2031

The neuromarketing sector is developing as organizations use neuroscience to better understand consumer behavior. Companies can improve their strategy by evaluating brain responses to marketing stimuli, resulting in increasing client engagement and decision-making. This strategy is increasingly being used in advertising, product design, and branding, creating demand across multiple industries. This is likely to enable the market size to surpass USD 13.87 Billion in 2024 to reach a valuation of around USD 29.87 Billion by 2031.

Neuromarketing consumes developed more accessible thanks to technological breakthroughs like functional magnetic resonance imaging (fMRI) and electroencephalography (EEG). These tools offer comprehensive insights into consumer preferences, allowing brands to build more effective marketing. As a result, the industry is likely to expand, attracting major investment from huge firms seeking a competitive advantage. The rising demand for Neuromarketing is enabling the market grow at a CAGR of 10.6% from 2024 to 2031.

Neuromarketing Market: Definition/ Overview

Neuromarketing examines customers' brain responses to marketing stimuli by merging neuroscience and traditional marketing. It reveals insights into subconscious reactions, allowing for the formulation of more effective marketing campaigns. EEG and fMRI techniques are routinely used to study how customers perceive brands, ads and products neurologically.

Companies use neuromarketing to optimize advertising, packaging and product placement. Understanding emotional triggers allows organizations to personalize their messages to more deeply resonate with customers, increasing engagement and conversion rates. It also helps to predict consumer behavior, which improves total marketing efficacy.

Neuromarketing's future depends in the combination of AI and big data, which will allow for more exact forecasts and individualized marketing techniques. As technology progresses, neurological marketing may evolve to deliver real-time information, resulting in more dynamic and responsive marketing efforts that align closely with individual consumer preferences.

How Will Growing Digital Marketing to Boost the Neuromarketing Market Growth?

The growing focus on digital marketing is driving the neuromarketing market's expansion. The demand for neuromarketing knowledge is growing, with the United States Bureau of Labor Statistics anticipating an 18% increase in job growth for market research analysts. According to the European Commission's Joint Research Centre, over 65% of enterprises use neuromarketing into their digital marketing campaigns.

The application of artificial intelligence and machine learning in neuromarketing analytics is predicted to increase by 40% every year, improving customer insights. According to a survey conducted by the Neuromarketing Science and Business Association, 78% of organizations that use neuromarketing saw a 23% improvement in their digital marketing ROI. This expansion is aided by a 15% increase in brain research funding from the National Science Foundation.

Will Competition from Traditional Approaches Hamper the Neuromarketing Market?

While traditional marketing efforts continue to have major influence, competition from these methods is unlikely to seriously harm the neuromarketing business. A study published in the Journal of Marketing Research indicated that neuromarketing strategies can increase customer engagement by up to 31% when compared to traditional tactics, demonstrating their expanding effectiveness.

The US Bureau of Labor Statistics predicts a 19% increase in positions for market research analysts, including neuromarketing professionals, indicating a shift toward more inventive techniques. Furthermore, with 64% of businesses combining neuromarketing with digital strategies and a 41% annual growth rate in AI-driven neuromarketing analytics, the market is ready for advancement. Neuromarketing's capacity to enhance digital marketing ROI by 22%, along with the 16% growth in neuroscience research funding, support its expanding use despite traditional competition.

Category-Wise Acumens

How Does Ability to Provide Real-Time Insights into Brain Activity Drive the Electroencephalography (EEG) Segment?

The capacity to deliver real-time insights into brain activity is a major driver of the Electroencephalography (EEG) segment of the neuromarketing business. EEG's ability to capture immediate neural responses to stimuli enables marketers to understand consumer reactions as they occur. This real-time data assists in fine-tuning advertising campaigns, optimizing product positioning and improving consumer experiences with precision.

Unlike other approaches, which may cause delays or require more elaborate setups, EEG provides a non-invasive, cost-effective and portable alternative, making it ideal for a variety of marketing applications. The capacity to swiftly capture and analyze brain activity data gives firms a competitive edge in adapting their marketing efforts, results in more engagement and better-targeted campaigns, fueling the dominance of EEG in neuromarketing.

How will Optimizing Store Layouts Drive the Retail Segment?

Optimizing shop layouts can considerably boost the retail sector by improving customer experience and operational efficiency. A well-designed layout increases product visibility, streamlines customer flow and decreases congestion, resulting in a more pleasant shopping experience. The strategic positioning of high-margin items and promotional displays can boost sales and drive spontaneous purchases.

Furthermore, optimal layouts help businesses manage inventory more effectively and decrease operational expenses by reducing staff workload and increasing checkout efficiency. Implementing technology like digital signage and interactive kiosks inside the optimum layout might help to increase engagement and sales. Overall, refining shop design fits with changing consumer preferences and trends, resulting in improved customer satisfaction and increasing retail growth.

Country/Region-wise Acumens

Will Increasing Presence of Numerous Leading Neuromarketing Firms Drive the Market in North America?

The growing number of renowned neuromarketing firms will greatly drive the market in North America. The concentration of leading enterprises and research institutions in the region promotes innovation and accelerates the development of advanced neuromarketing technology. These companies use substantial resources to develop new methodologies, improve analytics and provide cutting-edge solutions to clients.

Their presence also attracts significant investment and increases competition, resulting in more effective and targeted marketing campaigns. Furthermore, the high adoption rates of modern technology and data-driven marketing in North America foster neuromarketing growth. These firms' experience and resources position North America as a market leader in neuromarketing, driving growth and innovation.

Will Increasing Digital Marketing Expenditures Drive the Market in Asia Pacific Region?

Increasing digital marketing expenditures will fuel the Asia-Pacific neuromarketing market. As companies in China, India and Japan engage more in digital marketing, there is a greater demand for advanced analytics to improve campaigns and analyze consumer behavior. Neuromarketing offers great insights into how customers respond to digital stimuli, making it an important tool for increasing marketing efficacy.

The increase in digital advertising budgets encourages the use of neuromarketing technologies, as businesses look to use real-time data to adapt their campaigns and boost ROI. Furthermore, the region's rapid rise in e-commerce and digital platforms drives demand for creative marketing solutions, establishing neuromarketing as a key component in enhancing the impact of digital marketing efforts.

Competitive Landscape

The neuromarketing market is a dynamic and competitive space, characterized by a diverse range of players vying for market share. These players are on the run for solidifying their presence through the adoption of strategic plans such as collaborations, mergers, acquisitions and political support. The organizations are focusing on innovating their product line to serve the vast population in diverse regions.

Some of the prominent players operating in the neuromarketing market include:

Immersion Neuroscience

Buyology, Inc.

Merchant Mechanics, Inc.

Emotion Research LAB

The Nielsen Company LLC (Nielsen Consumer Neuroscience)

Neural Sense (Pty) Ltd.

NVISO SA

Cadwell Industries, Inc.

Compumedics Limited

SR Labs SRL

Synetiq Ltd.

Mindspeller

MindMetriks

Uniphore

Latest Developments

In April 2023, Cadwell Industries Inc. announced the US launch of Voyager, which provides remote wireless access to in-home EEG monitoring with video. With Arc Apollo+'s EEG data collection and automatic data backfill; doctors and technologists can now remotely access real-time EEG data and video from patients operating at home. This function is intended to provide full real-time analysis with a complete data set for daily reporting.

Neuromarketing Market, By Category

• Type:
• Functional Magnetic Resonance Imaging
• Electroencephalography (EEG)
• Steady-State Topography
• Eye Tracking
• Magnetoencephalography (MEG)
• Application:
• Retail
• Healthcare
• Food & Beverage
• Consumer Electronics
• Region:
• North America
• Europe
• Asia-Pacific
• South America
• Middle East & Africa

TABLE OF CONTENTS

1. Introduction

• Market Definition
• Market Segmentation
• Research Methodology

2. Executive Summary

• Key Findings
• Market Overview
• Market Highlights

3. Market Overview

• Market Size and Growth Potential
• Market Trends
• Market Drivers
• Market Restraints
• Market Opportunities
• Porter's Five Forces Analysis

4. Neuromarketing Market, By Technology

• Functional Magnetic Resonance Imaging (fMRI)
• Electroencephalography (EEG)
• Eye Tracking
• Positron Emission Tomography (PET)
• Magnetoencephalography (MEG)

5. Neuromarketing Market, By End-User Industry

• Retail
• Consumer Electronics
• Healthcare
• BFSI (Banking, Financial Services, and Insurance)
• Media & Entertainment

6. Regional Analysis

• North America
• United States
• Canada
• Mexico
• Europe
• United Kingdom
• Germany
• France
• Italy
• Asia-Pacific
• China
• Japan
• India
• Australia
• Latin America
• Brazil
• Argentina
• Chile
• Middle East and Africa
• South Africa
• Saudi Arabia
• UAE

7. Market Dynamics

• Market Drivers
• Market Restraints
• Market Opportunities
• Impact of COVID-19 on the Market

8. Competitive Landscape

• Key Players
• Market Share Analysis

9. Company Profiles

• Immersion Neuroscience
• Buyology Inc.
• Merchant Mechanics Inc.
• Emotion Research LAB
• The Nielsen Company LLC (Nielsen Consumer Neuroscience)
• Neural Sense (Pty) Ltd.
• NVISO SA
• Cadwell Industries Inc.
• Compumedics Limited
• SR Labs SRL
• Synetiq Ltd.
• Mindspeller
• MindMetriks
• Uniphore

10. Market Outlook and Opportunities

• Emerging Technologies
• Future Market Trends
• Investment Opportunities

11. Appendix

• List of Abbreviations
• Sources and References