|  | 市場調查報告書 商品編碼 1846110 風乾食品市場規模:依產品、形式、技術和地區分類的範圍和預測Air-dried Food Market Size By Product (Fruits & Vegetables, Herbs & Spices, Meat, Seafood), By Form (Power, Granules, Flakes), By Technique (Hot Air Dying, Freeze Drying), & By Geographic Scope And Forecast | ||||||
風乾食品市場及預測
2024 年風乾食品市場規模價值為 248.9 億美元,預計到 2031 年將達到 532.7 億美元,2024 年至 2031 年的複合年成長率為 9.98%。
風乾食品是一種脫水過程,可降低食品的水分含量,延長其保存期限,同時保留原始食品的營養價值和風味。
它用於各種領域,包括個人消費、露營、緊急準備、商用、食品粉末等。由於對便利性、健康和保健趨勢、永續性重點、產品創新和新興市場的需求不斷增加,市場預計將成長。
風乾食品因其健康益處、低能耗脫水工藝以及產品創新潛力而廣受歡迎。隨著技術和消費者偏好的演變,我們期待看到該領域進一步的進步和創新。
影響風乾食品市場的關鍵市場動態是:
主要市場促進因素:
便捷健康零食需求不斷成長:消費者對健康便捷零食的偏好日益成長,推動了風乾食品市場的發展。根據國際食品資訊理事會 (IFIC) 的一項調查,2020 年 43% 的消費者將健康視為選擇食品和飲料的重要標準,高於 2019 年的 37%。這一趨勢推動了人們對風乾水果和蔬菜作為健康零食選擇的需求。
延長保存期限,減少食物廢棄物:風乾食品保存期限更長,對那些力求避免食物浪費的消費者和零售商都極具吸引力。聯合國糧食及農業組織 (FAO) 估計,全球每年約有 13 億噸食物被浪費。風乾技術可以將許多產品的保存期限延長數月甚至數年。根據美國農業部 (USDA) 的數據,新鮮蘋果冷藏通常可保存一到兩個月,而風乾蘋果片在常溫下可保存長達六個月。
戶外活動增多,對輕便營養食品的需求增加:健行、露營和背包旅行等戶外活動日益流行,推動了對輕便、不易腐爛食品的需求。根據美國露營地協會 (KOA) 發布的《2021 年北美露營報告》,2020 年首次露營的人數較 2019 年增加了 31%。這一趨勢推動了輕盈且能滿足戶外愛好者營養需求的風乾產品市場的發展。
主要挑戰
口感和口味:風乾食品的口感和口味與新鮮食品和傳統乾燥產品不同。如何實現適當的脫水並保持理想的感官品質,對生產者來說是一項挑戰。
生產成本:空氣乾燥技術和設備的初始投資以及與乾燥過程相關的能源消耗,使得製造商難以控制生產成本,同時保持產品品質和一致性。
市場競爭:傳統乾燥方法、胡佛乾燥、冷凍乾燥和其他保鮮工藝與風乾食品競爭。為了與其他方法競爭,產品必須在風味、品質和營養成分方面脫穎而出。
供應鏈考量:風乾食品對儲存和運輸有著獨特的要求,以維持產品品質和保存期限。如何確保高效率的物流配送,同時最大限度地降低產品損壞或變質的風險,對供應鏈提出了挑戰。
主要機會
產品創新:為了滿足不斷變化的客戶偏好和營養趨勢,風乾食品產業提供了產品創新和多樣化的機會,包括創造新穎的口味、配方和包裝形式。
拓展新市場:風乾食品能夠擴展到尚未開發的市場和客戶群,例如注重健康的人群、運動員和尋求方便健康的零食替代品的戶外運動愛好者,從而創造更好的成長機會。
健康與福祉趨勢:人們對健康與福祉的日益關注,為風乾食品創造了豐厚的商機。此外,對天然、潔淨標示和營養豐富的加工零食替代品的需求也進一步推動了市場成長。強調功能性成分和健康益處的行銷策略可能會吸引注重健康的消費者。
永續實踐:隨著消費者對環境永續性的意識不斷增強,風乾食品生產商有機會在生產的每個階段融入永續實踐,例如使用環保包裝、最大限度地減少食物廢棄物和採購當地原料。
Air-dried Food Market and Forecast
Air-dried Food Market size is valued at USD 24.89 Billion in 2024 and is anticipated to reach USD 53.27 Billion by 2031, growing at a CAGR of 9.98% from 2024 to 2031.
Air-dried food is a dehydration process that reduces moisture content in food products, extending shelf life while retaining the nutritional value and flavor profile of the original food.
It is used in various sectors, including individual consumption, camping, emergency preparedness, commercial applications, and ingredient powders. The market is expected to grow due to increasing demand for convenience, health and wellness trends, sustainability focus, product innovation, and emerging markets.
Air-dried food is popular for its health benefits, low-energy dehydration process, and potential for product innovation. As technology and consumer preferences evolve, further advancements and innovations in this space are expected.
The key market dynamics that are shaping the air-dried food market include:
Key Market Drivers:
Growing Demand for Convenient and Healthy Snacks: The growing customer preference for healthy, handy snacks is propelling the air-dried food market. According to an International Food Information Council (IFIC) survey, 43% of consumers in 2020 evaluated healthfulness to be an important criterion when selecting foods and beverages, up from 37% in 2019. This trend has increased demand for air-dried fruits and vegetables as healthy snack options.
Extended Shelf Life and Reduced Food Waste: Air-dried foods have a prolonged shelf life, which appeals to both customers and retailers trying to avoid food waste. The Food and Agriculture Organization (FAO) of the United Nations estimates that roughly 1.3 billion tons of food are wasted worldwide each year. Air-drying can increase the shelf life of many goods by months or even years. According to the United States Department of Agriculture (USDA), air-dried apple slices can last up to 6 months at room temperature, although fresh apples normally last 1-2 months when refrigerated.
Rising Outdoor Activities and Demand for Lightweight, Nutritious Food: The growing popularity of outdoor activities like hiking, camping, and backpacking is driving up demand for lightweight, non-perishable food options. According to the 2021 North American Camping Report by Kampgrounds of America (KOA), the number of first-time campers increased by 31% in 2020 compared to 2019. This tendency propels the market for air-dried goods, which are lightweight and provide necessary nutrition for outdoor enthusiasts.
Key Challenges:
Texture and Taste: Compared to fresh or traditionally dried alternatives, air-dried foods have different textures and tastes. It is difficult for producers to achieve appropriate dehydration while maintaining ideal sensory qualities.
Production Costs: The initial outlay for technology and equipment for air drying, together with the energy expenditures related to the drying procedure, add up. Manufacturers have a problem in controlling manufacturing costs while maintaining product quality and uniformity.
Market Competition: Traditional drying methods, hoover drying, freeze-drying, and other preservation processes compete with air-dried food. To compete with various other approaches, one must stand out for reasons of flavor, quality, and nutritional content.
Supply Chain Considerations: Air-dried foods have specific storage and transportation requirements to maintain product quality and shelf life. Ensuring efficient logistics and distribution while minimizing the risk of product damage or spoilage poses challenges for the supply chain.
Key Opportunities:
Product Innovation: To address changing customer tastes and nutritional trends, the air-dried food industry offers chances for product innovation and diversification, including the creation of novel flavors, formulas, and package forms.
Growth into Novel Markets: Foods that have been air-dried possess the capacity to expand into untapped markets and customer demographics, such as health-conscious people, athletes, and outdoor enthusiasts in search of quick and wholesome snack alternatives, creating better growth opportunities.
Trends in Health and Wellbeing: Growing emphasis on health and wellbeing is creating lucrative opportunities for air-dried meals. Also, the need for natural, clean-label, and nutrient-dense alternatives compared to processed snacks further bolsters the market growth. The marketing tactics highlighting functional components and health advantages are likely to draw health-conscious consumers.
Sustainable Practices: As consumer awareness of environmental sustainability grows, air-dried food producers have the chance to incorporate sustainable practices into every stage of production. Some of these practices include using eco-friendly packaging options, minimizing food waste, and obtaining ingredients that are grown locally.
Here is a more detailed regional analysis of the air-dried food market:
Asia Pacific:
The Asia Pacific region is estimated to exhibit the highest growth within the market during the forecast period. The Asia Pacific region is rapidly urbanizing, resulting in busy lifestyles and a rising desire for accessible, healthful food options. According to the United Nations, Asia's urban population is expected to increase from 2.3 billion in 2020 to 3.5 billion in 2050. This urbanization trend is fueling the market for air-dried foods as quick, nutritious meal and snack alternatives.
Increased health awareness and food safety concerns in the Asia Pacific area are driving up demand for air-dried foods. According to a survey conducted by Food Industry Asia (FIA), 68% of regional consumers are more concerned about their overall health and well-being as a result of COVID-19. This health-conscious trend is seen in the expanding demand for healthier snacks.
Furthermore, the burgeoning middle class in the Asia Pacific, with its increasing disposable money, is boosting demand for premium and novel food products, such as air-dried foods. The World Economic Forum predicts that by 2030, Asia will account for 66% of the global middle-class population and 59% of middle-class consumption. This economic expansion is evident in the snack food market.
North America:
North America is estimated to dominate the market during the forecast period. North America has seen a substantial increase in health-conscious consumers seeking clean-label products. According to the International Food Information Council's 2020 Food and Health Survey, 43% of Americans consistently or frequently seek out clean-label items. This trend favors the air-dried food sector, which is typically seen as a more natural and healthier alternative.
The popularity of outdoor activities in North America is fueling demand for lightweight, nutritious, and quick food options such as air-dried meals. The Outdoor Industry Association claimed that in 2020, despite the pandemic, 53% of Americans aged 6 and up participated in outdoor recreation at least once, the greatest rate on record. This trend has had a direct impact on the air-dried food industry, as these goods are suitable for hiking, camping, and other outdoor activities. The U.S. Bureau of Economic Analysis estimates that outdoor recreation contributed USD 459.8 Billion to the US economy in 2019, underlining the considerable market potential for air-dried food in this sector.
Furthermore, North America controls the worldwide snack food market, and air-dried fruits and vegetables are becoming popular as healthy snack options. For example, the dried fruit snack segment in the United States increased by 12% in 2019, according to USDA Economic Research Service data.
The Air-dried Food Market is segmented based on Product, Form, Technique, and Geography.
Herbs and Spices
Fruits and Vegetables
Meat
Coffee Beans
Others
Based on Product, the market is segmented into Herbs and Spices, Coffee Beans, Meat, Fruits and Vegetables, and Others. The coffee bean segment is estimated to hold the largest share of the air-dried food market. The growing popularity of spray drying is enhancing its use in coffee beans for maintaining essence and flavor. Also, the growing demand for coffee beans from Starbucks and Tully's Coffee is projected to further surge the demand for coffee beans.
Powder
Granules
Flakes
Based on Form, the air-dried food market is segmented into Flakes, Granules, and Powder. The powder segment is projected to dominate the market over the forecast period. Growing demand for easy-to-eat or cooked meals along with secure storage and longer shelf life surges the demand for powdered form.
Hot Air Drying
Freeze Drying
Based on Technique, the market is divided into Freeze Drying and Hot Air Drying. The hot air drying technique is projected to dominate the market over the forecast period. The need for quick drying of slurry or liquid products into powder is bolstering the use of the hot air drying process.
North America
Europe
Asia-Pacific
Rest of The World
Based on Geography, the market is segmented into North America, Europe, Asia-Pacific, and Rest of the World. North America is estimated to dominate the market. This dominance is primarily due to the demand for healthy as well as ready-to-cook meals among workaholic consumers. Also, the early emergence of technologies in the United States further boosts the growth of the market in this region.
Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.
