全球獨木舟和皮划艇市場規模（按類型、材料、設計和用途）、區域範圍和預測）

獨木舟和皮划艇市場規模和預測

預計 2024 年獨木舟和皮划艇市場規模將達到 7.4779 億美元，到 2031 年將達到 9.3266 億美元，2024 年至 2031 年的複合年成長率為 2.8%。

獨木舟和皮划艇是小型、狹窄的水上交通工具，專為在河流和湖泊等水域中劃行而設計。獨木舟通常頂部敞開，配有長凳或座椅，使用單葉槳劃行；而皮划艇則採用封閉式駕駛座，使用雙葉槳劃行。這兩種水上交通工具都用於休閒娛樂、體育運動和交通運輸。

獨木舟和皮划艇用途廣泛，包括休閒、競技運動和荒野探險。獨木舟因其穩定性和強大的載具能力，在家庭出遊、釣魚和露營中廣受歡迎。皮划艇因其機動性和速度，在激流漂流、海上皮划艇和遠距旅行中廣受歡迎。由於它們能夠靈活地進入偏遠和淺水區域，因此也被用於環境監測和救援行動。

此外，GPS追蹤和智慧導航系統等技術的整合有望進一步拓展其用途。隨著戶外休閒日益普及，環保設計和更便利的多元化使用者群體使用體驗，或將引領這些個人水上摩托車的發展。

全球獨木舟與皮划艇市場動態

影響全球獨木舟和皮划艇市場的關鍵市場動態是：

關鍵市場促進因素

戶外休閒興起：戶外休閒和探險活動日益流行，越來越多的個人和家庭尋求引人入勝的水上體驗和探索大自然，這推動了獨木舟和皮划艇的需求。根據美國經濟分析局的數據，到2023年，戶外休閒將佔GDP的2.2%，比前一年成長5.1%。獨木舟和皮划艇等水上休閒是這一成長的主要貢獻者。

健康與健身趨勢：人們越來越意識到劃槳運動對健康和健身的益處，這推動了人們對獨木舟和皮划艇的興趣，因為它們可以進行全身鍛煉，促進身體健康。例如，領先的皮划艇製造商Hobie於2024年1月推出了一系列全新的腳踏皮划艇，旨在吸引注重健身的消費者，並為其設計了旨在提升鍛鍊體驗的功能。

技術進步：輕質複合複合材料和增強的穩定性等材料和設計創新，使獨木舟和皮划艇更具吸引力，並被更廣泛的用戶所接受。 2024年4月，Pelican International推出了一系列全新的熱成型皮划艇，其先進的船體設計提高了穩定性和性能。

環保意識：日益增強的環保意識鼓勵人們使用非機動船隻，例如獨木舟和皮划艇，因為與動力船相比，這些船隻的生態足跡極小。例如，Perception Kayaks 於 2024 年 2 月宣布與海洋保護非營利組織 Oceana 建立合作夥伴關係，並承諾捐贈部分銷售額用於支持海洋生態系統的保護。

旅遊與探險運動：隨著旅遊目的地不斷向遊客和尋求刺激的遊客推廣水上活動和體驗，旅遊業的擴張和探險運動的興起推動了對獨木舟和皮划艇的需求。美國旅遊協會報告稱，包括水上活動在內的探險旅遊到2023年將成長16%，超過整體旅遊業的成長速度。

主要挑戰

季節性需求：獨木舟和皮划艇市場可能受到季節性波動的影響，在寒冷的月份或冬季天氣嚴酷的地區，銷售量會下降，從而影響全年的整體需求。

初始成本高：優質獨木舟或皮划艇的初始成本和所需配件可能會對一些消費者造成阻礙，限制了注重預算的買家購買。

維護和儲存：獨木舟和皮划艇需要定期維護和充足的儲存空間，這可能會阻止那些沒有財力或承諾妥善保養牠們的潛在買家。

安全問題：人們認為水上活動存在安全風險，例如傾覆和溺水，可能會阻止潛在用戶參與獨木舟和皮划艇運動，影響市場成長。

認知度和可及性有限：在某些地區，人們對獨木舟和皮划艇的好處認知不足，租賃和購買選擇有限，可能會限制市場擴張和消費者的接受度。

主要趨勢

環保材料：在獨木舟和皮划艇製造中，使用永續的環保材料（例如再生塑膠和生物複合材料）的趨勢日益成長，這不僅減少了對環境的影響，也吸引了具有環保意識的消費者。美國環保署 (EPA) 在 2024 年 1 月報告稱，2023 年，包括獨木舟和皮划艇在內的戶外休閒產品中再生材料的使用量比上一年增加了 28%。

技術整合：GPS 追蹤、整合漁具和改進的導航系統等先進技術的引入，增強了獨木舟和皮划艇的功能性和吸引力，以滿足精通科技、熱愛冒險的用戶的需求。美國海岸警衛隊防衛隊報告稱，2023 年皮划艇相關事故減少了 15%，這項改善部分歸功於休閒船隻擴大採用 GPS 追蹤和導航系統。

客製化和個人化：個人化體驗需求的日益成長，推動了獨木舟和皮划艇的客製化選項不斷增加，用戶可以根據自己的具體需求和喜好自訂船隻，從顏色選擇到附加功能和配件。 Wilderness Systems 於 2024 年 4 月推出了線上「皮划艇配置器」工具，讓客戶在購買前可以設計自己的皮划艇，並自訂其功能、顏色和配件。

目錄

第1章 引言

• 市場定義
• 市場區隔
• 調查方法

第2章執行摘要

• 主要發現
• 市場概況
• 市場亮點

第3章市場概況

• 市場規模和成長潛力
• 市場趨勢
• 市場促進因素
• 市場限制
• 市場機遇
• 波特五力分析

第4章 獨木舟和皮划艇市場（按類型）

• 獨木舟
• 獨木舟

第5章 獨木舟和皮划艇市場（依材質）

• 塑膠
• 合成的
• 充氣的

第6章 獨木舟和皮划艇市場的設計和用途

• 靜水/休閒
• 旅遊/海上皮划艇
• 白水
• 釣魚皮艇
• 雙人獨木舟/皮划艇
• 單人獨木舟/皮划艇

第7章區域分析

• 北美洲
• 美國
• 加拿大
• 墨西哥
• 歐洲
• 英國
• 德國
• 法國
• 義大利
• 亞太地區
• 中國
• 日本
• 印度
• 澳洲
• 拉丁美洲
• 巴西
• 阿根廷
• 智利
• 中東和非洲
• 南非
• 沙烏地阿拉伯
• 阿拉伯聯合大公國

第8章市場動態

• 市場促進因素
• 市場限制
• 市場機遇
• COVID-19 市場影響

第9章 競爭態勢

• 主要企業
• 市佔率分析

第10章：公司簡介

• Perception Kayaks
• Dagger Kayaks
• Lifetime Products
• Old Town Canoes
• Mad River Canoes
• Advanced Elements
• Sea Eagle
• Oru Kayak
• AIRE
• Jackson Kayaks
• Werner Paddles
• NRS

第11章 市場展望與機遇

• 新興技術
• 未來市場趨勢
• 投資機會

第12章 附錄

• 簡稱列表
• 來源和參考文獻

Canoe & Kayak Market Size And Forecast

Canoe & Kayak Market size was valued at USD 747.79 Million in 2024 and is projected to reach USD 932.66 Million by 2031, growing at a CAGR of 2.8% from 2024 to 2031.

Canoes and kayaks are small, narrow watercraft designed for paddling on rivers, lakes, and other bodies of water. Canoes are typically open-top with a bench or seat and are paddled with a single-bladed paddle, while kayaks have a closed cockpit and are paddled with a double-bladed paddle. Both types of watercraft are used for recreational activities, sport, and transportation.

Canoes and kayaks serve various applications, including recreational paddling, competitive sports, and wilderness exploration. Canoes are often used for family outings, fishing, and camping trips due to their stability and capacity for carrying gear. Kayaks, with their maneuverability and speed, are popular for whitewater rafting, sea kayaking, and long-distance touring. Both are also employed in environmental monitoring and rescue operations due to their versatility in accessing remote or shallow areas.

Additionally, the integration of technology, such as GPS tracking and smart navigation systems, may further expand their applications. As outdoor recreation continues to grow in popularity, eco-friendly designs and increased accessibility for diverse user groups will likely shape the development of these watercraft.

Global Canoe & Kayak Market Dynamics

The key market dynamics that are shaping the global Canoe & Kayak market include:

Key Market Drivers

Increased Outdoor Recreation: The rising popularity of outdoor and adventure activities drives demand for canoes and kayaks, as more individuals and families seek engaging water-based experiences and nature exploration. The U.S. Bureau of Economic Analysis reported that outdoor recreation accounted for 2.2% of GDP in 2023, growing by 5.1% from the previous year. Water-based activities, including canoeing and kayaking, contributed significantly to this growth.

Health and Fitness Trends: Growing awareness of health and fitness benefits associated with paddling boosts interest in canoes and kayaks, which offer a full-body workout and promote physical well-being. For instance, Hobie, a major kayak manufacturer, launched a new line of pedal-driven kayaks in January 2024, targeting the fitness-conscious consumer with features designed to enhance the workout experience.

Technological Advancements: Innovations in materials and design, such as lightweight composites and enhanced stability features, are making canoes and kayaks more appealing and accessible to a broader range of users. Pelican International introduced a new line of thermoformed kayaks in April 2024, featuring advanced hull designs for improved stability and performance.

Environmental Awareness: Increased environmental consciousness encourages the use of non-motorized watercraft like canoes and kayaks, which have a minimal ecological footprint compared to powered boats. For instance, in February 2024, Perception Kayaks announced a partnership with ocean conservation nonprofit Oceana, pledging to donate a portion of sales to support marine ecosystem protection.

Tourism and Adventure Sports: The expanding tourism industry and the rise of adventure sports are driving demand for canoes and kayaks, as destinations promote water-based activities and experiences for tourists and thrill-seekers. The U.S. Travel Association reported that adventure tourism, including water-based activities, grew by 16% in 2023, outpacing overall tourism growth.

Key Challenges:

Seasonal Demand: The market for canoes and kayaks can be affected by seasonal variations, with lower sales during colder months or in regions with harsh winter climates, impacting overall year-round demand.

High Initial Costs: The upfront cost of high-quality canoes and kayaks, along with necessary accessories, can be a barrier for some consumers, limiting accessibility for budget-conscious buyers.

Maintenance and Storage: Canoes and kayaks require regular maintenance and adequate storage space, which can deter potential buyers who lack the resources or commitment to properly care for the equipment.

Safety Concerns: Perceived safety risks associated with water activities, such as capsizing or drowning, may discourage potential users from participating in canoeing or kayaking, impacting market growth.

Limited Awareness and Accessibility: In some regions, a lack of awareness about the benefits of canoes and kayaks, combined with limited access to rental or purchase options, can restrict market expansion and consumer adoption.

Key Trends

Eco-Friendly Materials: There is a growing trend towards using sustainable and environmentally friendly materials in the production of canoes and kayaks, such as recycled plastics and bio-composites, to reduce ecological impact and appeal to eco-conscious consumers. The Environmental Protection Agency (EPA) reported in January 2024 that the use of recycled materials in outdoor recreation products, including canoes and kayaks, increased by 28% in 2023 compared to the previous year.

Technological Integration: The incorporation of advanced technology, including GPS tracking, integrated fishing gear, and improved navigation systems, is enhancing the functionality and appeal of canoes and kayaks, catering to tech-savvy and adventure-seeking users. The U.S. Coast Guard reported a 15% decrease in kayaking-related incidents in 2023, partially attributing this improvement to the increased adoption of GPS tracking and navigation systems in recreational watercraft.

Customization and Personalization: Increasing demand for personalized experiences is leading to a rise in customizable options for canoes and kayaks, allowing users to tailor their watercraft to specific needs and preferences, from color choices to additional features and accessories. Wilderness Systems launched an online "Kayak Configurator" tool in April 2024, allowing customers to design their own kayaks with customizable features, colors, and accessories before purchase.

Global Canoe & Kayak Market Regional Analysis

Here is a more detailed regional analysis of the global Canoe & Kayak market:

North America

North America is a dominating in the canoe and kayak market, driven by its robust outdoor recreational culture and extensive waterway networks. The region's diverse landscapes, from lakes and rivers to coastal areas, provide ample opportunities for paddling activities, making it a prominent market for these watercraft.

Several factors contribute to North America's dominance in the canoe and kayak market. The strong emphasis on outdoor recreation and adventure sports, coupled with a high level of consumer disposable income, supports robust demand for canoes and kayaks. Additionally, an established network of retailers and rental services, along with an active community of enthusiasts and sports clubs, further fuels market growth in the region.

Key trends in North America's canoe and kayak market include the growing emphasis on eco-friendly and innovative materials, such as recycled plastics and lightweight composites, which appeal to environmentally conscious consumers. Technological advancements, like integrated GPS systems and smart accessories, are also enhancing user experience. Furthermore, the trend towards personalized and customizable watercraft is gaining traction, allowing enthusiasts to tailor their equipment to individual preferences and needs.

Asia Pacific

The Asia-Pacific region is experiencing rapid growth in the Canoe and Kayak market, fueled by its expanding outdoor recreation sector and increasing interest in water sports. With a diverse range of waterways and a growing middle class eager to explore recreational activities, Asia-Pacific is becoming a significant player in the global market for these watercraft.

Several factors are driving the swift expansion of the canoe and kayak market in Asia-Pacific. The rising popularity of adventure tourism and outdoor activities, coupled with increasing disposable incomes, is encouraging more consumers to invest in water sports equipment. Additionally, government initiatives promoting healthy lifestyles and investments in infrastructure for recreational activities are further boosting market growth in the region.

Key trends in Asia-Pacific's canoe and kayak market include a growing focus on affordable and entry-level watercraft, catering to the rising number of first-time buyers. Innovations in design, such as improved stability and ease of use, are making these activities more accessible. Additionally, there is a notable increase in local manufacturing and distribution, which is driving down costs and making canoes and kayaks more widely available throughout the region.

Global Canoe & Kayak Market: Segmentation Analysis

The Global Canoe And Kayak Market is Segmented on the basis of Type, Material, Design and Purpose, and Geography.

Canoe & Kayak Market, By Type

Canoe

Recreational Canoes

Touring Canoes

Whitewater Canoes

Kayak

Recreational Kayaks

Touring Kayaks

Sit-on-Top Kayaks

Whitewater Kayaks

Based on Type, the Global Canoe & Kayak Market is bifurcated into Canoe (Recreational Canoes, Touring Canoes, Whitewater Canoes), Kayak (Recreational Kayaks, Touring Kayaks, Sit-on-Top Kayaks, Whitewater Kayaks). Recreational Kayaks are currently the dominant segment in the canoe and kayak market due to their widespread appeal, ease of use, and versatility for casual paddling and family outings. However, Sit-on-Top Kayaks are the fastest-growing segment, driven by their user-friendly design, stability, and suitability for various water conditions, including warm-weather environments. The convenience of entry and exit, along with their increasing popularity for activities like fishing and recreational paddling, is propelling the rapid growth of this segment.

Canoe & Kayak Market, By Material

Plastic

Composite

Inflatable

Based on Material, the Global Canoe & Kayak Market is bifurcated into Plastic, Composite, and Inflatable. Plastic is currently the dominant material in the canoe and kayak market due to its durability, affordability, and ease of manufacturing, making it a popular choice for both recreational and entry-level watercraft. However, Inflatable canoes and kayaks are the fastest-growing segment, driven by their portability, ease of storage, and advancements in materials that enhance durability and performance. The growing appeal of inflatable designs is fueling their rapid expansion, particularly among consumers seeking convenient and space-saving options for various water activities.

Canoe & Kayak Market, By Design and Purpose

Flatwater/Recreational

Touring/Sea Kayaks

Whitewater

Fishing Kayaks

Tandem (Double) Canoes/Kayaks

Solo Canoes/Kayaks

Based on Design and Purpose, the Global Canoe & Kayak Market is bifurcated into Design and Purpose, Flatwater/Recreational, Touring/Sea Kayaks, Whitewater, Fishing Kayaks, Tandem (Double) Canoes/Kayaks, Solo Canoes/Kayaks. Flatwater/Recreational kayaks and canoes are currently the dominant segment in the market due to their versatility and appeal for casual paddling, family outings, and ease of use on lakes and calm rivers. However, Fishing Kayaks are the fastest-growing segment, driven by the increasing popularity of recreational fishing and the demand for specialized equipment that enhances the fishing experience. The growth in this segment is fueled by innovations such as integrated rod holders, storage solutions, and improved stability features designed specifically for anglers.

Canoe & Kayak Market, By Geography

North America

Europe

Asia Pacific

Rest of the World

Based on Geography, the Global Canoe & Kayak Market is classified into North America, Europe, Asia Pacific, and the Rest of the World. North America is currently the dominant segment in the Canoe and Kayak market due to its strong outdoor recreational culture, extensive waterway networks, and high consumer spending on leisure activities. However, Asia-Pacific is the fastest-growing segment, driven by increasing interest in water sports, rising disposable incomes, and expanding recreational infrastructure. The region's rapid growth is fueled by a burgeoning middle class and a heightened focus on outdoor and adventure tourism.

Key Players

The "Global Canoe & Kayak Market" study report will provide valuable insight with an emphasis on the global market. The major players in the market are Perception Kayaks, Dagger Kayaks, Lifetime Products, Old Town Canoes, Mad River Canoes, Advanced Elements, Sea Eagle, Oru Kayak, AIRE, Jackson Kayaks, Werner Paddles, NRS.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with its product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

Global Canoe & Kayak Market Key Developments

• In March 2023, Wilderness Systems unveiled a new line of high-performance kayaks designed for both recreational and professional use. The new models feature enhanced stability and durability, incorporating advanced composite materials for better performance on water.
• In June 2023, Old Town Canoes and Kayaks introduced an innovative canoe made with eco-friendly materials. The new design focuses on reducing environmental impact while providing superior strength and lightweight properties.
• In August 2023, Pelican International launched a new range of inflatable kayaks aimed at beginners and casual paddlers. The new models offer easy setup and transport, with improved durability and stability for a better on-water experience.
• In November 2023, Perception Kayaks announced a partnership with a major outdoor retailer to expand their distribution network. This collaboration aims to increase market reach and provide more accessible options for consumers interested in high-quality kayaks.

TABLE OF CONTENTS

1. Introduction

• Market Definition
• Market Segmentation
• Research Methodology

2. Executive Summary

• Key Findings
• Market Overview
• Market Highlights

3. Market Overview

• Market Size and Growth Potential
• Market Trends
• Market Drivers
• Market Restraints
• Market Opportunities
• Porter's Five Forces Analysis

4. Canoe And Kayak Market, By Type

• Canoe
• Kayak

5. Canoe And Kayak Market, By Material

• Plastic
• Composite
• Inflatable

6. Canoe And Kayak Market, By Design and Purpose

• Flatwater/Recreational
• Touring/Sea Kayaks
• Whitewater
• Fishing Kayaks
• Tandem (Double) Canoes/Kayaks
• Solo Canoes/Kayaks

7. Regional Analysis

• North America
• United States
• Canada
• Mexico
• Europe
• United Kingdom
• Germany
• France
• Italy
• Asia-Pacific
• China
• Japan
• India
• Australia
• Latin America
• Brazil
• Argentina
• Chile
• Middle East and Africa
• South Africa
• Saudi Arabia
• UAE

8. Market Dynamics

• Market Drivers
• Market Restraints
• Market Opportunities
• Impact of COVID-19 on the Market

9. Competitive Landscape

• Key Players
• Market Share Analysis

10. Company Profiles

• Perception Kayaks
• Dagger Kayaks
• Lifetime Products
• Old Town Canoes
• Mad River Canoes
• Advanced Elements
• Sea Eagle
• Oru Kayak
• AIRE
• Jackson Kayaks
• Werner Paddles
• NRS

11. Market Outlook and Opportunities

• Emerging Technologies
• Future Market Trends
• Investment Opportunities

12. Appendix

• List of Abbreviations
• Sources and References