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市場調查報告書
商品編碼
1845771
醃菜市場規模:按類型、按包裝、按分銷管道、按最終用戶、按地區和預測Pickle Market Size by Type, By Packaging, By Distribution Channel, By End-user, By Geographic Scope and Forecast |
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2024 年醃菜市場規模價值 112.6 億美元,預計到 2031 年將達到 146 億美元,2024 年至 2031 年的複合年成長率為 3.30%。
醃菜是指用醋醃製的水果或蔬菜,味道濃郁。在世界各地,醃菜通常由水果、蔬菜、肉類和魚貝類製成。
然而,最受歡迎的醃菜是用水果和蔬菜製成的。醃菜中經常使用一些香草和香辛料,例如芥菜籽、肉桂、孜然籽、香芹籽和抗菌植物,以延長產品的保存期限。醃菜不僅可以保存食物,還能增添獨特的風味和口感。
影響醃菜市場的主要市場動態是:
關鍵市場促進因素
發酵食品對腸道健康的益處日益凸顯:人們對醃菜等發酵食品的健康益處的認知日益加深,這推動了市場擴張。根據 Verified Market Research 的數據,2023 年全球發酵食品市場規模達 324.6 億美元,預計 2024 年至 2031 年的複合年成長率將達到 8.78%。醃菜作為該市場的重要組成部分,有望從這一趨勢中獲益。
簡便食品需求不斷成長:消費者忙碌的生活方式推動了對醃菜等即食簡便食品的需求。根據美國經濟研究局的數據,外食(包括簡便食品)佔食品總支出的比例從2009年的50.1%上升到2019年的54.8%,顯示人們對簡便食品的需求日益成長。
素食者和純素人數不斷成長:素食者和純素人數的增加推動了醃菜產業的發展,使醃菜成為一種受歡迎的植物性食品選擇。根據2018年蓋洛普民意調查,超過5%的美國公民認為自己是素食主義者,高於2012年的2%。根據植物性食品協會(PBFA)和優質食品研究所(GFI)的數據,美國植物性食品銷售額將在2020年成長27%,達到70億美元。
主要挑戰:
原料成本波動:蔬菜、水果、醋和香辛料等主要原料的價格隨季節波動,影響生產成本和定價。這種波動會影響利潤率,尤其對小型生產商而言。
對鈉和糖含量的健康擔憂:消費者日益意識到高鈉和高糖攝取的健康風險,這推動了對低鹽低糖替代品的需求。傳統的醃菜鈉和糖含量都很高,可能會受到嚴格審查,這可能會減緩市場成長。
來自自製和手工產品的競爭:在印度等地區,消費者偏好自製醃菜和非正規部門的偏好,這對大型商用製造商構成了挑戰。
主要趨勢:
對有機和潔淨標示產品的需求不斷增加:消費者擴大尋求不含人工防腐劑和添加劑的有機醃菜和潔淨標示醃菜,這一趨勢是由日益成長的健康和永續性問題推動的。
推出創新的醃菜口味:隨著各公司嘗試辣蒜和甜辣醃菜片等獨特組合以滿足不斷變化的消費者偏好,市場上創新的醃菜口味(包括美食和融合口味)正在激增。
醃菜口味產品不斷擴展:醃菜口味正從傳統的罐裝產品擴展到其他食品類別。必勝客和克勞森等品牌已推出醃菜口味披薩以及食品和飲料產品,反映出醃菜口味在整個食品行業日益受到歡迎。
網路零售的成長:擴大使用電子商務平台購買醃菜正在擴大市場規模,特別是在消費者重視宅配的便利性和網上選擇的廣泛性的地區。
水果醃菜
醃菜
醃菜
醃菜市集依類型分為蔬菜醃菜、水果醃菜和肉類醃菜。由於消費者越來越偏愛酸甜口味,注重健康飲食習慣,預計水果醃菜將佔據醃菜市場的主導地位。用芒果、檸檬和漿果等多種水果製成的水果醃菜,風味獨特,營養豐富,吸引了許多消費者。烹飪中融入多種口味的趨勢日益成長,民族料理也日益流行,推動了各地對水果醃菜的需求。
醃菜標示:依容器/包裝
瓶子
小袋
能
醃菜市場按包裝類型細分為罐裝、袋裝和罐頭。瓶裝泡菜因其廣泛的消費者接受度和許多實用優勢,預計將佔據全球醃菜市場的主導地位。玻璃罐保存期限長,能夠長時間保持醃菜的風味、質地和品質。玻璃罐透明,方便消費者購買前目測產品,增強信任度與吸引力。此外,玻璃罐的可重複使用和可回收性符合日益成長的環保意識,對環保意識的消費者極具吸引力。
超級市場/大賣場
便利商店
網路零售
其他
醃菜市場按分銷管道細分為超級市場/大賣場、便利商店、線上零售商和其他通路。由於醃製品在大型零售連鎖店中廣泛供應且易於獲取,預計超級市場/大賣場將主導醃菜市場。這些零售商為消費者提供種類繁多的醃菜,包括有機泡菜、手工泡菜和美食泡菜,以滿足不同偏好的需求。消費者對一站式購物的偏好進一步鞏固了超級市場/大賣場在該市場的地位。這些商店為泡菜產品提供了較高的曝光度,從而鼓勵消費者衝動購買。
家庭使用
食品服務業
醃菜市場依用途分為家用和餐飲服務用。由於醃製品作為日常膳食中的配菜和調味品的需求穩定,家用泡菜預計將佔據醃菜市場的主導地位。尤其是在亞太地區,自製或商店購買的醃菜已成為日常飲食中不可或缺的一部分。家庭烹飪和健康意識的提升進一步推動了家庭醃菜的需求。消費者越來越青睞天然、有機、無防腐劑且易於購買的各種包裝形式的泡菜。再加上從超級市場、便利商店和線上平台購買醃菜的便利性,家用醃菜市場進一步鞏固了其主導地位。
亞太地區
北美洲
歐洲
世界其他地區
按地區分類,醃菜市場分為亞太地區、北美、歐洲和世界其他地區。預計亞太地區將佔據市場主導地位,這主要歸功於印度、中國、日本和韓國等國家對醃製品的濃厚文化底蘊和廣泛消費。泡菜是這些國家傳統飲食中不可或缺的一部分,是日常消費品,對市場擴張貢獻巨大。尤其是印度,其食品加工產業蓬勃發展,生產醃菜,廣泛供應國內和出口市場。此外,透過現代零售通路和線上平台,亞太地區醃菜供應日益豐富,消費者更容易醃菜,進一步刺激了需求。政府對食品加工的支持以及促進本地生產的努力也是該地區在全球醃菜市場佔據領先地位的關鍵因素。
我們的市場分析還包括關於這些主要企業的專門部分,我們的分析師在其中提供對所有主要企業的財務報表的見解以及產品基準化分析和 SWOT 分析。競爭格局部分還包括對上述參與者的關鍵發展策略、市場佔有率和全球市場排名的分析。
Pickle Market size was valued at USD 11.26 billion in 2024 and is projected to reach USD 14.6 billion by 2031, growing at a CAGR of 3.30% from 2024 to 2031.
Pickles can be distinguished as pieces of fruit and vegetables preserved in vinegar to give them a potent flavor. Around the world, pickles are frequently made from fruit, vegetables, meat, and seafood.
The most popular types, though, are pickles made from fruit and vegetables. Several herbs and spices, including mustard seeds, cinnamon, cumin seeds, carom seeds, and antibacterial plants, are frequently used in pickling to extend the shelf life of the product. Pickling extends special taste and texture to it in addition to preservation.
The key market dynamics that are shaping the pickle market include:
Key Market Drivers:
Growing popularity of fermented foods for gut health: The growing knowledge of the health advantages of fermented foods, such as pickles, drives market expansion. According to Verified Market Research, the global fermented ingredients market was worth USD 32.46 Billion in 2023 and is predicted to increase at an 8.78% compound annual growth rate (CAGR) between 2024 and 2031. Pickles, as a crucial segment of this market, are profiting from this trend.
Rising demand for convenience foods: Consumers' busy lifestyles are driving demand for ready-to-eat and convenient food options, such as pickles. According to the USDA Economic Research Service, the share of total food expenditures spent on food out from home (including convenience foods) climbed from 50.1% in 2009 to 54.8% in 2019, demonstrating an increasing desire for convenient food options.
Expanding vegetarian and vegan population: The growing number of people following vegetarian and vegan diets is boosting the pickle business, as pickles are a popular plant-based food choice. According to a Gallup survey conducted in 2018, over 5% of US citizens consider themselves vegetarian, up from 2% in 2012. Plant-based food sales in the United States increased by 27% in 2020, reaching $7 billion, according to the Plant Based Foods Association (PBFA) and The Good Food Institute (GFI).
Key Challenges:
Fluctuating Raw Material Costs: The prices of key ingredients, such as vegetables, fruits, vinegar, and spices, are subject to seasonal fluctuations, impacting production costs and pricing. This instability affects profit margins, particularly for smaller producers.
Health Concerns over Sodium and Sugar Content: Increasing consumer awareness about the health risks associated with high sodium and sugar intake is leading to a demand for low-sodium, low-sugar alternatives. Traditional pickles, often high in both, are being scrutinized, which could slow market growth.
Competition from Homemade and Artisanal Products: In regions like India, many consumers prefer homemade pickles or products from the unorganized sector, as these are perceived to use purer ingredients and offer customization. This preference challenges large-scale commercial manufacturers.
Key Trends:
Rising Demand for Organic and Clean-Label Products: Consumers are increasingly seeking organic pickles and those with clean labels, free from artificial preservatives and additives. This trend is driven by a growing focus on health and sustainability.
Introduction of Innovative Pickle Flavors: The market is seeing a surge in innovative pickle flavors, including gourmet and fusion varieties. Companies are experimenting with unique combinations, such as spicy garlic and sweet-and-spicy pickle chips, to cater to evolving consumer tastes.
Expansion of Pickle-flavored Products: Pickle flavor is extending beyond traditional jars into other food categories. Brands like Pizza Hut and Claussen have introduced pickle-flavored pizzas and beverages, reflecting the growing popularity of pickle-inspired flavors across the food industry.
Growth in Online Retail: The increasing use of e-commerce platforms for purchasing pickles is expanding market reach, especially in regions where consumers value the convenience of home delivery and the wider variety of options available online.
Fruit Pickles
Vegetable Pickles
Meat Pickles
Based on Type, the pickle market is segmented into Vegetable Pickles, Fruit Pickles, and Mixed Pickles. The fruit pickle segment is estimated to dominate the pickle market due to the increasing consumer preference for sweet and tangy flavors combined with health-conscious eating habits. Fruit pickles, incorporating a variety of fruits like mangoes, lemons, and berries, offer a unique blend of taste and nutritional benefits, appealing to a wide range of consumers. The rising trend of incorporating diverse flavors in cuisines and the growing popularity of ethnic foods drive the demand for fruit pickles across various regions.
Pickle Marker, By Packaging
Jars
Pouches
Cans
Based on Packaging Type, the pickle market is segmented into Jars, Pouches, and Cans. The jars packaging segment is estimated to dominate the global pickle market due to its widespread consumer acceptance and numerous practical advantages. Glass jars offer superior preservation qualities, maintaining the flavor, texture, and quality of pickles over extended periods. The transparency of glass jars allows consumers to visually inspect the product before purchase, enhancing trust and appeal. Furthermore, the reusability and recyclability of glass jars align with growing environmental concerns, appealing to eco-conscious consumers.
Supermarkets/Hypermarkets
Convenience Stores
Online Retail
Others
Based on distribution channel, the pickle market is segmented into Supermarkets/Hypermarkets, Convenience Stores, Online Retail, and Others. The supermarkets/hypermarkets segment is estimated to dominate the pickle market due to the widespread availability and accessibility of pickled products in large retail chains. These outlets offer consumers a wide range of pickles, including organic, artisanal, and gourmet varieties, which cater to diverse tastes and preferences. The growing trend of consumer preference for one-stop shopping has further solidified the position of supermarkets/hypermarkets in this market. These stores provide high visibility for pickled products, encouraging impulse purchases.
Household
Food Service Industry
Based on application, the pickle market is segmented into Household and Food Service industry. The household segment is estimated to dominate the pickle market due to the consistent demand for pickled products as essential side dishes or condiments in everyday meals. Households prefer pickles for their long shelf life, diverse flavors, and cultural significance, particularly in regions like Asia-Pacific where homemade or store-bought pickles are a staple in daily diets. The growing trend of home-cooked meals and health-conscious eating has further propelled the demand for pickles in households. Consumers are increasingly seeking natural, organic, and preservative-free options, which are readily available in various packaging formats. This, combined with the ease of purchasing pickles from supermarkets, convenience stores, or online platforms, strengthens the household segment's dominance in the pickle market.
Asia Pacific
North America
Europe
Rest of the World
Based on geography, the pickle market is classified into Asia Pacific, North America, Europe, and the Rest of the World. The Asia-Pacific region is estimated to dominate the market, primarily due to the strong cultural significance and widespread consumption of pickled products in countries like India, China, Japan, and Korea. In these nations, pickles are a staple in traditional meals and are consumed daily, contributing significantly to the market's expansion. The region's dominance is further fueled by a thriving food processing industry, particularly in India, where pickles are widely produced both domestically and for export. Furthermore, the rising availability of pickles through modern retail channels and online platforms in Asia-Pacific has made them more accessible to consumers, further boosting demand. Government support for food processing and initiatives promoting local production are also key factors contributing to the region's leadership in the global pickle market.
Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.