全球消費包裝商品市場規模：食品飲料、個人護理及家居、健康保健產品及地區的範圍及預測

消費包裝商品（CPG）市場規模及預測

預計 2024 年消費包裝商品 (CPG) 市場規模將達到 2,173 萬美元，到 2032 年將達到 2,675 萬美元，2026 年至 2032 年的複合年成長率為 2.90%。

消費品包裝 (CPG) 市場是經濟中涉及消費者經常購買和使用的產品的領域。這些產品的特點是周轉率率高，這意味著它們銷售速度快，而且通常價格低廉且使用壽命短。

CPG 市場及其產品的主要特徵包括：

頻繁購買：消費者經常購買和補充這些物品，從每週的雜貨購買到日常購買。

壽命短：CPG 產品的消耗和使用速度相對較快，而汽車、家電和家具等「耐用品」的壽命更長，更換頻率較低。

日用品：這個市場的產品都是日常生活必需品。

銷售量大，利潤低：由於購買頻率高，這些商品的銷售量很大，但每單位的利潤率通常相對較低。

激烈競爭：市場競爭激烈，許多品牌爭奪有限的零售貨架空間和消費者注意力。行銷和品牌建立是成功的關鍵。

全球消費包裝商品（CPG）市場促進因素

消費品 (CPG) 市場是一個充滿活力且不斷發展的產業，不斷受到多種因素交互作用的影響。對於希望在這種競爭格局中取得成功的企業來說，了解這些關鍵促進因素至關重要。本文，我們將深入探討推動 CPG 市場向前發展的因素：

不斷變化的消費者偏好：消費者偏好正在發生顯著變化，越來越注重健康。有機、天然、低糖和植物來源產品的偏好飆升，反映出全球正向更健康的生活方式轉變。除了健康之外，便利性仍然至關重要，這推動了即食、即煮和便攜產品的成長，這些產品適合繁忙的都市區方式。永續性也是一個重要的考慮因素，消費者越來越青睞環保、可生物分解和可回收的包裝。此外，營養和美容產品個人化趨勢的興起，凸顯了人們對滿足個人需求和偏好製化解決方案的渴望。

電子商務與全通路零售：電子商務革命對快速消費品市場產生了重大影響，推動了線上雜貨和直銷 (DTC) 模式的快速成長。企業正在利用數據和人工智慧來進行高度精準的行銷宣傳活動、提供個人化的購物體驗，並預測消費者需求。線上線下（實體店）通路的整合正在打造無縫的全通路零售體驗，使普納及其他地區的消費者能夠輕鬆地在不同購買平台之間切換，從而提升便利性和品牌忠誠度。

數位轉型與科技應用：數位轉型是現代消費品營運的核心。人工智慧和數據分析是最佳化庫存管理、更精準的需求預測以及更深入洞察消費行為的重要工具。物聯網 (IoT) 和智慧包裝正在徹底改變產品互動，提供諸如追蹤追溯、新鮮度指示器甚至互動式內容等功能。此外，製造和供應鏈自動化正在顯著提高整個消費品產業的效率並降低營運成本。

新興市場與都市化：新興市場正成為快速消費品產業的重要成長引擎。亞太、拉丁美洲和非洲等地區的中產階級隊伍不斷壯大，可支配收入不斷增加，催生了龐大的新興消費群。都市化，尤其是在普納等人口密集的城市，正在推動對包裝和加工食品的需求，因為城市生活方式通常需要更快捷、更方便的飲食選擇和更容易獲得的消費品。

經濟因素：經濟因素在消費者的購買決策中扮演關鍵角色。通貨膨脹和價格敏感度往往會導致消費者對自有品牌和物有所值產品的需求增加，因為消費者尋求最佳化支出。近期的全球經濟動盪也凸顯了供應鏈韌性的重要性，促使消費品公司專注於多元化和在地化策略，以降低風險並確保穩定的產品供應。

永續性與監管壓力：永續性不再只是一種趨勢，而是快速消費品（CPG）業務的一個基本面，並且深受監管壓力的影響。世界各國政府正在加強對塑膠使用、標籤準確性和食品安全標準的監管。因此，企業的ESG（環境、社會和管治）目標正日益左右著包裝選擇、採購和整體生產方式，推動產業朝著更負責任、更環保的方向發展。

品牌忠誠度與創新：在競爭激烈的市場中，品牌忠誠度是一項寶貴的資產。快消品公司不斷創新，以吸引並留住消費者的興趣——從新的產品配方、令人興奮的口味到獨特實用的包裝。強大的品牌形象加上有效的行銷策略，對於在琳瑯滿目的選擇中脫穎而出並與消費者建立持久的聯繫至關重要。

社群媒體與網紅文化：社群媒體和網紅文化已成為快速消費品市場中產品發現和品牌知名度的強大催化劑。 TikTok、Instagram 和 YouTube 等熱門應用程式迅速傳播潮流，並向消費者展示新產品。用戶生成內容 (UGC) 和網紅行銷在塑造品牌知名度、推動購買決策和營造產品熱度方面發揮關鍵作用，使其成為快速消費品行銷人員的必備工具。

全球消費包裝商品（CPG）市場限制

作為全球經濟的重要組成部分，消費品 (CPG) 市場面臨著許多挑戰，嚴重限制了其成長。從激烈的競爭、不斷變化的消費者需求，到複雜的供應鏈和監管壓力，這些因素正在重塑製造商和零售商的競爭格局。對於想要在這個充滿活力的行業中取得成功的企業來說，了解這些限制至關重要。

激烈的競爭與價格壓力：快速消費品市場競爭激烈，既有全球巨頭，也有敏捷的本地生產商，還有層出不窮的自有品牌，以及顛覆性的新興品牌。激烈的競爭給貨架空間、消費者注意力和市場佔有率帶來了巨大的壓力。由於許多產品差異化程度較低，企業往往被迫大力促銷產品，最終提供的折扣和優惠會降低利潤率。規模較小、較敏捷的品牌通常利用創新的產品配方和誘人的定價策略，在與老牌傳統企業競爭中逐漸佔優勢。

供應鏈中斷與原料波動：消費品公司在複雜的全球供應鏈中經營，極易受到供應鏈中斷的影響。地緣政治緊張局勢、極端氣候事件以及物流受阻（例如港口堵塞和勞動力短缺）等事件都可能嚴重延誤生產並增加營運成本。此外，關鍵商品（包括棕櫚油和小麥等必需原料以及塑膠和金屬等包裝材料）的價格波動會直接影響收益，擠壓利潤率，並使長期財務規劃成為一項重大挑戰。這需要強而有力的風險管理和多元化的原料採購策略。

監管障礙和合規成本：快消品 (CPG) 行業正受到嚴格審查，面臨複雜且不斷變化的監管網路。這些法規涵蓋產品安全、準確標籤、合理的健康聲明以及合乎道德的廣告行為等關鍵領域。合規要求因地區而異，美國食品藥物管理局 (FDA)、歐洲食品安全局 (EFSA) 和印度食品安全局 (FSSAI) 等機構都各自製定了各自的標準。針對特定產品的規則以及環境和包裝要求（例如《歐洲綠色新政》引入的強制要求）大大增加了合規負擔和成本，促使企業投資於永續的實踐和材料。

永續材料高成本：隨著消費者環保意識的增強，對永續解決方案（尤其是包裝）的需求正在飆升。然而，向永續包裝材料（例如可生物分解、可堆肥和可回收材料）的轉型面臨巨大的經濟障礙。由於專業的製造流程、缺乏規模經濟以及原料價格上漲，這些材料的生產成本通常較高。雖然投資永續性可以提升品牌形象並吸引環保意識的消費者，但它也會對公司的財務資源和盈利帶來巨大壓力。

目錄

第1章 引言

• 市場定義
• 市場區隔
• 調查時間表
• 先決條件
• 限制

第2章調查方法

• 資料探勘
• 二次調查
• 初步調查
• 專家建議
• 品質檢查
• 最終審核
• 數據三角測量
• 自下而上的方法
• 自上而下的方法
• 調查流程
• 資料類型

第3章執行摘要

• 全球消費品市場概覽
• 全球消費包裝商品市場估計與預測（百萬美元）
• 全球消費品市場的生態地圖
• 競爭分析：漏斗圖
• 全球消費品市場：絕對商機
• 全球消費品市場吸引力分析（按地區）
• 全球消費包裝商品（CPG）市場吸引力分析（按食品和飲料）
• 全球消費包裝商品（CPG）市場吸引力分析（按個人護理和家居產品）
• 全球消費包裝商品 (CPG) 市場吸引力分析（按健康與保健產品）
• 全球消費品市場區域分析
• 全球消費包裝商品（CPG）市場（依食品和飲料類別）
• 全球消費包裝商品（CPG）市場（按個人護理和家居產品）
• 全球消費包裝商品（CPG）市場（按健康和保健產品）
• 全球消費品市場（按地區分類）（百萬美元）
• 未來市場機遇

第4章 市場展望

• 全球消費品市場：回顧
• 全球消費品市場展望
• 市場促進因素
• 市場限制
• 市場趨勢
• 市場機遇
• 波特五力分析
  • 新進入者的威脅
  • 供應商的議價能力
  • 買方的議價能力
  • 個人護理和家居產品替代品的威脅
  • 現有競爭對手之間的競爭
• 價值鏈分析
• 定價分析
• 宏觀經濟分析

第5章 食品飲料市場

• 概述
• 全球消費包裝商品 (CPG) 市場：食品和飲料基點佔有率 (bps) 分析
• 飲料
• 包裝食品

第6章：個人護理與家居用品市場

• 概述
• 全球消費包裝商品 (CPG) 市場：個人護理和家居產品基點佔有率 (BPS) 分析
• 個人保健產品
• 家居用品

第7章：健康與保健產品市場

• 概述
• 全球消費包裝商品 (CPG) 市場：健康與保健產品基點佔有率 (bps) 分析
• 營養補充品
• 機能性食品

第8章 區域市場

• 概述
• 北美洲
  • 美國
  • 加拿大
  • 墨西哥
• 歐洲
  • 德國
  • 英國
  • 法國
  • 義大利
  • 西班牙
  • 其他歐洲國家
• 亞太地區
  • 中國
  • 日本
  • 印度
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 阿根廷
  • 其他拉丁美洲
• 中東和非洲
  • 阿拉伯聯合大公國
  • 沙烏地阿拉伯
  • 南非
  • 其他中東和非洲地區

第9章 競爭態勢

• 概述
• 主要發展策略
• 公司的地理分佈
• 王牌矩陣
  • 積極的
  • 前線
  • 新興
  • 創新者

第10章：公司簡介

• OVERVIEW
• PROCTER & GAMBLE（P&G）
• NESTLE
• PEPSICO
• THE COCA-COLA COMPANY
• UNILEVER
• JOHNSON & JOHNSON
• KELLOGG COMPANY
• MARS
• INCORPORATED
• KRAFT HEINZ COMPANY
• MONDELEZ INTERNATIONAL

Consumer Packaged Goods (CPG) Market Size And Forecast

Consumer Packaged Goods (CPG) Market size was valued at USD 21.73 Million in 2024 and is projected to reach USD 26.75 Million by 2032, growing at a CAGR of 2.90% from 2026 to 2032.

The Consumer Packaged Goods (CPG) Market is a sector of the economy that deals with products that are purchased and used by consumers on a regular basis. These goods are characterized by a high turnover rate, meaning they are sold quickly, and are typically low cost and non durable.

Key characteristics of the CPG market and its products include:

Frequent Purchase: Consumers buy and replenish these items frequently, from weekly grocery trips to daily purchases.

Short Lifespan: CPG products are consumed or used up relatively quickly. This is in contrast to "durable goods" like cars, appliances, or furniture, which have a long lifespan and are replaced infrequently.

Everyday Necessity: The products in this market are essential for daily life.

High Volume and Low Margin: Due to their frequent purchase, these goods are sold in high volumes, but often have a relatively small profit margin per unit.

Intense Competition: The market is highly competitive, with many brands vying for limited retail shelf space and consumer attention. Marketing and branding are critical for success.

Global Consumer Packaged Goods (CPG) Market Drivers

The Consumer Packaged Goods (CPG) Market is a dynamic and ever evolving sector, constantly shaped by a confluence of factors. Understanding these key drivers is crucial for businesses aiming to thrive in this competitive landscape. Here's a detailed look at the forces propelling the CPG market forward:

Changing Consumer Preferences: Consumer preferences are undergoing a significant transformation, with a strong lean towards health and wellness. There's a surging demand for organic, natural, low sugar, and plant based products, reflecting a global shift towards healthier lifestyles. Beyond health, convenience remains paramount, driving the growth of ready to eat, ready to cook, and on the go products tailored for busy urban lifestyles. Sustainability is also a major consideration, with consumers increasingly favoring eco friendly, biodegradable, and recyclable packaging. Furthermore, the rise of personalization in nutrition and beauty products underscores a desire for tailored solutions that cater to individual needs and preferences.

E Commerce & Omnichannel Retailing: The e commerce revolution has profoundly impacted the CPG market, witnessing rapid growth in online grocery and direct to consumer (DTC) models. Businesses are leveraging data and AI for highly targeted marketing campaigns and personalized shopping experiences, anticipating consumer needs even before they arise. The integration of online and offline (brick and mortar) channels is creating a seamless omnichannel retailing experience, allowing consumers in Pune and beyond to switch effortlessly between purchasing platforms, enhancing convenience and brand loyalty.

Digital Transformation & Technology Adoption: Digital transformation is at the heart of modern CPG operations. AI and data analytics are indispensable tools for optimizing inventory management, forecasting demand with greater accuracy, and gaining deep insights into consumer behavior. The Internet of Things (IoT) and smart packaging are revolutionizing product interaction, offering features like track and trace capabilities, freshness indicators, and even interactive content. Additionally, automation in manufacturing and supply chains is significantly increasing efficiency and reducing operational costs across the CPG sector.

Emerging Markets & Urbanization: Emerging markets are becoming pivotal growth engines for the CPG industry. The rising middle class and increasing disposable income in regions like Asia Pacific, Latin America, and Africa are creating vast new consumer bases. Urbanization, particularly in densely populated cities such as Pune, is driving a greater demand for packaged and processed food products as urban lifestyles often necessitate quicker, more convenient meal solutions and readily available consumer goods.

Economic Factors: Economic factors play a crucial role in shaping consumer purchasing decisions. Inflation and price sensitivity often lead to an increased demand for private labels and value for money products, as consumers seek to optimize their spending. The recent global disruptions have also highlighted the critical importance of supply chain resilience, prompting CPG companies to focus on diversification and localization strategies to mitigate risks and ensure consistent product availability.

Sustainability & Regulatory Pressure: Sustainability is no longer just a trend but a fundamental aspect of CPG operations, heavily influenced by regulatory pressure. Governments worldwide are implementing stricter regulations around plastic use, labeling accuracy, and food safety standards. Consequently, corporate ESG (Environmental, Social, and Governance) goals are increasingly dictating packaging choices, sourcing practices, and overall production methods, driving a more responsible and eco conscious industry.

Brand Loyalty & Innovation: In a highly competitive market, brand loyalty is a prized asset. CPG companies are constantly engaged in innovation - from new product formulations and exciting flavors to distinctive and functional packaging to capture and retain consumer interest. A strong brand identity coupled with effective marketing strategies is crucial for standing out and fostering lasting connections with consumers who are constantly exposed to a plethora of choices.

Social Media & Influencer Culture: Social media and influencer culture have become powerful accelerators of product discovery and brand perception within the CPG market. Platforms like TikTok, Instagram, and YouTube rapidly spread trends and expose consumers to new products. User generated content (UGC) and influencer marketing play a significant role in shaping brand perception, driving purchase decisions, and creating a buzz around products, making them indispensable tools for CPG marketers.

Global Consumer Packaged Goods (CPG) Market Restraints

The Consumer Packaged Goods (CPG) Market, a cornerstone of global economies, faces a multitude of challenges that significantly restrain its growth. From intense competition and evolving consumer demands to supply chain complexities and regulatory pressures, these factors are reshaping the landscape for manufacturers and retailers alike. Understanding these restraints is crucial for businesses aiming to thrive in this dynamic sector.

Intense Competition & Price Pressure: The CPG market is a battleground, teeming with global behemoths, nimble local producers, a proliferation of private labels, and disruptive insurgent brands. This fierce rivalry creates immense pressure on shelf space, consumer attention, and market share. With many products exhibiting minimal differentiation, companies are frequently forced into aggressive promotional battles, offering discounts and deals that ultimately erode profit margins. Smaller, more agile brands, often leveraging innovative product formulations or compelling pricing strategies, are increasingly gaining traction against established legacy giants, forcing industry leaders to continuously adapt their strategies to maintain relevance.

Supply Chain Disruptions & Raw Material Volatility: CPG firms operate within intricate global supply chains, making them highly susceptible to disruptions. Events such as geopolitical tensions, extreme climate events, or logistical setbacks (like port congestion or labor shortages) can severely delay production and inflate operational costs. Furthermore, the volatile prices of key commodities including essential ingredients like palm oil and wheat, as well as packaging materials such as plastics and metals directly impact the bottom line, squeezing profit margins and making long term financial planning a significant challenge. This necessitates robust risk management and diversification strategies for raw material sourcing.

Regulatory Hurdles & Compliance Costs: The CPG industry is heavily scrutinized, facing a complex and ever evolving web of regulations. These mandates span critical areas such as product safety, precise labeling, substantiated health claims, and ethical advertising practices. Compliance requirements vary significantly across different regions, with bodies like the FDA in the US, EFSA in Europe, and FSSAI in India each imposing distinct standards. Beyond product specific rules, environmental and packaging mandates, such as those introduced by Europe's Green Deal, are adding substantial compliance burdens and costs, pushing companies to invest in sustainable practices and materials.

High Cost of Sustainable Materials: As eco consciousness among consumers grows, the demand for sustainable solutions, particularly in packaging, has surged. However, the transition to sustainable packaging materials including biodegradables, compostables, and recycled content presents a significant financial hurdle. These materials often come with higher production costs due to specialized manufacturing processes, a current lack of economies of scale, and elevated raw material prices. While investing in sustainability can enhance brand image and appeal to environmentally aware consumers, it concurrently places considerable strain on a company's financial resources and profitability.

Global Consumer Packaged Goods (CPG) Market: Segmentation Analysis

The Global Consumer Packaged Goods (CPG) Market is segmented on the basis of Food and Beverage, Personal Care and Household Products, Health and Wellness Products, and Geography.

Consumer Packaged Goods (CPG) Market, By Food and Beverage

Beverages

Packaged Foods

Based on the Food and Beverage, the Global Consumer Packaged Goods (CPG) Market is bifurcated into Beverages and Packaged Foods. Packaged Foods dominate the Food and Beverage segment of the global Consumer Packaged Goods (CPG) Market. This dominance is due to several factors including the rising demand for convenient, ready to eat meals and snacks driven by increasingly busy lifestyles and the growing number of working individuals. Additionally, advancements in food processing and packaging technologies have enhanced the shelf life, safety, and variety of packaged foods making them more appealing to consumers.

Consumer Packaged Goods (CPG) Market, By Personal Care and Household Products

Personal Care Products

Household Products

Based on the Personal Care and Household Products, the Global Consumer Packaged Goods (CPG) Market is bifurcated into Personal Care Products and Household Products. Personal care products dominate the Consumer Packaged Goods (CPG) Market driven by the growing consumer focus on health, wellness, and self care. This segment includes skincare, haircare, cosmetics, and hygiene products which have seen increase in demand due to heightened awareness of personal health and grooming. The rise of beauty and wellness trends along with innovative product launches has further fueled this dominance. Consumers are more willing to invest in premium personal care products that offer specific benefits such as anti aging, organic, or eco friendly formulations.

Consumer Packaged Goods (CPG) Market, By Health and Wellness Products

Nutritional Supplements

Functional Foods

Based on the Health and Wellness Products, the Global Consumer Packaged Goods (CPG) Market is bifurcated into Nutritional Supplements and Functional Foods. Functional foods are dominant in the Health and Wellness segment of the Consumer Packaged Goods (CPG) Market. This dominance is driven by the increasing consumer demand for food products that provide health benefits beyond basic nutrition. Functional foods such as those fortified with vitamins, minerals, probiotics, and other bioactive compounds are perceived as convenient ways to enhance health and prevent diseases. The growing awareness of the link between diet and health coupled with busy lifestyles that favor convenient yet nutritious options boosts the popularity of functional foods.

Consumer Packaged Goods (CPG) Market, By Geography

North America

Europe

Asia Pacific

South America

Middle East & Africa

The Consumer Packaged Goods (CPG) Market is a dynamic and ever evolving industry that encompasses a wide array of everyday products, from food and beverages to personal care and household items. The market's performance is heavily influenced by regional factors, including consumer behavior, economic conditions, technological advancements, and cultural trends. A detailed geographical analysis is crucial for understanding the diverse dynamics, key growth drivers, and current trends that shape the CPG landscape across different parts of the world.

United States Consumer Packaged Goods (CPG) Market

The United States represents a mature and significant CPG market, characterized by a high per capita consumption and a strong focus on innovation. The market is currently undergoing a rapid digital transformation, with e commerce and direct to consumer (DTC) models playing an increasingly important role.

Dynamics and Growth Drivers: The robust digital infrastructure and high internet penetration in North America have fueled the growth of online shopping for CPG products. Consumers prioritize convenience, leading brands to invest in digital presence and DTC strategies. There is a growing consumer focus on health and wellness, driving demand for products that are organic, plant based, gluten free, or offer specific health benefits. This trend is motivating CPG companies to innovate and expand their product lines.

Current Trends: Consumers are increasingly demanding environmentally friendly practices, including sustainable sourcing and eco friendly packaging. CPG companies are responding by investing in recycled, biodegradable, or compostable materials to meet this demand. Brands are using first party data to tailor products and marketing messages to individual consumer preferences. This includes everything from custom product offerings to personalized rewards through on pack QR codes.

Europe Consumer Packaged Goods (CPG) Market

The European CPG market is highly developed and diverse, with varying consumer preferences and regulations across different countries. The market is strongly influenced by a high level of consumer health consciousness and a collective push towards sustainability.

Dynamics and Growth Drivers: Regulatory pressures and heightened consumer awareness are driving a strong demand for sustainable and eco friendly products and packaging. The focus on a circular economy is a key driver for innovation in materials and production. In many European countries, an aging population is leading to an increased emphasis on wellness and healthy living products. This includes a growing market for functional foods and beverages, as well as OTC healthcare products.

Current Trends: CPG companies are using the internet and social media to launch creative advertising campaigns, particularly with a focus on ethical sourcing and brand purpose, which resonates with European consumers. Consumers are willing to pay more for high quality, ethically sourced, and responsibly produced products. This trend is particularly visible in food, beverages, and personal care items.

Asia Pacific Consumer Packaged Goods (CPG) Market

The Asia Pacific (APAC) region is the largest and most dynamic CPG market, primarily driven by a massive and rapidly expanding consumer base. The market is characterized by significant diversity in consumer behavior, economic development, and cultural preferences.

Dynamics and Growth Drivers: The rapid economic growth and expanding middle class, particularly in countries like China and India, are fueling a higher demand for all CPG segments, including packaged foods, beverages, and personal care. As more of the population moves to urban centers, lifestyles are changing, leading to a greater demand for convenient, ready to consume products.

Current Trends: The proliferation of e commerce and digital platforms has transformed how consumers in APAC shop for CPG products, providing greater convenience and accessibility, even in rural areas. Similar to Western markets, there is a growing demand for products with nutritional benefits, natural ingredients, and sustainable packaging.

Personalization and Premiumization: CPG companies are leveraging data to tailor products and marketing to local needs, while also responding to consumer willingness to pay for premium and ethically sourced products.

Latin America Consumer Packaged Goods (CPG) Market

The Latin American CPG market is marked by unique challenges and opportunities. While the region presents a large consumer base, it is also characterized by market fragmentation, economic fluctuations, and complex regulatory environments.

Dynamics and Growth Drivers: Leading CPG companies in the region are making significant progress in product innovation and portfolio management, which is becoming a key engine for growth. The region is seeing a shift towards more modern and data driven retail practices. Online channels are gaining a stronger presence, and companies are focusing on differentiated promotions and merchandising.

Current Trends: Consumers are becoming more price sensitive and are looking for value driven purchasing decisions. This is leading companies to focus on pricing strategies and promotional guidelines. Companies are working to manage sales across various channels-from traditional brick and mortar stores to e commerce and social media-to create a seamless consumer experience.

Middle East & Africa Consumer Packaged Goods (CPG) Market

The CPG market in the Middle East & Africa (MEA) is rapidly changing, influenced by a young, urban population, digital innovation, and evolving consumer spending patterns.

Dynamics and Growth Drivers: A young and internet savvy population, especially in the Gulf Cooperation Council (GCC) countries, is driving exponential growth in e commerce. Online grocery shopping is becoming increasingly popular. Countries in the GCC are investing heavily in non oil sectors, which is leading to increased consumer spending and a booming retail sector.

Current Trends: Economic uncertainty and inflation have made consumers more price conscious. Many are trading down to cheaper grocery options, which is a key trend for brands to manage. Consumers are becoming more health conscious, leading to a rising demand for plant based products and functional juices with added health benefits.

Key Players

The "Global Consumer Packaged Goods (CPG) Market" study report will provide valuable insight with an emphasis on the global market. The major players in the market are Procter & Gamble (P&G), Nestle, PepsiCo, The Coca Cola Company, Unilever, Johnson & Johnson, Kellogg Company, Mars, Incorporated, Kraft Heinz Company, and Mondelez International.

TABLE OF CONTENTS

1 INTRODUCTION

• 1.1 MARKET DEFINITION
• 1.2 MARKET SEGMENTATION
• 1.3 RESEARCH TIMELINES
• 1.4 ASSUMPTIONS
• 1.5 LIMITATIONS

2 RESEARCH METHODOLOGY

• 2.1 DATA MINING
• 2.2 SECONDARY RESEARCH
• 2.3 PRIMARY RESEARCH
• 2.4 SUBJECT MATTER EXPERT ADVICE
• 2.5 QUALITY CHECK
• 2.6 FINAL REVIEW
• 2.7 DATA TRIANGULATION
• 2.8 BOTTOM-UP APPROACH
• 2.9 TOP-DOWN APPROACH
• 2.10 RESEARCH FLOW
• 2.11 DATA TYPES

3 EXECUTIVE SUMMARY

• 3.1 GLOBAL CONSUMER PACKAGED GOODS (CPG) MARKET OVERVIEW
• 3.2 GLOBAL CONSUMER PACKAGED GOODS (CPG) MARKET ESTIMATES AND FORECAST (USD MILLION)
• 3.3 GLOBAL CONSUMER PACKAGED GOODS (CPG) MARKET ECOLOGY MAPPING
• 3.4 COMPETITIVE ANALYSIS: FUNNEL DIAGRAM
• 3.5 GLOBAL CONSUMER PACKAGED GOODS (CPG) MARKET ABSOLUTE MARKET OPPORTUNITY
• 3.6 GLOBAL CONSUMER PACKAGED GOODS (CPG) MARKET ATTRACTIVENESS ANALYSIS, BY REGION
• 3.7 GLOBAL CONSUMER PACKAGED GOODS (CPG) MARKET ATTRACTIVENESS ANALYSIS, BY FOOD AND BEVERAGE
• 3.8 GLOBAL CONSUMER PACKAGED GOODS (CPG) MARKET ATTRACTIVENESS ANALYSIS, BY PERSONAL CARE AND HOUSEHOLD PRODUCTS
• 3.9 GLOBAL CONSUMER PACKAGED GOODS (CPG) MARKET ATTRACTIVENESS ANALYSIS, BY HEALTH AND WELLNESS PRODUCTS
• 3.10 GLOBAL CONSUMER PACKAGED GOODS (CPG) MARKET GEOGRAPHICAL ANALYSIS (CAGR %)
• 3.11 GLOBAL CONSUMER PACKAGED GOODS (CPG) MARKET, BY FOOD AND BEVERAGE (USD MILLION)
• 3.12 GLOBAL CONSUMER PACKAGED GOODS (CPG) MARKET, BY PERSONAL CARE AND HOUSEHOLD PRODUCTS (USD MILLION)
• 3.13 GLOBAL CONSUMER PACKAGED GOODS (CPG) MARKET, BY HEALTH AND WELLNESS PRODUCTS(USD MILLION)
• 3.14 GLOBAL CONSUMER PACKAGED GOODS (CPG) MARKET, BY GEOGRAPHY (USD MILLION)
• 3.15 FUTURE MARKET OPPORTUNITIES

4 MARKET OUTLOOK

• 4.1 GLOBAL CONSUMER PACKAGED GOODS (CPG) MARKET EVOLUTION
• 4.2 GLOBAL CONSUMER PACKAGED GOODS (CPG) MARKET OUTLOOK
• 4.3 MARKET DRIVERS
• 4.4 MARKET RESTRAINTS
• 4.5 MARKET TRENDS
• 4.6 MARKET OPPORTUNITY
• 4.7 PORTER'S FIVE FORCES ANALYSIS
  • 4.7.1 THREAT OF NEW ENTRANTS
  • 4.7.2 BARGAINING POWER OF SUPPLIERS
  • 4.7.3 BARGAINING POWER OF BUYERS
  • 4.7.4 THREAT OF SUBSTITUTE PERSONAL CARE AND HOUSEHOLD PRODUCTSS
  • 4.7.5 COMPETITIVE RIVALRY OF EXISTING COMPETITORS
• 4.8 VALUE CHAIN ANALYSIS
• 4.9 PRICING ANALYSIS
• 4.10 MACROECONOMIC ANALYSIS

5 MARKET, BY FOOD AND BEVERAGE

• 5.1 OVERVIEW
• 5.2 GLOBAL CONSUMER PACKAGED GOODS (CPG) MARKET: BASIS POINT SHARE (BPS) ANALYSIS, BY FOOD AND BEVERAGE
• 5.3 BEVERAGES
• 5.4 PACKAGED FOODS

6 MARKET, BY PERSONAL CARE AND HOUSEHOLD PRODUCTS

• 6.1 OVERVIEW
• 6.2 GLOBAL CONSUMER PACKAGED GOODS (CPG) MARKET: BASIS POINT SHARE (BPS) ANALYSIS, BY PERSONAL CARE AND HOUSEHOLD PRODUCTS
• 6.3 PERSONAL CARE PRODUCTS
• 6.4 HOUSEHOLD PRODUCTS

7 MARKET, BY HEALTH AND WELLNESS PRODUCTS

• 7.1 OVERVIEW
• 7.2 GLOBAL CONSUMER PACKAGED GOODS (CPG) MARKET: BASIS POINT SHARE (BPS) ANALYSIS, BY HEALTH AND WELLNESS PRODUCTS
• 7.3 NUTRITIONAL SUPPLEMENTS
• 7.4 FUNCTIONAL FOODS

8 MARKET, BY GEOGRAPHY

• 8.1 OVERVIEW
• 8.2 NORTH AMERICA
  • 8.2.1 U.S.
  • 8.2.2 CANADA
  • 8.2.3 MEXICO
• 8.3 EUROPE
  • 8.3.1 GERMANY
  • 8.3.2 U.K.
  • 8.3.3 FRANCE
  • 8.3.4 ITALY
  • 8.3.5 SPAIN
  • 8.3.6 REST OF EUROPE
• 8.4 ASIA PACIFIC
  • 8.4.1 CHINA
  • 8.4.2 JAPAN
  • 8.4.3 INDIA
  • 8.4.4 REST OF ASIA PACIFIC
• 8.5 LATIN AMERICA
  • 8.5.1 BRAZIL
  • 8.5.2 ARGENTINA
  • 8.5.3 REST OF LATIN AMERICA
• 8.6 MIDDLE EAST AND AFRICA
  • 8.6.1 UAE
  • 8.6.2 SAUDI ARABIA
  • 8.6.3 SOUTH AFRICA
  • 8.6.4 REST OF MIDDLE EAST AND AFRICA

9 COMPETITIVE LANDSCAPE

• 9.1 OVERVIEW
• 9.2 KEY DEVELOPMENT STRATEGIES
• 9.3 COMPANY REGIONAL FOOTPRINT
• 9.4 ACE MATRIX
  • 9.4.1 ACTIVE
  • 9.4.2 CUTTING EDGE
  • 9.4.3 EMERGING
  • 9.4.4 INNOVATORS

10 COMPANY PROFILES

• 10.1 OVERVIEW
• 10.2 PROCTER & GAMBLE (P&G)
• 10.3 NESTLE
• 10.4 PEPSICO
• 10.5 THE COCA-COLA COMPANY
• 10.6 UNILEVER
• 10.7 JOHNSON & JOHNSON
• 10.8 KELLOGG COMPANY
• 10.9 MARS
• 10.10 INCORPORATED
• 10.11 KRAFT HEINZ COMPANY
• 10.12 MONDELEZ INTERNATIONAL