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市場調查報告書
商品編碼
1845732
全球黑巧克力市場規模(按類型、產品、分銷管道、區域範圍和預測)Global Dark Chocolate Market Size By Type, By Product, By Distribution Channel, By Geographic Scope And Forecast |
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預計 2024 年黑巧克力市場規模將達到 706.9 億美元,2031 年將達到 1,261.3 億美元,2024 年至 2031 年的複合年成長率為 8.28%。
黑巧克力是指可可固態和可可脂含量較高,且不含乳固態的巧克力。黑巧克力口味濃郁醇厚,通常指可可固態含量在43%或以上的巧克力,可可固態含量越高,巧克力風味越濃。
黑巧克力因其獨特的風味和健康益處而廣受歡迎,常用於各種烹飪用途、巧克力棒和松露等糖果甜點以及作為各種甜點的塗層。
此外,黑巧克力在烘焙中很受歡迎,可以為蛋糕、布朗尼和餅乾增添濃郁的口感,並且經常用於醬汁、慕斯和甘納許,為甜味和鹹味菜餚增添深度。
影響黑巧克力市場的主要市場動態是:
人們對黑巧克力的健康意識和益處日益增強:人們對黑巧克力潛在健康益處的認知日益加深,這推動了市場擴張。由於黑巧克力的高可可含量和相關的健康益處,消費者對黑巧克力的興趣日益濃厚。根據美國糖果甜點協會 (NCA) 的一項調查,72% 的消費者認為巧克力是營養飲食的一部分。此外,調查還發現,88% 的美國人認為巧克力是偏好的食物,應該適量食用。
高階有機黑巧克力產品需求不斷成長:消費者越來越追求高品質高階黑巧克力產品,尤其是採用有機和符合道德標準的原料製成的產品。根據國際可可組織 (ICCO) 的數據,預計2019年至2024年全球有機巧克力產業的複合年成長率將達到2.5%。此外,《食品產品行銷雜誌》發表的一項調查發現,68%的消費者願意為有機巧克力產品支付更多費用。
新興國家黑巧克力市場擴張:受可支配收入成長和消費者偏好變化的推動,黑巧克力市場在新興經濟體(尤其是亞太地區和拉丁美洲)迅速擴張。根據Euromonitor International)的數據,預計2021年至2026年期間中國黑巧克力銷量的複合年成長率將達到11.3%。同樣,預計印度黑巧克力市場同期的複合年成長率將達到8.5%。
主要挑戰
消費者認知度有限:消費者對黑巧克力相對於其他巧克力的健康益處缺乏了解,這是市場發展的限制因素。儘管黑巧克力號稱有益健康,但許多消費者並不清楚這些益處,他們更喜歡牛奶巧克力等更熟悉、更甜的產品。這種認知度的缺乏阻礙了黑巧克力市場的發展,尤其是在健康食品教育仍在發展的新興國家。
供應鏈中斷:由於可可生產國的供應鏈中斷和政治不穩定,黑巧克力市場面臨挑戰。這些問題造成了供應限制,限制了生產能力,並導致市場上產品供應不穩定。這種不可預測性給依賴持續可可供應的生產商帶來了挑戰,限制了他們滿足客戶需求和維持市場地位的能力。
主要趨勢:
消費者對有機和符合道德標準的產品需求日益成長:消費者對健康問題的意識日益增強,導致他們更偏好採用永續生產方式和有機原料製成的黑巧克力。這一趨勢不僅滿足了消費者對更健康解決方案日益成長的需求,也符合注重環保的消費者的理念,促使企業擴大有機產品線並獲得相應的認證。
電商的興起:線上購物的便利性改變了消費者的購買習慣,尤其是在新冠疫情爆發以來。消費者選擇線上購買黑巧克力,是因為線上選擇豐富、價格比較便捷,而且足不出戶就能買到多個品牌的產品。這一趨勢促使製造商制定強而有力的電商策略,以觸及更多消費者並提升客戶參與度。
高階手工黑巧克力產品日益普及:消費者願意為高品質、獨特口味和獨家產品支付更高的價格。這一趨勢源自於消費者對奢華產品以及更豐富味覺體驗的偏好。因此,製造商正在開發新的質地、口味和包裝,以吸引眼球敏銳的消費者,進一步推動市場成長。
Dark Chocolate Market size was valued at USD 70.69 Billion in 2024 and is projected to reach USD 126.13 Billion by 2031, growing at a CAGR of 8.28% from 2024 to 2031.
Dark chocolate is defined as chocolate that has a high percentage of cocoa solids and cocoa butter, but no milk solids. It is distinguished by its rich, powerful flavor and is frequently classified as containing at least 43% cocoa solids, with higher percentages indicating a stronger chocolate taste.
Dark chocolate is commonly used in a variety of culinary applications due to its distinct flavor profile and health advantages. It is often used in confectionery products including chocolate bars and truffles, as well as a coating for a variety of desserts.
Furthermore, dark chocolate is popular in baking because it adds richness to cakes, brownies, and cookies. It is also commonly used in sauces, mousses, and ganaches, which add depth to both sweet and savory dishes.
The key market dynamics that are shaping the dark chocolate market include:
Growing Health Awareness and Perceived Benefits of Dark Chocolate: The rising knowledge of dark chocolate's potential health advantages is propelling market expansion. Consumers are growing interested in dark chocolate because of its greater cocoa content and accompanying health benefits. According to a National Confectioners Association (NCA) survey, 72% of consumers believe that chocolate may be part of a nutritious diet. Furthermore, the research says that 88% of Americans believe chocolate is a delicacy that should be consumed in moderation.
Rising Demand for Premium and Organic Dark Chocolate Products: Consumers increasingly demand high-quality, premium dark chocolate products, particularly those that are organic and ethically sourced. According to the International Cocoa Organization (ICCO), the worldwide organic chocolate industry is predicted to increase at a 2.5% CAGR from 2019 to 2024. Furthermore, a survey published in the Journal of Food Products Marketing discovered that 68% of consumers are willing to spend more for organic chocolate goods.
Expanding Dark Chocolate Market in Emerging Economies: The dark chocolate market is expanding rapidly in emerging economies, particularly Asia-Pacific and Latin America, as disposable incomes rise and consumer preferences shift. According to Euromonitor International, the compound annual growth rate (CAGR) for dark chocolate sales in China is expected to be 11.3% between 2021 and 2026. Similarly, the dark chocolate market in India is predicted to develop at an 8.5% CAGR during the same period.
Key Challenges:
Limited Consumer Awareness: Consumer understanding of the health benefits of dark chocolate in comparison to other chocolate types is a constraint for the market. Despite its supposed health benefits, many consumers are unaware of them, leading to a preference for more familiar and sweeter products such as milk chocolate. This lack of understanding stifles market growth for dark chocolate, especially in emerging nations where education on healthy foods is still developing.
Supply Chain Disruptions: The dark chocolate market is facing challenges due to supply chain disruptions and political instability in cocoa-producing nations. Such issues cause supply constraints, which limit production capacities and result in uneven product availability in the market. This unpredictability poses issues for producers who rely on continuous cocoa supply, limiting their capacity to meet customer demand and preserve market position.
Key Trends:
Increasing Consumer Demand for Organic and Ethically Sourced Products: The growing consumer awareness of health issues has led to a preference for dark chocolate manufactured using sustainable processes and organic ingredients. This trend not only addresses the growing demand for healthier solutions but also coincides with the beliefs of environmentally conscious consumers, driving businesses to extend their organic product lines and gain applicable certifications.
Rise of E-Commerce: The simplicity of online buying has changed customer purchase habits, particularly since the COVID-19 epidemic. Consumers are increasingly choosing to buy dark chocolate online due to the larger assortment, ease of price comparison, and access to multiple brands from the comfort of their own homes. This trend has prompted manufacturers to establish strong e-commerce strategies to reach a larger audience and increase customer involvement.
Growing Trend for Premium and Artisanal Dark Chocolate Products: Customers are willing to spend more for high-quality, distinctive flavors, and limited-edition products. This trend is driven by a desire for luxury and a preference for products that offer a more complex taste experience. As a result, manufacturers are developing new textures, flavors, and packaging to entice discerning customers, further boosting market growth.
Here is a more detailed regional analysis of the dark chocolate market:
Europe:
According to Verified Market Research, Europe region is estimated to dominate the dark chocolate market over the forecast period. European customers are becoming more health-conscious, and they are gravitating toward dark chocolate because of its purported health benefits and lower sugar content. A study published in the European Journal of Preventive Cardiology discovered that European people who ate dark chocolate more than five times per week had a 57% lower risk of coronary heart disease than those who did not eat chocolate. According to Euromonitor International, this type of study helped to raise dark chocolate sales by 15% in major European countries between 2016 and 2021.
Furthermore, Europe has a strong artisanal and handmade chocolate industry, with a particular emphasis on high-cocoa content dark chocolates, which is driving market expansion and innovation. According to the International Cocoa Organization (ICCO), the number of European bean-to-bar chocolate makers has expanded by 300% in the last decade. Furthermore, the Fine Chocolate Industry Association discovered that 72% of European artisan chocolate manufacturers specialize in dark chocolate variants, contributing to the region's dominance in the dark chocolate market.
North America:
North America is estimated to exhibit substantial growth within the market during the forecast period. North American consumers are becoming more aware of the possible health benefits of dark chocolate consumption, resulting in significant market growth. According to a National Confectioners Association (NCA) survey, 72% of American consumers feel chocolate can be part of a healthy diet. According to the same survey, sales of dark chocolate in the United States increased by 18% between 2018 and 2022, exceeding the growth in milk chocolate. Also, a study published in the Journal of the American Heart Association discovered that frequent dark chocolate consumption was connected with an 8% lower risk of heart disease among U.S. adults, adding to consumer interest.
Furthermore, the development of distribution channels, such as e-commerce and specialized stores, together with product advancements, is driving the dark chocolate market in North America. According to data from the United States Census Bureau, e-commerce sales of confectionery products, particularly dark chocolate, increased by 43.7% in 2020 over the previous year. The Food and Drug Administration (FDA) forecasts a 35% rise in new dark chocolate product registrations between 2018 and 2022, showing tremendous innovation in the market. Also, the Fine Chocolate Industry Association discovered that 68% of North American chocolate makers developed new dark chocolate products with unique flavors or beneficial additives in the last two years.
Asia Pacific:
The Asia Pacific region is estimated to exhibit the highest growth within the market during the forecast period. The Asia-Pacific region's middle class is rapidly expanding, resulting in increasing disposable incomes and increased spending on premium food products such as dark chocolate. According to the World Economic Forum, Asia Pacific's middle class is predicted to grow to 3.5 billion by 2030, accounting for 65% of the global middle-class population. According to Euromonitor International, this generational transition contributed to a 13% year-on-year increase in premium chocolate sales in the region from 2019 to 2023.
Furthermore, the entry and expansion of Western chocolate companies, combined with local adaptations to suit Asian tastes, is propelling the dark chocolate market in the region. The Asia Pacific Food Industry reported that the number of dark chocolate product releases in the region climbed by 125% between 2015 and 2022. According to the Japan Chocolate and Cocoa Association, dark chocolate sales in Japan have increased at an average annual rate of 8.5% since 2019, with overseas brands accounting for 60% of the growth.
The Dark Chocolate Market is segmented based on Type, Product, Distribution Channel, and Geography.
Based on Type, the market is segmented into 70% Cocoa, 75 % Cocoa, 80% Cocoa, and 90% Cocoa. The 70% cocoa dark chocolate segment is estimated to dominate the dark chocolate market during the forecast period. Dark chocolate with a cocoa content of roughly 50%, including 70% cocoa dark chocolate, reduces the risk of cardiovascular disease and improves blood circulation. It also contains bioactive elements that help to maintain healthy, beautiful skin. These factors are driving up demand for 70% cocoa dark chocolate, which is predicted to grow at the fastest CAGR during the forecast period.
Bitter Chocolate
Pure Bitter Chocolate
Semi-Sweet Chocolate
Organic Dark Chocolate
Inorganic Dark Chocolate
Based on Product, the market is segmented into Bitter Chocolate, Pure Bitter Chocolate, Semi-Sweet Chocolate, Organic Dark Chocolate, and Inorganic Dark Chocolate. The organic dark chocolate segment is estimated to dominate the dark chocolate market. This dominance is driven by rising customer demand for healthier, ethically sourced products, as well as increased knowledge of the health advantages of dark chocolate. As customers value organic options, manufacturers are extending their offers in this segment, cementing their market leadership.
Online Sales
Departmental Stores
Pharmaceutical and Confectionary Stores
Trade Specialty Stores
Based on the Distribution Channel, the market is divided into Online Sales, Departmental Stores, Pharmaceutical & Confectionary Stores, and Trade Specialty Stores. The departmental store segment is estimated to dominate the market over the forecast period. This channel is popular among people looking for quick snacks or treats because of its ubiquitous accessibility and ability to accommodate impulse purchases. This segment's growth is being driven by an expanding working population and increased health consciousness, which encourages customers to choose dark chocolate as a healthier option when on the go.
North America
Europe
Asia Pacific
Rest of the World
Based on Geography, the Dark Chocolate Market is classified into North America, Europe, Asia Pacific, and the Rest of the World. Europe region is estimated to dominate during the forecasted period owing to strong customer preference for high-quality chocolate products and rising demand for dark chocolate variants. The region's rich chocolate tradition, as well as the existence of various well-known brands, help to cement its dominance. Furthermore, increased health consciousness and the appeal of premium and artisanal chocolates drive market growth in Europe, cementing its position as the leading segment globally.
Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.