行動賭博遊戲市場按遊戲類型、平台、收益模式和地區分類（2026-2032 年）

行動賭博遊戲市場評估（2026-2032）

全球智慧型手機的普及推動了行動博彩遊戲的流行。網路基礎設施的改善和高速連接的普及帶來了無縫的遊戲體驗，預計到2024年，行動博彩市場規模將超過470.9億美元，到2032年，其估值將達到約474.7億美元。

除此之外，圖形、使用者介面和遊戲設計的創新正在提高使用者參與度和體驗，刺激賭博手機遊戲的採用。此外，各地區對賭博法規的放寬使市場在 2026 年至 2032 年期間的複合年成長率達到 0.10%。

行動賭博遊戲市場的定義/概述

行動賭博遊戲是模擬傳統賭博（例如撲克、老虎機、二十一點和投注）的數位遊戲，可在智慧型手機和平板電腦等行動裝置上進行。這些遊戲通常模擬真實的賭博體驗，允許用戶使用虛擬貨幣或真實貨幣進行遊戲，可以從應用程式商店下載或透過行動網路瀏覽器存取。

這些遊戲廣泛用於娛樂和休閒目的，讓用戶無需前往實體賭場即可體驗賭博的刺激和刺激。許多遊戲也融入了排行榜、多人遊戲模式和社群媒體整合等社群功能，成為社群互動的平台。此外，一些賭博手機遊戲提供真錢投注和賭博服務，但需遵守當地法律法規，從而吸引既追求遊戲體驗又追求潛在金錢回報的用戶。

智慧型手機的普及將如何增加行動賭博遊戲的採用率？

由於智慧型手機普及率的提高和監管法規的不斷變化，行動博彩市場正經歷爆炸性成長。根據美國博弈協會 (美國 Gaming Association) 預測，到 2023 年，美國行動博弈營收將達到 37.1 億美元，較 2022 年成長 43%。英國博彩委員會報告稱，到 2023 年，行動裝置將佔所有線上博彩活動的 55%。技術進步進一步推動了這一成長，例如 5G 網路提升了遊戲效能和使用者體驗。 2024 年 3 月，DraftKings 宣布與 Verizon 合作開發針對 5G 最佳化的行動賭場遊戲，旨在佔領更大的市場佔有率。

新冠疫情加速了向行動博彩平台的轉變。歐洲博彩和博彩協會 (ECA) 報告稱，2020 年至 2023 年期間，歐洲行動博彩應用程式下載量將成長 100%。疫情過後，這一趨勢仍將持續。 Grand View Research 的一份報告預測，2024 年至 2028 年期間，全球行動博彩市場的複合年成長率將達到 12.3%。為了因應這一成長，PokerStars 的母公司 Flutter Entertainment 於 2024 年 2 月為其行動平台推出了一款全新的人工智慧個人化引擎，旨在提高用戶留存率和參與度。

監管變化為行動博彩開闢了新的市場。 2024年4月，加拿大政府通過立法，將行動平台上的單一體育博彩合法化，可望創造一個每年280億加幣的市場。同樣，巴西近期對體育博彩的監管預計將為行動博彩營運商創造巨大的商機。鑑於這些發展，米高梅國際酒店集團於2024年5月宣布，將向其BetMGM行動平台投資5億美元，以拓展美洲新受監管的市場，並專注於在地化內容和付款解決方案。

複雜而嚴格的法規環境會影響行動賭博遊戲市場的成長嗎？

博彩類手機遊戲市場的主要限制因素之一是複雜且往往限制性極強的法規環境。不同地區的博彩法律差異很大，有些國家甚至對線上博彩實施禁令或嚴格監管。這些法律障礙為市場發展帶來了障礙，迫使開發商和營運商必須應對錯綜複雜的監管規定。

確保合規性通常需要大量資源。

成癮的可能性以及相關的社會問題也對市場構成了重大挑戰。博彩類手機遊戲可能導致不良行為，尤其是在弱勢群體中，造成財務問題、心理健康問題和負面社會影響。人們對這些問題的認知和擔憂日益加深，促使人們呼籲加強監管並採取更強力的負責任博彩措施，但這可能會限制市場成長並增加開發人員的營運成本。

安全隱患和詐欺風險是博彩類手機遊戲市場的主要限制因素。這些遊戲通常涉及金融交易，因此很容易成為網路犯罪分子的目標。確保用戶資料和財務資訊的安全至關重要，但這也面臨成本和技術挑戰。任何違規或詐欺行為都可能損害開發商和營運商的聲譽，失去用戶信任，並帶來嚴重的財務和法律後果。

目錄

第1章 引言

• 市場定義
• 細分市場
• 分析方法

第2章執行摘要

• 主要發現
• 市場概覽
• 市場亮點

第3章市場概述

• 市場規模和成長潛力
• 市場趨勢
• 市場促進因素
• 市場限制
• 市場機會
• 波特五力分析

第4章 行動賭博遊戲市場（依遊戲類型）

• 體育博彩
• 賭場遊戲
• 撲克
• 抽籤
• 賓果
• 夢幻運動

5. 行動博弈遊戲市場（依平台）

• iOS
• Android
• Windows Phone
• 其他

第6章 行動賭博遊戲市場（依收益模式）

• 免費遊戲（F2P）
• 付費遊戲（P2P）
• 免費增值

第7章區域分析

• 北美洲
• 美國
• 加拿大
• 墨西哥
• 歐洲
• 英國
• 德國
• 法國
• 義大利
• 亞太地區
• 中國
• 日本
• 印度
• 澳洲
• 拉丁美洲
• 巴西
• 阿根廷
• 智利
• 中東和非洲
• 南非
• 沙烏地阿拉伯
• 阿拉伯聯合大公國

第8章市場動態

• 市場促進因素
• 市場限制
• 市場機會
• 感染疾病 -19對市場的影響

第9章 競爭態勢

• 主要企業
• 市場佔有率分析

第10章 公司簡介

• Bet365
• William Hill
• Flutter Entertainment（Paddy Power Betfair）
• GVC Holdings（Entain）
• 888 Holdings
• Betsson AB
• LeoVegas AB
• Playtech PLC
• Scientific Games Corporation
• International Game Technology PLC（IGT）
• Zynga, Inc.
• Playtika Holding Corp.
• Aristocrat Leisure Limited
• NetEnt AB
• Microgaming
• Evolution Gaming Group AB
• DraftKings, Inc.
• MGM Resorts International
• Caesars Entertainment Corporation
• Kindred Group PLC

第11章 市場展望與機會

• 新興技術
• 未來市場趨勢
• 投資機會

第12章 附錄

• 簡稱列表
• 來源和參考文獻

Gambling Mobile Games Market Valuation - 2026-2032

The rising adoption of smartphones globally is propelling the adoption of gambling mobile games. Improved internet infrastructure and the availability of high-speed connections enable seamless gaming experiences are driving the market size surpass USD 47.09 Billion valued in 2024 to reach a valuation of around USD 47.47 Billion by 2032.

In addition to this, innovations in graphics, user interfaces, and game design enhance user engagement and experience is spurring up the adoption of gambling mobile games. Also, easing of gambling regulations in various regions is enabling the market to grow at a CAGR of 0.10% from 2026 to 2032.

Gambling Mobile Games Market: Definition/ Overview

Gambling mobile games refer to digital games that simulate traditional gambling activities such as poker, slots, blackjack, and betting, and are played on mobile devices like smartphones and tablets. These games often mirror the experience of real-world gambling, allowing users to play for virtual or real money, and can be downloaded from app stores or accessed through mobile web browsers.

These games are widely used for entertainment and recreational purposes, providing users with the thrill and excitement of gambling without the need to visit physical casinos. They also serve as platforms for social interaction, with many games incorporating social features such as leaderboards, multiplayer modes, and social media integration. Additionally, some gambling mobile games offer real-money betting and gambling, subject to regional laws and regulations, attracting users who are interested in both the gaming experience and the potential financial rewards.

How will Rising Smartphone Penetration Increase Adoption of Gambling Mobile Games?

The gambling mobile games market is experiencing explosive growth due to increasing smartphone penetration and evolving regulations. According to the American Gaming Association, mobile gambling revenue in the US reached USD 3.71 Billion in 2023, a 43% increase from 2022. The UK Gambling Commission reported that mobile devices accounted for 55% of all online gambling activity in 2023. This surge is further fueled by advancements in technology, with 5G networks enhancing game performance and user experience. In March 2024, DraftKings announced a partnership with Verizon to develop 5G-optimized mobile casino games, aiming to capture a larger market share.

The COVID-19 pandemic has accelerated the shift towards mobile gambling platforms. The European Gaming and Betting Association reported a 100% increase in mobile gambling app downloads across Europe between 2020 and 2023. This trend has persisted post-pandemic, with the global mobile gambling market projected to grow at a CAGR of 12.3% from 2024 to 2028, according to a report by Grand View Research. In response to this growth, Flutter Entertainment, owner of PokerStars, announced in February 2024 the launch of a new AI-powered personalization engine for its mobile platform, aiming to improve user retention and engagement.

Regulatory changes have opened up new markets for mobile gambling. In April 2024, the Canadian government passed legislation to legalize single-event sports betting on mobile platforms, potentially creating a market worth CAD 28 Billion annually. Similarly, Brazil's recent regulation of sports betting is expected to generate significant opportunities for mobile gambling operators. In light of these developments, MGM Resorts International announced in May 2024 a $500 million investment in its BetMGM mobile platform to expand into newly regulated markets across the Americas, with a focus on localized content and payment solutions.

Will Complex and Restrictive Regulatory Environment Restraints Impact the Growth of Gambling Mobile Games Market?

One of the primary restraints of the gambling mobile games market is the complex and often restrictive regulatory environment. Gambling laws vary widely across different regions, with some countries imposing strict bans or heavy regulations on online gambling activities. These legal hurdles can limit market expansion, as developers and operators must navigate a patchwork of regulations,

often requiring significant resources to ensure compliance.

The potential for addiction and associated social issues poses a significant challenge to the market. Gambling mobile games can lead to problematic gambling behaviors, particularly among vulnerable populations. This can result in financial problems, mental health issues, and negative social impacts. Growing awareness and concern about these issues have led to calls for tighter regulations and more responsible gaming measures, which can restrict market growth and increase operational costs for developers.

Security concerns and the risk of fraud are major restraints in the gambling mobile games market. As these games often involve financial transactions, they are attractive targets for cybercriminals. Ensuring the security of user data and financial information is crucial but can be costly and technically challenging. Any breaches or instances of fraud can damage the reputation of developers and operators, leading to a loss of user trust and potentially significant financial and legal repercussions.

Category-Wise Acumens

Which Factors Contribute to the Dominance of Casino Games Segment in Gambling Mobile Games Market?

Casino games is emerging as the dominant force in the mobile gambling market due to their immersive experience and accessibility. According to the American Gaming Association, mobile casino games accounted for 62% of all online gambling revenue in the US in 2023, up from 55% in 2022. The UK Gambling Commission reported that mobile slots alone generated £2.2 billion in gross gambling yield in the 2022-2023 fiscal year, representing a 40% year-over-year increase. This growth is fueled by advancements in graphics and gameplay, with augmented reality (AR) features becoming increasingly prevalent. In February 2024, Evolution Gaming launched its first AR-enhanced live dealer games for mobile devices, projecting a 25% increase in user engagement.

The integration of social features in mobile casino games has significantly boosted their popularity. A study by the National Council on Problem Gambling found that social casino games on mobile platforms increased by 35% between 2021 and 2023. This trend has caught the attention of major tech companies, with Facebook Gaming reporting in March 2024 that casino-style games were the fastest-growing category on its platform, with daily active users increasing by 50% year-over-year. Responding to this trend, Zynga announced in April 2024 the acquisition of a leading mobile casino game developer for USD 1 Billion, aiming to expand its portfolio of social casino games.

Will Android Segment Lead in the Gambling Mobile Games Market?

Android is establishing a commanding lead in the gambling mobile games market, driven by its widespread adoption and open ecosystem. According to Statista, Android held a 72.2% market share of mobile operating systems worldwide as of January 2024, providing a vast user base for gambling apps. The European Gaming and Betting Association reported that Android devices accounted for 68% of mobile gambling transactions in Europe in 2023, a 5% increase from the previous year. This dominance is further reinforced by Google's decision in March 2024 to expand its policies allowing real-money gambling apps in 15 additional countries, potentially increasing the market size by 30% over the next two years.

The flexibility of the Android platform has enabled operators to offer a wider variety of gambling games and features. The UK Gambling Commission's 2023 annual report revealed that Android users spent 25% more time on gambling apps compared to iOS users. This trend is partly attributed to the ease of sideloading apps on Android devices, allowing users to access a broader range of gambling options. Capitalizing on this advantage, Flutter Entertainment announced in April 2024 the launch of an Android-exclusive suite of high-stakes poker games for its PokerStars app, projecting a 15% increase in revenue from Android users.

Country/Region-wise Acumens

Will Rising Industrialization Enhance Adoption of Gambling Mobile Games in Asia Pacific?

The Asia Pacific region has emerged as the dominant force in the gambling mobile games market, driven by a large population, increasing smartphone penetration, and evolving regulations. According to a report by the Asian Racing Federation, the region accounted for 47% of global mobile gambling revenue in 2023, up from 41% in 2021. China alone contributed to 32% of this market share, despite strict regulations on most forms of gambling. The Indian government reported a 150% increase in mobile gambling activities between 2020 and 2023, with an estimated market value of USD 1.5 Billion in 2023. In response to this growth, International Game Technology (IGT) announced in February 2024 a USD 500 Million investment to expand its mobile gaming offerings in key Asian markets.

Japan has become a significant contributor to the region's dominance, following the legalization of casino resorts in 2018 and the subsequent expansion of mobile gambling options. The Japan Casino Regulatory Commission reported that mobile gambling revenues reached ¥280 billion (USD 2.5 Billion) in 2023, a 75% increase from the previous year. This growth has attracted major players, with Las Vegas Sands announcing in March 2024 a partnership with a leading Japanese mobile game developer to create a suite of localized casino games for the Japanese market, projecting a 30% market share within two years.

Will Early Adoption of Technologies in North America Mature Gambling Mobile Games Market?

North America is experiencing explosive growth in the gambling mobile games market, driven by regulatory changes and increasing consumer acceptance. According to the American Gaming Association, mobile gambling revenue in the US reached USD 5.8 Billion in 2023, a 72% increase from 2022. The Canadian Gaming Association reported that mobile gambling accounted for 45% of all online gambling activity in Canada in 2023, up from 30% in 2021. This surge is largely attributed to the Supreme Court's 2018 decision to strike down the federal ban on sports betting, leading to rapid state-by-state legalization. In response to this growth, DraftKings announced in March 2024 a USD 1 Billion investment in expanding its mobile platform capabilities, projecting a 40% increase in user acquisition over the next two years.

The COVID-19 pandemic has accelerated the shift towards mobile gambling platforms in North America. The New Jersey Division of Gaming Enforcement reported a 90% increase in mobile casino game revenue between 2020 and 2023, reaching USD 1.7 Billion. Similarly, Pennsylvania's Gaming Control Board noted that mobile sports betting accounted for 85% of all sports wagers in the state in 2023, up from 70% in 2021. Capitalizing on this trend, MGM Resorts International launched in April 2024 an AI-powered personalization engine for its BetMGM app, aiming to improve user retention and increase average revenue per user by 25% within the first year.

Emerging technologies are further fueling the market's rapid growth in North America. The Ontario Lottery and Gaming Corporation reported a 120% increase in augmented reality (AR) casino game usage on mobile platforms between 2022 and 2024. In the US, the Nevada Gaming Control Board approved in January 2024 the use of blockchain technology for mobile gambling transactions, potentially revolutionizing the industry. In light of these developments, Scientific Games Corporation announced in May 2024 a partnership with a leading AR technology provider to develop a suite of immersive mobile casino games, projecting to capture 15% of the North American mobile gambling market share by 2026.

Competitive Landscape

The gambling mobile games market is a dynamic and competitive space, characterized by a diverse range of players vying for market share. These players are on the run for solidifying their presence through the adoption of strategic plans such as collaborations, mergers, acquisitions, and political support.

The organizations are focusing on innovating their product line to serve the vast population in diverse regions. Some of the prominent players operating in the gambling mobile games market include:

• Bet365
• William Hill
• Flutter Entertainment (Paddy Power Betfair)
• GVC Holdings (Entain)
• 888 Holdings
• Betsson AB
• LeoVegas AB
• Playtech PLC
• Scientific Games Corporation
• International Game Technology PLC (IGT)
• Zynga, Inc.
• Playtika Holding Corp.
• Aristocrat Leisure Limited
• NetEnt AB
• Microgaming
• Evolution Gaming Group AB
• DraftKings, Inc.
• MGM Resorts International
• Caesars Entertainment Corporation
• Kindred Group PLC.

Latest Developments

• In March 2024 marked the launch of a blockchain-based gambling mobile app by a prominent startup, offering decentralized gaming solutions with enhanced transparency and security.
• In January 2024, Electronic Arts (EA) announced a strategic partnership with a leading mobile gaming platform to develop new mobile casino games integrating augmented reality features for immersive player experiences.

Gambling Mobile Games Market, By Category

• Type of Game:
• Sports Betting
• Casino Games
• Poker
• Lottery
• Bingo
• Fantasy Sports
• Platform:
• iOS
• Android
• Windows Phone
• Monetization Model:
• Free-to-Play (F2P)
• Pay-to-Play (P2P)
• Freemium
• Region:
• North America
• Europe
• Asia-Pacific
• South America
• Middle East & Africa

TABLE OF CONTENTS

1. INTRODUCTION

• Market Definition
• Market Segmentation
• Research Methodology

2. Executive Summary

• Key Findings
• Market Overview
• Market Highlights

3. Market Overview

• Market Size and Growth Potential
• Market Trends
• Market Drivers
• Market Restraints
• Market Opportunities
• Porter's Five Forces Analysis

4. Gambling Mobile Games Market, By Type of Game

• Sports Betting
• Casino Games
• Poker
• Lottery
• Bingo
• Fantasy Sports

5. Gambling Mobile Games Market, By Platform

• iOS
• Android
• Windows Phone
• Others

6. Gambling Mobile Games Market, By Monetization Model

• Free-to-Play (F2P)
• Pay-to-Play (P2P)
• Freemium

7. Regional Analysis

• North America
• United States
• Canada
• Mexico
• Europe
• United Kingdom
• Germany
• France
• Italy
• Asia-Pacific
• China
• Japan
• India
• Australia
• Latin America
• Brazil
• Argentina
• Chile
• Middle East and Africa
• South Africa
• Saudi Arabia
• UAE

8. Market Dynamics

• Market Drivers
• Market Restraints
• Market Opportunities
• Impact of COVID-19 on the Market

9. Competitive Landscape

• Key Players
• Market Share Analysis

10. Company Profiles

• Bet365
• William Hill
• Flutter Entertainment (Paddy Power Betfair)
• GVC Holdings (Entain)
• 888 Holdings
• Betsson AB
• LeoVegas AB
• Playtech PLC
• Scientific Games Corporation
• International Game Technology PLC (IGT)
• Zynga, Inc.
• Playtika Holding Corp.
• Aristocrat Leisure Limited
• NetEnt AB
• Microgaming
• Evolution Gaming Group AB
• DraftKings, Inc.
• MGM Resorts International
• Caesars Entertainment Corporation
• Kindred Group PLC

11. Market Outlook and Opportunities

• Emerging Technologies
• Future Market Trends
• Investment Opportunities

12. Appendix

• List of Abbreviations
• Sources and References