全球住宿賓客回饋與調查軟體市場規模、部署模式、回饋類型、飯店類型、地區及 2025-2026 年預測

酒店住宿回饋和調查軟體市場規模和預測

2024 年住宿客人回饋與調查軟體市場規模價值 17.9 億美元，預計到 2032 年將達到 48.5 億美元，2026 年至 2032 年的複合年成長率為 15.24%。

住宿賓客回饋與調查軟體是專為飯店業打造的全面解決方案，旨在提升住宿體驗並收集重要回饋。軟體通常包含管理住宿預訂、入住和退房的工具，以及收集住宿滿意度和服務品質回饋的問卷。這使得飯店能夠分析數據、了解趨勢、改進服務並進行調整，以滿足賓客的期望。

住宿賓客回饋和調查軟體用於收集和分析住宿意見，以改善住宿體驗並最佳化飯店營運。該程式使酒店能夠從調查和評論中收集洞見，追蹤賓客滿意度並確定改進領域。它幫助飯店做出基於數據的決策，以管理其線上聲譽，調整服務以滿足賓客期望，並提高整體服務品質。

展望未來，全球飯店住宿回饋和調查軟體的使用有望透過提升個人化和數據主導的洞察來提升住宿體驗。這些軟體解決方案將越來越依賴人工智慧和機器學習來分析住宿偏好、客製化服務並預測需求，從而帶來更個人化的體驗。

飯店住宿回饋與調查軟體市場動態

影響全球住宿客人回饋和調查軟體市場的關鍵市場動態是：

關鍵市場促進因素

提升顧客體驗的需求日益成長：飯店住宿回饋與調查軟體市場的發展主要源自於人們對更佳體驗日益成長的渴望。飯店和其他住宿設施提供者深知收集訪客即時回饋對於提升服務品質和營運效率的重要性。利用回饋和調查技術，飯店可以深入了解訪客滿意度，發現有待改進的領域，並根據消費者的期望調整服務。

尖端技術日益融合：另一個關鍵因素是，人工智慧 (AI)、機器學習和數據分析等最尖端科技日益融入回饋和調查軟體。這些技術能夠對住宿回饋進行更高級的分析，從而獲得更深入的洞察和預測分析，幫助飯店預測並執行滿足住宿需求。

重視聲譽管理：旅館業重視聲譽管理是飯店住宿回饋與調查軟體市場發展的關鍵驅動力。在數位時代，線上評論和評分對顧客決策有重大影響。飯店正在快速投資回饋和調查系統，以監控和管理其線上聲譽，快速回應住宿問題，並有效處理負面評論。

主要挑戰

資料隱私和安全問題：維護資料隱私和安全是全球飯店住宿回饋和調查軟體產業最重要的問題之一。隨著人們對資料外洩以及《一般資料保護規範》(GDPR) 和《加州消費者隱私法案》(CCPA) 等隱私法規的擔憂日益加劇，飯店必須確保住宿回饋資料的收集、儲存和管理符合嚴格的資料保護法規。實施強而有力的安全措施，在保護敏感資料的同時，維護使用者信任至關重要。

與現有系統整合：另一個重大挑戰是將回饋和調查工具整合到現有的飯店管理系統中，例如物業管理系統 (PMS)、客戶關係管理 (CRM) 系統、預訂引擎等。有效的整合對於順暢的數據流和準確的分析至關重要。然而，相容性問題、不同的軟體標準以及當前IT基礎設施的複雜性可能會成為障礙。

即時數據分析和可操作性：另一個重大挑戰是將回饋和調查工具整合到現有的飯店管理系統中，例如物業管理系統 (PMS)、客戶關係管理 (CRM) 系統、預訂引擎等。有效的整合對於順暢的數據流和準確的分析至關重要。然而，相容性問題、不同的軟體標準以及當前IT基礎設施的複雜性可能會成為障礙。

主要趨勢

進階分析與人工智慧的融合：飯店住宿回饋和調查軟體產業正在逐步應用進階分析和人工智慧 (AI) 來提升從住宿回饋中獲得的洞察。人工智慧分析技術使飯店能夠處理來自調查、評論和社交媒體的大量數據，並檢測出手動方法難以察覺的模式和趨勢。

即時回饋和回應機制：另一個值得注意的發展是即時回饋和回應技術的採用。現代住宿回饋軟體系統擴大配備了即時調查功能，使飯店能夠收集並回應住宿在入住期間的情緒。這種即時回應使飯店能夠當場解決問題，從而提高住宿的整體滿意度並避免負面評價。

與其他飯店管理系統整合：將住宿回饋和調查軟體整合到其他飯店管理系統中正變得越來越普遍。透過將回饋工具與您的飯店管理系統 (PMS)、客戶關係管理 (CRM) 系統和預訂引擎整合，您可以更全面地了解賓客的互動和偏好。

目錄

第1章 引言

• 市場定義
• 市場區隔
• 調查方法

第2章執行摘要

• 主要發現
• 市場概覽
• 市場亮點

第3章市場概述

• 市場規模和成長潛力
• 市場趨勢
• 市場促進因素
• 市場限制
• 市場機會
• 波特五力分析

4. 飯店住宿回饋與調查軟體市場（依部署模式）

• 本地
• 雲端基礎

5.住宿客人回饋與調查軟體市場（依回饋類型）

• 即時回饋
• 住宿後調查

6. 飯店住宿回饋與調查軟體市場（依飯店類型）

• 奢華
• 經濟型及中檔飯店

7. 飯店住宿回饋和調查軟體市場（按地區）

• 北美洲
• 美國
• 加拿大
• 墨西哥
• 歐洲
• 英國
• 德國
• 法國
• 義大利
• 亞太地區
• 中國
• 日本
• 印度
• 澳洲
• 拉丁美洲
• 巴西
• 阿根廷
• 智利
• 中東和非洲
• 南非
• 沙烏地阿拉伯
• 阿拉伯聯合大公國

第8章市場動態

• 市場促進因素
• 市場限制
• 市場機會
• COVID-19 市場影響

第9章 競爭態勢

• 主要企業
• 市場佔有率分析

第10章 公司簡介

• GuestRevu
• TrustYou
• Revinate
• Loopon
• Service Metrics
• Medallia
• Helix
• ReviewPro
• CustomerCount
• Feedier
• Flexkeeping
• TripAdvisor
• Ask Nicely
• Clarabridge
• Local Measure

第11章 市場展望與機會

• 新興技術
• 未來市場趨勢
• 投資機會

第12章 附錄

• 簡稱列表
• 來源和參考文獻

Hotel Guest Feedback And Surveying Software Market Size And Forecast

Hotel Guest and Surveying Software Market Size was valued at USD 1.79 Billion in 2024 and is projected to reach USD 4.85 Billion by 2032, growing at a CAGR of 15.24 % from 2026 to 2032.

Hotel guest and surveying software is a comprehensive solution created for the hotel sector to improve visitor experiences and collect vital feedback. This software usually contains tools for managing guest reservations, check-ins, and check-outs as well as surveys to gather feedback on guest satisfaction and service quality. It enables hotels to analyze data, spot trends, improve services, and adjust offerings to match visitor expectations.

Hotel guest and survey software is used to improve the guest experience and optimize hotel operations by gathering and analyzing guest input. This program allows hotels to collect insights from surveys and reviews, track visitor happiness, and identify areas for development. It aids in managing an online reputation, adapting services to suit visitor expectations, and making data-driven decisions to improve overall service quality.

The future use of global hotel guest and survey software is expected to improve the visitor experience through improved personalization and data-driven insights. These software solutions will increasingly rely on artificial intelligence and machine learning to analyze guest preferences, customize services, and anticipate needs, resulting in a more personalized experience.

Global Hotel Guest and Surveying Software Market Dynamics

The key market dynamics that are shaping the global hotel guest and surveying software market include:

Key Market Drivers:

Increasing Demand for Enhanced Customer Experience: The hotel guest feedback and surveying software market is primarily driven by a rising desire for a better customer experience. Hotels and other lodging providers understand the value of collecting real-time feedback from visitors to improve service quality and operational efficiency. By utilizing feedback and survey technologies, hotels may acquire meaningful insights into visitor satisfaction, discover areas for development, and modify their services to match consumer expectations.

Growing Integration of Advanced Technologies: Another key factor is the increasing incorporation of cutting-edge technology like artificial intelligence (AI), machine learning, and data analytics into feedback and surveying software. These technologies enable more advanced analysis of guest feedback resulting in deeper insights and predictive analytics that assist hotels in anticipating and addressing guest requirements proactively.

Emphasis on Reputation Management: The emphasis on reputation management in the hospitality industry is a significant driver of the hotel guest feedback and surveys software market. In the digital age, internet reviews and ratings have a tremendous impact on customer decisions. Hotels are rapidly investing in feedback and survey systems to help them monitor and manage their online reputation, respond quickly to guest issues, and effectively address unfavorable reviews.

Key Challenges:

Data Privacy and Security Concerns: One of the most significant issues in the worldwide hotel guest feedback and surveys software industry is maintaining data privacy and security. With growing concerns about data breaches and privacy rules like GDPR and CCPA, hotels must guarantee that guest feedback data is gathered, stored, and managed per strict data protection laws. Implementing strong security measures to protect sensitive data while preserving user confidence is crucial.

Integration with Existing Systems: Another big problem is integrating feedback and survey tools into existing hotel administration systems including property management systems (PMS), customer relationship management (CRM) systems, and booking engines. Effective integration is required for a smooth data flow and precise analysis. However, compatibility concerns, various software standards, and the complexity of current IT infrastructures might be impediments.

Real-Time Data Analysis and Actionability: Another big problem is integrating feedback and survey tools into existing hotel administration systems including property management systems (PMS), customer relationship management (CRM) systems, and booking engines. Effective integration is required for a smooth data flow and precise analysis. However, compatibility concerns, various software standards, and the complexity of current IT infrastructures might be impediments.

Key Trends:

Integration of Advanced Analytics and AI: The hotel guest feedback and surveying software industry is progressively using advanced analytics and artificial intelligence (AI) to improve insights gleaned from guest feedback. AI-powered analytics allow hotels to process vast amounts of data from surveys, reviews, and social media, detecting patterns and trends that would otherwise go unnoticed during manual study.

Real-Time Feedback and Response Mechanisms: Another noteworthy development is the adoption of real-time feedback and reaction technologies. Modern guest feedback software systems increasingly include real-time survey features allowing hotels to gather and respond to guest sentiments during their stay. This immediate response allows hotels to handle concerns on the spot, increasing overall guest happiness and preventing unfavorable ratings.

Integration with Other Hotel Management Systems: The integration of guest feedback and survey software into other hotel management systems is becoming more common. Integrating feedback tools with property management systems (PMS), customer relationship management (CRM) systems, and booking engines provides a more complete picture of visitor interactions and preferences.

Global Hotel Guest and Surveying Software Market Regional Analysis

Here is a more detailed regional analysis of the global hotel guest and surveying software market:

North America:

North America dominates the global hotel guest feedback and survey software market. This dominance is fuelled mostly by the region's highly developed hospitality industry and the presence of major hotel chains and luxury brands, particularly in the United States and Canada. These hotels understand the importance of receiving visitor feedback to improve their services, personalize guest experiences, and increase customer satisfaction. In North America, guest feedback is an important part of maintaining good service standards, managing online reputation, and creating brand loyalty which drives demand for feedback and surveying software.

Furthermore, North America's strong emphasis on customer experience and innovation in digital hospitality tools contributes significantly to the market's growth. Hotels in the region are constantly looking for innovative ways to stay competitive in a saturated market which has resulted in increased investment in feedback and survey technologies. The rising use of online travel agents (OTAs), review sites, and social media has increased the demand for effective guest feedback systems.

Asia Pacific:

Asia-Pacific is the most rapidly expanding region in the worldwide hotel guest feedback and surveying software market. This expansion is fuelled by the region's rapidly increasing tourist and hospitality industries, particularly in China, India, Japan, and Southeast Asian countries. As the middle class increases and disposable earnings rise, so does the demand for travel and luxury accommodations. Hotels in this region are increasingly using innovative feedback and survey tools to meet rising client expectations and improve service quality.

In addition, the Asia-Pacific region has emerged as a significant worldwide travel hub increasing rivalry among hotels and resorts. To differentiate themselves in this highly competitive market, hospitality operators are focussing on improving client experience and happiness through real-time feedback and personalized services. The use of artificial intelligence (AI) and data analytics technologies in feedback and surveying platforms has accelerated growth in the region positioning Asia-Pacific as a significant market for guest experience management advances. As a result, the region is likely to maintain its position as the market's growth leader.

Global Hotel Guest and Surveying Software Market: Segmentation Analysis

The Global Hotel Guest and Surveying Software Market is segmented based on Deployment Model, Type of Feedback, Hotel Type, and Geography.

Hotel Guest and Surveying Software Market, By Deployment Model

• On-Premises
• Cloud-Based

Based on the Deployment Model, the global hotel guest and surveying software market is bifurcated into, On-Premises, and Cloud-Based. In the global hotel guest and surveying software market, Cloud-based solutions are gaining traction in the global hotel guest feedback and surveys software market because of their flexibility, scalability, and cost-effectiveness. Cloud-based technologies enable hotels to receive real-time feedback, handle data from different locations, and interface with other hotel management systems. They also provide easier updates and fewer upfront expenses than on-premises options.

Hotel Guest and Surveying Software Market, By Type of Feedback

• Real-Time Feedback
• Post-Stay Surveys

Based on the Type of Feedback, the global hotel guest and surveying software market is bifurcated into Real-Time Feedback and post-stay Surveys. Real-time feedback is becoming increasingly popular in the worldwide hotel guest feedback and surveying software market because of its ability to provide immediate insights into visitor satisfaction during their stay. Hotels gain from real-time feedback by correcting issues as they happen, thereby improving the visitor experience while they are still on the premises. This proactive strategy leads to increased client happiness, loyalty, and retention.

Hotel Guest and Surveying Software Market, By Hotel Type

• Luxury Hotels
• Budget and Mid-Range Hotels

Based on the Hotel Type, the global hotel guest and surveying software market is bifurcated into Luxury Hotels, Budget, and Mid-Range Hotels. Luxury hotels dominate the global hotel guest feedback and surveying software industry. These establishments prioritize personalized, high-quality service and use modern feedback systems to keep and improve guest happiness. Luxury hotels make significant investments in visitor feedback tools to acquire real-time information, improve the overall guest experience, and maintain their premium brand reputation.

Hotel Guest and Surveying Software Market, By Geography

• North America
• Europe
• Asia Pacific
• Middle East and Africa
• Rest of the world

Based on Geography, the global hotel guest and surveying software market is classified into North America, Europe, Asia Pacific, Middle East and Africa, and the Rest of the world. North America dominates the global hotel guest feedback and survey software industry. This dominance is fuelled by the presence of several hospitality chains, high technological adoption rates, and a strong emphasis on customer experience. Hotels in North America invest substantially in innovative feedback solutions to remain competitive, improve visitor happiness, and manage their internet reputations. The region's well-developed IT infrastructure and emphasis on personalized services help it maintain its market leadership.

Key Players

The "Global Hotel Guest and Surveying Software Market" study report will provide valuable insight with an emphasis on the global market. The major players in the market are GuestRevu, TrustYou, Revinate, Loopon, Service Metrics, Medallia, Helix, ReviewPro, CustomerCount, Feedier, Flexkeeping, TripAdvisor, Ask Nicely, Clarabridge, and Local Measure.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

• In June 2020, Oracle launched its AI-driven data and analytics platform.
• In July 2020, Accor launched its hotel management software.
• In August 2020, TripAdvisor launched its hotel guest feedback and surveying software.

TABLE OF CONTENTS

1. Introduction

• Market Definition
• Market Segmentation
• Research Methodology

2. Executive Summary

• Key Findings
• Market Overview
• Market Highlights

3. Market Overview

• Market Size and Growth Potential
• Market Trends
• Market Drivers
• Market Restraints
• Market Opportunities
• Porter's Five Forces Analysis

4. Hotel Guest Feedback And Surveying Software Market, By Deployment Model

• On-Premises
• Cloud-Based

5. Hotel Guest Feedback And Surveying Software Market, By Type of Feedback

• Real-Time Feedback
• Post-Stay Surveys

6. Hotel Guest Feedback And Surveying Software Market, By Hotel Type

• Luxury Hotels
• Budget and Mid-Range Hotels

7. Regional Analysis

• North America
• United States
• Canada
• Mexico
• Europe
• United Kingdom
• Germany
• France
• Italy
• Asia-Pacific
• China
• Japan
• India
• Australia
• Latin America
• Brazil
• Argentina
• Chile
• Middle East and Africa
• South Africa
• Saudi Arabia
• UAE

8. Market Dynamics

• Market Drivers
• Market Restraints
• Market Opportunities
• Impact of COVID-19 on the Market

9. Competitive Landscape

• Key Players
• Market Share Analysis

10. Company Profiles

• GuestRevu
• TrustYou
• Revinate
• Loopon
• Service Metrics
• Medallia
• Helix
• ReviewPro
• CustomerCount
• Feedier
• Flexkeeping
• TripAdvisor
• Ask Nicely
• Clarabridge
• Local Measure

11. Market Outlook and Opportunities

• Emerging Technologies
• Future Market Trends
• Investment Opportunities

12. Appendix

• List of Abbreviations
• Sources and References