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市場調查報告書
商品編碼
1738684
2026 年至 2032 年湯品市場規模(按類型、包裝類型、分銷管道和地區分類)Soup Market Size By Type (Instant, Canned, Dehydrated, Chilled), Packaging Type (Canned soups, Pouched soups), Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Online Retail), Region for 2026-2032 |
人們對即食和簡便食品的日益偏好是湯品行業的關鍵趨勢。由於湯品易於製作、營養價值高,並且能夠提供快速的膳食解決方案,越來越多的消費者選擇湯品。因此,方便湯品的普及正在推動該產業價值的飆升,預計到2024年將突破161億美元,到2032年將達到200.8億美元。
人們對易於製作的湯品(例如只需熱水沖泡的速食湯)的需求不斷成長,在推動這一成長方面發揮關鍵作用。加之人們日益增強的健康意識,預計便利性將推動湯品產業在2026年至2032年間以2.80%的複合年成長率成長。
湯市場定義/概述
湯是一種以液體為主的食物,通常用水、肉湯或高湯醬汁燉煮蔬菜、肉類、穀物或其他食材製成。湯有多種形式——新鮮、罐裝、脫水和即溶——它提供了一種方便又營養的膳食選擇。湯在世界各地的家庭、餐廳和咖啡簡餐店中都很常見。根據製作方法的不同,湯可以作為開胃菜、配菜或主菜。醫院、學校和航空公司等機構也使用湯,因為它易於消化且用途廣泛。
湯之所以受歡迎,是因為它能快速提供營養豐富的餐點,且準備工作量極少。它還能滿足各種飲食偏好,包括純素、無麩質、低脂和高蛋白。速食湯因其便利性而廣受歡迎,而罐裝湯保存期限長,非常適合儲存或應急之用。湯具有增強免疫力和幫助消化等健康益處。
湯品產業的未來在於創新,製造商將轉向有機、植物性和功能性湯品。隨著消費者健康意識的增強,對清潔標籤和營養湯品的需求預計將持續成長。包裝和保鮮技術的進步將進一步推動市場成長,並確保湯品在現代和傳統飲食中都保持重要地位。
消費者健康意識的不斷增強,顯著提升了對營養湯品的需求。如今,許多人更青睞低熱量、有機和高蛋白的食品,以維持健康的生活方式。為此,製造商推出了滿足這些注重健康的消費者需求的湯品,例如無麩質、無乳製品和低鈉湯品。富含扁豆、藜麥和蔬菜等超級食品的湯品因其高健康益處而越來越受歡迎。美國美國疾病管制與預防中心 (CDC) 的報告,49.1% 的美國成年人在過去 12 個月內嘗試過減重(數據來自 2013 年至 2016 年),這表明人們非常重視更健康的飲食習慣。
消費者越來越傾向於使用潔淨標示產品,其成分透明,不含人工添加劑和防腐劑,這符合消費者對更健康食品的偏好。隨著人們越來越意識到免疫力的重要性,尤其是在新冠疫情之後,對含有生薑、薑黃和香草等增強免疫力成分的功能性湯品的需求也大幅成長。這一趨勢凸顯了人們日益成長的健康意識正在將湯品從單純的慰藉性食物轉變為均衡飲食的重要組成部分,從而推動行業發展。
原料成本上漲是湯品產業面臨的一大挑戰,直接影響利潤率。蔬菜、香辛料、肉類和穀物等關鍵原料的價格容易受到季節性波動、運輸成本以及全球供應鏈中斷等因素的影響。當原物料價格上漲時,生產商面臨兩難:要麼提高產品價格以減少需求,要麼吸收成本並降低利潤。
為了應對這項挑戰,企業正在採取多種策略。常見的方法是實現供應商多元化,減少對單一供應商的依賴。這確保瞭如果某個供應商的價格上漲,還有其他選擇。在不影響品質的情況下,重新審視配方,使用更實惠或本地採購的食材,有助於控制成本上升。許多公司也致力於最佳化供應鏈,以消除浪費、改善物流,並直接向農民購買食材。推出具有附加價值的高級產品可以幫助製造商證明價格上漲的合理性,並在滿足不斷變化的消費者期望的同時平衡成本。這些策略有助於湯品公司在原料成本波動的情況下保持競爭力。
The growing preference for ready-to-eat and convenient food products has become a significant trend in the soup industry. Consumers increasingly favor soups due to their ease of preparation, nutritional value, and ability to provide a quick meal solution. Thus, the adoption of convenient soup products surged the industry's value, surpassing 16.1 Billion in 2024, and is projected to reach USD 20.08 Billion by 2032.
The rising demand for easy-to-prepare soup options, such as instant soups requiring only hot water, plays a crucial role in driving this expansion. The convenience factor coupled with the increasing focus on health and wellness is expected to propel the soup industry at a CAGR of 2.80% from 2026 to 2032.
Soup Market: Definition/ Overview
Soup is a liquid-based food typically made by boiling ingredients such as vegetables, meat, and grains in water, broth, or stock. It comes in various forms, including fresh, canned, dehydrated, and instant varieties, offering a convenient and nourishing meal option. Soups are commonly consumed in households, restaurants, and cafeterias worldwide. They are served as appetizers, side dishes, or main meals, depending on the preparation. Institutions like hospitals, schools, and airlines also rely on soups due to their digestibility and versatility.
Soups are favored for their ability to provide a quick, nutritious meal with minimal preparation. They cater to various dietary preferences, offering options such as vegan, gluten-free, low-fat, and high-protein variants. Instant soups are popular for their convenience, while canned soups ensure long shelf life, making them ideal for storage and emergencies. Soups offer health benefits, such as boosting immunity and aiding digestion.
The future of the soup industry lies in innovation, with manufacturers focusing on organic, plant-based, and functional soups. As consumers become more health-conscious, the demand for clean-label and nutritious soups is expected to rise. Technological advancements in packaging and preservation will further drive market growth, ensuring soups remain a staple in both modern and traditional diets.
Rising health awareness among consumers has significantly boosted the demand for soups with nutritional benefits. Many individuals now prefer low-calorie, organic, and high-protein foods to maintain a healthy lifestyle. In response, manufacturers are introducing soups that cater to these health-conscious needs, such as gluten-free, dairy-free, and low-sodium variants. Soups enriched with superfoods like lentils, quinoa, and vegetables are gaining popularity for their perceived health benefits. The Centers for Disease Control and Prevention (CDC) reports that 49.1% of U.S. adults tried to lose weight within the last 12 months (2013-2016 data), indicating a strong focus on healthier eating habits.
The shift towards clean-label products, with transparent ingredient lists free from artificial additives or preservatives, aligns with consumer preferences for healthier options. As people become more aware of the importance of immunity, especially in the wake of the COVID-19 pandemic, functional soups with immune-boosting ingredients such as ginger, turmeric, and herbs have also surged in demand. This trend highlights how rising health awareness is transforming soups from simple comfort foods into essential components of a balanced diet, driving the industry's growth.
Rising raw material costs are a significant challenge for the soup industry, directly impacting profit margins. Key ingredients like vegetables, spices, meat, and grains are prone to price fluctuations due to factors such as seasonal changes, transportation costs, and global supply chain disruptions. When ingredient prices rise, producers face the dilemma of either increasing product prices which can reduce demand, or absorbing the costs, which may erode profits.
To manage this challenge, companies adopt several strategies. One common approach is diversifying suppliers to reduce dependency on any single source. This ensures that if prices rise from one supplier, alternative options are available. Reformulating recipes to use more affordable or locally sourced ingredients without compromising quality can mitigate rising costs. Many companies are also focusing on supply chain optimization reducing waste, improving logistics, and sourcing ingredients directly from farmers. Introducing premium products with added value allows manufacturers to justify higher prices, balancing costs while meeting changing consumer expectations. These strategies can help soup companies remain competitive despite fluctuating raw material costs.
The instant segment is poised for substantial growth, driven by its convenience, versatility, and evolving consumer preferences. The segment offers a variety of options such as poached soup, quick soup, and packet soup, all of which boast significantly reduced cooking times compared to traditional soup varieties. This convenience aligns perfectly with the fast-paced lifestyles of modern consumers, contributing to a high CAGR for the segment.
The rise in sales of instant soups is also supported by the growing appeal of instant soupy noodles, a hybrid product that merges convenience with comfort food. Consumer preferences and purchasing patterns have become critical to the market's expansion, with increasing demand for innovative and flavorful options. In response, manufacturers are diversifying their offerings by launching instant soups in a wide range of flavors, including regional and exotic formulations, to cater to diverse taste preferences.
Additionally, health-conscious consumers are seeking nutrient-rich and low-calorie instant soup options, prompting producers to introduce healthier variants. The combination of convenience, variety, and strategic product innovation ensures that the instant soup segment will continue to dominate the soup market in the coming years.
The supermarkets and hypermarkets segment emerged as the dominant distribution channel in the soup market, driven by their ability to cater to a wide range of consumer preferences and demands. These retail formats provide a one-stop shopping experience, offering an extensive selection of soups under one roof, from traditional canned varieties to contemporary options such as organic, gluten-free, and international flavors. By presenting a vast array of brands and nutritional choices, supermarkets and hypermarkets meet consumers' diverse dietary needs and preferences, making them a preferred shopping destination.
The convenience factor is pivotal, especially for busy individuals and families who appreciate the ease of finding fresh and packaged soup options in one accessible location. These stores are strategically located in urban and suburban areas, making them easily accessible to a broad consumer base. Additionally, their spacious layouts and organized product displays enhance the shopping experience by allowing customers to compare brands and prices effortlessly.
Promotional deals and discounts play a significant role in boosting soup sales in these retail formats. Offers such as buy-one-get-one-free, bundle deals, and loyalty rewards not only attract cost-conscious consumers but also encourage bulk purchasing. This competitive pricing strategy strengthens the dominance of supermarkets and hypermarkets in the soup market, ensuring their continued growth and popularity.
In North America, the soup market is experiencing steady growth, driven by changing consumer preferences for convenient and healthier food options. According to the U.S. Bureau of Labor Statistics, 82.9% of employed persons worked on weekdays in 2020, indicating a high demand for quick meal solutions. The Food Industry Association (FMI) reports that 55% of consumers are eating more meals at home compared to before the pandemic, with convenience being a key factor. A study by the NPD Group found that in-home soup consumption increased by 9% in 2020, with a significant portion attributed to easy-to-prepare options. The rise in demand for ready-to-eat and on-the-go meals aligns with the busy lifestyles of working professionals and students. The popularity of soups as comfort foods during colder seasons boosts their consumption.
Health-conscious consumers are gravitating towards organic, low-sodium, and plant-based soups, reflecting a broader trend toward wellness. Manufacturers are also focusing on innovative flavors and packaging, such as pouched and single-serve options, to meet evolving tastes and portion control preferences. The trend towards premium and functional soups, enriched with proteins and superfoods, is shaping market dynamics. The increased presence of soups in retail channels and online platforms, coupled with promotional strategies, is driving higher product visibility and accessibility.
The demand for soups in the Asia Pacific region is anticipated to experience significant growth owing to changing dietary preferences and increasing awareness of health and wellness. With a growing middle-class population, consumers are looking for nutritious yet convenient meal options, which has spurred interest in packaged soups. The trend toward urbanization and busier lifestyles is also driving demand for ready-to-eat products.
Local flavors and traditional soups, such as miso soup in Japan or herbal soups in China, are being incorporated into modern packaging, appealing to both domestic and global markets. The region's increasing focus on plant-based and vegan diets has led manufacturers to introduce soups made from organic and natural ingredients. The rise of e-commerce and retail expansion has further boosted the availability of soups, making them accessible to consumers in both urban and rural areas. With rising disposable incomes and a growing preference for healthy, convenient foods, the Asia Pacific soup market is expected to witness robust growth in the coming years.
The competitive landscape of the Soup Market is dynamic and constantly evolving. New players are entering the market, and existing players are investing in research and development to maintain their competitive edge. The market is characterized by intense competition, rapid technological advancements, and a growing demand for innovative and efficient solutions.
The organizations are focusing on innovating their product line to serve the vast population in diverse regions. Some of the prominent players operating in the soup market include: