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市場調查報告書
商品編碼
1737175
全球外送和外帶食品市場:市場規模(按訂單類型、餐廳類型和地區)、未來預測Global Delivery Takeaway Food Market Size By Order Type, By Restaurant Type, By Geographic Scope And Forecast |
預計 2024 年食品配送和外帶市場規模將達到 2,601 億美元,到 2032 年將達到 5,900 億美元,2026 年至 2032 年的複合年成長率為 9.7%。
餐飲外帶市場的促進因素可能受到多種因素的影響,其中包括:
消費者生活方式的改變:忙碌的生活、雙收入家庭、都市化和越來越多的工作成年人正在推動對外賣和外帶等便利食品選擇的需求。
數位化與科技:智慧型手機的普及、快速的網路連線以及外送應用程式的興起,讓顧客在線上訂餐變得更加輕鬆便捷。科技帶來了更精準的訂單監控、更靈活的支付方式以及個人化的推薦,從而提升了整體顧客體驗。
新冠疫情:由於封鎖和維持社交距離措施導致餐飲選擇受限,新冠疫情大大加速了外送和外帶服務的發展。即使限制有所放鬆,許多顧客仍然更喜歡在家中舒適地訂餐,享受便利和安心。
都市化加快:越來越多的人居住在都市區,因為他們繁忙的日程使得他們沒有時間做飯,這增加了送貨上門的即食食品的需求。
不斷壯大的中階:隨著中產階級不斷壯大,尤其是新興經濟體的中產階級擁有更多的可支配收入,更有可能選擇外帶和外出就餐,因此外賣和外帶食品市場正在擴大。
健康與保健趨勢:儘管便利性仍然是首要考慮因素,但人們對更健康食品的需求也在成長。為了順應消費者不斷變化的健康偏好,許多外帶和外帶服務現在都提供更健康的選擇。
美食全球化:透過旅行、移民和全球化,消費者機會到不同美食的機會增多,口味也隨之擴大,對更廣泛的美食選擇產生了需求,其中許多美食都可以透過外帶和外帶服務獲得。
行銷和促銷策略:食品配送服務和餐廳採用積極的行銷手段、忠誠度計劃、折扣和促銷來吸引顧客並讓他們再次光顧。
法規環境:有關勞動實務、食品安全、衛生要求和配送物流的法律會影響您如何營運和擴展外帶食品配送業務。
限制全球外送與外帶市場發展的因素
有多種因素可能會對餐飲外帶市場造成限制或挑戰,包括:
競爭:外帶產業競爭激烈,眾多公司爭奪市場佔有率。價格戰、利潤率縮水、吸引和留住客戶困難等都是激烈競爭的後果。
監管與合規:外帶食品業的公司在遵守監管義務方面可能面臨挑戰,例如勞動法、食品安全標準和授權要求。遵守這些規定通常需要在行政程序、基礎設施和培訓方面進行投資。
供應鏈中斷:任何供應鏈中斷都會影響外送和外帶業者的食品供應和定價,包括原料短缺、運輸問題或自然災害,從而導致成本增加和營運困難。
不斷變化的顧客偏好:不斷變化的消費者偏好(包括飲食趨勢、健康問題和便利選擇)會影響外帶和外帶食品的需求。為了滿足不斷變化的顧客偏好,營運商必須不斷調整其產品、行銷計劃和菜單。
技術成本和整合:對於外帶和外帶業務而言,投資線上訂購、付款處理、送貨物流和客戶關係管理的技術成本可能很高,而且將這些技術整合到當前營運中可能會很複雜且耗時。
人事費用和運轉率:送貨和外帶食品業務的盈利很大程度上受到人事費用的影響,包括工資、社會福利、培訓成本等。此外,在競爭激烈的勞動力市場中,很難找到並留住合適的員工,例如送貨司機和廚房工作人員。
經濟狀況:外帶食品的需求可能受到許多經濟因素的影響,包括通貨膨脹、景氣衰退和消費者支出的變化。在景氣衰退時期,由於顧客減少可自由支配的支出,餐廳和外帶服務的銷售額可能會下降。
環境問題:隨著人們對碳排放和塑膠廢棄物等環境問題的認知不斷提高,外帶和配送公司可能會受到嚴格審查。實施環保包裝和高效運輸路線等永續做法可能成本高且難度高。
健康與安全問題:外帶食品市場可能受到疫情或食物中毒等突發公共衛生事件的嚴重影響。食品安全和衛生問題可能會削弱消費者信心,並改變購買習慣。
Delivery Takeaway Food Market size was valued at USD 260.1 Billion in 2024 and is projected to reach USD 590 Billion by 2032, growing at a CAGR of 9.7% from 2026 to 2032.
The market drivers for the Delivery Takeaway Food Market can be influenced by various factors. These may include:
Changing Consumer Lifestyles: The need for quick dining options like delivery and takeaway has increased as a result of busy lives, dual-income homes, urbanisation, and the growth in the number of working professionals.
Digitalization and technology: Customers can now order meals online more easily and conveniently because to the widespread use of smartphones, quick internet connection, and the emergence of food delivery applications. Better order monitoring, more flexible payment choices, and tailored recommendations are all made possible by technology, which improves the client experience in general.
COVID-19 Pandemic: As lockdowns and social distancing tactics limited dine-in options, the COVID-19 pandemic greatly hastened the development of food delivery and takeaway services. Many customers still favour the ease and security of ordering meals from the comfort of their homes, even when limitations loosen.
Growing Urbanisation: As more people reside in cities due to hectic schedules and lack of time for cooking, there is a greater demand for ready-to-eat meals to be delivered right to their door.
Growing Middle Class: The market for delivery and takeaway meals is expanding as a result of the growing middle class, particularly in emerging economies, which has larger discretionary incomes and a stronger preference for ordering takeaway or dining in.
Health and Wellness Trends: Demand for healthier food options is rising even as convenience is still a top concern. In response to the changing tastes of customers who are health-conscious, many delivery and takeaway services now provide a range of healthier options.
Globalisation of Cuisines: Consumers' palates have been broadened by increased exposure to a variety of cuisines through travel, migration, and globalisation. This has increased demand for a greater range of culinary options, many of which are offered through delivery and takeaway services.
Marketing and Promotional Strategies: Food delivery services and restaurants use aggressive marketing efforts, loyalty programmes, discounts, and promotions to draw customers and encourage repeat business.
Regulatory Environment: Laws pertaining to labour practices, food safety, hygienic requirements, and delivery logistics may have an impact on how the delivery takeaway food business operates and expands.
Global Delivery Takeaway Food Market Restraints
Several factors can act as restraints or challenges for the Delivery Takeaway Food Market. These may include:
Competition: There are many companies fighting for market share in the delivery and takeaway food industry, which is very competitive. Price wars, lowered business margins, and difficulties acquiring and keeping customers are all consequences of fierce competition.
Regulations and Compliance: Businesses that operate in the delivery and takeaway food industry may face difficulties complying with regulatory obligations, including labour laws, food safety standards, and licencing requirements. It is frequently necessary to invest in administrative procedures, infrastructure, and training in order to comply with these rules.
Supply Chain Disruptions: The availability and price of food goods for delivery takeaway enterprises can be affected by any supply chain disruptions, including ingredient shortages, transportation problems, or natural catastrophes. This may result in more costs and operational difficulties.
Changing Customer Preferences: The demand for delivery takeaway meals may be impacted by changes in consumer preferences, such as dietary trends, health issues, and convenience choices. To accommodate changing customer tastes, businesses must constantly modify their service offerings, marketing plans, and menus.
Technology Costs and Integration: For delivery takeaway businesses, investing in technology for online ordering, payment processing, delivery logistics, and customer relationship management can be costly. Additionally complicated and time-consuming is the integration of these technologies into current operations.
Labour Costs and Availability: The profitability of delivery and takeaway food businesses can be greatly impacted by labour costs, which include pay, benefits, and training fees. Additionally, in competitive labour markets, it might be difficult to locate and keep suitable employees, such as delivery drivers and kitchen workers.
Economic Conditions: The demand for takeaway and delivery meals can be impacted by a number of economic issues, including inflation, recessions, and shifts in consumer expenditure. Restaurant and delivery services may see a decline in sales during economic downturns when customers reduce their discretionary spending.
Environmental Concerns: As people become more conscious of environmental problems like carbon emissions and plastic waste, takeaway and delivery companies may come under closer inspection. It can be expensive and difficult to implement sustainable practices, such as eco-friendly packaging and effective transportation routes.
Health and Safety Concerns: The market for food delivery and takeaway can be greatly impacted by public health emergencies like pandemics or outbreaks of foodborne illnesses. Food safety and hygiene concerns may cause consumers to lose confidence and alter their buying habits.
The Global Delivery Takeaway Food Market is segmented on the basis of Order Type, Restaurant Type, And Geography.
Based on Order Type, The market is segmented into Online, Telephone Calls, Face to Face, and Others. In 2022, it is expected that the Face to Face order and takeaway category will have the biggest market share. This is due to increased urbanization and the rise in the number of nuclear families with two working parents in developing countries. Furthermore, almost all major fast-food chains in North America offer drive-thru ordering options, allowing consumers to make orders without having to depart their vehicle. However, due to their high convenience and the increase in smartphone users in developing nations, the online delivery and takeaway category is expected to grow at the highest rate.
Based on Restaurant Type, The market is segmented into Fast Food Chains, Independent restaurants, Cloud Kitchens, Coffee Houses, Cafes, and Others. Due to their low costs and strong appeal among the youthful population, the Fast Food Chains segment accounted for the highest part of the market. Fast food outlets, unlike traditional restaurants, just take a few minutes to make the cuisine. This makes them more convenient for clients, and it allows the chains to service more people on a daily basis. Furthermore, prominent fast-food businesses' use of the franchise model has resulted in rapid global expansion, increasing their client base.