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健康美容嬰兒用品

市場調查報告書

商品編碼

1737128

全球線上嬰兒用品市場規模（按產品類型、平台、應用、地區和預測）

Global Online Baby Products Retailing Market Size By Type (Toy, Apparel, Diaper, Feeding Product), By Platform (Mobile, PC/Tablet), By Application (Baby Wear, Body Care), By Geographic Scope And Forecast

出版日期: 2025年05月09日 | 出版商:

Verified Market Research | 英文 202 Pages | 商品交期: 2-3個工作天內

價格

簡介目錄

母嬰用品線上銷售市場規模及預測

預計 2024 年線上嬰兒用品銷售市場規模將達到 132.9 億美元，到 2032 年將達到 263.3 億美元，2026 年至 2032 年的複合年成長率為 8.7%。

線上嬰兒用品經銷商與付款服務提供者合作，以確保高效率的交易處理和豐富的付款方式選擇，最終提升用戶的整體購物體驗。便捷的支付體驗是影響線上嬰兒用品銷售市場的關鍵方面。全球線上嬰兒用品銷售市場報告對市場進行了全面的評估，對關鍵細分市場、趨勢、市場促進因素、競爭格局以及影響市場的關鍵因素進行了全面的分析。

定義線上嬰兒用品銷售的全球市場

線上嬰兒用品銷售是指透過網站和行動應用程式等數位管道進行的嬰幼兒產品交易。該行業正在迅速發展，為父母和其他照顧嬰幼兒的成年人提供各種創新產品和服務。在網路上販售嬰兒用品（包括食物、玩具、服裝和尿布）正日益流行，成為一種足不出戶即可為嬰幼兒購物的便捷方式。線上銷售為父母和看護者提供實用且價格實惠的選擇，提供眾多領先品牌，價格極具競爭力。

此外，線上嬰兒用品經銷商會定期為消費者提供傳統實體店無法提供的獨家折扣、優惠券和宣傳活動。越來越富裕的千禧世代父母正在尋找專業、優質的嬰兒用品。線上企業必須為所有類別提供快速送貨服務，但對於某些嬰兒用品（例如尿布、嬰兒食品和奶粉）而言，這一點尤其重要。如果想要競爭，網路商店必須提供無與倫比的客戶體驗，並專注於售後服務。即使他們不銷售嬰兒車或兒童安全座椅，也需要鼓勵顧客在線上而不是在商店購買嬰兒服裝、尿布、鞋子、玩具、家具、食品、配件等。

全球嬰兒用品線上銷售市場概況

消費者持續接受網路購物，選擇範圍更廣、價格更低，以及零售商數位化產品和配送選項的增強，是未來幾年推動發展的兩大關鍵驅動力。因此，許多領先公司現在正致力於提供更優質的銷售體驗。除了擴大產品陣容外，領先公司還在建立帳戶管理和供應鏈管理策略，以擴大支出。他們還建立了具有教育意義且引人入勝的網站，以提升用戶的瀏覽體驗。網上購物的另一個優點是，機會就產品發表意見並閱讀評論，從而做出明智的決定。

大型公司正在積極建立分銷管道，以吸引不同類別的客戶，並最大限度地提高產品在市場上的知名度。透過線上與線下結合的銷售方式，零售商可以更了解消費者的需求和偏好。隨著嬰兒護理產品市場的擴張，線上嬰兒用品銷售市場也有望隨之擴張。雖然小型獨立零售商仍然佔據著線上嬰兒用品銷售市場的主導地位，但近年來，由於奶瓶和襁褓需求相對穩定，Woolworths、Coles、Big W、Target、Kmart 和 Baby Bunting 等大型零售商和專賣店的市場佔有率有所增加。

然而，鑑於澳洲的出生率預計將繼續下降，線上經銷商需要換個想法才能繼續成長。全通路商務的興起也推動了線上嬰兒用品銷售市場佔有率的成長。如今，人們在購買前會在網路上廣泛研究產品。全國性和地方性企業提供最安全、最乾淨、天然和實用的嬰兒用品。這些玩具的目標客戶是孕婦和注重健康的消費者，他們關心自己為未出生的孩子塗上什麼。父母的大趨勢還包括天然、功效、安全和永續性。專家稱，有機、安全和無毒的嬰兒護理產品越來越受歡迎。

概述
北美洲
- 美國
- 加拿大
- 墨西哥
歐洲
- 德國
- 英國
- 法國
- 義大利
- 西班牙
- 其他歐洲國家
亞太地區
- 中國
- 日本
- 印度
- 其他亞太地區
拉丁美洲
- 巴西
- 阿根廷
- 其他拉丁美洲
中東和非洲
- 阿拉伯聯合大公國
- 沙烏地阿拉伯
- 南非
- 其他中東和非洲地區

第9章全球線上嬰兒用品市場的競爭格局

概述
各公司市場排名
主要發展策略

第10章公司簡介

Alibaba Group Holding Ltd.
Amazon.com Inc.
Argos Ltd.
Baby Care
Baby Earth
Babydash Sdn Bhd
Babyshop Group
Bed Bath and Beyond Inc.
Best Buy Co. Inc.
Brainbees Solutions Pvt. Ltd.
Ebates Performance Marketing Inc.
eBay Inc.
DRESS CODE.
Kidsroom
Mumzworld.com
Pupsik Studio LLP
Qurate Retail Inc.
Saks Direct Inc.
The Walt Disney Co..
Tru Kids Brand

第11章重大進展

產品發布/開發
合併與收購
業務擴展
夥伴關係與合作

第12章附錄

相關調查

簡介目錄

Product Code: 52117

Online Baby Products Retailing Market Size And Forecast

Online Baby Products Retailing Market size was valued at USD 13.29 Billion in 2024 and is projected to reach USD 26.33 Billion by 2032, growing at a CAGR of 8.7% during the forecast period 2026-2032.

Online baby goods sellers are working with payment service providers to ensure efficient transaction processing and a choice of payment alternatives. This will eventually enhance the user's entire shopping experience. The ease of payment for customers is a crucial aspect influencing the Online Baby Products Retailing Market. The Global Online Baby Products Retailing Market report provides a holistic evaluation of the market. The report offers a comprehensive analysis of key segments, trends, drivers, restraints, competitive landscape, and factors that are playing a substantial role in the market.

Global Online Baby Products Retailing Market Definition

Online sales of baby items describe the trade of commodities for infants and young children through digital channels like websites and mobile applications. It is a sector expanding quickly, offering parents and other adults who care for babies and young children access to various innovative products and services. Selling baby things, including food, toys, clothes, and diapers, online has become more popular as a helpful method for parents to shop for their infants and young children without leaving the comfort of their homes. Offering parents and carers a practical and affordable option offers a vast selection of items from leading brands at competitive costs.

Additionally, online sellers of baby items regularly give their consumers exclusive deals, coupons, and promotions that are not accessible in conventional brick-and-mortar stores. Increasingly wealthy millennial parents are seeking specialized, high-end baby items. Online businesses must offer quick delivery in every category, but it is significant for some baby products, including diapers, infant food, and formula. If they want to compete, online merchants must deliver an unmatched customer experience focusing on after-sales assistance. Customers must be encouraged to purchase baby clothing and diapers, shoes, toys, furniture, food, and accessories online instead of in-store, even if the company does not offer strollers and car seats.

Global Online Baby Products Retailing Market Overview

The continuing adoption of online shopping by customers and the availability of more extraordinary selections and lower costs as retailers enhance their digital products and delivery choices in response to increasing sector conflict are two critical drivers that will fuel development in the upcoming years. As a result, many major companies are now emphasizing offering better sales experiences. In addition to growing their product offerings, players have expanded their expenditures by creating account management and supply chain management strategies. They are building educational and engaging websites to enhance user surfing. Another benefit of internet buying is the opportunity to voice opinions on items and read reviews to make educated judgments.

The big firms are actively building their distribution channels to appeal to different client categories and ensure maximum product awareness in the market. Retailers can better understand the requirements and preferences of consumers by selling through a combination of offline and online channels. As the market for infant care items expands, so will the market for online baby product selling. While small, independent companies still dominate the Online Baby Products Retailing Market, major retailers and specialized players like Woolworths, Coles, Big W, Target, Kmart, and Baby Bunting have increased their market shares in recent years, drawn by the comparatively steady demand for bottles and swaddles.

Online merchants must begin thinking differently to continue growing, though, as Australia's birth rate is predicted to continue declining for the near future. The expanding Omni channel commerce is another element boosting the market share for online baby product sales. Currently, people investigate products extensively online before making a purchase. National and local companies offer the safest, cleanest, most natural, and most practical baby products. These toys target pregnant women, and health-conscious consumers worried about the items they use on their unborn child's skin. The megatrends for parents also included nature, efficacy, safety, and sustainability. Experts claim organic, secure, and non-toxic infant care products are gaining popularity.

Global Online Baby Products Retailing Market Segmentation Analysis

The Global Online Baby Products Retailing Market is Segmented on the Basis of Type, Platform, Application, And Geography.

Baby Products Retailing Market, By Type

Gear
Toy
Apparel
Diaper
Feeding Product
Others

Based on Type, the market is bifurcated into Gear, Toy, Apparel, Diaper, Feeding Product, and Others. The Feeding Product segment accounted for the largest market share in 2022 and is projected to grow at a significant CAGR during the forecast period. The demand for feeding solutions designed for convenience has been fueled by the increase in working parents and the tendency towards nuclear households. The rise of this market has also been aided by the growing focus on providing babies and toddlers with the most significant nutrition possible.

Online Baby Products Retailing Market, By Platform

Mobile
PC/Tablet

Based on Platform, the market is bifurcated into Mobile and PC/Tablet. The Mobile segment accounted for the largest market share in 2022 and is projected to grow at the highest CAGR during the forecast period. Globally, mobile usage has increased in recent years, and individuals are more at ease purchasing their cell phones. The ease of accessibility, mobility, and convenience of mobile shopping have all contributed to the vast growth of this market.

Online Baby Products Retailing Market, By Application

Baby wear
Body care

Based on Application, the market is bifurcated into Baby wear, Body care. The body care segment accounted for the largest market share in 2022 and is projected to grow at the highest CAGR during the forecast period. Retailers focusing on infant care goods have a profitable potential due to the increasing value placed on health and safety and the rising desire for natural and eco-friendly alternatives. Maintaining that the infant wear market is still essential, with sustained demand supported by regular purchases and current fashions, is significant.

Online Baby Products Retailing Market, By Geography

North America
Europe
Asia Pacific
Middle East and Africa
Latin America

Based on Geography, the Global Online Baby Products Retailing Market is classified into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America. North America accounted for the largest market share and is projected to grow at a significant CAGR during the forecast period. Technological improvements in the region, altering consumer tastes, and growing digitization have produced an environment that is beneficial to the growth of this industry. The demand for online baby items has grown due to the increasing connection, driving the market's expansion.

Key Players

The "Global Online Baby Products Retailing Market" study report will provide valuable insight with an emphasis on the global market including some of the major players such as Alibaba Group Holding Ltd., Amazon.com Inc., Argos Ltd., Baby Care, Baby Earth, Babydash Sdn Bhd, Babyshop Group, Bed Bath and Beyond Inc., Best Buy Co. Inc., Brainbees Solutions Pvt. Ltd., Ebates Performance Marketing Inc., eBay Inc., DRESS CODE, Kidsroom, Mumzworld.com, Pupsik Studio LLP, Qurate Retail Inc., Saks Direct Inc., The Walt Disney Co., and Tru Kids Brand, and among others. This section provides a company overview, ranking analysis, company regional and industry footprint, and ACE Matrix.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with product benchmarking and SWOT analysis.

Key Developments

In October 2022, R for Rabbit, an Indian D2C baby product brand, recently introduced a new range of baby care products under the name 'Pure & Beyond,' reinforcing its presence in the baby care segment. The company launched an exclusive range of baby cream, lotion, soap, body wash, shampoo, baby powder, and baby oils with a strong commitment to safety and quality.
In May 2022, The India unit of Abbott Laboratories managed to complete a recall of baby formula products produced at the company's disturbed Michigan facility in the United States. Following the infections, the company has launched dozens of types of Similac, Alimentum, and EleCare powdered formulas in the United States and around the world.
Ace Matrix Analysis
The Ace Matrix provided in the report would help to understand how the major key players involved in this industry are performing as we provide a ranking for these companies based on various factors such as service features & innovations, scalability, innovation of services, industry coverage, industry reach, and growth roadmap. Based on these factors, we rank the companies into four categories as Active, Cutting Edge, Emerging, and Innovators.
Market Attractiveness
The image of market attractiveness provided would further help to get information about the region that is majorly leading in the Global Online Baby Products Retailing Market. We cover the major impacting factors that are responsible for driving the industry growth in the given region.
Porter's Five Forces
The image provided would further help to get information about Porter's five forces framework providing a blueprint for understanding the behavior of competitors and a player's strategic positioning in the respective industry. Porter's five forces model can be used to assess the competitive landscape in the Global Online Baby Products Retailing Market, gauge the attractiveness of a certain sector, and assess investment possibilities.

1 INTRODUCTION OF THE GLOBAL ONLINE BABY PRODUCTS RETAILING MARKET

1.1 Overview of the Market
1.2 Scope of Report
1.3 Assumptions

2 EXECUTIVE SUMMARY

3 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

3.1 Data Mining
3.2 Validation
3.3 Primary Interviews
3.4 List of Data Sources

4 GLOBAL ONLINE BABY PRODUCTS RETAILING MARKET OUTLOOK

4.1 Overview
4.2 Market Dynamics
- 4.2.1 Drivers
- 4.2.2 Restraints
- 4.2.3 Opportunities
4.3 Porter's Five Force Model
4.4 Value Chain Analysis

5 GLOBAL ONLINE BABY PRODUCTS RETAILING MARKET, BY TYPE

5.1 Overview
5.2 Gear
5.3 Toy
5.4 Apparel
5.5 Diaper
5.6 Feeding Product
5.7 Others

6 GLOBAL ONLINE BABY PRODUCTS RETAILING MARKET, BY PLATFORM

6.1 Overview
6.2 Mobile
6.3 PC/Tablet

7 GLOBAL ONLINE BABY PRODUCTS RETAILING MARKET, BY APPLICATION

7.1 Overview
7.2 Baby wear
7.3 Body care

8 GLOBAL ONLINE BABY PRODUCTS RETAILING MARKET, BY GEOGRAPHY

8.1 Overview
8.2 North America
- 8.2.1 The U.S.
- 8.2.2 Canada
- 8.2.3 Mexico
8.3 Europe
- 8.3.1 Germany
- 8.3.2 The U.K.
- 8.3.3 France
- 8.3.4 Italy
- 8.3.5 Spain
- 8.3.6 Rest of Europe
8.4 Asia Pacific
- 8.4.1 China
- 8.4.2 Japan
- 8.4.3 India
- 8.4.4 Rest of Asia Pacific
8.5 Latin America
- 8.5.1 Brazil
- 8.5.2 Argentina
- 8.5.3 Rest of LATAM
8.6 Middle East and Africa
- 8.6.1 UAE
- 8.6.2 Saudi Arabia
- 8.6.3 South Africa
- 8.6.4 Rest of the Middle East and Africa

9 GLOBAL ONLINE BABY PRODUCTS RETAILING MARKET COMPETITIVE LANDSCAPE

9.1 Overview
9.2 Company Market Ranking
9.3 Key Development Strategies

10 COMPANY PROFILES

10.1 Alibaba Group Holding Ltd.
- 10.1.1 Overview
- 10.1.2 Financial Performance
- 10.1.3 Product Outlook
- 10.1.4 Key Developments
10.2 Amazon.com Inc.
- 10.2.1 Overview
- 10.2.2 Financial Performance
- 10.2.3 Product Outlook
- 10.2.4 Key Developments
10.3 Argos Ltd.
- 10.3.1 Overview
- 10.3.2 Financial Performance
- 10.3.3 Product Outlook
- 10.3.4 Key Developments
10.4 Baby Care
- 10.4.1 Overview
- 10.4.2 Financial Performance
- 10.4.3 Product Outlook
- 10.4.4 Key Developments
10.5 Baby Earth
- 10.5.1 Overview
- 10.5.2 Financial Performance
- 10.5.3 Product Outlook
- 10.5.4 Key Developments
10.6 Babydash Sdn Bhd
- 10.6.1 Overview
- 10.6.2 Financial Performance
- 10.6.3 Product Outlook
- 10.6.4 Key Developments
10.7 Babyshop Group
- 10.7.1 Overview
- 10.7.2 Financial Performance
- 10.7.3 Product Outlook
- 10.7.4 Key Developments
10.8 Bed Bath and Beyond Inc.
- 10.8.1 Overview
- 10.8.2 Financial Performance
- 10.8.3 Product Outlook
- 10.8.4 Key Developments
10.9 Best Buy Co. Inc.
- 10.9.1 Overview
- 10.9.2 Financial Performance
- 10.9.3 Product Outlook
- 10.9.4 Key Developments
10.10 Brainbees Solutions Pvt. Ltd.
- 10.10.1 Overview
- 10.10.2 Financial Performance
- 10.10.3 Product Outlook
- 10.10.4 Key Developments
10.11 Ebates Performance Marketing Inc.
- 10.11.1 Overview
- 10.11.2 Financial Performance
- 10.11.3 Product Outlook
- 10.11.4 Key Developments
10.12 eBay Inc.
- 10.12.1 Overview
- 10.12.2 Financial Performance
- 10.12.3 Product Outlook
- 10.12.4 Key Developments
10.13 DRESS CODE.
- 10.13.1 Overview
- 10.13.2 Financial Performance
- 10.13.3 Product Outlook
- 10.13.4 Key Developments
10.14 Kidsroom
- 10.14.1 Overview
- 10.14.2 Financial Performance
- 10.14.3 Product Outlook
- 10.14.4 Key Developments
10.15 Mumzworld.com
- 10.15.1 Overview
- 10.15.2 Financial Performance
- 10.15.3 Product Outlook
- 10.15.4 Key Developments
10.16 Pupsik Studio LLP
- 10.16.1 Overview
- 10.16.2 Financial Performance
- 10.16.3 Product Outlook
- 10.16.4 Key Developments
10.17 Qurate Retail Inc.
- 10.17.1 Overview
- 10.17.2 Financial Performance
- 10.17.3 Product Outlook
- 10.17.4 Key Developments
10.18 Saks Direct Inc.
- 10.18.1 Overview
- 10.18.2 Financial Performance
- 10.18.3 Product Outlook
- 10.18.4 Key Developments
10.19 The Walt Disney Co..
- 10.19.1 Overview
- 10.19.2 Financial Performance
- 10.19.3 Product Outlook
- 10.19.4 Key Developments
10.20 Tru Kids Brand
- 10.20.1 Overview
- 10.20.2 Financial Performance
- 10.20.3 Product Outlook
- 10.20.4 Key Developments