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市場調查報告書
商品編碼
1737088

全球小型企業忠誠度計畫軟體市場規模（按產品、應用、地區和預測）

Global Small Business Loyalty Program Software Market Size By Product (Cloud-Based, On-Premises), Application (Small Enterprises, Medium Enterprises), By Geographic Scope And Forecast
出版日期: | 出版商: Verified Market Research | 英文 202 Pages | 商品交期: 2-3個工作天內

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簡介目錄

中小企業忠誠度計畫軟體的市場規模與預測

2024 年，中小型企業忠誠度計畫軟體市場規模價值 110.4 億美元，預計到 2032 年將達到 326.2 億美元，2026 年至 2032 年的複合年成長率為 14.50%。

隨著科技的發展，忠誠度計畫軟體如今已植入行動應用程式、網站甚至社群媒體管道。零售企業已開始使用這類忠誠度計畫軟體，以確保世界一流的購物體驗並維護客戶對其品牌的忠誠度。 《全球中小企業忠誠度計畫軟體市場》報告對市場進行了全面評估，全面分析了關鍵細分市場、趨勢、市場促進因素、市場限制、競爭格局以及市場中至關重要的因素。

定義全球中小企業忠誠度計畫軟體市場

全球中小企業忠誠度計畫軟體市場將企業的成功歸因於客戶。忠誠度計畫軟體可協助企業擴大回報並與新舊客戶建立長期關係。許多組織和零售商為定期購物的客戶提供客戶忠誠度計畫，因為客戶忠誠度對他們的成功至關重要。為了與新舊客戶保持良好的關係，這些計劃列出了免費的獎勵、產品和優惠券。此類計劃還將覆蓋範圍擴大到每天購物的顧客。此外，這些計劃提供新穎的獎勵，可提高客戶回應率，從而提高客戶維繫。為了降低忠誠度計畫的成本，各金融機構也專注於各種合作關係。

各行各業的公司都在迅速從以產品為中心的策略轉向以客戶為中心的方法。無論何時，簡單的以客戶為中心都能帶來長期的商業價值。由於客戶忠誠度的目的是獎勵公司的長期客戶，因此制定以客戶為中心的策略並保持較高的客戶維繫率正在刺激對忠誠度計畫的需求。客戶滿意度和忠誠度是相互關聯的。升級的技術有助於利用人工智慧和機器學習來檢查消費行為。人工智慧和機器學習用於忠誠度計畫，以改善消費者體驗並影響購買習慣。人工智慧可以監控忠誠度積分帳戶並偵測詐欺行為。

全球中小企業忠誠度計畫軟體市場概覽

忠誠度計畫軟體是一種策略性行銷方法，企業主要致力於透過獎勵來增加現有消費者。客戶提案是客戶對是否購買品牌的主觀評估，該評估基於來自各個行銷學科（產品行銷、品牌建立和忠誠度行銷）的綜合價值組合。全通路和多通路計畫的日益普及以及技術進步是產業發展的驅動力。 B2C 公司正在採用忠誠度計畫軟體解決方案，以期從客戶體驗管理中獲得真正的收益，同時提升收益和聲譽。

行動應用忠誠度計畫有助於企業持續與客戶互動，進而提升品牌忠誠度並推動市場成長。此外，企業對以客戶為中心的關係的日益重視以及智慧型手機技術的快速普及，有望加速全球中小企業忠誠度計畫軟體市場的發展。客戶忠誠度計畫數量的不斷成長及其覆蓋範圍向日常購物客戶的擴展，預計將在預測期內擴大全球市場的成長機會。總體而言，這些因素預計將在不久的將來增加對客戶忠誠度計畫軟體的需求。

為了實現顯著成長，領先的參與企業正在其忠誠度平台中引入個人化功能，這有助於吸引客戶注意力並提升整體體驗。顧客希望從品牌的個人化推薦、優惠券和促銷活動中獲益。此類計劃正在被各行各業採用，因為它們能夠提高客戶滿意度。零售商更傾向於客製化的忠誠度計畫，以提升銷售額、客戶忠誠度計畫、線上流量和利潤。

目錄

第 1 章：全球小型企業忠誠度計畫軟體市場簡介

  • 市場概覽
  • 研究範圍
  • 先決條件

第2章執行摘要

第3章：已驗證的市場研究調查方法

  • 資料探勘
  • 驗證
  • 第一手資料
  • 資料來源列表

第4章 中小企業忠誠度計畫軟體的全球市場展望

  • 概述
  • 市場動態
    • 驅動程式
    • 限制因素
    • 機會
  • 波特五力模型
  • 價值鏈分析

第5章。全球小型企業忠誠度計畫軟體市場（按產品）

  • 概述
  • 雲端基礎
  • 本地

第6章全球小型企業忠誠度計畫軟體市場（按應用）

  • 概述
  • 小型企業
  • 中型公司

7. 全球小型企業忠誠度計畫軟體市場（按地區）

  • 概述
  • 北美洲
    • 美國
    • 加拿大
    • 墨西哥
  • 歐洲
    • 德國
    • 英國
    • 法國
    • 其他歐洲國家
  • 亞太地區
    • 中國
    • 日本
    • 印度
    • 其他亞太地區
  • 其他
    • 拉丁美洲
    • 中東和非洲

8. 全球小型企業忠誠度計畫軟體市場的競爭格局

  • 概述
  • 各公司市場排名
  • 重點發展策略

第9章 公司簡介

  • Apex Loyalty
  • Comarch
  • Epsilon
  • Tibco
  • Spoton
  • Kobie Marketing
  • Martiz-Motivation
  • Salesforce
  • Aimia
  • AnnexCloud

第10章 附錄

  • 相關調查
簡介目錄
Product Code: 50226

Small Business Loyalty Program Software Market Size And Forecast

Small Business Loyalty Program Software Market size was valued at USD 11.04 Billion in 2024 and is projected to reach USD 32.62 Billion by 2032, growing at a CAGR of 14.50% from 2026 to 2032.

Loyalty program software has held pace with changing technologies and can now be found implant in, mobile apps, websites, and even in our social media channels. Retail businesses have already been using this loyalty program software to keep their customers simply loyal to their brand by ensuring a world-class shopping experience. The Global Small Business Loyalty Program Software Market report provides a holistic evaluation of the market. The report offers a comprehensive analysis of key segments, trends, drivers, restraints, competitive landscape, and factors that are playing a substantial role in the market.

Global Small Business Loyalty Program Software Market Definition

The Global Small Business Loyalty Program Software Market describes the success of the business which is determined by its customers. The loyalty program software helps business to expand their returns and build long-lasting relations with their old and new customers. Many organizations and retailers provide customer loyalty programs to customers who make regular purchases because client loyalty is critical for success. For keeping a positive relationship with new and existing clients, these programs offer free rewards, merchandise, and coupons. These programs expand their coverage to include clients who buy things daily. Moreover, programs present novel benefits for enhancing client response rates, which results in increased customer retention. Different alliances are also being focused on by various financial institutions to cut loyalty program costs.

Businesses across several industry sectors are fast turning from product-centric strategies to customer-centric methods. In addition, a simple customer focus, gives long-lasting business value, regardless of time. Because the aim of customer loyalty is to please reward a company's old customers, working on customer-centric tactics and become necessary to maintain a high customer retention rate, fueling the demand for loyalty programs. Customer satisfaction and loyalty are inter-linked. The upgraded technology can help us use artificial intelligence and machine learning to examine consumer behavior. Artificial intelligence and Machine learning are used in loyalty programs to improve the consumer experience and affect purchase habits. Artificial intelligence can keep an eye on loyalty point accounts and detect fraud.

Global Small Business Loyalty Program Software Market Overview

Loyalty Program Software is a strategic marketing method in which a firm mainly focuses on increasing existing consumers through rewards. The customer proposition is the subjective evaluation by the customer of whether or not to acquire a brand based on the integrated combination of the value they receive from each of these marketing disciplines including product marketing, branding, and loyalty marketing. Increased use of omnichannel and multi-channel programs and technical improvements has become the growth drivers for the industry. Loyalty Program software solutions are adopted by B2C companies, which are trying to gain the real-life benefits of customer experience management for their bottom-line and reputation simultaneously.

Loyalty programs on mobile apps help organizations stay continuously occupied with their customers thereby, boosting brand loyalty as well as fueling market growth. Moreover, increasing focus on customer-centric relationships as well as the rapid usage of smartphone technologies is likely to accelerate the global Small Business Loyalty Program Software Market. With the growing number of customer loyalty programs expanding their coverage to include daily purchasing customers, the opportunity for growth in the global market is expected to increase during the forecast period. These factors, collectively, are projected to increase the demand for Customer Loyalty Program Software in the near future.

Primary players have introduced personalization features into their loyalty platforms to derive significant growth. Its feature aids in capturing the customer's attention and improving their overall experience. Customers are interested in personalized recommendations, coupons, and promotions from brands to benefit from them. Such programs increase customer satisfaction, which drives their adoption across industries. Retailers prefer customized loyalty programs to increase sales, customer loyalty programs, online traffic, and profit.

Global Small Business Loyalty Program Software Market Segmentation Analysis

The Global Small Business Loyalty Program Software Market is segmented on the basis of Product, Application, And Geography.

Small Business Loyalty Program Software Market, By Product

  • Cloud-Based
  • On-Premises

Based on Product, The market is segmented into Cloud-Based and On-Premises. Cloud-based customer loyalty management software gives a network-based solution accessible from any location with an active internet connection. The cloud-based software allows real-time updates on customer queries and response rates at reasonable prices. On-premises software is installed and runs on computers on the premises of the person or organization using the software, rather than at a remote facility such as a server farm or cloud.

Small Business Loyalty Program Software Market, By Application

  • Small Enterprises
  • Medium Enterprises

Based on Application, The market is segmented into Small Enterprises and Medium Enterprises. Small and medium-sized businesses are critical drivers of economic growth. The rising popularity of cloud-based deployment is expected to encourage small and medium businesses to use cloud-based loyalty management solutions. Small and medium businesses, can save money by using cloud-based loyalty management solutions.

Small Business Loyalty Program Software Market, By Geography

  • North America
  • Europe
  • Asia Pacific
  • Rest of the world
  • Small Business Loyalty Program Software Market By Geography
  • On the basis of Geography, The Global Small Business Loyalty Program Software Market is classified into North America, Europe, Asia Pacific, and the Rest of the world. The Asia-Pacific Small Business Loyalty Program Software Market is expected to grow at the fastest rate. Some of the world's fastest-growing economies, such as India and China, are found in the Asia-Pacific.

Key Players

The "Global Small Business Loyalty Program Software Market" study report will provide a valuable insight with an emphasis on the global market including some of the major players such Martiz-Motivation, Aimia, AnnexCloud, Apex Loyalty, Salesforece, Comarch, Epsilon, Tibco, Spoton and Kobie Marketing.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with its product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

Key Developments

  • In May 2021, Salesforce introduced a new product of Loyalty management for the end-users such as retail, manufacturing, travel, and hospitality to boost engagement and trust.
  • In June 2021, Comarch Launches New AI-Powered Loyalty Program Enrollment Security Service. The AI-powered Enrollment Security Service uses historical data to detect fraudulent new registrations and changes to personal information.
  • In February 2020, Aimia Loyalty Platform Software as a service is now also available on Microsoft Azure.

TABLE OF CONTENTS

1 INTRODUCTION OF GLOBAL SMALL BUSINESS LOYALTY PROGRAM SOFTWARE MARKET

  • 1.1 Overview of the Market
  • 1.2 Scope of Report
  • 1.3 Assumptions

2 EXECUTIVE SUMMARY

3 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

  • 3.1 Data Mining
  • 3.2 Validation
  • 3.3 Primary Interviews
  • 3.4 List of Data Sources

4 GLOBAL SMALL BUSINESS LOYALTY PROGRAM SOFTWARE MARKET OUTLOOK

  • 4.1 Overview
  • 4.2 Market Dynamics
    • 4.2.1 Drivers
    • 4.2.2 Restraints
    • 4.2.3 Opportunities
  • 4.3 Porters Five Force Model
  • 4.4 Value Chain Analysis

5 GLOBAL SMALL BUSINESS LOYALTY PROGRAM SOFTWARE MARKET, BY PRODUCT

  • 5.1 Overview
  • 5.2 Cloud-Based
  • 5.3 On-Premises

6 GLOBAL SMALL BUSINESS LOYALTY PROGRAM SOFTWARE MARKET, BY APPLICATION

  • 6.1 Overview
  • 6.2 Small Enterprises
  • 6.3 Medium Enterprises

7 GLOBAL SMALL BUSINESS LOYALTY PROGRAM SOFTWARE MARKET, BY GEOGRAPHY

  • 7.1 Overview
  • 7.2 North America
    • 7.2.1 U.S.
    • 7.2.2 Canada
    • 7.2.3 Mexico
  • 7.3 Europe
    • 7.3.1 Germany
    • 7.3.2 U.K.
    • 7.3.3 France
    • 7.3.4 Rest of Europe
  • 7.4 Asia Pacific
    • 7.4.1 China
    • 7.4.2 Japan
    • 7.4.3 India
    • 7.4.4 Rest of Asia Pacific
  • 7.5 Rest of the World
    • 7.5.1 Latin America
    • 7.5.2 Middle East and Africa

8 GLOBAL SMALL BUSINESS LOYALTY PROGRAM SOFTWARE MARKET COMPETITIVE LANDSCAPE

  • 8.1 Overview
  • 8.2 Company Market Ranking
  • 8.3 Key Development Strategies

9 COMPANY PROFILES

  • 9.1 Apex Loyalty
    • 9.1.1 Overview
    • 9.1.2 Financial Performance
    • 9.1.3 Product Outlook
    • 9.1.4 Key Developments
  • 9.2 Comarch
    • 9.2.1 Overview
    • 9.2.2 Financial Performance
    • 9.2.3 Product Outlook
    • 9.2.4 Key Developments
  • 9.3 Epsilon
    • 9.3.1 Overview
    • 9.3.2 Financial Performance
    • 9.3.3 Product Outlook
    • 9.3.4 Key Developments
  • 9.4 Tibco
    • 9.4.1 Overview
    • 9.4.2 Financial Performance
    • 9.4.3 Product Outlook
    • 9.4.4 Key Developments
  • 9.5 Spoton
    • 9.5.1 Overview
    • 9.5.2 Financial Performance
    • 9.5.3 Product Outlook
    • 9.5.4 Key Developments
  • 9.6 Kobie Marketing
    • 9.6.1 Overview
    • 9.6.2 Financial Performance
    • 9.6.3 Product Outlook
    • 9.6.4 Key Developments
  • 9.7 Martiz-Motivation
    • 9.7.1 Overview
    • 9.7.2 Financial Performance
    • 9.7.3 Product Outlook
    • 9.7.4 Key Developments
  • 9.8 Salesforce
    • 9.8.1 Overview
    • 9.8.2 Financial Performance
    • 9.8.3 Product Outlook
    • 9.8.4 Key Developments
  • 9.9 Aimia
    • 9.9.1 Overview
    • 9.9.2 Financial Performance
    • 9.9.3 Product Outlook
    • 9.9.4 Key Developments
  • 9.10 AnnexCloud
    • 9.10.1 Overview
    • 9.10.2 Financial Performance
    • 9.10.3 Product Outlook
    • 9.10.4 Key Developments

10 Appendix

  • 10.1 Related Research