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市場調查報告書
商品編碼
1736964
全球儀錶板攝影機市場規模(按通路類型、技術、車輛類型、區域範圍和預測)Global Dashboard Camera Market Size By Channel Type (Single, Dual), By Technology (Basic, Advanced, Smart), By Vehicle Type (Passenger Cars, Commercial Vehicles), By Geographic Scope And Forecast |
2024 年儀表板攝影機市場規模價值 46.4 億美元,預計到 2032 年將達到 127.3 億美元,2026 年至 2032 年的複合年成長率為 13.44%。
儀錶板攝影機,又稱為行車記錄儀,是一種小型視訊記錄設備,安裝在車輛的儀表板或擋風玻璃上,用於連續記錄汽車前方的視野,某些型號還可以記錄汽車的內部和後方。
行車記錄器有多種用途,包括在發生事故時提供證據、防止虛假索賠、透過監控行為提高駕駛員安全性等。行車記錄器可以連續錄製或在事件發生時激活,保存對保險索賠和法律糾紛至關重要的影像,有效地充當道路上的公正證人。
影響行車記錄器市場的關鍵市場動態包括:
關鍵促進因素
道路交通事故和安全隱患的不斷上升:全球道路交通事故發生率的上升是行車記錄器市場的主要驅動力。根據世界衛生組織 (WHO) 統計,每年約有 130 萬人死於道路交通事故。行車記錄器作為事故發生時提供證據並鼓勵人們養成良好駕駛習慣的工具,變得越來越重要。例如,美國公路安全保險美國(IIHS) 的一項研究發現,配備正面預防事故系統的車輛與未配備該系統的車輛相比,發生正面碰撞的幾率降低了 50%。
ADAS(高級駕駛輔助系統)的普及率不斷提升:行車記錄器與 ADAS 的整合正在推動市場擴張。根據 Verified Market Research 的數據,全球 ADAS 市場規模預計將從 2023 年的 349.3 億美元成長至 2032 年的 737.4 億美元,複合年成長率為 10.8%。這一成長推動了對更先進的行車記錄器的需求,這些記錄器可以與車道偏離預警和正面碰撞預警等 ADAS 功能協同工作。
行車記錄器用戶保費折扣增加:保險公司擴大為安裝行車記錄器的投保人提供保費折扣,推動了這一領域的發展。根據英國英傑華保險公司 (Aviva Insurance) 的一項調查,目前有 27% 的駕駛者使用行車記錄儀,其中 42% 的駕駛者因此獲得了保費折扣。調查也顯示,如果行車記錄器能帶來保費折扣,72% 的受訪者會考慮使用,顯示市場還有進一步擴張的潛力。
主要問題
隱私問題:隱私問題是行車記錄器市場面臨的最大挑戰之一。許多人,尤其是在隱私法規嚴格的地區,擔心未經同意拍攝他人的後果。比利時和奧地利等一些國家限制行車記錄器的使用,導致使用者面臨法律後果。這些擔憂阻礙了潛在消費者投資這些設備,從而限制了市場的成長和滲透率。
安裝成本高:高級行車記錄器的安裝成本高昂,令許多用戶望而卻步。雖然簡易型號的市場越來越普及,但具備雙通道錄影和卓越夜視等功能的高品質設備仍然價格不菲。這個定價問題限制了注重成本的消費者和小型企業的採用,從而降低了整體市場滲透率和成長速度。
主要趨勢
高清和 4K 攝影機的普及率不斷提升:隨著消費者對更高品質的影像,以便更清楚地獲取事故證據,對高解析度攝影機的需求日益成長。這一趨勢源於對精準影像的需求,這些影像記錄能夠有效地用於保險索賠和訴訟。隨著更高品質的影像記錄對個人和商用車輛使用者日益重要,製造業正將重點轉向這些先進的版本。
線上分銷管道日益普及:網路分銷管道的興起也影響著行車記錄器的銷售和購買方式。由於電商的便利,越來越多的消費者選擇線上平台購買行車記錄器。此舉不僅帶來了更廣泛的選擇和更具競爭力的價格,還能讓買家獲得用戶評論和評級,從而幫助他們做出決策。因此,製造商正在轉變策略,提升線上影響力,並透過數位管道推動分銷。
Dashboard Camera Market size was valued at USD 4.64 Billion in 2024 and is projected to reach USD 12.73 Billion by 2032, growing at a CAGR of 13.44% from 2026 to 2032.
A dashboard camera, or dashcam, is a small video recording device put on a vehicle's dashboard or windscreen. It continuously records the view in front of the vehicle, with some models additionally recording the inside or rear view.
Dashcams serve a variety of objectives, including providing proof in the event of an accident, protecting against false claims, and improving driver safety by monitoring behaviors. They can record continuously or activate during events, storing footage that can be critical for insurance claims and legal conflicts, effectively serving as an unbiased witness on the road.
The key market dynamics that are shaping the dashboard camera market include:
Key Drivers
Increasing Road Accidents and Safety Concerns: The rising incidence of road accidents worldwide is a primary driver of the dashboard camera market. According to the World Health Organization (WHO), road traffic crashes kill roughly 1.3 million people each year. Dashboard cameras are increasingly considered as a tool for providing evidence in the event of an accident and encouraging better driving habits. For example, a study by the Insurance Institute for Highway Safety (IIHS) discovered that vehicles equipped with front accident prevention systems had 50% fewer front-to-rear crashes than vehicles without such systems.
Growing Adoption of Advanced Driver Assistance Systems (ADAS): The integration of dashboard cameras and ADAS is driving market expansion. According to Verified Market Research, the global ADAS market is expected to increase from $34.93 billion in 2023 to $73.74 billion by 2032, with a CAGR of 10.8%. This expansion is fueling demand for more advanced dashboard cameras that can work in concert with ADAS capabilities such as lane departure warnings and front collision alerts.
Rising Insurance Premium Discounts for Dashboard Camera Users: Insurance companies are increasingly offering premium discounts to policyholders who install dashboard cameras, resulting in market development. According to a survey conducted by Aviva Insurance in the United Kingdom, 27% of motorists currently use a dashboard camera, with 42% receiving an insurance reduction as a result. According to the same survey, 72% of respondents would consider utilizing a dashcam if it resulted in an insurance discount, indicating the possibility for additional market expansion.
Key Challenges:
Privacy Concerns: Privacy concerns are one of the most significant challenges facing the dashboard camera market. Many people are concerned about the consequences of filming others without their agreement, particularly in areas with strict privacy regulations. Dashcam use is restricted in several countries, such as Belgium and Austria, which result in legal consequences for users. This concern discourages potential consumers from investing in these gadgets, restricting market growth and adoption rates.
High Installation Costs: The high installation costs for advanced dashboard cameras make them prohibitively expensive for many users. While simple models are getting more accessible, high-quality devices with features such as dual-channel recording and better night vision are still pricey. This pricing issue restricts adoption among cost-conscious consumers and small businesses, reducing total market penetration and growth potential.
Key Trends:
Increased Adoption of HD and 4K Cameras: The demand for high-resolution cameras has increased as consumers look for greater video quality to provide more lucid evidence in accidents. This trend is being pushed by the demand for precise footage that may be used effectively in insurance claims and legal cases. Higher-quality recordings are becoming increasingly important for both personal and commercial vehicle users, prompting a shift in manufacturing focus to these advanced versions.
Growing Popularity of Online Sales Channels: The increasing prominence of Internet sales channels is influencing how dashboard cameras are marketed and purchased. With the convenience of e-commerce, consumers are increasingly resorting to online platforms for dashcams. This move enables a greater reach and more competitive price, as well as access to user evaluations and ratings, which help buyers make judgments. As a result, manufacturers are shifting their tactics to improve online presence and expedite distribution via digital channels.
Here is a more detailed regional analysis of the dashboard camera market:
North America:
According to Verified Market Research, North America is estimated to dominate the market over the forecast period. North America, particularly the United States, has one of the world's highest rates of vehicle ownership, which coincides with a high frequency of traffic accidents. According to the US Department of Transportation's National Highway Traffic Safety Administration (NHTSA), there were an estimated 6,756,000 police-reported traffic crashes in the United States alone in 2019. This high accident rate increases the demand for dashboard cameras to provide evidence and improve driving safety. The NHTSA also claims that the economic impact of motor vehicle crashes in the United States is around USD 242 Billion per year, highlighting the importance of preventative and documentary measures such as dashboard cams.
Furthermore, insurance companies in North America are increasingly offering premium discounts to policyholders who install dashboard cameras, resulting in market development. According to a survey conducted by the Insurance Research Council, 22% of American drivers utilize a dashboard camera, with 35% reporting an insurance discount. Additionally, legal issues are driving dashboard camera use. According to the National Conference of State Legislatures, 37 states and Washington, D.C. have passed legislation allowing dashboard camera film to be used in court proceedings. The legal recognition of dashboard camera evidence encourages more drivers to install these devices to protect themselves in the event of an accident or dispute.
Asia Pacific:
The Asia Pacific region is estimated to exhibit the highest growth within the market during the forecast period. The Asia Pacific region is experiencing a spike in vehicle ownership, resulting in more road traffic and a greater demand for dashboard cameras. According to the International Organization of Motor Vehicle Manufacturers (OICA), vehicle sales in Asia increased by 4% in 2021 to 35.8 million units. China contributed to 26.3 million automobile sales. The increase in automobile ownership is correlated with an increase in road accidents. For example, the World Health Organization states that the Western Pacific region, which includes much of East Asia, accounts for 23% of global road traffic fatalities. This combination of increased vehicle ownership and road safety concerns is pushing dashboard camera use in the region.
Furthermore, several countries in the Asia Pacific region are enacting stronger road safety legislation and initiatives, which will indirectly benefit the dashboard camera market. For example, in India, the Ministry of Road Transport and Highways reported 449,002 road accidents in 2019, with 151,113 deaths. In reaction to such high accident rates, the Indian government mandated the installation of vehicle location monitoring systems and emergency buttons in all new public sector vehicles beginning in January 2019. This form of law encourages the use of dashboard cameras as part of larger car safety systems throughout the region.
The Global Dashboard Camera Market is segmented based on Channel Type, Technology, Vehicle Type, and Geography.
Based on Channel Type, the Dashboard Camera Market is segmented into Single and Dual. The dual channel segment is estimated to dominate the dashboard camera market during the forecast period due to its capacity to record both on-road and in-vehicle activity at the same time. This functionality is especially appealing to ride-sharing services such as Uber and Lyft, where extensive monitoring is required for safety and liability reasons. Furthermore, dual channel dashcams frequently include additional features such as motion detection and GPS tracking, making them appealing to both individual customers and commercial fleets seeking improved security and evidence-collecting capabilities.
Based on Technology, the Dashboard Camera Market is segmented into Basic, Advanced, and Smart. The basic segment is estimated to dominate the dashboard camera market due to the price and ease of installation of these devices, which make them available to a large customer base. Basic versions provide adequate capability for the majority of users, particularly in developing countries where cost-effective solutions are chosen, ensuring their continued popularity and market presence.
Based on Vehicle Type, the Dashboard Camera Market is divided into Passenger Cars and Commercial Vehicles. The passenger car segment is estimated to dominate the global market. This segment benefits from increased consumer awareness of car safety and the rising occurrence of road accidents, which boost demand for dashcams as a safety measure. Furthermore, the increase in passenger car sales, particularly electric vehicles, is driving the adoption of dashboard cameras among individual drivers seeking increased road safety and responsibility.
Based on Geography, the Dashboard Camera Market is classified into North America, Europe, Asia Pacific, and the Rest of the World. North America is estimated to hold the largest share of the dashboard camera market owing to the growing popularity of automobile safety systems and strong regulatory requirements for vehicle safety features. Consumer knowledge of the benefits of dashcams, especially in resolving insurance claims and combating fraud, is driving up demand for them. This trend is further reinforced by the integration of advanced driver assistance systems (ADAS) into the automotive sector, which has made North America a dominating participant in this market segment.
Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with its product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.