![]() |
市場調查報告書
商品編碼
1736942
全球線上按需洗衣服務市場規模(按服務、應用、地區和預測)Global Online On-Demand Laundry Service Market Size By Service (Laundry Care, Dry Clean, Duvet Clean), By Application (Residential, Commercial), By Geographic Scope And Forecast |
2024 年線上按需洗衣服務市場規模價值為 433.6 億美元,預計到 2032 年將達到 4053.6 億美元,預測期內(2026-2032 年)的複合年成長率為 35.56%。
消費者對環保洗衣精的認知和需求不斷成長,以及對安全健康生活方式的倡導,正在加速洗衣產品的需求。皮膚過敏發病率的上升、對線上按需洗衣服務的投資以及經營模式的革新等因素預計將推動線上按需洗衣服務市場的成長。全球線上按需洗衣服務市場報告對市場進行了全面的評估。報告全面分析了關鍵細分市場、趨勢、市場促進因素、限制因素、競爭格局以及影響市場的關鍵因素。
線上按需洗衣服務的全球擴張
線上按需洗衣服務已成為服務業的重要組成部分。按需洗衣行動應用程式增強了洗衣流程,使其更加快速、可靠和便利。顧客可以使用這些應用程式完成從安排取件到評估服務的各個環節。近期,消費行為是推動標準洗衣服務轉型為按需洗衣的最新趨勢。消費者對這種模式表現出了極大的滿意。便利的預訂、取貨、送貨上門和衣物追蹤等服務正是消費者所需要的。企業家需要招募更多人才。
提案的經營模式包括現場模式和市場模式。市場模式適合沒有設施的Start-Ups。我們將創建一個平台,讓使用者可以連接到各種洗衣服務。交易由市場營運商進行。該業者收集用戶的位置和偏好數據,並安排將衣物送至平台旗下的洗衣店。對於經營線上洗衣服務的企業家來說,按需洗衣服務是擴展現有業務的特殊方式。汰漬推出了其按需洗衣和乾洗服務—Tide Cleaners。預計到2020年底,汰漬的按需服務將涵蓋2000個地點。汰漬正積極應對這項挑戰,並專注於為客戶提供乾淨、保養良好的衣物。
線上按需洗衣服務市場概覽
消費者對環保洗衣精的認知和需求日益成長,以及對安全健康生活方式的倡導,推動了洗衣產品的需求。大多數傳統清潔劑含有有害化學物質。因此,它們會對身體產生不利影響。這就是使用有機洗衣精的原因。有機清潔劑不含刺激性化學物質,使用天然成分來清洗衣物。有機清潔劑不僅對衣物較溫和,對肌膚也較溫和。 Grab Green 天然三合一洗衣精膠囊採用天然種子的形式,只需放入洗衣機即可將衣物洗淨。這些清潔劑膠囊中裝有優質清潔劑,可去除污漬並使衣物亮麗。這些清潔劑主要用於延長織物的使用壽命。
預計日益增加的皮膚過敏將推動天然洗衣產品市場的成長。有毒洗衣精可能引發接觸性皮膚炎,導致紅色、發癢的皮疹,並蔓延至腋窩和鼠蹊部等特定部位。洗衣精過敏可能只會發生一次,也可能多次。消費者使用先進的洗衣機也最大限度地減少了洗滌和清潔的用水量。
投資線上按需洗衣服務,包括經營模式、產品開發以及專注於消費者適用性因素以開展按需洗衣業務,都是即將出現的可能推動市場成長的機會。 Uber for Laundry 的演變可以節省大量時間。 Uber for Laundry 的成功得益於共乘公司 Uber 的日益成功,促使更多創業家創辦類似 Uber 的創業Start-Ups。用戶無需浪費數小時將衣服送到乾洗店。此類應用程式還提供乾洗和熨燙服務。
高成本、嚴格的監管、環境安全措施以及缺乏營運線上洗衣服務的專業技能等市場限制因素可能會阻礙市場成長。面臨的挑戰包括熟練勞動力短缺、業務利潤率低以及難以找到願意支付增量價格的永續客戶群。最佳化房地產面臨的挑戰包括物流成本低於房地產、高風險報酬率、消費者不滿意、客戶忠誠度低。
全球線上按需洗衣服務市場根據服務、應用和地區進行細分。
就服務而言,市場分為衣物洗護、乾洗和床上用品清潔。預計衣物洗護領域將在預測期內佔據最大的市場佔有率。趨勢包括消費者健康意識的增強,以及向清潔家居和衣物的多元化轉變。例如,獲得美國環保署 (EPA) Water Sense 認證的洗衣服務可減少 20% 的用水量。低溫洗衣的趨勢日益成長,這需要使用高性能清潔劑和低溫洗滌。
線上按需洗衣服務市場根據應用細分為住宅和商用。預計商用領域在預測期內將以更高的複合年成長率擴張。全球旅館業的興起導致飯店、醫院和餐廳提供各種各樣的洗衣服務,從而推動了對線上洗衣服務的需求成長。此外,各公司在不斷推出新產品的同時,也努力維護技術安全。
Online On-Demand Laundry Service Market size was valued at USD 43.36 Billion in 2024 and is projected to reach USD 405.36 Billion by 2032, growing at a CAGR of 35.56% during the forecast period 2026-2032.
The increased consciousness and command for eco-friendly laundry detergents and the promotion of a safe and healthy lifestyle among the consumers are accelerating the demand for laundry products. The rising incidence of skin allergies and investments in online on-demand laundry services such as the business models is expected to promote the growth of the Online On-Demand Laundry Service Market. The Global Online On-Demand Laundry Service Market report provides a holistic evaluation of the market. The report offers a comprehensive analysis of key segments, trends, drivers, restraints, competitive landscape, and factors that are playing a substantial role in the market.
Global Online On-Demand Laundry Service Deffination
Online on-Demand Laundry Services have become a fundamental part of the service industry. On-demand mobile laundry apps enhance the process of washing quickly, robustly, and conveniently. Customers can use these apps for anything from arranging the pickup to reviewing the service. The recent trends which have modified the standard laundry into the on-demand sector are consumer behavior. The consumers show complete satisfaction with the approach. The convenient service of easy booking, pick up, delivery at the doorstep, and tracking the updates is something that the consumers need. Entrepreneurs need to hire more people.
The proposed business models are the on-site and the marketplace. The marketplace is appropriate for startups that don't have their equipment. A platform is created where users can connect to different laundry services. Transactions are handled by the marketplace operator. This operator collects data about users' locations and preferences to arrange delivery to laundries that have partnerships with the platform. The entrepreneurs who own the online laundry services, the on-demand laundry service, provides an exceptional way to expand their existing organizations. The Tide company had launched the Tide Cleaners, an on-demand laundry and dry-cleaning service aimed at giving people the option to spend more time on life and less time doing laundry. The on-demand service by Tide is expected to reach 2,000 locations by the end of 2020. Tide is taking this challenge head-on and focusing on delivering clean, cared-for clothes to customers.
Online On-Demand Laundry Service Market Overview
The increased consciousness and command for eco-friendly laundry detergents and the promotion of a safe and healthy lifestyle among the consumers are accelerating the demand for laundry products. Most of the conventional detergents are loaded with harmful chemicals. Hence it might have an adverse reaction in the body. Accordingly, the use of organic laundry detergent arises. Organic laundry detergent contains no harsh chemicals and cleanses the clothes with natural ingredients. The organic laundry detergents are not only gentle on the clothes, but are gentle on the skin too. The Grab Green Natural 3-in-1 laundry detergent pods come in the form of naturally-derived seeds, which can be faultlessly placed in the washer to give the clothes a brilliant clean. The detergent pods are made with a superior detergent to eliminate stains and brighten the clothing. These detergents are mainly used to increase the fabric life.
The rising incidence of skin allergies is forecasted to promote the growth of natural laundry products in the market. The toxic laundry detergents trigger a condition called contact dermatitis, which occurs as a red, itchy rash that can spread to specific areas like the armpits and groin. Sensitivities to laundry detergent can develop initially when the individual is exposed once or multiple times. The customers are also minimizing the water consumption for laundry washing and cleaning by the use of advanced laundry equipment.
Investments in online on-demand laundry services such as the business models starting an on-demand laundry business and product developments, and focus on the suitability factor of consumers are the upcoming opportunities that are likely to foster the market growth. The evolution of Uber for Laundry can save a lot of time. Uber for Laundry is beneficial due to the increased success of the Uber ridesharing company has encouraged the number of entrepreneurs to initiate an Uber-like business startup. There is no requirement for users to waste a couple of hours by taking clothes to a laundry shop. Such apps also provide dry cleaning and ironing services.
The restraints incurred, such as the high cost, strict regulatory concerns, and policies regarding environmental safety, and the shortage of expertise while operating the modified online laundry services, will hinder the market growth. The challenges faced are the dearth of skilled labor, low margin business, where the test is to find a sustainable customer pool that is ready to pay an incremental price. The Optimization of real estate occurs where the cost of logistics should be lower than the real estate, high risk-reward ratio, dissatisfaction among the consumers, and less customer loyalty.
The Global Online On-Demand Laundry Service Market is segmented based on Service, Application, and Geography.
Based on Service, the market is bifurcated into Laundry Care, Dry Clean, Duvet Clean. The Laundry Care segment is expected to account for the largest market share in the forecast period. The factors can be credited for the increasing trend of good health among the consumers and the varying shift towards clean homes and clothes. The rise in environmental concerns, for instance, the Environmental Protection Agency (EPA) Water Sense Label laundry service, uses 20% less water. The increased inclination of cold washing the clothes, entails the use of high-performance detergents and low temperature.
Based on Application, the market is bifurcated into Residential and Commercial. The Commercial segment is anticipated to expand at a high CAGR in the forecast period. The rise in hospitality across the globe and a broad range of laundry services by hotels, hospitals, restaurants has resulted in an increased necessity for online laundry services. Further, the companies are striving to maintain secure technology while launching new products in the market.