![]() |
市場調查報告書
商品編碼
1733880
全球地毯和室內裝潢清潔服務市場規模(按服務、應用、區域範圍)預測至 2025 年Global Carpet and Upholstery Cleaning Services Market Size By Service (Carpet Cleaning, Upholstery Cleaning), By Application (Commercial, Residential), By Geographic Scope And Forecast |
地毯和室內裝潢清潔服務市場規模預計在 2024 年達到 17.8 億美元,到 2032 年將達到 24.4 億美元,在 2026-2032 年預測期內的複合年成長率為 4.01%。
地毯和室內裝潢清潔服務採用先進的程序去除地毯和室內裝潢上的污垢、污漬、過敏原和其他污染物。熱水萃取、乾洗和吸塵是恢復地毯外觀和延長其使用壽命的常用方法。
室內裝潢清潔主要針對家具的表面材料,蒸氣清潔和使用專業附件吸塵等程序可以去除灰塵和過敏原,改善室內空氣品質。
此外,這兩項服務對於維護生活空間的視覺吸引力和衛生條件至關重要,因為它們可以防止危險顆粒的積聚並有助於延長地毯和家具的使用壽命。
影響地毯和室內裝潢清潔服務市場的關鍵市場動態是:
人們對室內空氣品質和健康的日益關注:人們對室內空氣品質的日益關注推動了對專業地毯和室內裝潢清潔服務的需求。根據美國環保署 (EPA) 的數據,室內空氣的污染程度可能比室外空氣高出 2 到 5 倍,在某些情況下甚至高達 100 倍。美國環保署也指出,美國人每天大約 90% 的時間都待在室內,因此室內空氣品質是一個重大的健康問題。
可支配收入和都市化的提高:可支配收入和都市化的提高導致人們以越來越快的速度投資於專業清潔服務。根據美國經濟分析局的數據,2021年個人可支配所得與前一年同期比較成長了6.2%。聯合國也預測,到2050年,全球68%的人口將居住在城市,高於2018年的55%。這可能會增加人口密集地區對專業清潔服務的需求。
商業房地產行業的成長:商用房地產行業的興起推動了地毯和室內裝潢清潔服務需求的成長。根據美國能源資訊署的商業建築能源消耗調查(CBECS),2012年至2018年間,美國商業建築總數增加了12%,達到590萬座。商業區的興起與維護這些場所所需的專業清潔服務需求的增加直接相關。
主要問題
競爭格局:提供地毯和室內裝潢清潔服務的公司面臨激烈的競爭,尤其是在已開發國家。這產生了降低價格和減少利潤率以吸引顧客的壓力。市場是細分的,有許多小型本地競爭對手和大型全國連鎖企業,這使得單一企業很難實現差異化。
技術發展:隨著複雜的 DIY 清潔產品和工具變得越來越普及,專業清潔服務變得越來越不受歡迎。隨著消費者清潔解決方案和設備變得越來越有效和方便用戶使用,一些顧客更喜歡自己清潔地毯和室內裝潢,而不是請專業人士來清潔。這限制了市場擴張。
主要趨勢
對環保解決方案的需求不斷增加:顧客對環保清潔產品和方法的需求越來越大。隨著人們越來越意識到環境問題,他們正在尋找使用永續程序和生物分解性清潔產品的服務。這一趨勢促使清潔公司採用更環保的技術和解決方案,不僅是為了吸引有環保意識的客戶,也是為了遵守更嚴格的環境要求並提高市場競爭力。
增強健康和衛生意識:COVID-19 疫情提高了社會對健康和清潔的意識,導致對專業清潔服務的需求增加。消費者越來越意識到地毯和室內裝潢中可能積聚的過敏、塵蟎和細菌,這導致他們更頻繁地尋求清潔服務以確保健康的生活環境。這種趨勢在有寵物和幼兒的家庭中尤其明顯,因為這些家庭最需要清潔。
商業領域的成長:由於需要頻繁清潔以維持專業環境的企業數量增加,地毯和室內裝潢清潔服務市場的商業領域正在快速成長。飯店、醫療保健和零售等行業正在投資清潔服務,以維持衛生需求並提升消費者體驗。這種趨勢為清潔公司創造了有利可圖的前景,因為商業合約通常比住宅合約規模更大、盈利更高。
以下是地毯和室內裝潢清潔服務市場的詳細區域分析:
歐洲
根據 Verified Market Research 的調查,預計歐洲將在估計和預測期內佔據市場主導地位。歐洲對室內空氣品質和清潔度有嚴格的規定,尤其是在商業和公共建築中。根據歐洲環境署 (EEA) 的數據,室內空氣品質不佳每年導致歐洲約 12 萬人過早死亡。歐盟清潔空氣計劃的目標是到2032年將空氣污染的影響減少49%,這增加了對專業清潔服務的需求,以確保室內空氣的高品質要求。
此外,歐洲強大的酒店業是地毯和室內裝潢清潔服務的主要推動力。根據歐盟統計局統計,疫情爆發前的2019年,歐盟旅遊住宿設施住宿人數已達28億人次。隨著這一領域的復甦,聯合國世界旅遊組織預測,2022 年 1 月至 9 月,歐洲的國際遊客人數將比 2021 年增加 126%,飯店和旅遊住宿設施對專業清潔服務的需求可能會大幅增加。
北美洲
預計預測期內北美市場將顯著成長。北美住宅產業,尤其是美國住宅產業,正在經歷顯著擴張,這導致對地毯和室內裝潢清潔服務的需求增加。根據美國人口普查局的數據,2021年第四季美國住宅自有率達65.5%。此外,哈佛大學住宅聯合研究中心透露,2019年美國住宅裝修和維修支出總額達4,500億美元,涉及專業清潔的家庭重建和維修呈現成長趨勢。
此外,北美,尤其是美國和加拿大,已經推出了嚴格的職場健康和安全法規,導致商業環境中對專業清潔服務的需求增加。根據美國職業安全與健康管理局(OSHA)的規定,雇主必須保持職場的清潔和衛生。根據美國勞工統計局的數據,2019 年約有 1.57 億工人就業,所有這些工人都受到這些法規的約束,因此商用地毯和室內裝潢清潔服務市場龐大。
亞太地區
預計預測期內亞太地區市場成長率最高。亞太地區正在快速都市化,導致對專業清潔服務的需求增加。根據聯合國亞洲及太平洋經濟社會委員會 (UNESCAP) 的數據,亞太地區的城市人口預計將從 2019 年的 23 億增加到 2050 年的 35 億。都市化加上中階的不斷壯大,正在推動對地毯和室內裝潢清潔服務的需求。根據世界銀行的數據,亞太地區的中產階級已從 2002 年佔總人口的 27% 成長到 2021 年的 54%,這使其成為專業清潔服務的重要市場。
此外,亞太地區的旅館和旅遊業正在迅速擴張,對專業清潔公司的需求也隨之增加。根據世界旅遊及旅遊理事會 (WTTC) 預測,亞太地區旅行及旅遊業未來十年預計將新增約 7,800 萬個就業崗位,到 2032 年將達到 4.28 億以上。旅館業的擴張與地毯和室內裝潢清潔服務需求的成長密切相關。聯合國世界旅遊組織(UNWTO)預測,2022年亞太地區外國遊客數量將比2021年成長64%,顯示清潔服務市場將強勁復甦並在未來擴張。
Carpet and Upholstery Cleaning Services Market size was valued at USD 1.78 Billion in 2024 and is projected to reach USD 2.44 Billion by 2032, growing at a CAGR of 4.01% from 2026 to 2032.
Carpet and upholstery cleaning services use sophisticated procedures to remove dirt, stains, allergens, and other contaminants from carpets and upholstered furniture. Hot water extraction, dry cleaning, and vacuuming are common ways to restore carpet appearance and extend its lifespan.
Upholstery cleaning focuses on the materials that cover furniture, using procedures such as steam cleaning and vacuuming with specialist attachments to remove dust and allergens, therefore improving indoor air quality.
Furthermore, both services are critical for preserving the visual appeal and hygiene of living spaces, as they assist prevent the accumulation of dangerous particles and extend the life of carpets and furniture.
The key market dynamics that are shaping the carpet and upholstery cleaning services market include:
Growing Awareness of Indoor Air Quality and Health Concerns: The growing concern about indoor air quality is boosting demand for professional carpet and upholstery cleaning services. According to the United States Environmental Protection Agency (EPA), indoor air can be 2 to 5 times more contaminated than outdoor air, and in certain situations up to 100 times more polluted. The EPA also states that Americans spend around 90% of their time indoors, making indoor air quality a critical health problem.
Rising Disposable Income and Urbanization: People are investing in professional cleaning services at an increasing rate due to rising disposable income and urbanization. The US Bureau of Economic Analysis stated that personal disposable income climbed by 6.2% in 2021 compared to the previous year. Also, the United Nations predicts that by 2050, 68% of the world's population will reside in cities, up from 55% in 2018. This could raise the demand for professional cleaning services in highly populated places.
Growing Commercial Real Estate Sector: The rise of the commercial real estate sector is driving increased demand for carpet and upholstery cleaning services. According to the US Energy Information Administration's Commercial Buildings Energy Consumption Survey (CBECS), the total number of commercial buildings in the United States increased by 12% between 2012 and 2018, reaching 5.9 million. This rise in commercial space immediately correlates to a greater demand for professional cleaning services to maintain these facilities.
Key Challenges:
Competitive Landscape: Businesses that offer carpet and upholstery cleaning services confront fierce competition, particularly in developed countries. This created pressure to drop prices and reduce profit margins to attract customers. The market is fragmented, with many small local competitors and larger national chains, making it difficult for individual businesses to distinguish.
Technological Developments: Professional cleaning services are becoming less popular as sophisticated do-it-yourself cleaning supplies or equipment become available. As consumer cleaning solutions and tools grow increasingly effective and user-friendly, some customers prefer to clean their carpets and upholstery instead of hiring a professional service. This limits market expansion.
Key Trends:
Increasing Demand for Eco-Friendly Solutions: There is an increasing customer desire for environmentally friendly cleaning products and practices. As people become more aware of environmental issues, they seek out services that use sustainable procedures and biodegradable cleaning products. This trend is driving cleaning companies to implement greener technology and solutions that not only appeal to environmentally concerned customers but also comply with stricter environmental requirements, thereby increasing their market competitiveness.
Rise in Health and Hygiene Awareness: The COVID-19 pandemic has improved public awareness of health and cleanliness, resulting in a greater need for professional cleaning services. Consumers are becoming more aware of the allergies, dust mites, and germs that accumulate in carpets and upholstery, pushing them to seek frequent cleaning services to ensure a healthy living environment. This trend is especially noticeable in houses with pets or young children, where the need for cleanliness is paramount.
Growth of the Commercial Sector: The commercial segment of the carpet and upholstery cleaning services market is quickly growing, driven by an increasing number of enterprises that require frequent cleaning to maintain professional surroundings. Industries such as hospitality, healthcare, and retail are investing in cleaning services to maintain sanitary requirements and improve consumer experiences. This trend creates lucrative prospects for cleaning companies, as commercial contracts are typically larger and more profitable than residential ones.
Here is a more detailed regional analysis of the carpet and upholstery cleaning services market:
Europe:
According to Verified Market Research, Europe is estimated to dominate the market during the forecast period. Europe has enacted stringent rules for indoor air quality and cleanliness, notably in commercial and public settings. According to the European Environment Agency (EEA), poor indoor air quality accounts for approximately 120,000 premature deaths in Europe each year. The EU's Clean Air Policy Package seeks to reduce air pollution impacts by 49% by 2032, increasing demand for professional cleaning services to ensure high indoor air quality requirements.
Furthermore, the powerful hospitality industry in Europe is a major driver of carpet and upholstery cleaning services. According to Eurostat, the number of nights spent in tourist accommodations in the EU reached 2.8 billion in 2019, before the epidemic. As the sector recovers, with the UNWTO projecting a 126% increase in international visitors in Europe from January to September 2022 compared to 2021, the demand for professional cleaning services in hotels and tourist lodgings is likely to expand significantly.
North America:
North America is estimated to exhibit substantial growth within the market during the forecast period. The North American housing industry, especially in the United States, has expanded significantly, increasing demand for carpet and upholstery cleaning services. According to the U.S. Census Bureau, the homeownership rate in the United States reached 65.5% in the fourth quarter of 2021. Also, Harvard University's Joint Center for Housing Studies revealed that house improvement and repair spending in the United States totaled $450 billion in 2019, indicating an increasing trend in domestic renovations and upkeep, which involve professional cleaning.
Furthermore, North America, particularly the United States and Canada, has enacted stringent workplace health and safety laws, increasing demand for professional cleaning services in commercial settings. Employers must keep their workplaces clean and sanitary, according to the United States Occupational Safety and Health Administration (OSHA). According to the Bureau of Labor Statistics, there were roughly 157 million employed workers in the United States in 2019, all of whom are subject to these restrictions, resulting in a significant market for commercial carpet and upholstery cleaning services.
Asia Pacific:
The Asia Pacific region is estimated to exhibit the highest growth within the market during the forecast period. The Asia Pacific region is rapidly urbanizing, resulting in increased demand for professional cleaning services. According to the United Nations Economic and Social Commission for Asia and the Pacific (UNESCAP), Asia Pacific's urban population is projected to increase from 2.3 billion in 2019 to 3.5 billion by 2050. This urbanization, combined with an expanding middle class, is driving up demand for carpet and upholstery cleaning services. According to the World Bank, the middle class in East Asia and the Pacific has increased from 27% of the population in 2002 to 54% in 2021, indicating a significant market for professional cleaning services.
Furthermore, Asia Pacific's hotel and tourism industries are expanding rapidly, creating a demand for expert cleaners. According to the World Travel & Tourism Council (WTTC), the Asia Pacific travel and tourism industry is predicted to add about 78 million new jobs over the next decade, reaching more than 428 million by 2032. This expansion in the hospitality industry is closely correlated with an increase in demand for carpet and upholstery cleaning services. The United Nations World Tourism Organization (UNWTO) forecasts that international visitors in Asia and the Pacific increased by 64% in 2022 compared to 2021, indicating a robust rebound and future expansion in the cleaning services market.
The Carpet and Upholstery Cleaning Services Market is segmented based on Service, Application, and Geography.
Based on Service, the market is segmented into Carpet Cleaning Services and Upholstery Cleaning Services. The carpet cleaning service segment is estimated to dominate the carpet and upholstery cleaning services market. Carpets cover larger spaces in homes and workplaces than upholstery, and carpet cleaning services have a greater influence on income generation since they attract more clients. Carpet cleaning services are more common and affordable for cleaning larger areas, resulting in somewhat higher profit margins than upholstery cleaning.
Based on Application, the market is segmented into Commercial and Residential. The commercial segment is estimated to hold the majority share in the forecast period in the carpet and upholstery cleaning services market due to the strong demand from businesses such as hotels, offices, and restaurants, which require frequent cleaning services for large carpeted areas and upholstery to preserve hygiene and appearance. The need to comply with cleanliness rules in commercial settings increases demand for these services, creating major income prospects for cleaning companies.
Based on Geography, the carpet and upholstery cleaning services market is classified into North America, Europe, Asia Pacific, and the Rest of the World. Europe is estimated to dominate the carpet and upholstery cleaning services market due to severe cleaning chemical laws, which have increased demand for environmentally friendly cleaning products. Furthermore, the strong growth of Europe's commercial sector, particularly in hotels and healthcare, increases demand for professional cleaning services, maintaining the region's market leadership.
Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.