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市場調查報告書

商品編碼

1733716

全球蜂蜜市場規模（按來源、加工、用途、地區和預測）

Global Honey Market Size By Source (Wildflower/Polyfloral Honey and Monofloral Honey), By Processing (Conventional Honey and Organic Honey), By Application (Food & Drinks and Personal Care & Cosmetics), By Geographic Scope And Forecast

出版日期: 2025年04月30日 | 出版商:

Verified Market Research | 英文 | 商品交期: 2-3個工作天內

價格

簡介目錄

蜂蜜市場規模及預測

2024 年蜂蜜市場規模價值為 102.6 億美元，預計到 2032 年將達到 155.2 億美元，2026 年至 2032 年的複合年成長率為 5.31%。

蜂蜜是蜜蜂從花蜜中採集的天然甜味劑。它主要由果糖、葡萄糖和水組成，也含有微量的其他糖、酵素、維生素和礦物質。

蜂蜜的質地濃稠且濃稠，其顏色和味道可以從淺金黃色到深琥珀色不等，具體取決於花源和加工技術。

蜂蜜的抗菌特性來自於其低水分含量、酸性pH值以及酵素和其他化合物的存在，使其能夠抵抗細菌和真菌。這些獨特的因素組合使得蜂蜜在某些應用中成為天然的防腐劑。

蜂蜜通常用作食品和飲料中的甜味劑，但它也常用作烹飪和糖果甜點的調味品。

除了烹飪用途外，蜂蜜還因其潛在的健康益處而受到重視，例如舒緩喉嚨痛，促進傷口癒合，並作為咳嗽的天然藥物。但由於其含糖量較高，應適量食用。

全球蜂蜜市場動態

影響全球蜂蜜市場的關鍵市場動態是：

關鍵市場促進因素

消費者對天然、健康甜味劑的偏好增加：隨著消費者健康意識的增強，他們對蜂蜜等天然甜味劑的興趣也日益濃厚。根據國家蜂蜜委員會 2022 年的報告，93% 的消費者認為蜂蜜是天然的。 93%的消費者認為蜂蜜是天然甜味劑。 71% 的消費者認為蜂蜜比糖有益健康。美國的蜂蜜消費量在過去十年中增加了 36%，到 2021 年將達到 6.18 億磅。

食品和飲料行業的用途不斷擴大蜂蜜被用於各種食品和飲料產品中，推動了市場成長。根據聯合國糧食及農業組織（FAO）的報告，全球蜂蜜產量從2010年的160萬噸增加到2019年的190萬噸，食品工業約佔全球蜂蜜消費量%。

人們對蜂蜜的藥用和治療特性的認知不斷提高對蜂蜜健康益處的認知推動了其在食品和非食品領域的應用。 2023年發表在《食品科學與技術雜誌》上的一項研究發現，蜂蜜含有200多種物質，包括酵素、維生素、礦物質和有機酸。一項針對 2,000 名英國成年人的調查發現，65% 的人表示他們使用蜂蜜是因為蜂蜜具有健康益處，例如舒緩喉嚨痛或增強免疫力。

主要問題

蜜蜂數量下降和蜂群崩壞失調蜜蜂數量下降是蜂蜜生產的一大威脅。根據美國農業部 (USDA) 估計，2020 年 4 月至 2021 年 4 月期間，美國養蜂人將損失 45.5% 的蜂群。美國產蜂群數量將從 2017 年的 296 萬隻下降到 2021 年的 271 萬隻。

摻假和品質問題蜂蜜摻假是影響消費者信心和市場成長的一個主要問題。歐洲委員會聯合研究中心的報告。據估計，包括蜂蜜摻假在內的食品詐騙對全球經濟造成的損失每年達 3 億至 400 億美元。

氣候變遷和環境因素不斷變化的天氣模式和環境條件對蜂蜜生產構成了挑戰。聯合國糧食及農業組織（FAO）表示，2050年，氣候變遷可能導致某些地區的作物產量減少高達25％，進而影響蜜蜂的花蜜來源。自2000年以來，乾旱和洪水等極端天氣事件增加了46%，影響了蜜蜂的棲息地和蜂蜜生產。

主要趨勢

對有機和特種蜂蜜的需求不斷增加消費者對有機和特殊蜂蜜的興趣日益濃厚。據有機貿易協會稱，2020年美國有機蜂蜜銷售額將成長23%，達到1.35億美元。

電子商務和直接面對消費者的分銷管道的興起線上平台對於銷售蜂蜜變得越來越重要。美國國家蜂蜜委員會的報告顯示，2021年25%的美國消費者將在網路上購買蜂蜜，高於2019年的15%。 2020年，美國蜂蜜的電子商務銷售額與前一年同期比較增了73%。

蜂蜜在個人護理和化妝品中的應用不斷擴大蜂蜜正在成為美容和個人護理產品中的流行成分。

Growing Consumer Preference for Natural and Healthier Sweeteners: As consumers become more health-conscious, they are increasingly turning to natural sweeteners like honey. According to a 2022 report by the National Honey Board: 93% of consumers consider honey a natural sweetener. 71% of consumers agree that honey is better for you than sugar Honey consumption in the United States has increased by 36% over the past decade, reaching 618 million pounds in 2021

Expanding Applications in the Food and Beverage Industry Honey is finding increased use in various food and beverage products, driving market growth. The Food and Agriculture Organization (FAO) reports Global honey production increased from 1.6 million tons in 2010 to 1.9 million tons in 2019. The food industry accounts for approximately 80% of honey consumption worldwide

Rising Awareness of Honey's Medicinal and Therapeutic Properties Honey's perceived health benefits are driving its adoption in both food and non-food applications. A study published in the Journal of Food Science and Technology in 2023 found that honey contains over 200 substances, including enzymes, vitamins, minerals, and organic acids. In a survey of 2,000 adults in the UK, 65% reported using honey for its perceived health benefits, such as soothing sore throats and boosting immunity

Key Challenges:

Declining Bee Populations and Colony Collapse Disorder The decreasing bee population is a significant threat to honey production. According to the United States Department of Agriculture (USDA), Beekeepers in the U.S. lost an estimated 45.5% of their managed honey bee colonies from April 2020 to April 2021. The number of honey-producing colonies in the U.S. decreased from 2.96 million in 2017 to 2.71 million in 2021

Adulteration and Quality Concerns Honey adulteration is a major issue affecting consumer trust and market growth. The European Commission's Joint Research Centre reported. The global economic impact of food fraud, including honey adulteration, is estimated to be USD 30-40 Billion annually

Climate Change and Environmental Factors Changing weather patterns and environmental conditions pose challenges to honey production. The Food and Agriculture Organization (FAO) notes that climate change could reduce crop yields by up to 25% in some regions by 2050, affecting nectar availability for bees. Extreme weather events, such as droughts and floods, have increased by 46% since 2000, impacting bee habitats and honey production

Key Trends:

Increasing Demand for Organic and Specialty Honey Varieties Consumers are showing a growing interest in organic and unique honey varieties. According to the Organic Trade Association: U.S. organic honey sales increased by 23% in 2020, reaching USD 135 Million

Rise of E-Commerce and Direct-To-Consumer Sales Channels Online platforms are becoming increasingly important for honey sales. A report by the National Honey Board reveals: that 25% of U.S. consumers purchased honey online in 2021, up from 15% in 2019. E-commerce sales of honey in the U.S. grew by 73% in 2020, compared to the previous year

Growing Use of Honey in Personal Care and Cosmetic Products Honey is gaining popularity as an ingredient in beauty and personal care items.

Global Honey Market Regional Analysis

Here is a more detailed regional analysis of the global honey market:

Asia Pacific:

Asia Pacific substantially dominates the global honey market owing to the large-scale honey production and export.

The Asia Pacific region, particularly China, is a major producer and exporter of honey. According to the Food and Agriculture Organization (FAO): China produced approximately 444,000 tons of honey in 2019, accounting for about 24% of global production

India, the second-largest producer in the region, contributed about 61,000 tons of honey in the same year. The Asia Pacific region as a whole accounted for over 45% of global honey production in 2019

Increasing awareness of honey's health benefits, coupled with its use in traditional medicine, is driving market growth.

A report by the Asian Development Bank states the traditional medicine market in China, where honey is a common ingredient, was valued at USD 50 Billion in 2020 and is expected to reach USD 120 Billion by 2025

In India, the Ayurveda, Yoga and Naturopathy, Unani, Siddha, and Homoeopathy (AYUSH) sector, which often incorporates honey, grew by 17% between 2014 and 2020

Increasing disposable income in many Asian countries is leading to changes in dietary habits, including higher consumption of natural sweeteners like honey. The World Bank reports the GDP per capita in China increased from $4,550 in 2010 to $10,500 in 2020.

In India, GDP per capita rose from $1,358 in 2010 to $1,901 in 2020 A survey by Kerry Group in 2021 found that 75% of consumers in Asia Pacific are willing to pay a premium for food and beverages with natural ingredients, including honey

Europe:

Europe is anticipated to witness the fastest growth in the global honey market during the forecast period driven by the strong consumer preference for natural and organic products.

European consumers show a growing preference for natural and organic foods, including honey. According to the European Commission, the EU organic market grew by 12% between 2016 and 2017, reaching €34.3 billion in value

In 2019, organic honey production in the EU increased by 6% compared to the previous year. A 2020 Eurobarometer survey found that 79% of EU citizens consider buying organic products important for environmental reasons

Europe's stringent food safety regulations and quality standards drive consumer trust and market growth. The European Commission reports in 2021, the EU implemented new rules requiring clearer labeling of the country of origin for honey blends

The EU's honey market is protected by quality schemes such as Protected Designation of Origin (PDO) and Protected Geographical Indication (PGI), with 39 honey products registered under these schemes as of 2023

Honey's versatility is driving its adoption across multiple sectors in Europe. Eurostat and industry reports indicate the European food and beverage industry, a major user of honey, had a turnover of €1.2 trillion in 2020

The European natural cosmetics market, where honey is a popular ingredient, grew by 7% in 2020, reaching €3.9 billion in the pharmaceutical sector, the European market for cough, cold, and allergy remedies, which often contain honey, was valued at $11.3 billion in 2020 and is expected to grow at a CAGR of 4.5% through 2025

Global Honey Market: Segmentation Analysis

The Global Honey Market is segmented based on Type, Processing, Application, And Geography.

Honey Market, By Type

Alfalfa
Buckwheat
Clover
Wildflower
Acacia

Based on the Type, the Global Honey Market is bifurcated into Alfalfa, Buckwheat, Clover, Wildflower, Acacia. The buckwheat segment dominates the global honey market, particularly popular in Russia, China, and several European countries. Its high nutritional value, less sweet flavor, and abundant antioxidants contribute to its strong demand. Additionally, buckwheat honey is recognized for its various medicinal properties, leading to a notable increase in its use for cough syrup production.

Honey Market, By Processing

Conventional Honey
Organic Honey

Based on the Processing, the Global Honey Market is bifurcated into Conventional Honey and Organic Honey. The conventional honey segment dominates the global honey market. Conventional honey is produced through standard beekeeping practices, which may involve the use of synthetic pesticides and antibiotics for hive management. While organic honey is gaining traction due to its perceived health and environmental benefits, conventional honey continues to dominate the market due to its widespread availability and lower prices. Additionally, the introduction of new flavors and exotic add-ins in conventional honey products, driven by evolving consumer preferences, is expected to further enhance the appeal of the conventional segment.

Honey Market, By Application

Food & Drinks
Personal Care & Cosmetics
Pharmaceuticals

Based on the Application, the Global Honey Market is bifurcated into Food & Drinks, Personal Care & Cosmetics, and Pharmaceuticals. The food & drink segment stands out as the leading category in the global honey market. Honey is extensively used as a natural sweetener and flavor enhancer in a wide range of food and beverage products, such as breakfast cereals, baked goods, salad dressings, and energy bars. Its versatility in culinary applications, coupled with its purported health benefits, has established honey as a staple in households and restaurants globally.

Honey Market, By Geography

North America
Europe
Asia Pacific
Rest of the World

Based on Geography, the Global Honey Market is classified into North America, Europe, Asia Pacific, and the Rest of the World. Asia Pacific substantially dominates the global honey market owing to the large-scale honey production and export. The Asia Pacific region, particularly China, is a major producer and exporter of honey. According to the Food and Agriculture Organization (FAO): China produced approximately 444,000 tons of honey in 2019, accounting for about 24% of global production. India, the second-largest producer in the region, contributed about 61,000 tons of honey in the same year. The Asia Pacific region as a whole accounted for over 45% of global honey production in 2019. Increasing awareness of honey's health benefits, coupled with its use in traditional medicine, is driving market growth.

Key Players

The "Global Honey Market" study report will provide valuable insight with an emphasis on the global market. The major players in the market are Dazhong Bee Industry Co., Ltd., Kangyuan Honey Co., Ltd., Mellit Holdings Ltd., The Hain Celestial Group, Inc., Wedderspoon Honey Ltd., Comvita Ltd., Dutch Bee Company.

This section offers in-depth analysis through a company overview, position analysis, the regional and industrial footprint of the company, and the ACE matrix for insightful competitive analysis. The section also provides an exhaustive analysis of the financial performances of mentioned players in the given market.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

Global Honey Market Key Developments

In May 2024, Mellit Holdings Ltd. announced a partnership with a major European supermarket chain to distribute their premium Manuka honey line.
In April 2024, Wedderspoon Honey Ltd. announced a new line of functional honey blends infused with superfoods and botanicals.
In April 2024, The Hain Celestial Group, Inc. acquired a natural and organic food distributor, potentially expanding their reach in the health food market which includes honey.