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市場調查報告書
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1733603

全球店內音樂服務市場－按類型、應用、地區和預測的市場規模

Global In-Store Music Service Market Size By Type (Streaming Media Service, Audio Equipment), By Application (Retail Stores, Cafes and Restaurants), By Geographic Scope And Forecast
出版日期: | 出版商: Verified Market Research | 英文 202 Pages | 商品交期: 2-3個工作天內

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簡介目錄

店內音樂服務的市場規模與預測

預計 2024 年店內音樂服務市場規模將達到 21.5 億美元，到 2032 年將達到 33.9 億美元，2026 年至 2032 年的複合年成長率為 5.8%。

由於顧客偏好的變化、技術的進步以及對音樂在豐富購物體驗方面的作用的日益重視，全球店內音樂服務市場預計將進一步擴大。為了在這個競爭激烈的市場中取得成功，企業必須優先考慮客製化、遵守授權和版權限制以及技術整合，以創造個人化和引人入勝的店內音樂體驗。隨著零售商繼續投入資金開發獨特的購物環境，店內音樂服務領域可能會在決定零售業的未來方面發揮越來越重要的作用。

定義全球店內音樂服務市場

店內音樂服務是音樂產業的一個專業領域，為各種商業場所提供授權的環境音樂，包括餐廳、零售店、公共場所、辦公大樓等。該市場以致力於提供根據企業及其客戶的特定需求和偏好客製化的背景音樂服務而聞名。本質上，店內音樂市場授權、創建、策劃和分發音樂播放清單和音訊內容，旨在增強實體店內的氛圍和客戶體驗。這些服務旨在營造舒適、溫馨的聽覺環境，與您的企業品牌和氛圍相匹配。

透過這種方式，店內音樂市場為企業提供了增強整體客戶體驗、影響消費行為並最終透過策略性地使用音樂和音訊內容來推動銷售和客戶忠誠度的手段。此外，店內音樂市場的獨特功能為企業提供了一種經濟高效的替代方案，避免了通常與國家表演協會和鄰接權組織相關的年度會員費。音樂產業的這一獨特領域在塑造氛圍和提升各個公司的商業性成功方面發揮關鍵作用。

全球店內音樂服務市場概覽

店內音樂服務產業包括滿足零售店、餐廳、飯店和其他商業企業的音樂需求的各種服務。這些服務包括客製化播放清單、音樂授權、音訊品牌等，旨在為消費者創造舒適、有吸引力的環境，同時符合公司的企業形象。店內音樂服務可以增強購物體驗、營造氛圍並影響各種零售和商業場所的顧客行為。消費者偏好是店內音樂服務領域的主要促進因素之一。現今的消費者希望獲得更身臨其境、更愉快的購物體驗，而音樂可以幫助實現這一點。

零售、酒店和醫療保健等各行各業的企業都了解創建合適的播放清單以吸引消費者並改善他們的整體體驗的價值。科技進步改變了零售環境中音樂的呈現與處理方式。雲端基礎的音樂串流服務的推出使企業能夠存取大量音樂，並能夠根據目標人群和企業形象定製播放清單。此外，透過使用人工智慧 (AI) 和機器學習演算法，播放清單可以即時變化以匹配商店的氛圍和顧客流量。

強調客製化和個人化是店內音樂服務領域的主要趨勢之一。零售商正在使用數據分析和人工智慧演算法來創建反映其品牌和客戶人口統計數據的播放清單。個人化的音樂體驗提高了客戶的參與度和忠誠度，使其成為行業成長的關鍵驅動力。店內音樂服務產業潛力巨大，但也面臨挑戰和監管問題。許可和版權問題很複雜，商家必須確保他們有權為其業務播放音樂。違規可能會帶來財務影響和法律後果。

目錄

第1章 引言

  • 市場定義
  • 市場區隔
  • 調查時間表
  • 先決條件
  • 限制

第2章調查方法

  • 資料探勘
    • 二次調查
    • 初步調查
    • 專家建議
    • 品質檢查
    • 最終審核
  • 數據三角測量
  • 自下而上的方法
  • 自上而下的方法
  • 調查流程
  • 資料來源

第3章執行摘要

  • 全球店內音樂服務市場概覽
  • 全球店內音樂服務生態地圖
  • 全球店內音樂服務市場機會
  • 全球店內音樂服務市場（按類型）
  • 全球店內音樂服務市場（按應用分類）
  • 全球店內音樂服務市場（按地區）
  • 未來市場機會
  • 市場吸引力
  • 世界市場結構

第4章 市場展望

  • 全球店內音樂服務市場的變化
  • 全球店內音樂服務市場展望
  • 市場促進因素
    • 改善客戶體驗
    • 品牌識別和差異化
    • 技術進步
    • 數據主導的決策
    • 零售連鎖和業務擴張
  • 限制因素
    • 版權和授權的複雜性
  • 可能性
    • 個性化和人工智慧主導的解決方案
  • 波特五力分析
    • 新進入者的威脅
    • 替代品的威脅
    • 供應商的議價能力
    • 買家的議價能力
    • 競爭對手之間的競爭強度
  • 價值鏈分析
  • 定價分析

第5章 市場類型

  • 概述
  • 串流媒體服務
  • 音響設備

第6章 市場：按應用

  • 概述
  • 零售商
  • 咖啡館和餐廳
  • 休閒設施和飯店
  • 其他

第7章 區域市場

  • 概述
  • 北美洲
  • 歐洲
  • 亞太地區
  • 拉丁美洲
  • 中東和非洲

第8章 競爭態勢

  • 概述
  • 各公司市場排名分析
  • 競爭市場佔有率
  • 區域足跡
  • 公司在各行業的足跡
  • 王牌矩陣
    • 積極的
    • 前線
    • 新興
    • 創新者

第9章 公司簡介

  • USEN CORPORATION
  • MOOD MEDIA
  • PLAYNETWORK, INC.
  • IMAGESOUND LIMITED
  • BRANDTRACK
  • TOUCHTUNES
  • OPEN EAR MUSIC
  • SOUNDREEF
  • AMBIE MUSIC LTD.
  • PANDORA MEDIA INC.（SIRIUSXM）
簡介目錄
Product Code: 75161

In-Store Music Service Market Size And Forecast

In-Store Music Service Market size was valued at USD 2.15 Billion in 2024 and is projected to reach USD 3.39 Billion by 2032, growing at a CAGR of 5.8% from 2026 to 2032.

The worldwide In-Store Music Service Market is expected to expand further, owing to shifting customer tastes, technology improvements, and increased appreciation for music's role in enriching the shopping experience. Businesses must prioritize customization, compliance with licensing and copyright restrictions, and the integration of technology to create personalized and engaging in-store music experiences to compete in this competitive market. As retailers continue to spend in developing distinctive shopping environments, the in-store music service sector will play an increasingly important role in determining retail's future.

Global In-Store Music Service Market Definition

The "In-Store Music Service" is a specialized segment of the music industry dedicated to providing licensed ambient music for a wide range of commercial settings, including restaurants, retail stores, public spaces, and office buildings. This market distinguishes itself by its commitment to delivering background music services tailored to the specific needs and preferences of businesses and their clientele. In essence, the In-Store Music Market involves the licensing, creation, curation, and distribution of music playlists and audio content designed to enhance the ambiance and customer experience within physical establishments. These services aim to create a pleasant and engaging auditory environment while aligning with the branding and atmosphere of the business.

In doing so, the In-Store Music Market offers businesses a means to elevate the overall customer experience, influence consumer behavior, and ultimately drive sales and customer loyalty through the strategic use of music and audio content. Furthermore, the In-Store Music Market is characterized by its ability to provide a cost-effective alternative for businesses, allowing them to bypass the annual fees typically associated with national performing and neighboring rights organizations. This unique niche within the music industry plays a pivotal role in shaping the atmosphere and enhancing the commercial success of various enterprises.

Global In-Store Music Service Market Overview

The in-store music service industry includes a variety of services that serve the music needs of companies such as retail stores, restaurants, hotels, and other commercial enterprises. These services include customized playlists, music licensing, and audio branding to create a pleasant and engaging environment for consumers while aligning with the business's corporate identity. In-store music services may improve the shopping experience, establish the tone, and influence customer behavior in a variety of retail and commercial settings. Consumer preferences are one of the key drivers of the in-store music service sector. Today's shoppers want a more immersive and entertaining shopping experience, and music may help provide just that.

Businesses in a variety of industries, including retail, hospitality, and healthcare, understand the value of crafting the right playlist to engage consumers and improve their entire experience. Technological advancements have changed the way music is presented and handled in retail environments. With the introduction of cloud-based music streaming services, companies may now access a large collection of songs and customize playlists depending on their target demographic and corporate identity. Furthermore, the use of artificial intelligence (AI) and machine learning algorithms enables real-time playlist modifications to match a store's atmosphere and customer flow.

The emphasis on customization and personalization is one of the important trends in the in-store music service sector. Retailers are using data analytics and AI-powered algorithms to create playlists that reflect their brand image and customer demographics. Personalized music experiences increase client engagement and loyalty, making this an important part of industry growth. While there is significant potential in the in-store music service sector, there are also difficulties and regulatory issues. Licensing and copyright concerns may be complicated, and merchants must guarantee that they have the right to play music in their businesses. Noncompliance might result in legal issues as well as financial consequences.

Global In-Store Music Service Market Segmentation Analysis

The Global In-Store Music Service Market is segmented on the basis of Type, Application, And Geography.

In-Store Music Service Market, By Type

  • Streaming Media Service
  • Audio Equipment
  • In-Store Music Service Market By Type

Based on Type, The market is segmented into Streaming Media Service and Audio Equipment. Streaming media services accounted for the largest market share in 2022. The market for in-store music services is driven by streaming media services, which give companies access to a huge song selection, simple playlist management, and immediate updates that improve customer experiences and loyalty to the company. On the other hand, by giving companies access to high-quality sound delivery, easy integration, and remote administration capabilities, advanced audio equipment functions as a catalyst for the in-store music service sector, enhancing the influence of carefully selected soundscapes on client pleasure and revenue.

In-Store Music Service Market, By Application

  • Retail Stores
  • Cafes and Restaurants
  • Leisure Places & Hotels
  • Others

Based on Application, The market is bifurcated into Retail Stores, Cafes and Restaurants, Leisure Places & Hotels, and Others. The retail stores segment is dominating the growth of the market. As companies use carefully crafted soundscapes to create welcoming shopping experiences, strengthen brand identities, and increase sales, retail establishments are fuelling the in-store music service business. As companies use carefully crafted soundscapes to create welcoming shopping experiences, strengthen brand identities, and increase sales, retail establishments are fueling the in-store music service business.

In-Store Music Service Market, By Geography

  • North America
  • Europe
  • Asia Pacific
  • Middle East & Africa
  • Latin America

Based on Regional Analysis, The Global In-Store Music Service Market is classified into North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa. In 2022, North America accounted for the largest market share accounted the largest market share for global in-store music service market due to the region's businesses increasingly investing in licensed and rights-cleared music to avoid legal complications. Moreover, there is a growing emphasis on technology integration to create holistic in-store experiences, incorporating music, lighting, and digital signage. Data-driven insights are being leveraged to fine-tune music selections and understand customer behavior.

Key Players

The "Global In-Store Music Service Market" study report will provide valuable insight with an emphasis on the global market. The major players in the market are Usen Corporation, Mood Media, PlayNetwork, Imagesound, Brandtrack, TouchTunes, Open Ear Music, Soundreef, Ambie Music Ltd., Pandora Media Inc. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

Key Developments

  • In July 2023, TouchTunes, the largest in-venue interactive music and entertainment platform in the United States has partnered with superstar Toby Keith for the launch of the exclusive artist-curated playlist, "Toby Keith Presents: Made In America," which is now available on TouchTunes jukeboxes nationwide and through their industry-leading jukebox mobile app, just in time for the Independence Day holiday weekend.
  • In July 2023, Crafted the perfect playlist for Rosa's Thai 15th birthday celebrations. For Rosa's 15th birthday celebrations, Open Ear Music's talented curator, Stephen Gomberg, was tasked with curating the perfect soundtrack
  • In March 2023, With the acquisition of Vibenomics, the leading provider of in-store ad network technology and services, Mood Media increased its offering of in-store solutions. Deeper insights for advertisers, more opportunities for brands to earn money, and increased consumer engagement and analytics at the point of sale are all made possible by combining Mood Media's breadth and scale as the top provider of in-store experiences with Vibenomics' unique technological position in on-premise media solutions.
  • In September 2022, Usen-Next Group established Usen Square Kobe, a workplace and showroom where clients can view and interact with the cutting-edge retail DX. Usen Square, which includes Usen Square Nagaoka and Usen Square Matsuyama, will act as the information-dissemination hub for shop DX. The cafe's decor and features mimic the operations of a physical store, and the layout was created to make it simpler to visualize retail operations.

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 MARKET DEFINITION
  • 1.2 MARKET SEGMENTATION
  • 1.3 RESEARCH TIMELINES
  • 1.4 ASSUMPTIONS
  • 1.5 LIMITATIONS

2 RESEARCH METHODOLOGY

  • 2.1 DATA MINING
    • 2.1.1 SECONDARY RESEARCH
    • 2.1.2 PRIMARY RESEARCH
    • 2.1.3 SUBJECT MATTER EXPERT ADVICE
    • 2.1.4 QUALITY CHECK
    • 2.1.5 FINAL REVIEW
  • 2.2 DATA TRIANGULATION
  • 2.3 BOTTOM-UP APPROACH
  • 2.4 TOP-DOWN APPROACH
  • 2.5 RESEARCH FLOW
  • 2.6 DATA SOURCES

3 EXECUTIVE SUMMARY

  • 3.1 GLOBAL IN-STORE MUSIC SERVICE MARKET OVERVIEW
  • 3.2 GLOBAL IN-STORE MUSIC SERVICE ECOLOGY MAPPING
  • 3.3 GLOBAL IN-STORE MUSIC SERVICE ABSOLUTE MARKET OPPORTUNITY
  • 3.4 GLOBAL IN-STORE MUSIC SERVICE MARKET, BY TYPE (USD MILLION)
  • 3.5 GLOBAL IN-STORE MUSIC SERVICE MARKET, BY APPLICATION (USD MILLION)
  • 3.6 GLOBAL IN-STORE MUSIC SERVICE MARKET, BY GEOGRAPHY(USD MILLION)
  • 3.7 FUTURE MARKET OPPORTUNITIES
  • 3.8 MARKET ATTRACTIVENESS
  • 3.9 GLOBAL MARKET SPLIT

4 MARKET OUTLOOK

  • 4.1 GLOBAL IN-STORE MUSIC SERVICE MARKET EVOLUTION
  • 4.2 GLOBAL IN-STORE MUSIC SERVICE MARKET OUTLOOK
  • 4.3 MARKET DRIVERS
    • 4.3.1 ENHANCING CUSTOMER EXPERIENCE
    • 4.3.2 BRAND IDENTITY AND DIFFERENTIATION
    • 4.3.3 TECHNOLOGICAL ADVANCEMENTS
    • 4.3.4 DATA-DRIVEN DECISION MAKING
    • 4.3.5 EXPANSION OF RETAIL CHAINS AND BUSINESS
  • 4.4 RESTRAINTS
    • 4.4.1 COPYRIGHT AND LICENSING COMPLEXITY
  • 4.5 OPPORTUNITIES
    • 4.5.1 PERSONALIZATION AND AI-DRIVEN SOLUTIONS
  • 4.6 PORTER'S FIVE FORCES ANALYSIS
    • 4.6.1 THREAT OF NEW ENTRANTS
    • 4.6.2 THREAT OF SUBSTITUTES
    • 4.6.3 BARGAINING POWER OF SUPPLIERS
    • 4.6.4 BARGAINING POWER OF BUYERS
    • 4.6.5 INTENSITY OF COMPETITIVE RIVALRY
  • 4.7 VALUE CHAIN ANALYSIS
  • 4.8 PRICING ANALYSIS

5 MARKET, BY TYPE

  • 5.1 OVERVIEW
  • 5.2 STREAMING MEDIA SERVICE
  • 5.3 AUDIO EQUIPMENT

6 MARKET, BY APPLICATION

  • 6.1 OVERVIEW
  • 6.2 RETAIL STORES
  • 6.3 CAFES AND RESTAURANTS
  • 6.4 LEISURE PLACES & HOTELS
  • 6.8 OTHERS

7 MARKET, BY GEOGRAPHY

  • 7.1 OVERVIEW
  • 7.2 NORTH AMERICA
  • 7.3 EUROPE
  • 7.4 ASIA PACIFIC
  • 7.5 LATIN AMERICA
  • 7.6 MIDDLE EAST & AFRICA

8 COMPETITIVE LANDSCAPE

  • 8.1 OVERVIEW
  • 8.2 COMPANY MARKET RANKING ANALYSIS
  • 8.3 COMPETITIVE MARKET SHARE
  • 8.4 COMPANY REGIONAL FOOTPRINT
  • 8.5 COMPANY INDUSTRY FOOTPRINT
  • 8.6 ACE MATRIX
    • 8.6.1 ACTIVE
    • 8.6.2 CUTTING EDGE
    • 8.6.3 EMERGING
    • 8.6.4 INNOVATORS

9 COMPANY PROFILES

  • 9.1 USEN CORPORATION
    • 9.1.1 COMPANY OVERVIEW
    • 9.1.2 COMPANY INSIGHTS
    • 9.1.3 SEGMENT BREAKDOWN
    • 9.1.4 PRODUCT BENCHMARKING
    • 9.1.5 KEY DEVELOPMENTS
  • 9.2 MOOD MEDIA
    • 9.2.1 COMPANY OVERVIEW
    • 9.2.2 COMPANY INSIGHTS
    • 9.2.3 PRODUCT BENCHMARKING
  • 9.3 PLAYNETWORK, INC.
    • 9.3.1 COMPANY OVERVIEW
    • 9.3.2 COMPANY INSIGHTS
    • 9.3.3 PRODUCT BENCHMARKING
    • 9.3.4 KEY DEVELOPMENTS
    • 9.3.5 WINNING IMPERATIVES
    • 9.3.6 CURRENT FOCUS & STRATEGIES
    • 9.3.7 THREAT FROM COMPETITION
    • 9.3.8 SWOT ANALYSIS
  • 9.4 IMAGESOUND LIMITED
    • 9.4.1 COMPANY OVERVIEW
    • 9.4.2 COMPANY INSIGHTS
    • 9.4.3 PRODUCT BENCHMARKING
  • 9.5 BRANDTRACK
    • 9.5.1 COMPANY OVERVIEW
    • 9.5.2 COMPANY INSIGHTS
    • 9.5.3 PRODUCT BENCHMARKING
  • 9.6 TOUCHTUNES
    • 9.6.1 COMPANY OVERVIEW
    • 9.6.2 COMPANY INSIGHTS
    • 9.6.3 PRODUCT BENCHMARKING
    • 9.6.4 KEY DEVELOPMENTS
  • 9.7 OPEN EAR MUSIC
    • 9.7.1 COMPANY OVERVIEW
    • 9.7.2 COMPANY INSIGHTS
    • 9.7.3 PRODUCT BENCHMARKING
  • 9.8 SOUNDREEF
    • 9.8.1 COMPANY OVERVIEW
    • 9.8.2 COMPANY INSIGHTS
    • 9.8.3 PRODUCT BENCHMARKING
    • 9.6.4 KEY DEVELOPMENTS
    • 9.3.5 WINNING IMPERATIVES
    • 9.3.6 CURRENT FOCUS & STRATEGIES
    • 9.3.7 THREAT FROM COMPETITION
    • 9.3.8 SWOT ANALYSIS
  • 9.9 AMBIE MUSIC LTD.
    • 9.9.1 COMPANY OVERVIEW
    • 9.9.2 COMPANY INSIGHTS
    • 9.9.3 PRODUCT BENCHMARKING
    • 9.6.4 KEY DEVELOPMENTS
  • 9.10 PANDORA MEDIA INC. (SIRIUSXM)
    • 9.9.1 COMPANY OVERVIEW
    • 9.9.2 COMPANY INSIGHTS
    • 9.9.3 PRODUCT BENCHMARKING