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市場調查報告書
商品編碼
1733446

全球 BLE Beacon 和 iBeacon 市場 - 市場規模（按技術、應用、地區和預測）

Global Bluetooth Beacon And iBeacon Market Size By Technology, By End-User, By Geographic Scope And Forecast
出版日期: | 出版商: Verified Market Research | 英文 202 Pages | 商品交期: 2-3個工作天內

價格
簡介目錄

BLE Beacon/iBeacon 市場規模及預測

2024 年 BLE Beacon/iBeacon 市場規模價值為 28.7 億美元，預計到 2032 年將達到 792 億美元，2026 年至 2032 年的複合年成長率為 87.74%。

人們對 iBeacon 技術的認知不斷提高、智慧型手機的普及率不斷提高以及消費者購買力的提高導致智慧型手機的使用率不斷提高是推動全球 BLE Beacon 和 iBeacon 市場成長的一些主要因素。本研究報告對全球 BLE Beacon 和 iBeacon 市場進行了全面的評估和分析。它對關鍵細分市場、趨勢、市場促進因素、限制因素、競爭格局以及在市場中發揮關鍵作用的因素進行了全面的分析。

定義全球 BLE Beacon/iBeacon 市場

BLE 信標是一種低功耗藍牙 (LE) 設備，它是一種向附近的攜帶式電子設備廣播識別碼的硬體發送器。這項技術允許智慧型手機、平板電腦和其他設備在靠近信標時採取行動。 BLE 信標使用低功耗藍牙近距離感應來傳輸可被任何相容應用程式或作業系統接收的通用唯一識別碼。與此識別碼一起傳送的位元組可用於確定裝置的實體位置、追蹤客戶或根據裝置位置觸發操作，例如社群媒體簽到或推播通知。

BLE Beacon 發射器具有多種外形規格，包括小型鈕扣電池裝置、USB 記憶棒和通用藍牙 4.0 USB 加密狗。它採用低功耗藍牙 4.0 標準，因此可以使用電池供電。設備電池壽命因製造商而異。 BLE通訊協定比傳統藍牙更節能。 BLE 信標可用於傳輸包含通用唯一識別碼 (UUID) 的資訊包。

iBeacons 基於低功耗藍牙近距離感應技術，透過傳輸可由相容應用程式和作業系統取得的通用唯一識別碼來建構。 iBeacon 還可以與應用程式一起使用作為室內定位系統，幫助確定智慧型手機的大致位置和狀態。借助 iBeacon，智慧型手機上的軟體可以粗略地找到其相對於商店內其他 iBeacon 的位置。

全球 BLE Beacon 和 iBeacon 市場概覽

人們對 iBeacon 技術的認知不斷提高、智慧型手機的普及率不斷提高以及消費者購買力的提高導致智慧型手機的使用率不斷提高是推動全球 BLE Beacon 和 iBeacon 市場成長的一些關鍵因素。信標技術的採用徹底改變了公司的業務方式，透過個人化推動了新層次的客戶參與。這一成長前景是由零售業中基於位置的行銷的快速成長所推動的。將實體購物體驗與數位生態系統的優勢相結合已成為商店型零售商的關鍵。

此外，預計在預測期內，信標與攝影機、LED 照明、銷售點 (POS) 設備、數位電子看板和自動販賣機的整合度不斷提高將推動產業成長。除了零售應用之外，預計信標在工業應用中也會變得普遍。此外，物聯網 (IoT) 等 IT 解決方案的進步、低功耗需求和低成本是推動全球 BLE Beacon 和 iBeacon 市場成長的一些主要因素。持續的技術進步是全球商店和商業領域變革的關鍵因素。

在過去的十年中，電子和資訊科技領域的各種技術進步迅速，帶動了 BLE Beacons 和 iBeacons 全球市場的發展。此外，推動行業成長的一個主要因素是具有信標和低功耗藍牙 (BLE) 標籤的應用的增加。信標在大規模製造垂直領域變得越來越普遍，用於資產追蹤和機器/設備狀態監控。同時，現有和新應用市場正在成熟，從而實現大規模部署。

然而，使用 iBeacon 和 BLE Beacons 時，用戶可能會面臨與有限的傳輸通訊協定（不允許兩個設備之間進行雙向通訊）、頻率變化（它們沒有相同的頻率並且不傳輸相同功率的訊號）、隱私和安全問題、由於天氣條件、設備功率、溫度和輪詢間隔導致的訊號精度波動等挑戰。這將限制用戶對 iBeacon 和 BLE Beacon 的採用，並限制全球 BLE Beacon/iBeacon 市場的成長。

目錄

第1章 全球BLE Beacon和iBeacon市場介紹

  • 市場概覽
  • 研究範圍
  • 先決條件

第2章執行摘要

第3章：已驗證的市場研究調查方法

  • 資料探勘
  • 驗證
  • 第一手資料
  • 資料來源列表

第4章 BLE Beacon 和 iBeacon 的全球市場展望

  • 概述
  • 市場動態
    • 驅動程式
    • 限制因素
    • 機會
  • 波特五力模型
  • 價值鏈分析

第5章全球BLE Beacon 和 iBeacon 市場（按技術）

  • 概述
  • iBeacon
  • Eddystone
  • 其他

第6章全球BLE Beacon 和 iBeacon 市場（按應用）

  • 概述
  • 零售
  • 非零售

第7章全球BLE Beacon 和 ibeacon 市場（按地區）

  • 概述
  • 北美洲
    • 美國
    • 加拿大
    • 墨西哥
  • 歐洲
    • 德國
    • 英國
    • 法國
    • 其他歐洲國家
  • 亞太地區
    • 中國
    • 日本
    • 印度
    • 其他亞太地區
  • 世界其他地區
    • 拉丁美洲
    • 中東和非洲

第8章全球BLE Beacon和iBeacon市場的競爭格局

  • 概述
  • 各公司市場排名
  • 主要發展策略

第9章 公司簡介

  • Texas Instruments Inc.
  • Nordic Semiconductor ASA
  • Silicon Laboratories Inc.
  • Onyx Beacon LTD
  • Estimote Inc.
  • Kontakt Micro-Location Sp. Zoo
  • BlueCats Australia Pty Limited
  • Gimbal Inc.
  • Blue Sense Networks Ltd.
  • Accent Advanced Systems

第10章 附錄

  • 相關調查
簡介目錄
Product Code: 69525

Bluetooth Beacon And iBeacon Market Size And Forecast

Bluetooth Beacon And iBeacon Market size was valued at USD 2.87 Billion in 2024 and is projected to reach USD 79.2 Billion by 2032, growing at a CAGR of 87.74% from 2026 to 2032.

Rising awareness about iBeacon technology as well as growing smartphone usage and increasing purchasing power of consumers resulting in increased smartphone usage are some of the key factors propelling the growth of the Global Bluetooth Beacon And iBeacon Market. The Global Bluetooth Beacon And iBeacon Market report provides a holistic evaluation of the market. The report offers a comprehensive analysis of key segments, trends, drivers, restraints, competitive landscape, and factors that are playing a substantial role in the market.

Global Bluetooth Beacon And iBeacon Market Definition

Bluetooth Beacons are hardware transmitters which is a class of Bluetooth low energy (LE) devices that broadcast their identifier to nearby portable electronic devices. The technology enables smartphones, tablets, and other devices to perform actions when in close proximity to a beacon. Bluetooth Beacons use Bluetooth low energy proximity sensing to transmit a universally unique identifier picked up by a compatible app or operating system. The identifier and several bytes sent with it can be used to determine the device's physical location, track customers, or trigger a location-based action on the device such as a check-in on social media or push notification.

Bluetooth Beacon transmitters come in a variety of form factors, including small coin cell devices, USB sticks, and generic Bluetooth 4.0 capable USB dongles. It operates using the Bluetooth 4.0 Low Energy standard so battery-powered devices are possible. The battery life of devices varies depending on the manufacturer. The Bluetooth LE protocol is significantly more power-efficient than Bluetooth Classic. Bluetooth Beacon can be used to send a packet of information that contains a Universally Unique Identifier (UUID). iBeacon is a protocol that was originally developed by Apple Inc.

iBeacon is based on Bluetooth low energy proximity sensing by transmitting a universally unique identifier picked up by a compatible app or operating system. The identifier and several bytes sent with it can be used to determine the device's physical location, track customers, or trigger a location-based action on the device such as a check-in on social media or push notification. iBeacon can also be used with an application as an indoor positioning system, which helps smartphones determine their approximate location or context. With the help of an iBeacon, a smartphone's software can approximately find its relative location to an iBeacon in a store.

Global Bluetooth Beacon And iBeacon Market Overview

Rising awareness about iBeacon technology as well as growing smartphone usage and increasing purchasing power of consumers resulting in increased smartphone usage are some of the key factors propelling the growth of the Global Bluetooth Beacon And iBeacon Market. The introduction of beacons technology has revolutionized the adopters' operations by driving a new level of customer engagement through personalization. The growth prospects can be attributed to the surging eminence of location-based marketing in the retail industry. Combining the benefits of the physical shopping experience with the digital ecosystem has become important for brick-and-mortar retailers.

In addition, the Growing integration of beacons in cameras, LED lightings, point of sale (POS) devices, digital signage, and vending machines is expected to propel the industry growth over the forecast period. Apart from retail applications, beacons are also projected to become a common commodity in industrial applications. Moreover, Advancement in IT solutions such as the Internet of Things (IoT), low power requirement, and low cost are some of the key factors propelling the growth of the Global Bluetooth Beacon And iBeacon Market. Continuous technology advancement is a key factor for the revolution of the global stores and business sectors.

Over the last decade, various technological advancements in electronics and information technology have occurred rapidly resulting in the development of the Global Bluetooth Beacon And iBeacon Market. Furthermore, The key factor driving the industry growth is the increased number of applications powered by beacons and Bluetooth Low Energy (BLE) tags. Beacons are witnessing growing penetration across asset tracking and machine/equipment status observation in high-volume verticals. At the same time, the markets for both existing and new applications are maturing, leading to larger roll-outs.

However, with the use of iBeacons and Bluetooth Beacon, users are expected to witness challenges related to the limited transmit-only protocol (no bidirectional communications between two devices), frequency variance (do not have the same frequency and do not transmit signals of same power), privacy and security issues, fluctuation in signal accuracy due to weather conditions, device power, temperature and polling intervals. This limits adoption of iBeacons and Bluetooth Beacon among users and restricts the Global Bluetooth Beacon And iBeacon Market growth.

Bluetooth Beacon And iBeacon Market, By Technology

  • iBeacon
  • Eddystone
  • Others

Based on Technology, the market is segmented into iBeacon, Eddystone, and Others. Eddystone technology is expected to register the fastest growth during the forecasted period owing to the paradigm shift from iBeacon to Eddystone along with its flexibility to connect across multiple platforms like iOS and Android is driving the demand for Eddystone technology.

Bluetooth Beacon And iBeacon Market, By End-User

  • Retail
  • Non-Retail

Based on End-User, the market is segmented into Retail and Non-Retail. Retail is anticipated to become the fastest-growing market in the forecast duration. Bluetooth Beacon equipped retailers with innovative solutions to track the movement of customers in the store so that they can send notifications about their products and offers according to their location which helps them in increasing revenues.

Bluetooth Beacon And iBeacon Market, By Geography

  • North America
  • Europe
  • Asia Pacific
  • Rest of the world
  • On the basis of Geography, The Global Bluetooth Beacon And iBeacon Market is classified into North America, Europe, Asia Pacific, and the Rest of the world. North America is expected to hold the largest market share in the forecast period. The region reflected high potential in terms of growth and revenue generation in this market for the past couple of years. In the coming years, it is likely to dominate the global market over other regions. The Bluetooth Beacon And iBeacon Market in North America is projected to grow at an exponential CAGR of 90.6% throughout the period of assessment to reach a high valuation of more than US$ 14 Bn by the end of the forecasted year from a value of US$ 82 Mn in 2017.

Key Players

The "Global Bluetooth Beacon And iBeacon Market" study report will provide valuable insight with an emphasis on the global market. The major players in the market are Texas Instruments Inc., Nordic Semiconductor ASA, Silicon Laboratories Inc., Onyx Beacon LTD, Estimote Inc., Kontakt Micro-Location Sp. Z.o.o., BlueCats Australia Pty Limited, Gimbal Inc., Blue Sense Networks Ltd., and Accent Advanced Systems.

  • The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

TABLE OF CONTENTS

1 INTRODUCTION OF GLOBAL BLUETOOTH BEACON AND IBEACON MARKET

  • 1.1 Overview of the Market
  • 1.2 Scope of Report
  • 1.3 Assumptions

2 EXECUTIVE SUMMARY

3 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

  • 3.1 Data Mining
  • 3.2 Validation
  • 3.3 Primary Interviews
  • 3.4 List of Data Sources

4 GLOBAL BLUETOOTH BEACON AND IBEACON MARKET OUTLOOK

  • 4.1 Overview
  • 4.2 Market Dynamics
    • 4.2.1 Drivers
    • 4.2.2 Restraints
    • 4.2.3 Opportunities
  • 4.3 Porters Five Force Model
  • 4.4 Value Chain Analysis

5 GLOBAL BLUETOOTH BEACON AND IBEACON MARKET, BY TECHNOLOGY

  • 5.1 Overview
  • 5.2 iBeacon
  • 5.3 Eddystone
  • 5.4 Others

6 GLOBAL BLUETOOTH BEACON AND IBEACON MARKET, BY APPLICATION

  • 6.1 Overview
  • 6.2 Retail
  • 6.3 Non-Retail

7 GLOBAL BLUETOOTH BEACON AND IBEACON MARKET, BY GEOGRAPHY

  • 7.1 Overview
  • 7.2 North America
    • 7.2.1 U.S.
    • 7.2.2 Canada
    • 7.2.3 Mexico
  • 7.3 Europe
    • 7.3.1 Germany
    • 7.3.2 U.K.
    • 7.3.3 France
    • 7.3.4 Rest of Europe
  • 7.4 Asia Pacific
    • 7.4.1 China
    • 7.4.2 Japan
    • 7.4.3 India
    • 7.4.4 Rest of Asia Pacific
  • 7.5 Rest of the World
    • 7.5.1 Latin America
    • 7.5.2 Middle East & Africa

8 GLOBAL BLUETOOTH BEACON AND IBEACON MARKET COMPETITIVE LANDSCAPE

  • 8.1 Overview
  • 8.2 Company Market Ranking
  • 8.3 Key Development Strategies

9 COMPANY PROFILES

  • 9.1 Texas Instruments Inc.
    • 9.1.1 Overview
    • 9.1.2 Financial Performance
    • 9.1.3 Product Outlook
    • 9.1.4 Key Developments
  • 9.2 Nordic Semiconductor ASA
    • 9.2.1 Overview
    • 9.2.2 Financial Performance
    • 9.2.3 Product Outlook
    • 9.2.4 Key Developments
  • 9.3 Silicon Laboratories Inc.
    • 9.3.1 Overview
    • 9.3.2 Financial Performance
    • 9.3.3 Product Outlook
    • 9.3.4 Key Developments
  • 9.4 Onyx Beacon LTD
    • 9.4.1 Overview
    • 9.4.2 Financial Performance
    • 9.4.3 Product Outlook
    • 9.4.4 Key Developments
  • 9.5 Estimote Inc.
    • 9.5.1 Overview
    • 9.5.2 Financial Performance
    • 9.5.3 Product Outlook
    • 9.5.4 Key Developments
  • 9.6 Kontakt Micro-Location Sp. Z.o.o.
    • 9.6.1 Overview
    • 9.6.2 Financial Performance
    • 9.6.3 Product Outlook
    • 9.6.4 Key Developments
  • 9.7 BlueCats Australia Pty Limited
    • 9.7.1 Overview
    • 9.7.2 Financial Performance
    • 9.7.3 Product Outlook
    • 9.7.4 Key Developments
  • 9.8 Gimbal Inc.
    • 9.8.1 Overview
    • 9.8.2 Financial Performance
    • 9.8.3 Product Outlook
    • 9.8.4 Key Developments
  • 9.9 Blue Sense Networks Ltd.
    • 9.9.1 Overview
    • 9.9.2 Financial Performance
    • 9.9.3 Product Outlook
    • 9.9.4 Key Developments
  • 9.10 Accent Advanced Systems
    • 9.10.1 Overview
    • 9.10.2 Financial Performance
    • 9.10.3 Product Outlook
    • 9.10.4 Key Developments

10 Appendix

  • 10.1 Related Research