![]() |
市場調查報告書
商品編碼
1733391
全球快餐店(QSR)市場:市場規模(按類型、經營模式、服務類型和地區)、未來預測Global Quick Service Restaurant (QSR) Market Size By Type (Standalone, Chain And Franchises), By Business Model (Online, Offline), By Service Type (Dine-In, Takeaway), By Geographic Scope And Forecast |
預計快餐店 (QSR) 市場價值在 2024 年將達到 2,800 億美元,到 2032 年將達到 4,500 億美元,2026 年至 2032 年的複合年成長率為 6.1%。
快餐店 (QSR) 是一種專注於提供快速、高效服務且菜單價格低廉、種類有限的餐廳。
快餐店 (QSR) 通常提供簡化的菜單,僅包含幾種主食。這種方法可以輕鬆地培訓員工準備標準化菜餚,從而加快準備和服務的速度。
快餐店 (QSR) 的餐點價格一般合理,通常在 10 美元或更低。這種定價策略旨在吸引尋求物有所值的廣大客戶。
知名的 QSR 品牌包括麥當勞、漢堡王、賽百味和肯德基。
影響速食店(QSR)市場的關鍵市場動態是:
數位化:數位化:行動訂購和線上付款等數位技術的日益普及正在重塑 QSR。新冠疫情加速了這一趨勢,許多餐廳轉向數位平台以遵守社交距離措施,導致線上訂購和非接觸式付款激增。
方便快速的服務:根據美國勞工部的數據,大約 70% 的美國每周至少外出用餐一次,這反映出人們對快速服務的偏好日益成長。
健康與保健趨勢:消費者的健康意識越來越強。許多快餐店 (QSR) 對此作出了回應,提供更健康的菜單選項,例如沙拉和低碳水化合物選項,以吸引注重健康的顧客。
經濟因素:美國經濟分析局指出,消費者在食品服務上的支出正在穩步成長,這表明快餐店(QSR)的市場環境強勁。
主要市場挑戰:
健康與保健趨勢:消費者對健康問題的認知不斷提高,導致對更健康食品選擇的需求。根據美國農業部的數據,到 2020 年,將有近 8% 的成年人被歸類為肥胖,這給快餐店帶來壓力,迫使它們提供低熱量、更健康的菜單選擇。
景氣衰退:速食店(QSR)市場容易受到經濟波動的影響。美國經濟分析局報告稱,疫情導致 2020 年消費者外食支出下降 5.3%,凸顯了速食店在經濟低迷時期的脆弱性。
人事費用:人事費用上升,包括更高的最低工資和社會福利,對速食店(QSR)經營者構成了重大挑戰。美國勞工部指出,多個州的最低工資上調正在影響依賴大量勞動力的企業的利潤率。
激烈的競爭:快餐店(QSR)市場競爭非常激烈,許多老牌品牌和新參與企業都在爭奪市場佔有率。根據美國餐飲協會的報告,光是2021年美國就將有超過20萬家新餐廳開業,競爭將更加激烈。
主要市場趨勢:
食品配送服務的成長:第三方配送應用程式的興起進一步加強了這一趨勢,這些應用程式已成為許多 QSR 連鎖店的必需品。
以客戶為中心的方法:QSR 擴大採用以客戶為中心的策略,利用數據分析來個人化行銷並改善客戶體驗。全通路付款系統的興起促進了這一趨勢,增加了不同平台上的客戶參與。
技術創新:自助服務亭和廚房顯示系統 (KDS) 等技術的整合正在改變營運。這些技術創新透過簡化訂單處理、減少等待時間和提高業務效率來幫助 QSR 有效地管理大量客戶。
永續性措施:速食業越來越關注永續性,許多連鎖店都實施了減少食物廢棄物和能源的措施。這種轉變與消費者對環保餐飲選擇的偏好相吻合。
以下是快餐店(QSR)市場更詳細的區域分析:
北美:
預計到 2023 年,北美將佔據全球快餐店 (QSR) 市場的 5% 的佔有率,顯示該地區的消費者需求和品牌影響力強勁。
美國是世界上快餐消費率最高的國家之一,反映出人們對速食的文化偏好。這一趨勢得到了美國農業部的支持,該部門發現大約 70% 的美國每周至少外出用餐一次。
北美的快餐店提供各種各樣的菜單,包括健康食品,並根據當地偏好客製化。隨著消費者對各種美食的偏好發生變化,這種適應性幫助它吸引了廣泛的客戶群。
眾多特許專利權機會可讓您迅速擴張並在北美獲得品牌知名度。這種模式幫助麥當勞和漢堡王等知名品牌成為市場領導者。
歐洲
歐洲佔全球快餐店 (QSR) 銷售額的 30% 以上,預計 2024 年價值將達到約 530.8326 億美元,顯示該地區的消費者需求和品牌影響力強勁。
歐洲人口的購買力很高,支持了速食店(QSR)的成長。德國等國家擁有超過 8,300 萬人口,是食品和飲料產業最富裕的消費者之一。
歐洲快餐店(QSR)市場從國際觀光中受益匪淺。自新冠疫情限制解除以來,歐洲的國際遊客數量增加了近100%,在穩定和振興快餐業方面發揮了關鍵作用。
數位化訂購和配送服務的日益普及正在重塑 QSR 格局。越來越多的消費者選擇線上平台來滿足他們的便利需求,進一步推動了該行業的成長。
The Quick Service Restaurant (QSR) Market was valued at USD 280 Billion in 2024 and is anticipated to reach USD 450 Billion by 2032, growing at a CAGR of 6.1% from 2026 to 2032.
A Quick Service Restaurant (QSR) is a type of restaurant that focuses on providing fast, efficient service with a limited menu of inexpensive meals.
A Quick Service Restaurant (QSR) typically offer a simplified menu focused on a few core items. This approach enables faster preparation and service, as employees can easily be trained to prepare standardized dishes.
Meals at quick service restaurant (QSR) are generally priced affordably, often around $10 or less. This pricing strategy aims to attract a broad customer base seeking value for money.
Examples of well-known QSR brands include McDonald's, Burger King, Subway, and KFC.
The key market dynamics that are shaping the quick service restaurant (QSR) market include:
Digitalization: The increasing adoption of digital technologies, such as mobile ordering and online payment methods, is reshaping the QSR The COVID- 19 pandemic accelerated this trend, as many restaurants shifted to digital platforms to comply with social distancing measures, leading to a surge in online orders and contactless payments.
Convenience and Fast Service: Consumers' busy lifestyles have heightened the demand for quick and convenient meal According to the U.S. Department of Labor, approximately 70% of Americans eat out at least once a week, reflecting a growing preference for fast service.
Health and Wellness Trends: There is a rising consumer focus on health-conscious dining options. Many quick service restaurant (QSRs) are responding by offering healthier menu items, such as salads and low-carb options, to attract health-conscious
Economic Factors: Economic stability and rising disposable incomes allow consumers to dine out more The U.S. Bureau of Economic Analysis noted that consumer spending on food services has been steadily increasing, indicating a robust market environment for quick service restaurant (QSR).
Key Market Challenges:
Health and Wellness Trends: Increasing consumer awareness about health issues has led to a demand for healthier food options. According to the U.S. Department of Agriculture, nearly 8% of adults were classified as obese in 2020, prompting QSRs to adapt their menus to include lower-calorie and healthier items, which can be costly and complex to implement.
Economic Downturns: The quick service restaurant (QSR) market is sensitive to economic fluctuations. During economic downturns, consumers often reduce discretionary spending on dining The U.S. Bureau of Economic Analysis reported that consumer spending on food services declined by 5.3% in 2020 due to the pandemic, highlighting the vulnerability of QSRs during economic hardships.
Labor Costs: Rising labor costs, including minimum wage increases and benefits, pose significant challenges for quick service restaurant (QSR) operators. The U.S. Department of Labor noted that the minimum wage has increased in several states, impacting profit margins for businesses reliant on a large workforce.
Intense Competition: The quick service restaurant (QSR) market is highly competitive, with numerous established brands and new entrants vying for market share. This competition can lead to pricing pressures and increased marketing The National Restaurant Association reported that over 200,000 new restaurant establishments opened in the U.S. in 2021 alone, intensifying competition.
Key Market Trends:
Growth of Food Delivery Services: There is an increasing demand for meal delivery services, as consumers value the convenience of having food delivered from their favorite This trend has been reinforced by the rise of third-party delivery apps, which have become essential for many QSR chains .
Customer-Centric Approaches: QSRs are increasingly adopting customer-centric strategies, utilizing data analytics to personalize marketing and improve customer experiences. This trend is supported by the rise of omnichannel payment systems that enhance customer engagement across various platforms .
Technological Innovations: The integration of technologies such as self-service kiosks and kitchen display systems (KDS) is transforming operations. These innovations streamline order processing, reduce wait times, and enhance operational efficiency, helping QSRs manage high customer volumes effectively .
Sustainability Initiatives: There is a growing emphasis on sustainability within the QSR sector, with many chains implementing practices to reduce food waste and energy This shift aligns with consumer preferences for environmentally responsible dining options.
Here is a more detailed regional analysis of the Quick Service Restaurant (QSR) market:
North America:
North America accounted for a significant 5% share of the global quick service restaurant (QSR) market in 2023, indicating strong consumer demand and brand presence in the region.
The United States has one of the highest rates of fast food consumption globally, reflecting a cultural preference for quick dining This trend is supported by the U.S. Department of Agriculture, which highlights that nearly 70% of Americans eat out at least once a week.
North American QSRs provide a wide variety of menu options tailored to local tastes, including healthier choices. This adaptability helps attract a broad customer base, aligning with changing consumer preferences for diverse cuisines.
The presence of numerous franchise opportunities allows for rapid expansion and brand recognition across the This model has been instrumental in establishing well-known brands like McDonald's and Burger King as market leaders.
Europe:
Europe holds more than 30% of the global quick service restaurant (QSR) revenue, with a projected market size of approximately USD 53,083.26 Million in 2024, indicating strong consumer demand and brand presence in the region.
The European population exhibits substantial purchasing power, which supports the growth of quick service restaurant (QSRs) . Countries like Germany, with over 83 million residents, are home to some of the wealthiest consumers in the food and beverage sector.
The European quick service restaurant (QSR) market benefits significantly from international tourism. After lifting COVID-19 restrictions, Europe recorded an increase of nearly 100% in international tourist arrivals, which has played a crucial role in stabilizing and boosting the QSR industry.
The increasing adoption of digital ordering and delivery services is reshaping the QSR landscape. More consumers are opting for online platforms, which cater to their convenience needs, further driving growth in the sector.
The Global Quick Service Restaurant (QSR) Market is Segmented on the basis of Type, Business Model, Service Type, And Geography.
Based on Type, The market is bifurcated into Standalone and Chain & Franchises. In 2023, QSR Chains secured over 62.4% of the market share, highlighting their significant presence compared to standalone outlets. This dominance is attributed to consumer preference for established brands that offer reliability and consistency in service and food quality.
Based on Business Model, the market is bifurcated into Online and Offline. The online service segment is experiencing significant growth, driven by consumer demand for convenience. The number of active restaurant partners on platforms like Zomato surged from 61,000 in FY19 to 276,000 in FY24, significantly broadening consumer choices. This extensive growth in delivery options has fragmented sales within the QSR sector, further emphasizing the shift towards online dining.
Based on Service Type, the market is bifurcated into Dine-in, Takeaway, Drive-Through, and Home Delivery. Drive-Through services have become increasingly popular due to their convenience and speed. In 2023, it was reported that drive-thru sales accounted for approximately 70% of total sales at major QSR chains in the U.S., highlighting consumer preference for quick and accessible dining options.
Based on Geography, the Global Quick Service Restaurant (QSR) Market is classified into Asia Pacific, Latin America, North America, Europe, and Middle East & Africa. North America accounted for a significant 42.5% share of the global quick service restaurant (QSR) market in 2023, indicating strong consumer demand and brand presence in the region.
Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above- mentioned players globally.