2026 年至 2032 年全球 DAB 廣播市場類型、應用與地區分佈

2026-2032年全球DAB廣播市場評估

市場不斷成長，部分原因是由於智慧型手機和其他可攜式設備的廣泛使用，對增強收聽體​​驗的高品質音訊解決方案（如 DAB 廣播）的需求不斷增加。由於許多政府積極支持向數位廣播的過渡，提供獎勵並為 DAB 的採用營造有利環境，預計 2024 年其價值將超過 1.3021 億美元，2032 年將達到約 3.9694 億美元。

除此之外，加入藝術家資訊、歌曲名稱、專輯封面等附加功能以增強聆聽體驗並提供有價值的補充資訊正在推動發展，預計從 2026 年到 2032 年，這一利基市場將以 14.95% 的複合年成長率成長。

全球DAB廣播市場定義/概述

DAB（數位音訊廣播）是一種數位廣播標準，透過地面電波無線電頻率提供高品質的音訊廣播。與傳統的FM廣播或 AM 廣播不同，DAB 提供卓越的音質、更廣泛的廣播公司，並能夠接收藝術家姓名、歌曲名稱和專輯封面等資訊。

DAB 廣播的應用範圍十分廣泛，包括汽車娛樂、家庭音響和隨身聽。 DAB 廣播提供卓越的收聽體驗，具有更佳的音質、更廣泛的廣播公司選擇以及藝術家資訊和專輯封面等額外功能。對於尋求高品質數位廣播體驗的個人來說，它已成為一種熱門選擇。

隨著越來越多的國家採用DAB標準，DAB廣播電台的類型數量將會增加，為聽眾提供更多的選擇和多樣性。此外，DAB+和混合DAB/ FM廣播的發展等技術的進步可能會進一步提高DAB廣播的功能性和可近性。

廣播公司的成本效率如何推動 DAB 廣播的全球發展？

DAB+ 允許廣播公司使用比 FM 更少的頻寬傳輸多個頻道。這種效率降低了營運成本，這就是為什麼越來越多的廣播電台正在轉向數位格式。此外，它還允許有針對性的本地廣播，為廣告商和廣播公司創造附加價值。

隨著 DAB+ 廣播系統融入更多互動功能（如點播串流媒體和個人化電台選擇），消費者的興趣也日益濃厚。這些功能滿足了現代聽眾的偏好，他們希望更好地控制內容並獲得更具吸引力的使用者體驗。

政府從類比廣播過渡到數位廣播的舉措也刺激了 DAB 廣播市場的發展。例如，瑞士聯邦強制關閉調頻發射機，影響所有瑞士廣播電台。此舉是推廣 DAB+ 等數位平台以提高可靠性和效率的更廣泛策略的一部分。這些監管措施鼓勵廣播公司和聽眾採用數位廣播技術。

有限的可用性和覆蓋範圍如何影響全球 DAB 廣播市場的成長？

儘管 DAB 廣播覆蓋範圍顯著成長，但在某些地區，尤其是農村地區，其覆蓋範圍仍然有限。這可能會阻礙其廣泛採用，因為聽眾可能無法收聽各種 DAB 廣播電台。此外，DAB廣播接收品質會根據地形和干擾等因素而變化，這進一步限制了DAB廣播的吸引力。

Spotify 和 Apple Music 等串流服務的興起加劇了對聽眾時間和注意力的競爭。這些服務提供龐大的音樂庫、個人化播放清單、離線收聽和其他有用的功能。為了吸引和留住聽眾，DAB 廣播需要透過提供獨特的功能（例如獨家內容、更好的音質和基於社區的功能）來脫穎而出。

購買 DAB 廣播接收器的初始成本以及設置的複雜性可能會成為一些消費者採用該設備的障礙。與傳統FM廣播相比，DAB 收音機仍然很昂貴，但近年來 FM 收音機的價格變得更便宜。此外，一些消費者可能會發現 DAB 廣播接收器難以安裝和設定。這可能會阻礙人們的採用，尤其是對於年齡較大且不太懂技術的消費者而言。

目錄

第1章 全球DAB廣播市場簡介

• 市場概覽
• 研究範圍
• 先決條件

第2章執行摘要

第3章：已驗證的市場研究調查方法

• 資料探勘
• 驗證
• 第一手資料
• 資料來源列表

第4章全球DAB廣播市場展望

• 概述
• 市場動態
  • 驅動程式
  • 限制因素
  • 機會
• 波特五力模型
• 價值鏈分析

第5章全球DAB廣播市場類型

• 概述
• 攜帶式收音機
• 汽車收音機
• 其他

第6章全球DAB 廣播市場（按應用）

• 概述
• 導航應用
• 行動電視應用

第7章 全球DAB廣播市場（按地區）

• 概述
• 北美洲
  • 美國
  • 加拿大
  • 墨西哥
• 歐洲
  • 德國
  • 英國
  • 法國
  • 其他歐洲國家
• 亞太地區
  • 中國
  • 日本
  • 印度
  • 其他亞太地區
• 其他
  • 拉丁美洲
  • 中東和非洲

第8章 DAB廣播市場的全球競爭格局

• 概述
• 各公司市場排名
• 重點發展策略

第9章 公司簡介

• Sangean
• PANDA
• ANJAN
• Muzen Audio
• Sony
• Panasonic
• GOLDYIP
• Tecsun
• PHILIPS
• Degen

第10章 附錄

• 相關調查

Global DAB Radio Market Valuation 2026-2032

The increasing popularity of smartphones and other portable devices has created a demand for high-quality audio solutions, such as DAB radios, to enhance the listening experience, is one of the reasons for the market's expansion. Governments in many countries are actively supporting the transition to digital radio, providing incentives and fostering a conducive environment for DAB adoption, surpassing USD 130.21 Million valued in 2024 to reach a valuation of around USD 396.94 Million by 2032.

In addition to this, the incorporation of additional features such as artist information, song titles, and album covers coupled with the enhancement of the listening experience and providing valuable supplementary information is responsible for the market development, thus enabling the niche market grow at a CAGR of 14.95% from 2026 to 2032.

Global DAB Radio Market: Definition/ Overview

DAB, or Digital Audio Broadcasting, is a digital radio standard that delivers high-quality audio broadcasts over terrestrial radio frequencies. Unlike traditional FM and AM radio, DAB offers superior sound quality, a wider range of stations, and the ability to receive information such as artist names, song titles, and album covers.

DAB radio has a wide range of applications, including in-car entertainment, home audio, and portable audio. DAB radios offer a superior listening experience with improved sound quality, a wider selection of stations, and additional features such as artist information and album cover. They are a popular choice for individuals seeking a high-quality digital radio experience.

As more countries adopt DAB standards, the availability of DAB radio stations will increase, providing listeners with even more choice and variety. Additionally, advancements in technology, such as the development of DAB+ and hybrid DAB/FM radios, will further enhance the capabilities and accessibility of DAB radio.

How are the Cost Efficiency for Broadcasters Fueling the Development of Global DAB Radio Market?

DAB+ enables broadcasters to transmit multiple channels using less bandwidth than FM. This efficiency reduces operational costs, which is encouraging more radio stations to switch to digital formats. Additionally, the ability to offer targeted, regional broadcasting adds value to both advertisers and broadcasters.

As DAB+ radio systems incorporate more interactive features like on-demand streaming and personalized station choices, consumers are showing increased interest. These capabilities align with modern listener preferences for greater control over content and more engaging user experiences.

Government initiatives aimed at transitioning from analog to digital broadcasting are also stimulating the DAB radio market. For instance, the Swiss Confederation has mandated the switch-off of FM transmitters, affecting all Swiss radio stations. This move is part of a broader strategy to promote digital platforms like DAB+, which offer improved reliability and efficiency. Such regulatory measures are encouraging both broadcasters and listeners to embrace digital radio technologies.

How are the Limited Availability and Coverage Impacting of the Global DAB Radio Market Growth?

Despite significant growth, DAB radio coverage may still be limited in certain regions, particularly rural areas. This can hinder adoption as listeners may not have access to a wide range of DAB radio stations. Additionally, the quality of DAB radio reception can vary depending on factors such as terrain and interference, which may further limit its appeal.

The rise of streaming services like Spotify and Apple Music has increased competition for listeners' time and attention. These services offer a vast library of music, personalized playlists, and convenient features like offline listening. DAB radio needs to differentiate itself by offering unique features, such as exclusive content, better sound quality, or community-based features, to attract and retain listeners.

The initial cost of purchasing DAB radio receivers, as well as the complexity of setting them up, can be barriers to adoption for some consumers. While DAB radios have become more affordable in recent years, they may still be more expensive than traditional FM radios. Additionally, some consumers may find it challenging to install and configure DAB radio receivers, particularly if they are not technically inclined. This can discourage adoption, especially among older or less tech-savvy consumers.

Category-Wise Acumens

What are the Features Bolstering the Demand of Portable Radio Segment?

The portable radio segment dominated the global DAB radio market, capturing the largest revenue share in recent years, driven by the increasing demand for portable audio devices and the convenience of listening to digital radio on the go. Portable DAB radios offer listeners the flexibility to enjoy their favorite stations and programs wherever they go, making them a popular choice for commuters, travelers, and outdoor enthusiasts.

The development of smaller, more portable DAB radio receivers has made them more accessible to consumers. Many portable DAB radios are now integrated with smartphones or other devices, allowing for seamless listening and control. As the production costs of DAB radios have decreased, they have become more affordable for a wider range of consumers.

What Factors are Responsible to Project the Market Growth of Navigation Segment?

The navigation segment has emerged as the dominant segment within the DAB radio market, driven by the increasing demand for integrated navigation systems in vehicles. DAB radio technology offers accurate and reliable location-based information, making it an ideal choice for navigation systems. By combining DAB radio with navigation capabilities, manufacturers can provide drivers with a comprehensive and informative listening experience.

DAB radio is often integrated with car infotainment systems, providing drivers with a seamless and convenient way to access navigation, entertainment, and communication features. DAB radio can provide real-time traffic updates and alerts, helping drivers to avoid congestion and optimize their travel time. DAB radio-based navigation systems can improve road safety by providing accurate and up-to-date information on road conditions and potential hazards.

Gain Access into Global DAB Radio Market Report Methodology

Country/Region-wise Acumens

How are the Early Adoption and Government Support Fueling the Demand in the Europe region?

The Europe region has maintained its position as the largest revenue contributor to the global DAB radio market. Many European countries were among the first to adopt DAB technology, providing an early mover advantage. Governments in Europe have actively supported the transition to digital radio, providing incentives and funding for infrastructure development.

Europe has a well-established and competitive radio broadcasting industry, with a wide range of DAB radio stations offering diverse content. European consumers have demonstrated a high level of awareness and acceptance of DAB radio technology, leading to increased adoption rates. The integration of DAB radio into car audio systems has been a significant driver of growth in the European market, as it provides a convenient and high-quality listening experience for drivers.

How are the Strong Presence of Established Radio Broadcasters Fueling the North America DAB Radio Growth?

The North America region is poised for substantial growth during the forecast period. This is primarily attributed to the early adoption of DAB technology in the United States and Canada, coupled with the strong presence of established radio broadcasters and a mature consumer electronics market. The region has witnessed a significant increase in the sales and usage of DAB radio receivers, driven by factors such as improved sound quality, wider channel selection, and the integration of DAB technology into car audio systems.

Governments in the United States and Canada have provided incentives and support for the transition to digital radio, which has helped to drive the adoption of DAB technology. Efforts to educate consumers about the benefits of DAB radio have helped to increase awareness and adoption in the region. These factors, combined with the early adoption of DAB technology and the strong presence of established radio broadcasters, have solidified North America's position as a leading market for DAB radio.

Competitive Landscape

The global DAB radio market is a dynamic and competitive landscape, with a mix of established players and emerging challengers vying for market share. These players are actively working to strengthen their presence by implementing strategic plans such as collaborations, mergers, acquisitions, and political support. The organizations are dedicated to continuously improving their product line to meet the needs of a wide range of customers in different regions.

Some of the key players operating in the global DAB radio market include:

Sangean

PANDA

ANJAN

Muzen Audio

Sony

Panasonic

GOLDYIP

Tecsun

PHILIPS

Degen

Latest Developments

In August 2024, Roberts introduced a trio of new Rambler DAB radios, blending retro design with modern features. The Rambler Uno, the most affordable of the new models, serves as a replacement for the Rambler Mini. It supports DAB, DAB+, and FM radio and includes an alarm function, catering to consumers seeking both aesthetic appeal and functionality in their audio devices.

In August 2024, WorldDAB participated in the International Broadcasting Convention (IBC2024), emphasizing the future of broadcast radio with DAB+. The organization highlighted advancements in metadata utilization and the expansion of small-scale DAB+ services, which enhance user experience and support local radio offerings. These initiatives aim to energize the radio industry and ensure its relevance in the digital age.

Global DAB Radio Market, By Category

• Type:
• Portable Radio
• Automotive Radio
• Others
• Application:
• Navigation
• Mobile TV
• Region:
• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa

TABLE OF CONTENTS

1 INTRODUCTION OF GLOBAL DAB RADIO MARKET

• 1.1 Overview of the Market
• 1.2 Scope of Report
• 1.3 Assumptions

2 EXECUTIVE SUMMARY

3 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

• 3.1 Data Mining
• 3.2 Validation
• 3.3 Primary Interviews
• 3.4 List of Data Sources

4 GLOBAL DAB RADIO MARKET OUTLOOK

• 4.1 Overview
• 4.2 Market Dynamics
  • 4.2.1 Drivers
  • 4.2.2 Restraints
  • 4.2.3 Opportunities
• 4.3 Porters Five Force Model
• 4.4 Value Chain Analysis

5 GLOBAL DAB RADIO MARKET, BY TYPE

• 5.1 Overview
• 5.2 Portable Radio
• 5.3 Automotive Radio
• 5.4 Others

6 GLOBAL DAB RADIO MARKET, BY APPLICATION

• 6.1 Overview
• 6.2 Navigation Application
• 6.3 Mobile TV Application

7 GLOBAL DAB RADIO MARKET, BY GEOGRAPHY

• 7.1 Overview
• 7.2 North America
  • 7.2.1 U.S.
  • 7.2.2 Canada
  • 7.2.3 Mexico
• 7.3 Europe
  • 7.3.1 Germany
  • 7.3.2 U.K.
  • 7.3.3 France
  • 7.3.4 Rest of Europe
• 7.4 Asia Pacific
  • 7.4.1 China
  • 7.4.2 Japan
  • 7.4.3 India
  • 7.4.4 Rest of Asia Pacific
• 7.5 Rest of the World
  • 7.5.1 Latin America
  • 7.5.2 Middle East & Africa

8 GLOBAL DAB RADIO MARKET COMPETITIVE LANDSCAPE

• 8.1 Overview
• 8.2 Company Market Ranking
• 8.3 Key Development Strategies

9 COMPANY PROFILES

• 9.1 Sangean
  • 9.1.1 Overview
  • 9.1.2 Financial Performance
  • 9.1.3 Product Outlook
  • 9.1.4 Key Developments
• 9.2 PANDA
  • 9.2.1 Overview
  • 9.2.2 Financial Performance
  • 9.2.3 Product Outlook
  • 9.2.4 Key Developments
• 9.3 ANJAN
  • 9.3.1 Overview
  • 9.3.2 Financial Performance
  • 9.3.3 Product Outlook
  • 9.3.4 Key Developments
• 9.4 Muzen Audio
  • 9.4.1 Overview
  • 9.4.2 Financial Performance
  • 9.4.3 Product Outlook
  • 9.4.4 Key Developments
• 9.5 Sony
  • 9.5.1 Overview
  • 9.5.2 Financial Performance
  • 9.5.3 Product Outlook
  • 9.5.4 Key Developments
• 9.6 Panasonic
  • 9.6.1 Overview
  • 9.6.2 Financial Performance
  • 9.6.3 Product Outlook
  • 9.6.4 Key Developments
• 9.7 GOLDYIP
  • 9.7.1 Overview
  • 9.7.2 Financial Performance
  • 9.7.3 Product Outlook
  • 9.7.4 Key Developments
• 9.8 Tecsun
  • 9.8.1 Overview
  • 9.8.2 Financial Performance
  • 9.8.3 Product Outlook
  • 9.8.4 Key Developments
• 9.9 PHILIPS
  • 9.9.1 Overview
  • 9.9.2 Financial Performance
  • 9.9.3 Product Outlook
  • 9.9.4 Key Developments
• 9.10 Degen
  • 9.10.1 Overview
  • 9.10.2 Financial Performance
  • 9.10.3 Product Outlook
  • 9.10.4 Key Developments

10 Appendix

• 10.1 Related Research