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市場調查報告書

商品編碼

1733282

全球數位智慧平台市場規模（按組件、垂直、接觸點、區域範圍和預測）

Global Digital Intelligence Platform Market Size By Component (Analytics, Data Management), By Vertical (Retail And E-commerce, Travel And Hospitality), By Touchpoint (Web, Mobile, E-Mail), By Geographic Scope And Forecast

出版日期: 2025年04月30日 | 出版商:

Verified Market Research | 英文 202 Pages | 商品交期: 2-3個工作天內

價格

簡介目錄

數位智慧平台市場規模及預測

預計 2024 年數位智慧平台市場規模將達到 166.7 億美元，到 2032 年將達到 622.4 億美元，在 2026-2032 年預測期內的複合年成長率為 17.9%。

推動全球數位智慧平台市場成長的關鍵因素之一是擴大使用平台來實現競爭差異化和客戶維繫。此外，隨著越來越多的組織專注於數位轉型其企業行銷策略，預計數位智慧平台的採用將在預測期內加速。本報告對全球數位智慧平台市場進行了全面的評估。它對關鍵細分市場、趨勢、市場促進因素、限制因素、競爭格局以及在市場中發揮關鍵作用的因素進行了全面的分析。

數位智慧平台的全球市場定義

數位智慧是將電腦數據不斷轉化為有用的、客戶主導的理解的能力。這一階段涉及對各種複雜資訊來源的評估、查詢、識別、翻譯和應用。這個循環包括收集不完整的資訊、處理資訊並傳播資訊發現。許多組織正在接收電腦化的洞察平台，其中許多平台屬於廣告雲平台框架，以提高客戶滿意度和忠誠度。高級洞察階段可協助組織透過電子接觸點為客戶提供客製化服務。

全球數位智慧平台市場概況

推動數位智慧平台市場成長的關鍵原因是行動裝置的增加、雲端基礎的技術的出現以及電子商務和其他線上平台的使用率的提高。此外，結合分析的客戶追蹤技術的發展正在幫助企業獲得關鍵的業務洞察力，也是推動數位智慧平台市場發展的關鍵因素之一。推動全球數位智慧平台市場成長的另一個關鍵因素是社群媒體用戶的增加。

此外，企業可以透過分析使用者評論和行為來使用網路分析來做出以客戶為中心的業務決策。這些因素有望推動數位智慧平台的全球發展。對資料安全和保障的擔憂正在限制市場的成長。此外，各種法律規範、數據整合的複雜性、數據孤島以及缺乏數位技能和資源是全球數位智慧平台市場成長的一些主要障礙。

市場概覽
生態測繪
絕對的商機
市場吸引力
全球數位智慧平台市場區域分析
全球數位智慧平台市場各組成部分（百萬美元）
全球數位智慧平台市場（按 Touchpoint 分類）（百萬美元）
全球數位智慧平台市場（按垂直產業分類）（百萬美元）
未來市場機會
全球市場區隔
產品生命線

第4章數位智慧平台全球市場展望

全球數位智慧平台的演變
驅動程式
- 促進要素1
- 促進要素2
限制因素
- 約束因素 1
- 限制因素2
機會
- 機會1
- 機會2
波特五力模型
價值鏈分析
定價分析
宏觀經濟分析

第5章全球數位智慧平台市場（按組件分類）

概述
分析
資料管理
參與度最佳化

第6章全球數位智慧平台市場（按 Touchpoint）

概述
網路
移動的
電子郵件
其他

第7章全球數位智慧平台市場（依產業垂直分類）

概述
零售與電子商務
旅遊與飯店
公共部門
媒體與娛樂
其他

第 8 章：全球數位智慧平台市場（按地區）

概述
北美洲
- 美國
- 加拿大
- 墨西哥
歐洲
- 德國
- 英國
- 法國
- 義大利
- 西班牙
- 其他歐洲國家
亞太地區
- 中國
- 日本
- 印度
- 其他亞太地區
拉丁美洲
- 巴西
- 阿根廷
- 其他拉丁美洲
中東和非洲
- 阿拉伯聯合大公國
- 沙烏地阿拉伯
- 南非
- 其他中東和非洲地區

第9章全球數位智慧平台市場競爭格局

概述
各公司市場排名
公司地理分佈
公司產業佈局
ACE矩陣

第10章公司簡介

Adobe Systems
IBM
SAS Institute
Evergage
Google
Mixpanel
Optimizely
Webtrekk
New Relic
Localytics
Cxense
MindSEO
Bertin IT
EXL
Char Software Inc.
Mapp Digital US LLC

第 11 章已驗證的市場情報

關於已驗證的市場情報
動態資料視覺化

簡介目錄

Product Code: 34196

Digital Intelligence Platform Market Size And Forecast

Digital Intelligence Platform Market size was valued at USD 16.67 Billion in 2024 and is projected to reach USD 62.24 Billion by 2032, growing at a CAGR of 17.9% from 2026 to 2032.

One of the key factors driving the growth of the worldwide Digital Intelligence Platform Market is an increase in the platform's usage to gain competitive differentiation and customer retention. During the projection period, it is also anticipated that an increase in organizations' focus on digitally transforming company marketing strategies will accelerate the adoption of digital intelligence platforms. The Global Digital Intelligence Platform Market report provides a holistic evaluation of the market. The report offers a comprehensive analysis of key segments, trends, drivers, restraints, competitive landscape, and factors playing a substantial role in the market.

Global Digital Intelligence Platform Market Definition

Digital intelligence is the capacity to transform computerized data into continuously useful, client-driven understandings. This stage encompasses the evaluation, inquiry, perception, translation, and application of various sophisticated sources. The cycle involves gathering incomplete information, processing it, and then disseminating the information's findings. Many organizations receive computerized insight platforms, mostly for enhancing customer satisfaction and loyalty within the framework of their advertising cloud platform. Advanced insight stages help organizations provide clients with tailored services across electronic touchpoints

Global Digital Intelligence Platform Market Overview

The primary reasons propelling the growth of the Digital Intelligence Platform Market are an increase in mobile devices, the emergence of cloud-based technologies, and the rise in usage of e-commerce and other online platforms. Additionally, the development of customer tracking technology through the incorporation of analytics aids companies in gaining crucial business knowledge and is one of the key elements fueling the development of the market for digital intelligence platforms. Another essential element propelling the growth of the global market for digital intelligence platforms is the increase in social media users.

Additionally, businesses can use web analytics to their advantage by analyzing user comments and behavior to make customer-focused business decisions. These elements are expected to fuel the development of the global market for digital intelligence platforms. Worries about data security and safety constrain the market's growth. Additionally, the varying regulatory structure, the complexity of data integration, data silos, and a lack of digital skills and resources are all significant barriers to the growth of the global market for digital intelligence platforms.

Global Digital Intelligence Platform Market Segmentation Analysis

The Global Digital Intelligence Platform Market is Segmented on the basis of Component, Touchpoint, Vertical, and Geography.

Digital Intelligence Platform Market, By Component

Analytics
Data Management
Engagement Optimization

Based on Component, The market is segmented into Analytics, Data Management, and Engagement Optimization. The Analytics segment is anticipated to dominate the Global Digital Intelligence Platform Market. To obtain useful real-time information and use digital consumer data to influence choices, businesses have adopted digital intelligence solutions with digital analytics capabilities.

Digital Intelligence Platform Market, By Touchpoint

Web
Mobile
E-Mail
Others

Based on Touchpoint, The market is segmented into Web, Mobile, E-mail, and Others. The Web segment is anticipated to dominate the Global Digital Intelligence Platform Market. The web touchpoint is essential for businesses because it offers clients a direct and convenient way to interact with the brands.

Digital Intelligence Platform Market, By Vertical

Retail & E-commerce
Travel & Hospitality
Public Sector
Media & Entertainment
Others

Based on Vertical, The market is segmented into Retail & E-commerce, Travel & Hospitality, Public Sector, Media & Entertainment, and Others. The Retail & E-commerce segment is anticipated to dominate the Global Digital Intelligence Platform Market. Digital intelligence tools are being used more frequently by retail and e-commerce to understand client behavior better, manage their online stores, and enhance customer experiences.

Digital Intelligence Platform Market, By Geography

North America
Europe
Asia Pacific
Rest of the world
On the basis of Regional Analysis, the Global Digital Intelligence Platform Market is classified into North America, Europe, Asia Pacific, and the Rest of the world. North America will hold the largest Global Digital Intelligence Platform Market due to the industry's fierce competition, best-in-class hybrid cloud suppliers, early adoption of business analytics solutions, and the presence of numerous well-known vendors in the United States and Canada, where a strong foundation of analytic solutions for wise decision-making has been formed.

Key Players

The "Global Digital Intelligence Platform Market" study report will provide valuable insight emphasizing the global market. The major players in the market are Adobe Systems, IBM, SAS Institute, Evergage, Google, Mixpanel, Optimizely, Webtrekk, New Relic, Localytics, Cxense, MindSEO, Bertin IT, EXL, Char Software Inc., and Mapp Digital US LLC.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with product benchmarking and SWOT analysis.

Key Developments

In November 2022, IBM launched a new suite that combines business intelligence, planning, budgeting, and forecasting capabilities in one place and features a portal where clients can examine analytics assets created using technologies from other suppliers.
Ace Matrix Analysis
The Ace Matrix provided in the report would help to understand how the major key players involved in this industry are performing as we provide a ranking for these companies based on various factors such as service features & innovations, scalability, innovation of services, industry coverage, industry reach, and growth roadmap. Based on these factors, we rank the companies into four categories as Active, Cutting Edge, Emerging, and Innovators.
Market Attractiveness
The image of market attractiveness provided would further help to get information about the region that is majorly leading in the Global Digital Intelligence Platform Market. We cover the major impacting factors driving the industry growth in the given region.
Market Attractiveness
The image of market attractiveness provided would further help to get information about the region that is majorly leading in the Global Digital Intelligence Platform Market. We cover the major impacting factors driving the industry growth in the given region.
Porter's Five Forces
The image provided would further help to get information about Porter's five forces framework providing a blueprint for understanding the behavior of competitors and a player's strategic positioning in the respective industry. Porter's five forces model can be used to assess the competitive landscape in the Global Digital Intelligence Platform Market, gauge the attractiveness of a certain sector, and assess investment possibilities.

1 INTRODUCTION OF THE GLOBAL DIGITAL INTELLIGENCE PLATFORM MARKET

1.1 Market Definition
1.2 Market Segmentation
1.3 Research Timelines
1.4 Assumptions
1.5 Limitations

2 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

2.1 Data Mining
2.2 Data Triangulation
2.3 Bottom-Up Approach
2.4 Top-Down Approach
2.5 Research Flow
2.6 Key Insights from Industry Experts
2.7 Data Sources

3 EXECUTIVE SUMMARY

3.1 Market Overview
3.2 Ecology Mapping
3.3 Absolute Market Opportunity
3.4 Market Attractiveness
3.5 Global Digital Intelligence Platform Market Geographical Analysis (CAGR %)
3.6 Global Digital Intelligence Platform Market, By Component (USD Million)
3.7 Global Digital Intelligence Platform Market, By Touchpoint (USD Million)
3.8 Global Digital Intelligence Platform Market, By Vertical (USD Million)
3.9 Future Market Opportunities
3.10 Global Market Split
3.11 Product Life Line

4 GLOBAL DIGITAL INTELLIGENCE PLATFORM MARKET OUTLOOK

4.1 Global Digital Intelligence Platform Evolution
4.2 Drivers
- 4.2.1 Driver1
- 4.2.2 Driver 2
4.3 Restraints
- 4.3.1 Restraint1
- 4.3.2 Restraint 2
4.4 Opportunities
- 4.4.1 Opportunity1
- 4.4.2 Opportunity 2
4.5 Porters Five Force Model
4.6 Value Chain Analysis
4.7 Pricing Analysis
4.8 Macroeconomic Analysis

5 GLOBAL DIGITAL INTELLIGENCE PLATFORM MARKET, BY COMPONENT

5.1 Overview
5.2 Analytics
5.3 Data Management
5.4 Engagement Optimization

6 GLOBAL DIGITAL INTELLIGENCE PLATFORM MARKET, BY TOUCHPOINT

6.1 Overview
6.2 Web
6.3 Mobile
6.4 E-mail
6.5 Others

7 GLOBAL DIGITAL INTELLIGENCE PLATFORM MARKET, BY VERTICAL

7.1 Overview
7.2 Retail & E-commerce
7.3 Travel & Hospitality
7.4 Public Sector
7.5 Media & Entertainment
7.6 Others

8 GLOBAL DIGITAL INTELLIGENCE PLATFORM MARKET, BY GEOGRAPHY

8.1 Overview
8.2 North America
- 8.2.1 U.S.
- 8.2.2 Canada
- 8.2.3 Mexico
8.3 Europe
- 8.3.1 Germany
- 8.3.2 U.K.
- 8.3.3 France
- 8.3.4 Italy
- 8.3.5 Spain
- 8.3.6 Rest of Europe
8.4 Asia Pacific
- 8.4.1 China
- 8.4.2 Japan
- 8.4.3 India
- 8.4.4 Rest of Asia Pacific
8.5 Latin America
- 8.5.1 Brazil
- 8.5.2 Argentina
- 8.5.3 Rest of Latin America
8.6 Middle East and Africa
- 8.6.1 UAE
- 8.6.2 Saudi Arabia
- 8.6.3 South Africa
- 8.6.4 Rest of Middle-East and Africa

9 GLOBAL DIGITAL INTELLIGENCE PLATFORM MARKET COMPETITIVE LANDSCAPE

9.1 Overview
9.2 Company Market Ranking
9.3 Key Developments
9.4 Company Regional Footprint
9.5 Company Industry Footprint
9.6 ACE Matrix

10 COMPANY PROFILES

10.1 Adobe Systems
- 10.1.1 Company Overview
- 10.1.2 Company Insights
- 10.1.3 Product Benchmarking
- 10.1.4 Key Developments
- 10.1.5 Winning Imperatives
- 10.1.6 Current Focus & Strategies
- 10.1.7 Threat from Competition
- 10.1.8 SWOT Analysis
10.2 IBM
- 10.2.1 Company Overview
- 10.2.2 Company Insights
- 10.2.3 Product Benchmarking
- 10.2.4 Key Developments
- 10.2.5 Winning Imperatives
- 10.2.6 Current Focus & Strategies
- 10.2.7 Threat from Competition
- 10.2.8 SWOT Analysis
10.3 SAS Institute
- 10.3.1 Company Overview
- 10.3.2 Company Insights
- 10.3.3 Product Benchmarking
- 10.3.4 Key Developments
- 10.3.5 Winning Imperatives
- 10.3.6 Current Focus & Strategies
- 10.3.7 Threat from Competition
- 10.3.8 SWOT Analysis
10.4 Evergage
- 10.4.1 Company Overview
- 10.4.2 Company Insights
- 10.4.3 Product Benchmarking
- 10.4.4 Key Developments
- 10.4.5 Winning Imperatives
- 10.4.6 Current Focus & Strategies
- 10.4.7 Threat from Competition
- 10.4.8 SWOT Analysis
10.5 Google
- 10.5.1 Company Overview
- 10.5.2 Company Insights
- 10.5.3 Product Benchmarking
- 10.5.4 Key Developments
- 10.5.5 Winning Imperatives
- 10.5.6 Current Focus & Strategies
- 10.5.7 Threat from Competition
- 10.5.8 SWOT Analysis
10.6 Mixpanel
- 10.6.1 Company Overview
- 10.6.2 Company Insights
- 10.6.3 Product Benchmarking
- 10.6.4 Key Developments
- 10.6.5 Winning Imperatives
- 10.6.6 Current Focus & Strategies
- 10.6.7 Threat from Competition
- 10.6.8 SWOT Analysis
10.7 Optimizely
- 10.7.1 Company Overview
- 10.7.2 Company Insights
- 10.7.3 Product Benchmarking
- 10.7.4 Key Developments
- 10.7.5 Winning Imperatives
- 10.7.6 Current Focus & Strategies
- 10.7.7 Threat from Competition
- 10.7.8 SWOT Analysis
10.8 Webtrekk
- 10.8.1 Company Overview
- 10.8.2 Company Insights
- 10.8.3 Product Benchmarking
- 10.8.4 Key Developments
- 10.8.5 Winning Imperatives
- 10.8.6 Current Focus & Strategies
- 10.8.7 Threat from Competition
- 10.8.8 SWOT Analysis
10.9 New Relic
- 10.9.1 Company Overview
- 10.9.2 Company Insights
- 10.9.3 Product Benchmarking
- 10.9.4 Key Developments
- 10.9.5 Winning Imperatives
- 10.9.6 Current Focus & Strategies
- 10.9.7 Threat from Competition
- 10.9.8 SWOT Analysis
10.10 Localytics
- 10.10.1 Company Overview
- 10.10.2 Company Insights
- 10.10.3 Product Benchmarking
- 10.10.4 Key Developments
- 10.10.5 Winning Imperatives
- 10.10.6 Current Focus & Strategies
- 10.10.7 Threat from Competition
- 10.10.8 SWOT Analysis
10.11 Cxense
- 10.11.1 Company Overview
- 10.11.2 Company Insights
- 10.11.3 Product Benchmarking
- 10.11.4 Key Developments
- 10.11.5 Winning Imperatives
- 10.11.6 Current Focus & Strategies
- 10.11.7 Threat from Competition
- 10.11.8 SWOT Analysis
10.12 MindSEO
- 10.12.1 Company Overview
- 10.12.2 Company Insights
- 10.12.3 Product Benchmarking
- 10.12.4 Key Developments
- 10.12.5 Winning Imperatives
- 10.12.6 Current Focus & Strategies
- 10.12.7 Threat from Competition
- 10.12.8 SWOT Analysis
10.13 Bertin IT
- 10.13.1 Company Overview
- 10.13.2 Company Insights
- 10.13.3 Product Benchmarking
- 10.13.4 Key Developments
- 10.13.5 Winning Imperatives
- 10.13.6 Current Focus & Strategies
- 10.13.7 Threat from Competition
- 10.13.8 SWOT Analysis
10.14 EXL
- 10.14.1 Company Overview
- 10.14.2 Company Insights
- 10.14.3 Product Benchmarking
- 10.14.4 Key Developments
- 10.14.5 Winning Imperatives
- 10.14.6 Current Focus & Strategies
- 10.14.7 Threat from Competition
- 10.14.8 SWOT Analysis
10.15 Char Software Inc.
- 10.15.1 Company Overview
- 10.15.2 Company Insights
- 10.15.3 Product Benchmarking
- 10.15.4 Key Developments
- 10.15.5 Winning Imperatives
- 10.15.6 Current Focus & Strategies
- 10.15.7 Threat from Competition
- 10.15.8 SWOT Analysis
10.16 Mapp Digital US LLC
- 10.16.1 Company Overview
- 10.16.2 Company Insights
- 10.16.3 Product Benchmarking
- 10.16.4 Key Developments
- 10.16.5 Winning Imperatives
- 10.16.6 Current Focus & Strategies
- 10.16.7 Threat from Competition
- 10.16.8 SWOT Analysis