全球線上機票預訂市場規模（按預訂平台、預訂類型、區域覆蓋範圍和預測）

線上機票預訂市場規模及預測

2024 年線上機票預訂市場規模價值 2,705.5 億美元，預計到 2032 年將達到 5,214 億美元，2026 年至 2032 年的複合年成長率為 8.00%。

網路航班預訂是指透過網路平台或網站預訂和購買機票和航班服務的過程。旅客可透過桌上型電腦、行動電話或平板電腦瀏覽、比較和選擇各種航班選項，包括航線、航空公司、出發日期和機票價格。

線上航班預訂平台通常提供使用者友善的介面，旅客可以在其中輸入他們的旅行偏好，例如目的地、旅行日期、旅行艙位、乘客人數等，並搜尋可用的航班。

這些平台使用來自航空預訂系統的即時數據，並提供空席狀況、票價和座位庫存的最新資訊。

一旦旅客找到正確的航班選擇，他們就可以使用各種付款方式（包括信用卡、簽帳金融卡、電子資金轉帳和數位錢包）安全地在線上預訂和付款機票。

許多線上預訂平台還提供附加服務和功能，如座位選擇、旅遊保險、機場接送和住宿選擇，以增強整體旅行體驗。

網路航班預訂因其便利性、靈活性和可近性而變得越來越受歡迎。旅客可以隨時隨地查詢和預訂航班，而無需前往旅行社或直接聯繫航空公司。

線上預訂平台通常提供有競爭力的價格、折扣和特價優惠，讓旅客找到最優惠的價格並節省預訂航班的費用。

全球線上機票預訂市場動態

影響全球線上機票預訂市場的關鍵市場動態是：

關鍵市場促進因素

方便易用：與傳統的航班搜尋方式相比，線上預訂系統更方便、使用者友好。旅客可以輕鬆比較多家航空公司的價格，根據出發時間、飛行時間和價格等各種因素進行篩選，只需點擊幾下即可預訂航班。這樣就無需造訪旅行社、比較小冊子和致電航空公司。

網路普及率和行動使用率的提高：隨著全球網路普及率的提高以及智慧型手機和平板電腦的廣泛使用，線上預訂平台比以往任何時候都更容易存取。旅行者可以使用行動裝置隨時隨地輕鬆查詢和購買航班。

有競爭力的價格和折扣：線上預訂平台充當聚合器，展示許多航空公司的航班，鼓勵競爭並誘導航空公司提供有競爭力的價格和折扣。此外，這些網站通常提供包括航班、飯店和汽車租賃在內的特價優惠和套餐，讓用戶節省大量資金。

旅行需求不斷增加：全球旅遊業正在穩步擴張，越來越多的人選擇商務和休閒旅行。旅行需求的成長導致對簡單預訂解決方案的需求不斷成長，有助於擴大線上航班預訂市場。

技術進步：人工智慧 (AI) 和機器學習正在徹底改變線上預訂體驗。利用這些技術，平台可以個人化搜尋結果，根據用戶偏好和旅行歷史推廣航班和地點，並提供有針對性的優惠，使預訂過程更加無縫和高效。

廉價航空公司（LCC）的崛起：廉價航空公司（LCC）的日益普及也是一個重要促進因素。這些航空公司提供低成本航班，線上預訂平台可以很好地突出這些可能性以及常規航空公司的優勢，吸引更多尋求低成本旅行選擇的客戶。

主要問題

激烈的競爭：線上航班預訂市場競爭非常激烈，多家線上旅行社 (OTA) 和航空公司網站都在爭奪相同的消費者群體。隨著預訂平台競相吸引和留住客戶，價格戰頻繁爆發，擠壓利潤率。

佣金和費用：許多線上預訂平台與航空公司以佣金方式合作，這會降低他們的利潤率。此外，一些平台還對行李選擇或座位預訂等服務收取額外費用，增加了旅客的整體成本，從而打消了他們預訂的意願。

資料安全和詐騙：線上預訂系統管理敏感的消費者數據，例如信用卡資訊和旅行證件。為了避免網路攻擊和詐騙，採取強力的資料安全措施非常重要。資料外洩導致的信任喪失可能會嚴重損害平台的品牌和基本客群。

不斷變化的監管格局：網路旅遊領域處於動態且頻繁變化的法規環境中。為了保持合規性和競爭力，預訂平台必須繼續投資並適應有關資料隱私、消費者保護和稅收的不斷擴大的規則。

庫存控制有限：線上預訂平台通常無法直接控制航空公司庫存，因此難以可靠地顯示即時空席狀況和成本。如果旅客在網路上看到的資訊與實際可用資訊有差異，他們可能會感到惱火，這凸顯了可靠的庫存管理系統的重要性。

行動最佳化：隨著行動預訂的興起，提供完美的行動體驗至關重要。為了吸引越來越多的行動用戶，預訂平台需要確保其網站和應用程式針對行動裝置進行了最佳化，具有快速的載入速度和方便用戶使用的介面。

透明度和信任：當今的乘客重視價格和費用的透明度。預訂平台必須事先正確揭露所有適用的稅金、額外費用和費用，避免可能損害客戶信任和滿意度的隱性成本。

主要趨勢

利用人工智慧和機器學習實現個人化：線上預訂系統正在使用人工智慧 (AI) 和機器學習來提供客製化的使用者體驗。這超出了基於過去搜尋的簡單航班預測。人工智慧演算法監控用戶活動、旅行偏好和忠誠度計畫，以根據個人需求和興趣為航班、目的地和旅行套餐提供個人化提案。

語音搜尋和聊天機器人：語音搜尋技術和聊天機器人在旅遊預訂領域變得越來越突出。旅客可以使用預訂網站上的語音助理和聊天機器人搜尋航班、提出問題，甚至使用自然語言預訂航班。這一趨勢簡化了預訂流程，吸引了那些希望以更具對話性的方式進行旅行規劃的消費者。

動態打包和輔助服務：除了機票，線上預訂平台還提供動態假日打包。這些套餐包括航班、住宿、租車、旅遊、活動、旅遊保險等，為旅客提供全面、輕鬆的預訂體驗。此外，該平台還透過提供機場接送、旅遊保險、座位選擇等輔助服務來擴大收益來源。

專注於行動預訂和應用程式改進：隨著智慧型手機使用的發展，行動預訂繼續成為線上預訂領域的一個主要趨勢。每個平台都對其行動應用程式進行了改進，增加了離線瀏覽、航班變更推播通知以及與行動錢包連接以實現安全付款等功能，以滿足希望隨時隨地方便預訂的旅客的需求。

客戶經驗：在當今競爭激烈的線上預訂世界中，建立客戶忠誠度是關鍵。該平台致力於打造順暢且卓越的客戶體驗，提供靈活的取消和重新預訂選項、全天候客戶服務以及為常客提供獎勵和獎勵的忠誠度計畫等功能。

永續旅行選擇：隨著環保意識的增強，越來越多的旅客正在尋找碳排放較低的航班。線上預訂平台正在透過添加顯示環保航空公司和碳補償可能性的過濾器來回應，幫助用戶做出更永續的旅行決策。

目錄

第1章 全球線上機票預訂市集簡介

• 市場概覽
• 研究範圍
• 先決條件

第2章執行摘要

第3章：已驗證的市場研究調查方法

• 資料探勘
• 驗證
• 第一手資料
• 資料來源列表

第4章 全球線上機票預訂市集展望

• 概述
• 市場動態
  • 驅動程式
  • 限制因素
  • 機會
• 波特五力模型
• 價值鏈分析

第5章 全球線上機票預訂市集（依預訂平台）

• 直接預訂網站
• 線上旅行社（OTA）
• 行動應用程式

6. 全球線上機票預訂市集（依預訂類型）

• 概述
• 單程預訂
• 來回機票預訂
• 多城市預訂

第7章 全球線上機票預訂市集（按地區）

• 概述
• 北美洲
  • 美國
  • 加拿大
  • 墨西哥
• 歐洲
  • 德國
  • 英國
  • 法國
  • 其他歐洲國家
• 亞太地區
  • 中國
  • 日本
  • 印度
  • 其他亞太地區
• 其他
  • 拉丁美洲
  • 中東和非洲

第8章全球線上機票預訂市場競爭格局

• 概述
• 各公司市場排名
• 重點發展策略

第9章 公司簡介

• Alphabet Inc.
• Booking Holdings Inc.
• Trip.com Group Ltd
• Expedia Group Inc.
• Skyscanner Ltd.
• Ryanair Holdings plc.
• easyJet plc
• Southwest Airlines Co
• Traveloka Indonesia PT
• Travelstart Online Travel Operations Pty Ltd.

第10章 附錄

• 相關報告

Online Airline Booking Market Size And Forecast

Online Airline Booking Market size was valued at USD 270.55 Billion in 2024 and is projected to reach USD 521.40 Billion by 2032, growing at a CAGR of 8.00% from 2026 to 2032.

Online airline booking is the process of booking and purchasing airline tickets or flight services via internet-based platforms or websites. It enables travelers to browse, compare, and choose from a variety of flight options, including routes, airlines, departure dates, and ticket costs, all from their computers, cell phones, or tablets.

Online airline booking platforms typically offer a user-friendly interface where travelers can input their travel preferences, such as destination, travel dates, class of service, and number of passengers, to search for available flights.

These platforms utilize real-time data from airlines' reservation systems to provide up-to-date information on flight availability, fares, and seat inventory.

Once travelers find suitable flight options, they can proceed to book and pay for their tickets securely online using various payment methods, such as credit cards, debit cards, electronic funds transfer, or digital wallets.

Many online booking platforms also offer additional services and features, such as seat selection, travel insurance, airport transfers, and accommodation options, to enhance the overall travel experience.

Online airline booking has become increasingly popular due to its convenience, flexibility, and accessibility. It allows travelers to research and book flights anytime and anywhere, without the need to visit physical travel agencies or contact airlines directly.

Online booking platforms often provide competitive pricing, discounts, and special offers, enabling travelers to find the best deals and save money on their air travel arrangements.

Global Online Airline Booking Market Dynamics

The key market dynamics that are shaping the global online airline booking market include:

Key Market Drivers

Convenience and User-friendliness: When compared to traditional means of searching for flights, online booking systems are substantially more convenient and user-friendly. Travelers may easily compare costs across several airlines, filter by various factors such as departure time, duration, and price, and book their tickets with a few clicks. This eliminates the need to visit travel companies, compare brochures, or call airlines.

Growing Internet proliferation and Mobile Usage: With the global proliferation of the internet and the widespread usage of smartphones and tablets, online booking platforms have become more accessible than ever before. Travelers can easily research and purchase flights using their mobile devices at any time and from any location.

Competitive pricing and discounts: By serving as aggregators, online booking platforms display flights from a number of airlines, encouraging competition and driving airlines to offer competitive pricing and discounts. Furthermore, these sites frequently offer special bargains and packages that include flights, hotels, and vehicle rentals, saving passengers a significant amount of money.

Increased Travel Demand: The worldwide travel and tourism industry is expanding steadily, with more individuals traveling for work and recreation. This increased demand for travel leads to a greater need for simple booking solutions, which fuels the expansion of the online airline booking market.

Technological Advancements: Artificial intelligence (AI) and machine learning are transforming the online booking experience. Platforms leverage these technologies to personalize search results, promote flights and locations based on user preferences and travel history, and provide targeted bargains, resulting in a more seamless and efficient booking process.

Rise of Low-Cost Carriers (LCCs): The growing popularity of low-cost carriers (LCCs) is another important driver. These airlines provide low-cost flights, and online booking platforms are well-suited to highlighting these possibilities alongside regular airlines, appealing to a broader spectrum of customers looking for low-cost travel alternatives.

Key Challenges:

Intense Competition: The online airline booking market is very competitive, with multiple online travel agents (OTAs) and airline websites competing for the same consumer base. As booking platforms compete to attract and retain clients, pricing wars frequently break out, putting pressure on profit margins

Commissions and Fees: Many online booking platforms work on a commission basis with airlines, which can reduce profit margins. Furthermore, certain platforms may charge additional fees for services such as luggage selection or seat reservations, raising the total cost for travelers and thus discouraging bookings.

Data Security and Fraud: Online booking systems manage sensitive consumer data, such as credit card information and travel documents. To avoid cyberattacks and fraudulent operations, it is critical to implement strong data security measures. Any breakdowns of trust caused by data breaches can severely damage a platform's brand and customer base.

Evolving Regulatory Landscape: The internet travel sector operates in a dynamic regulatory environment that changes frequently. To be compliant and competitive, booking platforms must continue to invest in and adapt to growing rules involving data privacy, consumer protection, and taxation.

Limited Control Over Inventory: Online booking platforms usually lack direct control over airline inventory, making it difficult to reliably display real-time availability and cost. Discrepancies between what tourists see online and what is actually available can cause annoyance, underscoring the significance of dependable inventory management systems.

Mobile Optimization: With an increase in mobile reservations, providing flawless mobile experiences is critical. To appeal to the rising mobile user base, booking platforms must guarantee that their websites and applications are mobile-optimized, with fast loading speeds and an easy-to-use interface.

Transparency and Trust: Today's passengers place a high emphasis on pricing and fee transparency. Booking platforms must properly disclose all applicable taxes, surcharges, and fees upfront to avoid any hidden expenses that could jeopardize customer trust and satisfaction.

Key Trends:

Personalization with AI and Machine Learning: Online booking systems are leveraging artificial intelligence (AI) and machine learning to provide tailored user experiences. This goes beyond simple flight predictions based on previous searches. AI algorithms monitor user activity, travel preferences, and loyalty programs to provide personalized suggestions for flights, destinations, and travel packages that meet individual needs and interests.

Voice Search and Chatbots: Voice search technology and chatbots are becoming increasingly prominent in the world of travel booking. Travelers can use voice assistants or chatbots on booking sites to search for flights, ask questions, and even make reservations using natural language interactions. This trend simplifies the booking procedure and appeals to consumers who want a more conversational approach to travel planning.

Dynamic Packaging and Ancillary Services: In addition to airfares, online booking platforms are delivering dynamic holiday packages. These packages include flights, lodgings, vehicle rentals, tours, activities, and travel insurance, giving travelers a comprehensive and easy booking experience. Furthermore, platforms are extending their revenue streams by providing supplementary services like airport transfers, travel insurance, and seat selection.

Focus on Mobile Booking and App Improvements: With the development of smartphone usage, mobile booking remains a major trend in the online booking sector. Platforms are improving their mobile apps with features such as offline browsing, push notifications for flight changes, and connection with mobile wallets for safe payments to meet travelers' need for on-the-go booking convenience.

Customer Experience: In today's competitive online booking scene, building customer loyalty is critical. Platforms prioritize the construction of frictionless and good customer experiences by providing features such as flexible cancellation and rebooking choices, 24/7 customer service, and loyalty programs with incentives and perks for frequent customers.

Sustainable Travel Options: As environmental consciousness rises, more travelers are looking for flights with fewer carbon footprints. Online booking platforms are responding by including filters that indicate eco-friendly airlines or carbon offset possibilities, allowing passengers to make more sustainable travel decisions.

Global Online Airline Booking Market Regional Analysis

Here is a more detailed regional analysis of the global online airline booking market:

North America

North America is significantly dominating the online airline booking market and is expected to continue its growth throughout the forecast period, owing to several variables.

North America has one of the world's highest internet penetration rates. The ubiquitous availability of high-speed internet, as well as the ubiquity of smartphones and other connected devices, make it easy for customers to book flights online.

North America's online travel sector is mature, with several well-established OTAs dominating the landscape. These platforms attract a huge number of users due to their diverse flight options, competitive pricing, and user-friendly interfaces.

North America is home to some of the world's most prominent technological corporations and innovation hubs. The region has a well-developed infrastructure for internet connectivity and mobile technologies, which encourages the expansion of online booking platforms.

North America is home to some of the world's largest and most established airlines, offering a diverse choice of flying alternatives to travelers. These airlines frequently have strong agreements with online booking platforms, which reinforces the region's dominance in the online airline booking sector.

North Americans have high levels of digital literacy, making it easier for them to navigate online booking platforms and execute transactions safely. This familiarity with technology helps explain the region's supremacy in online travel bookings.

Asia Pacific

Asia Pacific is anticipated to be the fastest-growing region in the online airline booking market. The Asia-Pacific area has witnessed significant economic expansion, resulting in a larger middle-class population with higher discretionary income. As a result, more individuals are traveling for both leisure and business, increasing the demand for online booking services.

Asia Pacific has embraced mobile technology, with a large proportion of internet users accessing the internet primarily via smartphones. Online booking platforms in the region have capitalised on this trend by providing mobile-friendly apps and websites that cater to the needs of mobile-savvy consumers.

Several Asia Pacific countries, including China, India, and Southeast Asian nations, are experiencing strong growth in their internet travel marketplaces. These expanding markets provide several potential for online booking platforms to grow their user base and gain a larger proportion of the industry.

The Asia Pacific region is rapidly urbanizing, with a rising number of people migrating to cities for employment and lifestyle options. This urban population seeks convenient travel alternatives, which has fueled the expansion of online airline booking systems.

The growing middle class in Asia Pacific countries, particularly populous ones like China and India, has increased leisure travel demand. Online booking services are capitalizing on this rising traveler demographic by providing low-cost flights and bespoke vacation experiences.

Asia Pacific countries are attractive destinations for international tourism, drawing visitors from all over the world. Online booking systems make cross-border travel easier by providing multilingual interfaces, currency conversion, and detailed trip information, which contributes to the region's strong increase in online airline tickets.

Global Online Airline Booking Market Segmentation Analysis

The Global Online Airline Booking Market is segmented based on Booking Platform, Booking Type, And Geography.

Online Airline Booking Market, By Booking Platform

• Direct Booking Websites
• Online Travel Agencies (OTAs)
• Mobile Applications

Based on the Booking Platform, the market is bifurcated into Direct Booking Websites, Online Travel Agencies (OTAs), and Mobile Applications. Online Travel Agencies (OTAs) are dominant due to their diverse options, competitive pricing, and user-friendly interfaces. OTAs serve as aggregators, offering a diverse choice of flight alternatives from numerous airlines on a single platform, making the booking process easier for customers. OTAs use their wide network and bargaining power to negotiate competitive rates and offer discounts and promotions to entice customers. Furthermore, OTAs frequently provide value-added services such as hotel reservations and travel insurance, giving passengers a one-stop shop for their travel needs. With their global reach and linguistic service, OTAs serve to passengers all around the world, making them the top choice for booking flights online.

Online Airline Booking Market, By Booking Type

• One-way Booking
• Round-trip Booking
• Multi-city Booking

Based on Technology, the market is bifurcated into One-way Booking, Round-trip Booking, Multi-city Booking. Round-trip Booking emerges as the dominant category owing to its extensive appeal and convenience for passengers. Round-trip bookings entail purchasing a single ticket for both the outward and return flights, which is more convenient and typically cheaper than arranging separate one-way flights. Many travelers like this category, particularly those with set travel dates or vacation durations. Furthermore, airlines and online booking platforms commonly provide discounts and promotions for round-trip tickets, which encourages their use. Round-trip bookings simplify the planning process and give travelers peace of mind by securing both legs of their itinerary in one transaction. Overall, the prevalence of round-trip bookings highlights their appeal and usefulness for travelers seeking convenient and cost-effective air travel options.

Online Airline Booking Market, By Geography

• North America
• Europe
• Asia Pacific
• Rest of the world

Based on Geography, the Global Needle-Free Injection System Market is classified into North America, Europe, Asia Pacific, and the Rest of the world. North America has one of the world's highest internet penetration rates. The ubiquitous availability of high-speed internet, as well as the ubiquity of smartphones and other connected devices, make it easy for customers to book flights online. North America's online travel sector is mature, with several well-established OTAs dominating the landscape. These platforms attract a huge number of users due to their diverse flight options, competitive pricing, and user-friendly interfaces.

Key Players

The "Global Online Airline Booking Market" study report will provide valuable insight emphasizing the global market. The major players in the market are Booking Holdings Inc., Expedia Group Inc., Trip.com Group Ltd., Alphabet Inc., American Airlines Group Inc., Delta Air Lines, Inc., United Airlines Holdings Inc., Ryanair Holdings plc, easyJet plc, Qunar Cayman Islands Limited.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with its product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

Key Developments

• In January 2023, Booking Holdings Inc. announced new features on its platforms, such as enhanced search filters and personalized recommendations, to improve the user experience.
• In February 2023, Trip.com Group Ltd. implemented advanced data analytics and AI algorithms to optimize search results and offer customized travel solutions based on user preferences.
• In April 2023, Alphabet Inc. continued to enhance the Google Flights platform with new features such as price tracking, fare alerts, and real-time flight status updates.

TABLE OF CONTENTS

1. INTRODUCTION OF GLOBAL ONLINE AIRLINE BOOKING MARKET

• 1.1. Overview of the Market
• 1.2. Scope of Report
• 1.3. Assumptions

2. EXECUTIVE SUMMARY

3. RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

• 3.1. Data Mining
• 3.2. Validation
• 3.3. Primary Interviews
• 3.4. List of Data Sources

4. GLOBAL ONLINE AIRLINE BOOKING MARKET OUTLOOK

• 4.1. Overview
• 4.2. Market Dynamics
  • 4.2.1. Drivers
  • 4.2.2. Restraints
  • 4.2.3. Opportunities
• 4.3. Porters Five Force Model
• 4.4. Value Chain Analysis

5. GLOBAL ONLINE AIRLINE BOOKING MARKET, BY BOOKING PLATFORM

• 5.1. Direct Booking Websites
• 5.2 Online Travel Agencies (OTAs)
• 5.3 Mobile Applications

6. GLOBAL ONLINE AIRLINE BOOKING MARKET, BY BOOKING TYPE

• 6.1. Overview
• 6.2. One-way Booking
• 6.3 Round-trip Booking
• 6.4 Multi-city Booking

7. GLOBAL ONLINE AIRLINE BOOKING MARKET, BY GEOGRAPHY

• 7.1. Overview
• 7.2. North America
  • 7.2.1. U.S.
  • 7.2.2. Canada
  • 7.2.3. Mexico
• 7.3. Europe
  • 7.3.1. Germany
  • 7.3.2. U.K.
  • 7.3.3. France
  • 7.3.4. Rest of Europe
• 7.4. Asia Pacific
  • 7.4.1. China
  • 7.4.2. Japan
  • 7.4.3. India
  • 7.4.4. Rest of Asia Pacific
• 7.5. Rest of the World
  • 7.5.1. Latin America
  • 7.5.2. Middle East & Africa

8. GLOBAL ONLINE AIRLINE BOOKING MARKET COMPETITIVE LANDSCAPE

• 8.1. Overview
• 8.2. Company Market Ranking
• 8.3. Key Development Strategies

9. COMPANY PROFILES

• 9.1. Alphabet Inc.
  • 9.1.1. Overview
  • 9.1.2. Financial Performance
  • 9.1.3. Product Outlook
  • 9.1.4. Key Developments
• 9.2. Booking Holdings Inc.
  • 9.2.1. Overview
  • 9.2.2. Financial Performance
  • 9.2.3. Product Outlook
  • 9.2.4. Key Developments
• 9.3. Trip.com Group Ltd
  • 9.3.1. Overview
  • 9.3.2. Financial Performance
  • 9.3.3. Product Outlook
  • 9.3.4. Key Developments
• 9.4. Expedia Group Inc.
  • 9.4.1. Overview
  • 9.4.2. Financial Performance
  • 9.4.3. Product Outlook
  • 9.4.4. Key Developments
• 9.5. Skyscanner Ltd.
  • 9.5.1. Overview
  • 9.5.2. Financial Performance
  • 9.5.3. Product Outlook
  • 9.5.4. Key Developments
• 9.6. Ryanair Holdings plc.
  • 9.6.1. Overview
  • 9.6.2. Financial Performance
  • 9.6.3. Product Outlook
  • 9.6.4. Key Developments
• 9.7. easyJet plc
  • 9.7.1. Overview
  • 9.7.2. Financial Performance
  • 9.7.3. Product Outlook
  • 9.7.4. Key Developments
• 9.8. Southwest Airlines Co
  • 9.8.1. Overview
  • 9.8.2. Financial Performance
  • 9.8.3. Product Outlook
  • 9.8.4. Key Developments
• 9.9. Traveloka Indonesia PT
  • 9.9.1. Overview
  • 9.9.2. Financial Performance
  • 9.9.3. Product Outlook
  • 9.9.4. Key Developments
• 9.10. Travelstart Online Travel Operations Pty Ltd.
  • 9.10.1. Overview
  • 9.10.2. Financial Performance
  • 9.10.3. Product Outlook
  • 9.10.4. Key Developments

10. Appendix

• 10.1. Related Reports