2026 年至 2032 年手搖茶飲市場規模（按類型、口味、成分和地區分類）

手搖茶飲2026-2032

手搖茶飲市場正在經歷顯著成長，這得益於消費者對獨特、可客製化食品和飲料的偏好日益成長、全球趨勢以及亞洲料理日益普及。手搖茶飲能夠提供令人耳目一新的享受，這一潛力將繼續推動市場擴張。人們對茶的健康益處的認知不斷提高，以及創新口味和成分的融合，進一步推動了這一成長，導致不同人群對茶的接受度不斷提高。人們對優質手工手搖茶飲日益成長的興趣也促進了市場的成長。此外，手搖茶飲生產中擴大使用天然和有機成分也推動了市場創新。因此，預計 2024 年市場規模將超過 29.1 億美元，到 2032 年將達到約 53.5 億美元。

除了這些成長要素外，還增加了對專利權手搖茶飲店和即飲手搖茶飲產品開發的投資。專注於整合行動訂購應用程式和客製化平台等先進技術，為市場擴張開闢了新的途徑，特別是在改善客戶體驗和業務效率方面。此外，非傳統市場對手搖茶飲的日益青睞也推動了該地區市場的成長。手搖茶飲店越來越重視永續包裝和環保實踐也是支持市場擴張的關鍵因素。由於對手搖茶飲的需求不斷成長，2026 年至 2032 年期間市場將以 7.90% 的複合年成長率成長。

定義/概述

手搖茶飲，也稱為波霸茶或珍珠奶茶，是 20 世紀 80 年代發明的台灣茶飲料。它通常是紅茶與牛奶和水果的混合物，上面放有耐嚼的粉圓。手搖茶飲有多種口味，可熱飲或冰飲。其獨特的質地、可自訂的選項和清爽的口味使其成為全球熱銷產品。手搖茶飲市場涵蓋手搖茶飲的生產、分銷、銷售以及相關原料和設備。

手搖茶飲已被開發並應用於多個領域。飲料業為傳統軟性飲料和咖啡提供了創新的替代品。對於咖啡館和餐廳來說，這是一個豐富菜單的機會。在食品創新領域，手搖茶飲正在創造新的口味組合和質地。此外，手搖茶飲也被運用到甜點、社群媒體潮流和文化交流中。

手搖茶飲市場未來前景看好，新興市場和創新產品開發具有成長潛力。新成分組合的探索和功能優勢的整合有望開闢新的市場機會。先進的包裝技術和耐儲存的手搖茶飲產品的開發可以實現更廣泛的分銷和供應。此外，人們對更健康的手搖茶飲選擇的日益關注以及植物來源奶替代品的潛在整合可能會推動該行業的創新。

咖啡文化的擴張將如何推動手搖茶飲市場的成長？

咖啡文化的擴張是手搖茶飲市場成長的主要動力。咖啡館已成為熱門的社交場所，尤其是在年輕一代中，並且擴大提供手搖茶飲作為時尚、客製化和美味的選擇。咖啡文化的興起激發了消費者對獨特且外觀吸引人的飲料的渴望，而手搖茶飲以其鮮豔的外觀、多樣的口味和質地完美契合，吸引了大膽的顧客。

咖啡館提供了社交、放鬆的場所，並鼓勵消費者探索手搖茶飲等新穎清爽的飲料。手搖茶飲業務在購物中心、大學校園和城市中心等人流量大的地方的興起促進了該行業的成長。許多咖啡館和手搖茶飲專賣店已向國際擴張，以滿足北美和歐洲等地區對這種創新飲料的需求。總體而言，咖啡文化和手搖茶飲的流行融合擴大了市場覆蓋範圍和基本客群，促進了全球該領域的快速成長。

供應鏈的複雜性如何對手搖茶飲市場的成長構成挑戰？

供應鏈的複雜性是手搖茶飲產業擴張的一大障礙。茶葉、粉圓、水果香料和特殊配料都是手搖茶飲所需的原料，其中許多必須從世界各地採購。對海外供應商的依賴增加了原料成本波動、運輸延誤和地緣政治不穩定等因素造成中斷的風險。此外，由於原料的可用性和品質的變化會影響最終產品，因此在每個站點保持一致的品質非常困難。

溫度敏感的儲存和運輸等物流挑戰進一步加劇了供應鏈。例如，粉圓的保存期限很短，需要小心處理才能保持其質地和新鮮度。更大的挑戰是需要建立完善的分銷網路來滿足全球日益成長的手搖茶飲需求。隨著全球市場擴張，公司必須應對這些供應鏈挑戰，以保持產品的一致性並滿足不斷成長的客戶期望，因此高效的供應鏈管理對於永續成長至關重要。

目錄

第1章 全球手搖茶飲市場簡介

• 市場概覽
• 研究範圍
• 先決條件

第2章執行摘要

第3章：已驗證的市場研究調查方法

• 資料探勘
• 驗證
• 第一手資料
• 資料來源列表

第4章 全球手搖茶飲市場展望

• 概述
• 市場動態
  • 驅動程式
  • 限制因素
  • 機會
• 波特五力模型
• 價值鏈分析

第5章 全球手搖茶飲市場（按類型）

• 概述
• 紅茶
• 綠茶
• 烏龍茶
• 白茶

第6章 全球手搖茶飲市場（依口味）

• 概述
• 原來的
• 巧克力
• 咖啡
• 水果
• 其他

第7章 全球手搖茶飲市場（依成分）

• 概述
• 味道
• 乳精
• 甜味劑
• 液體
• 粉圓
• 其他

第8章 全球手搖茶飲市場：按地區

• 概述
• 北美洲
  • 美國
  • 加拿大
  • 墨西哥
• 歐洲
  • 德國
  • 英國
  • 法國
  • 義大利
  • 西班牙
  • 其他歐洲國家
• 亞太地區
  • 中國
  • 日本
  • 印度
  • 其他亞太地區
• 世界其他地區
  • 拉丁美洲
  • 中東和非洲

第9章全球手搖茶飲市場的競爭格局

• 概述
• 各公司市場排名
• 主要發展策略

第10章 公司簡介

• Gong Cha
• CoCo Fresh Tea & Juice
• Kung Fu Tea
• Chatime
• Boba Guys
• Quickly
• ShareTea
• Tiger Sugar
• Ding Tea
• Happylemon

第11章 重大進展

• 產品發布/開發
• 合併與收購
• 業務擴展
• 夥伴關係與合作

第12章 附錄

• 相關調查

Bubble Tea Market- 2026-2032

The Bubble Tea market is experiencing significant growth driven by increasing consumer preference for unique and customizable beverages, globalization of food trends, and the rising popularity of Asian cuisine. The potential for bubble tea to offer a refreshing and indulgent experience continues to fuel market expansion. This growth is further bolstered by the rising awareness of tea's health benefits and the integration of innovative flavors and ingredients, leading to increasing adoption across various demographics. The growing focus on premium and artisanal bubble tea offerings is also contributing to market growth. Additionally, the increasing use of natural and organic ingredients in bubble tea production is driving market innovation. This is likely to enable the market size to surpass USD 2.91 Billion valued in 2024 to reach a valuation of around USD 5.35 Billion by 2032.

In addition to these growth factors, the market is witnessing increasing investment in bubble tea shop franchises and the development of ready-to-drink bubble tea products. The focus on integrating advanced technologies such as mobile ordering apps and customization platforms is opening new avenues for market expansion, particularly for enhanced customer experience and operational efficiency. Moreover, the growing adoption of bubble tea in non-traditional markets is driving regional market growth. The increasing emphasis on sustainable packaging and eco-friendly practices in bubble tea shops is another key factor supporting market expansion. The rising demand for bubble tea is enabling the market to grow at a CAGR of 7.90% from 2026 to 2032.

Definition/Overview

Bubble tea, also known as boba tea or pearl milk tea, is a Taiwanese tea-based drink invented in the 1980s. It typically consists of tea mixed with milk or fruits and topped with chewy tapioca pearls. Bubble tea comes in various flavors and can be served hot or cold. The beverage has gained global popularity for its unique texture, customizable options, and refreshing taste. The bubble tea market encompasses the production, distribution, and sale of bubble tea, as well as related ingredients and equipment.

Bubble tea is being developed and utilized across diverse sectors. In the beverage industry, it offers a novel alternative to traditional soft drinks and coffees. For cafes and restaurants, it provides an opportunity to diversify their menu offerings. In the realm of food innovation, bubble tea is inspiring new flavor combinations and textures. Additionally, bubble tea is finding applications in dessert creations, social media trends, and cultural exchange initiatives.

The future scope of the Bubble Tea market is promising, with potential for growth in emerging markets and innovative product developments. The exploration of new ingredient combinations and the integration of functional benefits are expected to open new market opportunities. Advancements in packaging technology and the development of shelf-stable bubble tea products may lead to wider distribution and accessibility. Furthermore, the increasing focus on healthier bubble tea options and the potential integration with plant-based milk alternatives are likely to drive innovation in the industry.

How does the Growing Cafe Culture Drive the Growth of The Bubble Tea Market?

The expanding cafe culture is a major driver of the bubble tea market's growth. Cafes have become popular social hubs, particularly among younger generations, and are increasingly offering bubble tea as a trendy, customized, and tasty choice. The emergence of cafe culture has spurred consumer desire for one-of-a-kind, visually appealing beverages, and bubble tea fits right in with its vibrant appearance, diverse flavors, and textures, drawing daring customers.

Cafes provide a setting for social interaction and relaxation, encouraging consumers to explore new, refreshing drinks such as bubble tea. The growing number of bubble tea businesses in high-traffic places such as malls, college campuses, and urban centers contributes to the industry's growth. Many cafes and specialist bubble tea stores have spread internationally, tapping into the demand for innovative beverages in regions like North America and Europe. Overall, the fusion of cafe culture with the popularity of bubble tea enhances its market reach and customer base, contributing to the segment's rapid growth worldwide.

How is Supply Chain Complexity Challenging the Growth of The Bubble Tea Market?

Supply chain complexity is a significant barrier to the expansion of the bubble tea sector. Tea leaves, tapioca pearls, fruit tastes, and specialized toppings are among the materials needed for the beverage, many of which must be procured from around the world. This reliance on foreign suppliers raises the risk of disruptions from variables such as fluctuating raw material costs, shipping delays, and geopolitical instability. Furthermore, maintaining uniform quality across locations can be difficult since fluctuations in ingredient availability or quality might affect the finished product.

Logistical challenges, such as temperature-sensitive storage and transit, exacerbate the supply chain. Tapioca pearls, for example, have a short shelf life and require careful handling to maintain their texture and freshness. The sophisticated distribution network has to keep up with the increasing demand for bubble tea worldwide also adds to the challenges. As the market expands globally, companies must navigate these supply chain difficulties to maintain product consistency and meet growing customer expectations, making efficient supply chain management crucial for sustainable growth.

Category-wise Acumens

How will the Demand for Healthier Options Drive the Growth of the Green Tea Bubble Tea Segment?

The growing need for healthy options is driving the growth of the green tea bubble tea market. Health-conscious consumers are increasingly looking for beverages with less sugar, natural ingredients, and additional health advantages. Green tea, recognized for its antioxidant benefits, is seen as a healthier base for bubble tea, appealing to people seeking both flavor and healthiness in their beverage choices.

As more people become aware of green tea's health benefits, including as enhanced metabolism and a lower risk of chronic diseases, its use in bubble tea has grown in popularity. Furthermore, bubble tea shops are responding to this trend by selling low-sugar or sugar-free versions of green tea bubble tea, catering to health-conscious clients. The capacity to personalize bubble tea healthier toppings, such as chia seeds or fresh fruits, also aligns with the growing demand for nutritious alternatives. This shift toward health-focused choices is expected to fuel the growth of the green tea bubble tea segment in the market.

How will the Rising Trend of Customization Impact the Use of Tapioca Pearls Segment?

The rising trend of customization has been significantly impacting the use of tapioca pearls in the bubble tea market. Consumers are increasingly seeking personalized beverage experiences, leading to a demand for various textures, flavors, and sizes of tapioca pearls. This trend has encouraged retailers to offer a wider range of options, including flavored or colored tapioca pearls, which cater to diverse taste preferences.

As more bubble tea shops embrace this customization approach, the popularity of tapioca pearls is expected to grow. The ability to mix and match toppings and customize drinks according to individual preferences enhances customer satisfaction, ultimately driving sales and expanding the market for bubble tea.

Country/Region-wise Acumens

Will the Cultural Influence Drive the Dominance of Asia-Pacific in The Bubble Tea Market?

Cultural influence is a major factor contributing to Asia-Pacific's dominance in the bubble tea market. Bubble tea originated in Taiwan and has become a popular beverage in many nations, including China, Japan, and South Korea. The drink's extensive familiarity and cultural significance have resulted in a strong, devoted consumer base that continues to drive global expansion.

Asia-Pacific's vibrant street food and cafe culture have popularized bubble tea as a convenient and trendy beverage. Local firms have been fast to develop, producing a wide range of distinct flavors and ingredients that cater to changing consumer preferences. This cultural acceptance and demand create a solid platform for the bubble tea sector to develop in the region.

The influence of Asian pop culture, including K-pop and anime, has helped propel bubble tea into global trends, further boosting demand in the Asia-Pacific region, solidifying its market dominance, and driving international growth.

Will the Growing Popularity of Asian Cuisine Drive the Expansion of The Bubble Tea Market in North America?

The growing acceptance of Asian cuisine is propelling the bubble tea market in North America. As customers become more open to new culinary experiences, they are more inclined to try and enjoy Asian-inspired beverages like bubble tea. This trend is being driven by the proliferation of Asian restaurants, food trucks, and fusion eateries that include bubble tea as a supplementary option on their menus.

The mixing of traditional Asian flavors with local tastes has resulted in unique bubble tea compositions that appeal to a wider audience. Bubble tea's aesthetic appeal, which is frequently shown on social media platforms, increases its exposure and desirability among younger consumers, adding to its popularity.

The bubble tea stores are becoming social hubs, which attract consumers looking for unique, flavorful beverages in a vibrant setting. As awareness of Asian cuisine continues to grow, so does the demand for bubble tea, positioning it as a key player in the North American beverage market and driving its overall expansion in the region.

Competitive Landscape

The bubble tea market is a dynamic and competitive space, characterized by a diverse range of players vying for market share. These players are on the run for solidifying their presence through the adoption of strategic plans such as collaborations, mergers, acquisitions and political support. The organizations are focusing on innovating their product line to serve the vast population in diverse regions.

Some of the prominent players operating in the bubble tea market include:

• Gong Cha
• CoCo Fresh Tea & Juice
• Kung Fu Tea
• Chatime
• Boba Guys
• Quickly
• ShareTea
• Tiger Sugar
• Ding Tea
• Happylemon

Latest Developments

• In March 2024, Gong Cha announced the launch of a new line of functional bubble teas incorporating adaptogens and superfoods, catering to the growing demand for health-conscious beverage options.
• In May 2024, CoCo Fresh Tea & Juice successfully implemented a blockchain-based ingredient traceability system, enhancing transparency and food safety in their global supply chain.
• In January 2024, Kung Fu Tea introduced a novel plant-based "milk" tea option made from a proprietary blend of nuts and grains, targeting the growing vegan and lactose-intolerant consumer base.
• In August 2024, Chatime secured a major partnership with a leading food delivery platform to expand their reach through ghost kitchens, marking a significant step towards more accessible bubble tea distribution in urban areas.

TABLE OF CONTENTS

1 INTRODUCTION OF GLOBAL BUBBLE TEA MARKET

• 1.1 Overview of the Market
• 1.2 Scope of Report
• 1.3 Assumptions

2 EXECUTIVE SUMMARY

3 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

• 3.1 Data Mining
• 3.2 Validation
• 3.3 Primary Interviews
• 3.4 List of Data Sources

4 GLOBAL BUBBLE TEA MARKET OUTLOOK

• 4.1 Overview
• 4.2 Market Dynamics
  • 4.2.1 Drivers
  • 4.2.2 Restraints
  • 4.2.3 Opportunities
• 4.3 Porter's Five Force Model
• 4.4 Value Chain Analysis

5 GLOBAL BUBBLE TEA MARKET, BY TYPE

• 5.1 Overview
• 5.2 Black Tea
• 5.3 Green Tea
• 5.4 Oolong Tea
• 5.5 White Tea

6 GLOBAL BUBBLE TEA MARKET, BY FLAVOUR

• 6.1 Overview
• 6.2 Original
• 6.3 Chocolate
• 6.4 Coffee
• 6.5 Fruit
• 6.6 Others

7 GLOBAL BUBBLE TEA MARKET, BY COMPONENTS

• 7.1 Overview
• 7.2 Flavor
• 7.3 Creamer
• 7.4 Sweetener
• 7.5 Liquid
• 7.6 Tapioca Pearls
• 7.7 Others

8 GLOBAL BUBBLE TEA MARKET, BY GEOGRAPHY

• 8.1 Overview
• 8.2 North America
  • 8.2.1 U.S.
  • 8.2.2 Canada
  • 8.2.3 Mexico
• 8.3 Europe
  • 8.3.1 Germany
  • 8.3.2 U.K.
  • 8.3.3 France
  • 8.3.4 Italy
  • 8.3.5 Spain
  • 8.3.6 Rest of Europe
• 8.4 Asia Pacific
  • 8.4.1 China
  • 8.4.2 Japan
  • 8.4.3 India
  • 8.4.4 Rest of Asia Pacific
• 8.5 Rest of the World
  • 8.5.1 Latin America
  • 8.5.2 Middle East and Africa

9 GLOBAL BUBBLE TEA MARKET COMPETITIVE LANDSCAPE

• 9.1 Overview
• 9.2 Company Market Ranking
• 9.3 Key Development Strategies

10 COMPANY PROFILES

• 10.1 Gong Cha
  • 10.1.1 Overview
  • 10.1.2 Financial Performance
  • 10.1.3 Product Outlook
  • 10.1.4 Key Developments
• 10.2 CoCo Fresh Tea & Juice
  • 10.2.1 Overview
  • 10.2.2 Financial Performance
  • 10.2.3 Product Outlook
  • 10.2.4 Key Developments
• 10.3 Kung Fu Tea
  • 10.3.1 Overview
  • 10.3.2 Financial Performance
  • 10.3.3 Product Outlook
  • 10.3.4 Key Developments
• 10.4 Chatime
  • 10.4.1 Overview
  • 10.4.2 Financial Performance
  • 10.4.3 Product Outlook
  • 10.4.4 Key Developments
• 10.5 Boba Guys
  • 10.5.1 Overview
  • 10.5.2 Financial Performance
  • 10.5.3 Product Outlook
  • 10.5.4 Key Developments
• 10.6 Quickly
  • 10.6.1 Overview
  • 10.6.2 Financial Performance
  • 10.6.3 Product Outlook
  • 10.6.4 Key Developments
• 10.7 ShareTea
  • 10.7.1 Overview
  • 10.7.2 Financial Performance
  • 10.7.3 Product Outlook
  • 10.7.4 Key Developments
• 10.8 Tiger Sugar
  • 10.8.1 Overview
  • 10.8.2 Financial Performance
  • 10.8.3 Product Outlook
  • 10.8.4 Key Developments
• 10.9 Ding Tea
  • 10.9.1 Overview
  • 10.9.2 Financial Performance
  • 10.9.3 Product Outlook
  • 10.9.4 Key Developments
• 10.10 Happylemon
  • 10.10.1 Overview
  • 10.10.2 Financial Performance
  • 10.10.3 Product Outlook
  • 10.10.4 Key Developments

11 KEY DEVELOPMENTS

• 11.1 Product Launches/Developments
• 11.2 Mergers and Acquisitions
• 11.3 Business Expansions
• 11.4 Partnerships and Collaborations

12 Appendix

• 12.1 Related Research