全球護膚品市場規模（依類型、產品、通路、區域覆蓋範圍和預測）

護膚品市場規模及預測

估計2024年護膚品市場規模將達到 1,474億美元，到2031年將達到2029.6億美元，2024年至2031年的年複合成長率為 4.50%。

皮膚護理包括多種目的是維持和改善皮膚健康和外觀的做法。這包括日常使用各種產品，如清潔、保濕、防曬、精華液、面膜和針對痤瘡、老化或色素沉著等特定皮膚問題的護理。皮膚護理行業還包括皮膚科醫生和美容師提供的專門治療，例如化學換膚、微晶換膚術和雷射治療，這些都進一步有助於皮膚健康。隨著人們對皮膚護理重要性的認識不斷增強，消費者日益投資於不僅可以增強美麗而且可以促進整體皮膚健康的產品。

隨著科技進步和對個人化、永續解決方案的重視，皮膚護理有望大幅成長。人工智慧和皮膚科學研究等創新使得針對個人皮膚類型和問題開發客製化產品成為可能。

此外，對含有天然和有機成分的清潔美容產品的需求不斷成長，反映了消費者越來越傾向於永續性和道德實踐。隨著全球護膚品市場不斷擴大，預計到2026年將達到2000 多億美元，品牌有充足的創新機會，同時優先考慮環保包裝和配方，特別是在抗衰老、痤瘡治療和預防性護膚等領域。

全球護膚品市場動態

影響全球護膚品市場的關鍵市場動態是：

主要市場驅動因子

人口老化與對抗老化產品的需求：世界老化人口的增加是護膚品市場的主要動力，尤其是在抗老領域。根據世界衛生組織（WHO）的資料，2015年至2050年間，60歲及以上人口比例將幾乎翻一番，從12％增加到22％。從絕對數字來看，60歲及以上人口預計將從9億增加到20億。根據美國國立衛生研究院（NIH）的資料，這種人口結構變化導致對抗衰老護膚產品的需求增加，預計到2026年全球抗衰老市場規模將達到 883億美元。

人們對皮膚健康和紫外線防護的認識不斷提高：人們對皮膚癌和紫外線傷害的認識不斷提高，推動了對防曬產品的需求。根據皮膚癌基金會統計，美國每天有超過 9,500 人被診斷出患有皮膚癌，每小時有超過兩人死於皮膚癌。這些資料讓消費者更重視防曬，導致對含防曬成分的產品的需求激增。

不斷成長的男士護膚品市場：男士護膚品領域已成為整個護膚品市場的主要推手。2018年，包括皮膚護理在內的全球男性個人護理市場價值為 1,248億美元，預計到2022年將達到 1,660億美元。 NPD 集團的一項調查顯示，男性使用護膚品的恥辱感已顯著減少，84%的18-44 歲美國男性使用某種形式的臉部護膚產品。

主要問題

市場飽和度：護膚品市場高度飽和，各品牌推出了大量產品。這種供應過剩的局面使得新進入者難以獲得認可和市場佔有率。成熟品牌往往具有優勢，能夠利用其品牌知名度和消費者忠誠度。這種飽和引發價格戰並降低了公司的利潤率。新品牌可能難以使其產品與眾不同，因此必須制定獨特的銷售主張和創新的行銷策略來吸引消費者的注意力並推動銷售。

法規遵循：跟上不斷變化的法規是護膚品公司面臨的主要挑戰。不同地區的產品安全、標籤和行銷聲明標準不盡相同，這使得企業難以滿足這些要求。不遵守規定可能會導致法律後果、產品召回和品牌聲譽受損。隨著消費者對成分安全性和功效的了解越來越多，公司必須保持透明並遵守嚴格的規定，以維護消費者的信任。

成分安全性和透明度：隨著消費者對護膚品成分的關注度越來越高，品牌面臨提供配方透明度的壓力。出於對有害化學物質、過敏原和永續性的擔憂，消費者尋求更安全、更乾淨的產品。不揭露其成分來源或製造過程的品牌可能會失去消費者的信任和市場佔有率。這一趨勢將迫使公司投資研發，創造安全有效的配方，同時保持透明度。

主要趨勢：

清潔美容運動：清潔美容運動強調在護膚產品中使用天然、無毒成分。隨著消費者越來越注重健康和環保，他們越來越仔細地檢查產品標籤上是否含有有害化學物質。這一趨勢的推動因素是人們對合成成分潛在副作用的日益擔憂，以及對採購透明度的渴望。回應這一趨勢的品牌改進其產品以滿足消費者對更清潔替代品的需求，導致清潔美容產品的銷售激增。

個人化和客製化：受消費者對根據個人需求和喜好量身定制的產品的需求推動，護膚品的個人化獲得越來越多的關注。人工智慧和皮膚分析工具等技術的進步使得品牌能夠根據皮膚類型、關注點和生活方式提供個人化的建議。這種趨勢很有吸引力，因為消費者尋求解決衰老、痤瘡和敏感皮膚等特定問題的獨特解決方案。投資於客製化的企業可以培養品牌忠誠度、提高客戶滿意度並促成重複購買。

永續性和環保實踐：永續性已成為護膚業的重要考慮因素，消費者越來越青睞那些優先考慮環保實踐的品牌。這一趨勢是由人們對塑膠污染和氣候變遷等環境問題的認識不斷提高所推動的。使用永續包裝、符合道德標準的原料以及環保製造流程的品牌具有競爭優勢。消費者願意為符合其價值觀的產品支付額外費用，培養品牌忠誠度。

目錄

第1章 全球護膚品市場簡介

• 市場介紹
• 研究範圍
• 先決條件

第2章 執行摘要

第3章 VERIFIED MARKET RESEARCH的研究方法

• 資料探勘
• 驗證
• 主要來源
• 資料來源列表

第4章 全球護膚品市場展望

• 概述
• 市場動態
  • 促進因素
  • 抑制因素
  • 機會
• 波特五力模型
• 價值鏈分析

第5章 全球護膚品市場，依產品

• 保濕劑
• 潔膚劑

第6章 全球護膚品市場，依通路

• 概述
• 離線
• 線上
• 其他

第7章 全球護膚品市場，依類型

• 身體護理
• 臉部護理

第8章 全球護膚品市場，依地區

• 概述
• 北美洲
  • 美國
  • 加拿大
  • 墨西哥
• 歐洲
  • 德國
  • 英國
  • 法國
  • 其他歐洲國家
• 亞太地區
  • 中國
  • 日本
  • 印度
  • 其他亞太地區
• 世界其他地區
  • 拉丁美洲
  • 中東和非洲

第9章 全球護膚品市場的競爭格局

• 概述
• 各公司的市場排名
• 主要發展策略

第10章 公司簡介

• L'Oreal S.A.
• The Estee Lauder Companies, Inc.
• Procter & Gamble Company
• Beiersdorf AG
• Johnson and Johnson Services
• Kao Group
• Colgate-Palmolive Company
• Shiseido Co.
• Revlon Consumer Products Corporation
• Louis Vuitton SE

第11章 重大進展

• 產品發布/開發
• 合併和收購
• 業務擴展
• 夥伴關係和合作關係

第12章 附錄

• 相關研究

Skin Care Market Size And Forecast

Skin Care Market size was valued at USD 147.4 Billion in 2024 and is projected to reach USD 202.96 Billion by 2031, growing at a CAGR of 4.50% from 2024 to 2031.

Skin care encompasses a range of practices aimed at maintaining and enhancing the health and appearance of the skin. This includes daily routines involving cleansing, moisturizing, sun protection, and the use of various products such as serums, masks, and treatments targeting specific skin concerns like acne, aging, or pigmentation. The skin care industry also includes professional treatments performed by dermatologists and estheticians, such as chemical peels, microdermabrasion, and laser therapy, which further contribute to skin health. With increasing awareness of the importance of skincare, consumers are more inclined to invest in products that promote not only aesthetics but also the overall health of their skin.

Skin care is poised for significant growth, driven by advancements in technology and a greater emphasis on personalized and sustainable solutions. Innovations such as artificial intelligence and dermatological research are enabling the development of customized products tailored to individual skin types and concerns.

Additionally, the rise in demand for clean beauty products-formulated with natural, organic ingredients-reflects a broader consumer shift toward sustainability and ethical practices. As the global skincare market continues to expand, estimated to reach over $200 billion by 2026, there will be ample opportunities for brands to innovate, particularly in areas like anti-aging, acne treatment, and preventive skin care, while also prioritizing eco-friendly packaging and formulations.

Global Skin Care Market Dynamics

The key market dynamics that are shaping the global skin care market include:

Key Market Drivers:

Aging Population and Anti-Aging Products Demand: The growing aging population worldwide is a significant driver for the skincare market, particularly in the anti-aging segment. According to the World Health Organization (WHO), the proportion of the world's population over 60 years will nearly double from 12% to 22% between 2015 and 2050. In absolute numbers, this is an expected increase from 900 million to 2 billion people over the age of 60. This demographic shift has led to increased demand for anti-aging skincare products, with the global anti-aging market expected to reach USD 88.3 billion by 2026, according to the National Institutes of Health (NIH).

Rising Awareness of Skin Health and UV Protection: Increased awareness of skin cancer and UV damage has boosted the demand for sun protection products. The Skin Cancer Foundation reports that over 9,500 people in the U.S. are diagnosed with skin cancer every day, and more than two people die of skin cancer every hour. These statistics have driven consumers to be more conscious about sun protection, leading to a surge in demand for products with SPF.

Growing Male Skincare Market: The male skincare segment has emerged as a significant driver for the overall skincare market. The global men's personal care market size, which includes skincare, was valued at USD 124.8 billion in 2018 and is projected to reach USD 166 billion by 2022. The stigma around men using skincare products has significantly decreased, with a survey by NPD Group finding that 84% of men aged 18-44 in the United States now use some form of facial skincare product.

Key Challenges:

Market Saturation: The skincare market is highly saturated, with a vast array of products available across various brands. This oversupply makes it challenging for new entrants to gain visibility and market share. Established brands often dominate, leveraging their brand recognition and consumer loyalty. This saturation can lead to price wars, diminishing profit margins for companies. New brands may struggle to differentiate their products, making it essential for them to develop unique selling propositions and innovative marketing strategies to capture consumer attention and drive sales.

Regulatory Compliance: Compliance with evolving regulations poses a significant challenge for skin care companies. Different regions have varying standards for product safety, labeling, and marketing claims, making it difficult for companies to navigate these requirements. Failing to comply can result in legal repercussions, product recalls, and damage to brand reputation. As consumers become more knowledgeable about ingredient safety and efficacy, companies must ensure transparency and adhere to strict regulations to maintain consumer trust.

Ingredient Safety and Transparency: With increasing consumer awareness regarding the ingredients used in skin care products, brands face pressure to provide transparency about their formulations. Concerns about harmful chemicals, allergens, and sustainability lead consumers to demand safer, cleaner products. Brands that fail to disclose ingredient sourcing and manufacturing processes may lose consumer trust and market share. This trend compels companies to invest in research and development to create safe, effective formulations while maintaining transparency.

Key Trends:

Clean Beauty Movement: The clean beauty movement emphasizes the use of natural, non-toxic ingredients in skin care products. As consumers become more health-conscious and environmentally aware, they are increasingly scrutinizing product labels for harmful chemicals. This trend is driven by growing concerns about the potential side effects of synthetic ingredients and a desire for transparency in sourcing. Brands responding to this trend are reformulating products to meet consumer demand for cleaner alternatives, leading to a surge in sales of clean beauty products.

Personalization and Customization: Personalization in skin care is gaining traction, driven by consumer demand for products tailored to individual needs and preferences. Advances in technology, including artificial intelligence and skin analysis tools, allow brands to offer personalized recommendations based on skin type, concerns, and lifestyles. This trend is appealing because consumers seek unique solutions that address their specific issues, such as aging, acne, or sensitivity. Companies investing in customization are fostering brand loyalty and enhancing customer satisfaction, leading to repeat purchases.

Sustainability and Eco-Friendly Practices: Sustainability has become a crucial consideration in the skin care industry, with consumers increasingly favoring brands that prioritize eco-friendly practices. This trend is driven by growing awareness of environmental issues, including plastic pollution and climate change. Brands that adopt sustainable packaging, ethically sourced ingredients, and eco-conscious manufacturing processes are gaining a competitive edge. Consumers are willing to pay a premium for products that align with their values, fostering brand loyalty.

Global Skin Care Market Regional Analysis

Here is a more detailed regional analysis of the global skin care market:

Asia Pacific:

The Asia Pacific region dominates the skincare market, with significant growth attributed to rising disposable incomes, cultural beauty traditions, and a booming e-commerce sector. In 2023, the market reached USD 86.3 billion, driven by increased consumer spending in countries like China and South Korea, where disposable incomes grew by 5.1% and 3.8%, respectively. Additionally, the region's aging population has intensified demand for anti-aging products, particularly in Japan, which has the highest proportion of people aged 65 and above. Digital innovation has also played a pivotal role, with mobile commerce accounting for 85% of online skincare sales in the region, further propelling market expansion.

The cultural emphasis on skincare routines, particularly in countries like Korea and Japan, continues to fuel consumer demand, with more people prioritizing skincare over makeup and seeking premium, high-quality products. The rise of clean and natural beauty trends, along with increased R&D investment in skincare technologies, positions the region as a key driver of global market innovations. Heightened competition and growing consumer interest in sustainability also present challenges and opportunities for brands operating in this dynamic market.

North America:

The North American skincare market is experiencing rapid growth, driven by heightened health awareness, demographic shifts, and the clean beauty movement. Consumer spending on personal care products reached USD 128.7 billion in 2023, with a significant focus on skincare. Rising awareness of skin health, particularly in response to the increasing prevalence of skin cancer, has fueled demand for preventive and protective products like sunscreen. The aging population, especially the baby boomer generation, is driving a surge in demand for anti-aging solutions. The clean beauty trend, emphasizing natural ingredients, continues to expand, with a 23% market growth in 2023, as more consumers seek organic and eco-friendly skincare options.

Technological advancements are also propelling the market forward. Innovations such as AI-powered skincare solutions and medical-grade products are gaining traction, supported by increased research and development investment, which grew by 22% in 2023. E-commerce, particularly mobile commerce, is playing a significant role in product accessibility, with online skincare sales up by 43% since 2020.

As North American consumers prioritize clinical efficacy and premium products, the market is projected to reach USD 41.3 billion by 2028, highlighting its potential for continued expansion. The combination of evolving consumer preferences, innovation, and growing demand for personalized and sustainable products positions the region for sustained growth in the global skincare landscape.

Global Skin Care Market: Segmentation Analysis

The Global Skin Care Market is Segmented on the basis of Type, Product, Distribution Channel, And Geography.

Skin Care Market, By Type

• Body Care
• Facial Care

Based on Type, the market is fragmented into Body Care and Facial Care. Facial care is the dominating segment in the skincare market due to the increasing consumer focus on facial aesthetics, anti-aging products, and protection from environmental damage. With the rise of personalized skincare routines, demand for facial cleansers, moisturizers, serums, and sunscreens has surged, particularly among aging populations and beauty-conscious younger consumers. Body care is also experiencing growth, driven by rising awareness of overall skin health, with products like body lotions, exfoliants, and anti-cellulite treatments gaining traction. Both segments are benefiting from trends toward natural ingredients and technological advancements in skincare formulations.

Skin Care Market, By Product

• Moisturizers
• Cleansers

Based on Product, the market is divided into Moisturizers and cleansers. Moisturizers are a dominating segment, driven by rising demand for hydration-focused products that cater to various skin types and concerns such as dryness, aging, and environmental stress. Consumers increasingly seek moisturizers with added benefits like SPF protection, anti-aging ingredients, and natural formulations, making them essential in daily skincare routines. Cleansers are also experiencing rapid growth, fueled by the need for effective solutions to remove dirt, makeup, and impurities. The trend toward double-cleansing routines, coupled with the popularity of gentle, non-irritating formulas, has elevated cleansers as a crucial part of skincare regimens, particularly among younger, beauty-conscious consumers.

Skin Care Market, By Distribution Channel

• Offline
• Online

Based on Distribution Channel, the market is segmented into Offline and Online. The online distribution channel is becoming a dominant force in the skincare market, driven by the convenience of e-commerce, wider product selection, and increasing digital engagement. With the rise of mobile commerce, many consumers prefer shopping for skincare products online, allowing them to easily compare brands, access reviews, and purchase personalized products. Direct-to-consumer brands and subscription models have also gained momentum, contributing to the channel's growth. Offline channels, which are rapidly growing, such as specialty stores and pharmacies, remain strong, especially for consumers who prefer in-person consultations and immediate product availability, making both channels crucial for market expansion.

Skin Care Market, By Geography

• North America
• Asia Pacific
• Europe
• Rest of the world
• On the basis of geographical analysis, the Global Skin Care Market is classified into North America, Asia Pacific, Europe, and Rest of the world. Asia Pacific is a dominating segment in the global skincare market, driven by rising disposable incomes, cultural emphasis on skincare, and technological advancements in beauty products. North America is another rapidly growing major player, with growth fueled by increasing awareness of skin health, the popularity of clean beauty products, and a rising demand for anti-aging and premium skincare solutions.

Key Players

The "Global Skin Care Market" study report will provide valuable insight with an emphasis on the global market. The major players in the market are L'Oreal, Estee lauder, Procter & Gamble, Unilever, Shiseido, Beiersdorf, Johnson & Johnson, Coty Inc., Kao Corporation, and Colgate-Palmolive Company.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

• Skin Care Market Recent developments
• In November 2022, kao Corporation Collaborated with Daiichi Sankyo, a leading healthcare company, to develop new products and improve their skincare business revenue.
• In November 2022, Avon partnered with Perfect Corp., a leading AI-based beauty tech solutions provider, to improve the virtual makeup technology system and help consumers choose suitable product types.

TABLE OF CONTENTS

1 INTRODUCTION OF GLOBAL SKIN CARE MARKET

• 1.1 Introduction of the Market
• 1.2 Scope of Report
• 1.3 Assumptions

2 EXECUTIVE SUMMARY

3 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

• 3.1 Data Mining
• 3.2 Validation
• 3.3 Primary Interviews
• 3.4 List of Data Sources

4 GLOBAL SKIN CARE MARKET OUTLOOK

• 4.1 Overview
• 4.2 Market Dynamics
  • 4.2.1 Drivers
  • 4.2.2 Restraints
  • 4.2.3 Opportunities
• 4.3 Porters Five Force Model
• 4.4 Value Chain Analysis

5 GLOBAL SKIN CARE MARKET, BY PRODUCT

• 5.1 Moisturizers
• 5.2 Cleansers

6 GLOBAL SKIN CARE MARKET, BY DISTRIBUTION CHANNEL

• 6.1 Overview
• 6.2 Offline
• 6.3 Online
• 6.4 Others

7 GLOBAL SKIN CARE MARKET, BY TYPE

• 7.1 Body Care
• 7.2 Facial Care

8 GLOBAL SKIN CARE MARKET, BY GEOGRAPHY

• 8.1 Overview
• 8.2 North America
  • 8.2.1 U.S.
  • 8.2.2 Canada
  • 8.2.3 Mexico
• 8.3 Europe
  • 8.3.1 Germany
  • 8.3.2 U.K.
  • 8.3.3 France
  • 8.3.4 Rest of Europe
• 8.4 Asia Pacific
  • 8.4.1 China
  • 8.4.2 Japan
  • 8.4.3 India
  • 8.4.4 Rest of Asia Pacific
• 8.5 Rest of the World
  • 8.5.1 Latin America
  • 8.5.2 Middle East and Africa

9 GLOBAL SKIN CARE MARKET COMPETITIVE LANDSCAPE

• 9.1 Overview
• 9.2 Company Market Ranking
• 9.3 Key Development Strategies

10 COMPANY PROFILES

• 10.1 L'Oreal S.A.
  • 10.1.1 Overview
  • 10.1.2 Financial Performance
  • 10.1.3 Product Outlook
  • 10.1.4 Key Developments
• 10.2 The Estee Lauder Companies, Inc.
  • 10.1.1 Overview
  • 10.1.2 Financial Performance
  • 10.1.3 Product Outlook
  • 10.1.4 Key Developments
• 10.3 Procter & Gamble Company
  • 10.1.1 Overview
  • 10.1.2 Financial Performance
  • 10.1.3 Product Outlook
  • 10.1.4 Key Developments
• 10.4 Beiersdorf AG
  • 10.1.1 Overview
  • 10.1.2 Financial Performance
  • 10.1.3 Product Outlook
  • 10.1.4 Key Developments
• 10.5 Johnson and Johnson Services
  • 10.1.1 Overview
  • 10.1.2 Financial Performance
  • 10.1.3 Product Outlook
  • 10.1.4 Key Developments
• 10.6 Kao Group
  • 10.1.1 Overview
  • 10.1.2 Financial Performance
  • 10.1.3 Product Outlook
  • 10.1.4 Key Developments
• 10.7 Colgate-Palmolive Company
  • 10.1.1 Overview
  • 10.1.2 Financial Performance
  • 10.1.3 Product Outlook
  • 10.1.4 Key Developments
• 10.8 Shiseido Co.
  • 10.1.1 Overview
  • 10.1.2 Financial Performance
  • 10.1.3 Product Outlook
  • 10.1.4 Key Developments
• 10.9 Revlon Consumer Products Corporation
  • 10.1.1 Overview
  • 10.1.2 Financial Performance
  • 10.1.3 Product Outlook
  • 10.1.4 Key Developments
• 10.9 Louis Vuitton SE
  • 10.1.1 Overview
  • 10.1.2 Financial Performance
  • 10.1.3 Product Outlook
  • 10.1.4 Key Developments

11 KEY DEVELOPMENTS

• 11.1 Product Launches/Developments
• 11.2 Mergers and Acquisitions
• 11.3 Business Expansions
• 11.4 Partnerships and Collaborations

12 Appendix

• 12.1.1 Related Research