高級酒精飲料市場：依酒精類型、包裝、通路和地區，2024年至2031年

高級酒精飲料市場評估-2024-2031

隨著顧客口味的變化，人們對優質、手工和高級酒精飲料的興趣日益濃厚，這推動了對高級酒精飲料的需求不斷成長。隨著可支配收入的增加，尤其是在新興經濟體中，消費者願意為具有獨特風味、手工藝和整體卓越飲用體驗的優質產品支付更多的錢。這一趨勢也受到全球對優質烈酒、精釀啤酒和高檔葡萄酒的日益欣賞的推動，因為人們尋求能夠反映其品味和社會地位的產品。預計這將推動市場在2024年的收入超過 7,700億美元，並在2031年達到約 1.56 兆美元的估值。

由於體驗式消費的激增，高級酒精飲料市場迅速擴大。消費者不只是購買飲料；他們還想要高階品牌提供的故事、傳統和獨特性。這一趨勢推動了小型、注重品質的釀酒廠、精品酒莊和精釀啤酒廠的興起。此外，高級酒精飲料通常被視為身份的象徵，由於其在社交場合和富人中的吸引力日益增加，估計2024年至2031年期間市場年複合成長率（CAGR）將達到 9.29%。

高級酒精飲料市場定義/概述

高級酒精飲料品質更高、通常是手工製作的、價格更昂貴、更高檔的飲料。這些飲料以其高品質的原料、嚴格的生產過程以及致力於提供精緻的感官體驗而聞名。高級酒精飲料包括威士忌、伏特加和杜松子酒等蒸餾酒；葡萄酒，特別是來自知名葡萄園或陳年品種的葡萄酒；以及小批量生產的精釀啤酒，注重品質和風味的複雜性。

由於其與奢華、品質和社會地位有關，其用途多種多樣。最常見的用途之一是作為高級餐飲和社交場所。高級餐廳、豪華飯店以及婚禮、公司聚會和私人聚會等特殊場合經常供應高級酒精飲料。之所以選擇這些飲料，不僅是因為它們味道好，還因為它們為活動增添了一絲魅力。在這種情況下，飲用昂貴的酒精飲料被視為成熟和富有的象徵。

隨著消費者偏好轉向優質、獨特和沈浸式的體驗，高級酒精飲料的未來前景光明。隨著全球收入的增加，越來越多的人，尤其是新興市場的人，願意為具有獨特風味、手工製作和獨家性的酒精飲料支付高價。

推動高級酒精飲料需求的關鍵因素有哪些？

隨著全球經濟成長和可支配收入增加，消費者越來越願意花錢購買高階產品，包括酒精飲料。這一趨勢在新興市場尤為明顯，日益壯大的中產階級將更高品質的酒精飲料視為身份的象徵和生活方式的選擇。消費者越來越追求獨特、優質的體驗，並願意為提供這種體驗的酒精飲料支付高價。

人們明顯轉向手工釀造的烈酒、啤酒和葡萄酒。這項運動的推動因素是消費者對酒精飲料的真實性、透明度和創新性的渴望。精釀啤酒和手工產品通常採用傳統的生產方法、高品質的原料和獨特的風味，吸引那些尋求更優質、個人化飲酒體驗的消費者。

此外，健康和保健趨勢影響包括酒精在內的廣泛類別的消費者選擇。消費者越來越尋求適合其生活方式偏好的高級酒精飲料，包括有機、低酒精、無酒精和天然飲料。將這些屬性與品質和風味相結合的高階品牌將有望從這一趨勢中獲益。

阻礙高階酒精飲料市場發展的主要挑戰是什麼？

酒精法規和稅收對高檔酒精飲料市場產生了重大影響。高稅收提高了優質飲料的零售價格，使得更多消費者難以獲得它們。廣告限制和飲酒年齡變化等法律變化也會影響市場動態。對於生產商來說，遵守國家和國際法律是困難且成本高昂的，特別是那些希望擴大市場範圍的小型手工業企業。

受高利潤率和不斷成長的消費者需求的吸引，新的競爭對手進入高檔葡萄酒行業。競爭對手的增加導致市場飽和，使得企業難以實現差異化並維持市場佔有率，限制了市場的成長。此外，高階化的趨勢反映了消費者偏好的改變，隨著健康和保健趨勢的轉變，消費者遠離酒精飲料。對健康、健身和保健的關注度增加將導致整體酒精消費量減少或轉向低酒精或無酒精替代品，減少市場需求。

目錄

第1章 全球高級酒精飲料市場簡介

• 市場概況
• 研究範圍
• 先決條件

第2章 執行摘要

第3章 VERIFIED MARKET RESEARCH的研究方法

• 資料探勘
• 驗證
• 主要來源
• 資料來源列表

第4章 全球高級酒精飲料市場展望

• 概述
• 市場動態
  • 促進因素
  • 抑制因素
  • 機會
• 波特五力模型
• 價值鏈分析
• 監理框架

第5章 全球高級酒精飲料市場（依酒精類型）

• 概述
• 啤酒
• 葡萄酒
• 威士忌
• 琴酒
• 伏特加
• 蘭姆酒
• 其他

第6章 全球高級酒精飲料市場（依包裝）

• 概述
• 瓶子
• 罐子
• 瓶子
• 桶
• 其他

第7章 全球高級酒精飲料市場（依銷售通路）

• 概述
• 直接
• 間接

第8章 全球高級酒精飲料市場（依地區）

• 概述
• 北美洲
  • 美國
  • 加拿大
  • 墨西哥
• 歐洲
  • 德國
  • 英國
  • 法國
  • 其他歐洲國家
• 亞太地區
  • 中國
  • 日本
  • 印度
  • 其他亞太地區
• 世界其他地區
  • 拉丁美洲
  • 中東和非洲

第9章 全球高級酒精飲料市場的競爭格局

• 概述
• 各公司的市場佔有率
• 供應商概況
• 主要發展策略

第10章 公司簡介

• Diageo plc
• Anheuser-Busch InBev
• Bacardi Limited
• Carlsberg Group
• Molson Coors Beverage Company
• Pernod Ricard
• Brown-Forman Corporation
• Royal Salute Plc
• Kendall-Jackson Wine Estates
• William Grant & Sons

第11章 附錄

• 相關報告

Premium Alcoholic Beverage Market Valuation - 2024-2031

The growing demand for premium alcoholic beverages is being driven by a shift in customer tastes for higher-quality, artisanal, and luxury alcoholic drinks. As disposable incomes rise, particularly in emerging economies, customers are more prepared to pay more for luxury products that provide distinct flavors, workmanship, and an overall greater drinking experience. This trend is also being driven by a growing global admiration for high spirits, artisan breweries, and premium wines as people seek items that reflect their particular preferences and social position by enabling the market to surpass a revenue of USD 0.77 Trillion valued in 2024 and reach a valuation of around USD 1.56 Trillion by 2031.

The surge in experience consumption is dramatically increasing the market for premium alcoholic beverages. Consumers are buying more than simply a drink; they are buying into the story, heritage, and exclusivity that premium brands provide. This has contributed to the rise of small-batch distilleries, boutique wineries, and craft breweries that prioritize quality above quantity. Furthermore, luxury alcoholic beverages are frequently viewed as status symbols which increases their attractiveness in social situations and among rich consumers by enabling the market to grow at a CAGR of 9.29% from 2024 to 2031.

Premium Alcoholic Beverage Market: Definition/ Overview

Premium alcoholic beverages are high-quality, often artisanal, drinks that are priced higher have better craftsmanship, and are more exclusive. These beverages are distinguished by high-quality ingredients, rigorous production techniques, and an emphasis on providing a refined sensory experience. Premium alcoholic beverages include spirits such as whiskey, vodka, and gin; wines, particularly those from well-known vineyards and aged varietals; and craft brews which are made in smaller batches with a focus on quality and flavor complexity.

It has a diverse range of applications owing to its link with luxury, quality, and social standing. One of the most common uses is in high-end eating and social settings. Premium alcoholic beverages are frequently served in fine dining establishments, luxury hotels, and special occasions including weddings, corporate gatherings, and private parties. These beverages are chosen not only for their great flavor but also for the grandeur they add to the event. In such situations, drinking expensive alcohol is regarded as a sign of sophistication and wealth.

The future of luxury alcoholic beverages looks bright as customer preferences shift toward high-quality, one-of-a-kind, and immersive offerings. As global incomes rise, particularly in emerging nations, more people are willing to pay a premium for alcoholic beverages with a distinct flavor, workmanship, and a sense of exclusivity.

What are the Key Drivers that Propel the Demand for Premium Alcohol Beverages?

Consumers are becoming more willing to spend on premium products including alcohol, as global economies grow and disposable incomes rise. This tendency is especially visible in emerging markets where a growing middle class sees higher-quality alcoholic beverages as a status symbol and lifestyle choice. Consumers are increasingly seeking unique, high-quality experiences, and they are willing to pay a premium for alcoholic beverages that offer them.

There has been a significant shift toward craft and artisanal spirits, beers, and wines. This movement is motivated by consumers' desire for authenticity, transparency, and innovation in their alcoholic beverages. Craft and artisanal products generally use traditional manufacturing methods, high-quality ingredients, and unique flavors appealing to consumers looking for a more premium and distinctive drinking experience.

Furthermore, the health and wellness trend influences consumer choices in a wide range of sectors including alcohol. Consumers are increasingly looking for premium alcoholic beverages that align with their lifestyle preferences such as organic, low-alcohol, or no-alcohol options as well as those made with natural ingredients. Premium brands that combine these attributes with quality and flavor are well-positioned to profit from this trend.

What are the Primary Challenges Hindering the Premium Alcoholic Beverage Market?

Alcohol regulations and taxes have a significant impact on the premium alcoholic beverage market. High taxes raise the retail price of premium beverages making them less accessible to a wider consumer base. Legislative changes such as restrictions on advertising or changes to the legal drinking age also have an impact on market dynamics. Compliance with local and international laws can be challenging and costly for producers, especially small, artisanal businesses looking to expand their reach.

The premium sector has seen an infusion of new competitors lured to higher profit margins and increased consumer demand. This increased rivalry leads to market saturation making it difficult for enterprises to differentiate themselves and maintain market share limiting market growth. Furthermore, while the push for premiumization reflects changing consumer preferences, these tastes are migrating away from alcoholic beverages as health and wellness trends change. Increased interest in health, fitness, and wellness leads to a decline in overall alcohol use or a shift to lower-alcohol or alcohol-free alternatives, hence reducing market demand.

Category-Wise Acumens

What Factors Contribute to the Dominance of the Whiskeys?

According to the VMR study, the whiskey segment is expected to dominate during the forecast period. Whisky, particularly single malt Scotch, premium Bourbon, and Japanese whisky is highly valued for its history, craftsmanship, and the complexity of its production process. The aging process which can last decades, significantly improves the flavor and uniqueness of the product. Consumers are willing to pay a premium for products with a unique story, tradition, and quality making whiskey a valuable part of the premium alcoholic beverage market.

Premium whiskies are gaining popularity around the world, especially in Asia, Europe, and North America. Whisky, particularly rare and old varieties has become a collector commodity among fans resulting in rising prices and market demand. Limited editions and special releases frequently sell out contributing to whiskey's premium reputation and appeal. Furthermore, whisky's flavor profile is broad ranging from the peaty and smokey flavors of Islay Scotch to the sweet and gentle notes of Kentucky Bourbon. This variety draws a large audience.

What are the key Driving Forces for the Dominance of Premium Alcohol Bottles?

The bottle is expected to dominate the premium alcoholic beverage market over the forecast period. Bottles, particularly glass bottles are associated with high quality and legacy in the alcohol industry. Premium product packaging is a key part of the brand experience, and glass bottles radiate luxury, elegance, and timelessness which can boost the product's perceived value. Glass bottles can also be fashioned and sculpted in unique ways allowing businesses to stand out and attract customers looking for high-quality, handcrafted products. Glass bottles are ideal for preserving the flavor and purity of alcoholic beverages. They do not react chemically with the contents, therefore the flavor and aroma of the beverage remain intact over time.

This is especially important for luxury spirits, wines, and craft breweries where preserving the unique flavor profile is key. Furthermore, glass bottles can be effectively sealed with cork or screw tops preserving the beverage's integrity and extending its shelf life. Furthermore, environmental concerns are increasingly influencing customer decisions including in the luxury alcohol sector. Glass bottles are seen as more environmentally friendly because they are recyclable and may be reused multiple times without compromising quality or purity. Using glass bottles aligns with the luxury company's goals of sustainability and environmental responsibility appealing to environmentally aware customers.

Country/Region-wise Acumens

How does Strong Consumer Spending Drive the North American Region in this Market?

The North American premium alcoholic beverage market is primarily driven by strong consumer expenditure with the United States at the forefront. This growth is mostly driven by the region's strong economy, high disposable incomes, and consumer's growing desire for luxury and artisan beverages. Strong consumer spending in North America drives the premium alcoholic beverage market ahead. According to the United States Bureau of Economic Analysis, personal consumption expenditures on alcoholic beverages climbed from USD 250.2 Billion in 2019 to USD 258.5 Billion in 2020, despite the hurdles created by the COVID-19 pandemic. This rising trend continued in 2021 with spending totaling USD 276.1 Billion. The persistence of alcohol spending throughout economic downturns emphasizes its relevance in consumer budgets.

The North American premium alcoholic beverage market is being driven by high consumer spending as seen by an increase in the number of premium product releases and the rise of craft breweries and distilleries. The Brewers Association claimed that, despite the problems of 2020, the number of craft breweries in the United States increased by 3.9% from the previous year demonstrating that consumer interest and expenditure in this premium market remains strong. Furthermore, data from the United States Alcohol and Tobacco Tax and Trade Bureau (TTB) reveal that the number of distilleries has steadily increased rising from 2,046 in 2018 to 2,290 in 2020 demonstrating the growing market for luxury spirits. Consumer's eagerness to explore and spend on new things drives this expansion.

What are the Factors that Contribute to a Significant Share in the Asia Pacific Region?

The Asia Pacific region is the fastest-growing region of the premium alcoholic beverage market with China emerging as the fastest-growing market because of its quickly expanding middle class and rising disposable incomes. This expansion is further encouraged by shifting consumer preferences and a shift toward premium and luxury products. Rising disposable income and a burgeoning middle class, notably in China and India are key drivers of the Asia Pacific premium alcoholic beverage industry. According to the World Bank, China's GDP per capita has risen from $949 in 2000 to $10,500 in 2020 indicating significant increases in purchasing power.

According to the Asian Development Bank, Asia Pacific's middle class is predicted to rise from 2 billion in 2020 to 3.5 billion by 2030, boosting market potential. Another key element is the shift in customer preferences toward luxury and craft products. The World Health Organization (WHO) reports that alcohol consumption habits in the Asia Pacific region are evolving toward higher-quality goods with a growing interest in imported and artisan beverages. This trend is especially noticeable in metropolitan areas and among younger consumers. For example, the Japanese National Tax Agency recorded a 5.1% increase in whiskey consumption in 2020, despite a general decrease in alcohol consumption demonstrating a preference for expensive spirits.

Competitive Landscape

The Premium Alcoholic Beverage Market is a dynamic and competitive space, characterized by a diverse range of players vying for market share. These players are on the run for solidifying their presence through the adoption of strategic plans such as collaborations, mergers, acquisitions, and political support. The organizations are focusing on innovating their product line to serve the vast population in diverse regions.

Some of the prominent players operating in the premium alcoholic beverage market include:

Bacardi Limited

Diageo Plc

Pernod Ricard SA

Gruppo Campari

The Brown-Forman Corporation

The Edrington Group

Heineken N.V.

Anheuser-Busch Companies, LLC

Carlsberg A/S

Miller Coors

Others

Latest Developments

In April 2024, Coca-Cola India entered the liquor market with the debut of Lemon-Dou, a ready-to-drink alcoholic beverage. The product was first introduced in Goa and other parts of Maharashtra. It's a combination of shochu and lime. This was the first time the corporation supplied alcohol in India.

In January 2024, Nemiroff vodka made its debut in India in January 2024, following a partnership with Amistad Spirits. Nemiroff aims to become a top-five vodka in the world by leveraging the Amistad network. The decision is consistent with its objective of growing into vibrant markets, following earlier entries in Iceland, Portugal, and Romania in 2023.

Premium Alcoholic Beverage Market, By Category

• Alcohol Type:
• Beer
• Wine
• Whiskey
• Gin
• Vodka
• Rum
• Others
• Packaging:
• Bottles
• Can
• Jars
• Tines
• Others
• Sales Channel:
• Direct
• Indirect
• Region:
• North America
• Europe
• Asia-Pacific
• South America
• Middle East & Africa

TABLE OF CONTENTS

1 INTRODUCTION OF GLOBAL PREMIUM ALCOHOLIC BEVERAGE MARKET

• 1.1 Overview of the Market
• 1.2 Scope of Report
• 1.3 Assumptions

2 EXECUTIVE SUMMARY

3 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

• 3.1 Data Mining
• 3.2 Validation
• 3.3 Primary Interviews
• 3.4 List of Data Sources

4 GLOBAL PREMIUM ALCOHOLIC BEVERAGE MARKET OUTLOOK

• 4.1 Overview
• 4.2 Market Dynamics
  • 4.2.1 Drivers
  • 4.2.2 Restraints
  • 4.2.3 Opportunities
• 4.3 Porters Five Force Model
• 4.4 Value Chain Analysis
• 4.5 Regulatory Framework

5 GLOBAL PREMIUM ALCOHOLIC BEVERAGE MARKET, BY ALCOHOL TYPE

• 5.1 Overview
• 5.2 Beer
• 5.3 Wine
• 5.4 Whiskey
• 5.5 Gin
• 5.6 Vodka
• 5.7 Rum
• 5.8 Others

6 GLOBAL PREMIUM ALCOHOLIC BEVERAGE MARKET, BY PACKAGING

• 6.1 Overview
• 6.2 Bottles
• 6.3 Can
• 6.4 Jars
• 6.5 Tines
• 6.6 Others

7 GLOBAL PREMIUM ALCOHOLIC BEVERAGE MARKET, BY SALES CHANNEL

• 7.1 Overview
• 7.2 Direct
• 7.3 Indirect

8 GLOBAL PREMIUM ALCOHOLIC BEVERAGE MARKET, BY GEOGRAPHY

• 8.1 Overview
• 8.2 North America
  • 8.2.1 U.S.
  • 8.2.2 Canada
  • 8.2.3 Mexico
• 8.3 Europe
  • 8.3.1 Germany
  • 8.3.2 U.K.
  • 8.3.3 France
  • 8.3.4 Rest of Europe
• 8.4 Asia Pacific
  • 8.4.1 China
  • 8.4.2 Japan
  • 8.4.3 India
  • 8.4.4 Rest of Asia Pacific
• 8.5 Rest of the World
  • 8.5.1 Latin America
  • 8.5.2 Middle East and Africa

9 GLOBAL PREMIUM ALCOHOLIC BEVERAGE MARKET COMPETITIVE LANDSCAPE

• 9.1 Overview
• 9.2 Company Market Share
• 9.3 Vendor Landscape
• 9.4 Key Development Strategies

10 COMPANY PROFILES

• 10.1 Diageo plc
  • 10.1.1 Overview
  • 10.1.2 Financial Performance
  • 10.1.3 Product Outlook
  • 10.1.4 Key Developments
• 10.2 Anheuser-Busch InBev
  • 10.2.1 Overview
  • 10.2.2 Financial Performance
  • 10.2.3 Product Outlook
  • 10.2.4 Key Developments
• 10.3 Bacardi Limited
  • 10.3.1 Overview
  • 10.3.2 Financial Performance
  • 10.3.3 Product Outlook
  • 10.3.4 Key Developments
• 10.4 Carlsberg Group
  • 10.4.1 Overview
  • 10.4.2 Financial Performance
  • 10.4.3 Product Outlook
  • 10.4.4 Key Developments
• 10.5 Molson Coors Beverage Company
  • 10.5.1 Overview
  • 10.5.2 Financial Performance
  • 10.5.3 Product Outlook
  • 10.5.4 Key Developments
• 10.6 Pernod Ricard
  • 10.6.1 Overview
  • 10.6.2 Financial Performance
  • 10.6.3 Product Outlook
  • 10.6.4 Key Developments
• 10.7 Brown-Forman Corporation
  • 10.7.1 Overview
  • 10.7.2 Financial Performance
  • 10.7.3 Product Outlook
  • 10.7.4 Key Developments
• 10.8 Royal Salute Plc
  • 10.8.1 Overview
  • 10.8.2 Financial Performance
  • 10.8.3 Product Outlook
  • 10.8.4 Key Developments
• 10.9 Kendall-Jackson Wine Estates
  • 10.9.1 Overview
  • 10.9.2 Financial Performance
  • 10.9.3 Product Outlook
  • 10.9.4 Key Developments
• 10.10 William Grant & Sons
  • 10.10.1 Overview
  • 10.10.2 Financial Performance
  • 10.10.3 Product Outlook
  • 10.10.4 Key Developments

11 Appendix

• 11.1 Related Reports