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1624568

2024 年至 2031 年按部署類型、應用、最終用戶產業和地區劃分的數位看板軟體市場規模

Digital Signage Software Market Size By Deployment Type, By Application, By End-User Industry, & Region For 2024-2031

出版日期: 2024年07月25日 | 出版商:

Verified Market Research | 英文 202 Pages | 商品交期: 2-3個工作天內

價格

簡介目錄

數位看板軟體市場評估，2024-2031

由於採用尖端技術來滿足各個領域不斷變化的性能、可訪問性和可持續性標準，數位看板軟體市場正在經歷顯著增長。金融服務業的廣泛應用凸顯了其為廣泛客戶提供先進解決方案的重要性。數位看板服務對於提高營運效率和客戶成果至關重要，預計 2023 年市場價值將達到 141.3 億美元，到 2031 年將達到約 409.6 億美元。

智慧技術與物聯網 (IoT) 解決方案的整合正在推動對高效數位看板系統的需求。這些進步對於與自動分析系統和預測分析等人工智慧驅動技術的無縫整合以提高營運精度至關重要。預計此類整合將推動市場在 2024 年至 2031 年期間的複合年增長率達到 15.70%，並得益於服務品質和客戶體驗的改善。

數位看板軟體市場定義/概述

數位看板軟體是一個專門的平台，可讓您在電子看板面板（如 LCD、LED 和投影系統）上建立、管理和顯示數位材料。該軟體使用戶能夠創建多媒體訊息、安排播放並遠端控制多個螢幕上的材料，以改善各種場景中的溝通和參與。數位看板軟體具有即時更新、與物聯網和人工智慧等其他技術的互動以及對各種媒體格式的支持，非常適合零售、酒店、教育和金融等各行各業，可成功傳達動態和有針對性的資訊。

數位看板軟體在各行各業都有廣泛的用途，透過動態資訊顯示來改善溝通和參與度。在零售業中，它們用於展示促銷、廣告和產品訊息，改善消費者體驗並增加銷售。企業可以透過顯示公告、績效指標、事件資訊等來改善內部溝通。飯店業使用數位看板進行路線導航、活動日曆和促銷內容，以增強客人體驗。在教育機構中，它用於校園公告、緊急通知和資訊顯示。此外，金融服務業正在使用數位看板提供即時市場數據、客戶溝通和服務促銷，所有這些都有助於提高客戶參與度和營運效率。

由於科技的發展和消費者需求的變化，數位看板軟體的未來前景光明。與人工智慧和機器學習的結合可以實現更個人化和預測性的內容，從而提高用戶參與度。物聯網 (IoT) 的日益普及將實現無縫連接和即時數據更新，使數位看板更具互動性和響應性。擴增實境（AR）和虛擬實境（VR）將提供更身臨其境的體驗，而雲端運算的改進將提高可擴展性和可管理性。此外，對永續性的日益關注將刺激節能顯示器和環保材料的創新，使數位看板成為智慧城市和智慧基礎設施不可或缺的一部分。

快速數位化將如何推動數位看板軟體市場？

快速數位化是數位看板軟體市場的主要驅動力。向數位平台的轉變加速了數位看板解決方案的使用，該解決方案提供了多樣化和動態的資訊顯示方式。越來越多的企業用數位看板取代舊的靜態標牌，以利用其提供即時、有針對性的內容的能力，並改善消費者體驗和參與度。這種趨勢在零售等行業尤其明顯，數位看板可以立即響應不斷變化的折扣和客戶偏好，提供更動態、個人化的購物體驗。

智慧技術和物聯網 (IoT) 的興起擴展了數位看板軟體的功能，使其成為任何現代通訊策略的重要組成部分。隨著物聯網的整合，數位看板系統現在可以收集和利用來自各種來源的數據，從而實現更準確、更相關的內容傳遞。例如，感測器和攝影機可以洞察客戶行為和人口統計，從而實現更有針對性的廣告和通訊。這種數據驅動的方法不僅可以提高行銷活動的成功率，還可以透過提供可操作的見解來指導業務選擇，從而提高營運效率。

自新冠疫情爆發以來，全球範圍內的數位轉型加速，數位看板的採用也隨之增加。在當今快速變化的環境中，組織越來越認識到與內部和外部利害關係人保持有效溝通的必要性。數位看板提供了一種多功能、可擴展的方式來傳遞重要訊息，包括健康和安全更新、與遠端工作人員溝通以及顯示公共訊息。隨著越來越多的企業和公共場所擁抱數位時代，對能夠與各種數位平台和技術順利整合的先進數位看板軟體的需求不斷上升，從而刺激未來幾年市場的顯著增長。

高額的初始投資會阻礙數位看板軟體市場的發展嗎？

高昂的初始投資價格可能是數位看板軟體市場擴張的一大障礙，尤其是對於中小型企業（SME）而言。數位看板系統的硬體、軟體、安裝和持續維護成本可能非常昂貴。對於許多組織，特別是那些資源有限的組織來說，這些前期成本可能是一種阻礙，促使他們推遲或放棄部署，轉而選擇更實惠的傳統標誌。此外，安裝和維護需要專業的技術技能，這會增加整體成本，這可能會阻止潛在用戶投資數位看板系統。

儘管有這些課題，數位看板提供的長期利益和投資報酬率（ROI）可以抵消初始成本。數位看板解決方案提供靜態標牌所缺乏的動態材料、即時更新和互動功能。這些好處意味著提高客戶參與度、增加收入並提高營運效率。例如，在零售環境中，數位看板可以影響購買決策，並透過有針對性的廣告和促銷來增加銷售。這些好處可能會透過提供更好的客戶體驗和更有效的溝通策略來幫助企業證明最初的投資是合理的。

數位看板市場正在見證旨在降低初始成本的改進和進步。技術進步正在降低硬體組件的成本，而基於雲端的數位看板軟體解決方案的引入正在降低進入門檻。基於雲端的系統消除了對大型現場設備的需求，並提供了可以隨著業務成長而發展的可擴展解決方案，使他們能夠從小處著手並根據需要開發其數位看板網路。此外，新的融資選擇也逐漸出現，例如租賃和基於訂閱的模式，使得企業能夠分攤成本，從而使數位看板更加實惠。如果這種趨勢持續下去，預計高昂的初始成本對市場的影響將會減少，從而能夠在各個領域得到更廣泛的應用。

The Digital Signage Software Market is experiencing substantial growth driven by the adoption of cutting-edge technology to meet evolving standards in performance, accessibility, and sustainability across various segments. Its extensive application in the financial services industry underscores its importance in delivering advanced solutions to a wide range of clients. Digital signage services are crucial for enhancing operational efficiency and client outcomes reflected in the market's valuation of USD 14.13 Billion in 2023 by enabling the market to reach approximatelyUSD 40.96 Billion by 2031.

The integration of smart technology and Internet of Things (IoT) solutions is fueling demand for efficient digital signage systems. These advancements are vital for seamless integration with AI-driven technologies such as automated analysis systems and predictive analytics which boost operational accuracy. This integration is set to enhance service quality and client experience by enabling the market to grow at a compound annual growth rate(CAGR) of 15.70% between 2024 and 2031.

Digital Signage Software Market: Definition/ Overview

Digital signage software is a specialised platform that allows you to create, manage, and display digital material on electronic signage panels like LCDs, LEDs, and projection systems. This software enables users to create multimedia messages, schedule playback, and remotely manipulate material across several screens, hence improving communication and engagement in a variety of contexts. With real-time updates, interaction with other technologies such as IoT and AI, and support for a variety of media formats, digital signage software is widely used in industries such as retail, hospitality, education, and financial services to successfully convey dynamic and targeted information.

Digital signage software has numerous applications in a variety of industries, improving communication and engagement through dynamic information displays. In retail, it is used to display promotions, adverts, and product information so improving the consumer experience and increasing sales. It improves internal communications in businesses by presenting announcements, performance indicators, and event information. The hospitality business uses digital signage for wayfinding, event calendars, and promotional content to improve guest experiences. Educational institutions use it for campus announcements, emergency notifications, and informational displays. Furthermore, in financial services, digital signage is utilised to provide real-time market data, customer communications, and service promotions all of which contribute to increased client engagement and operational efficiency.

The future of digital signage software seems promising, thanks to developing technology and changing consumer needs. Integration with AI and machine learning will allow for more personalised and predictive content increasing user engagement. The increasing usage of the Internet of Things (IoT) will allow for seamless connectivity and real-time data updates making digital signage more interactive and responsive. Augmented reality (AR) and virtual reality (VR) are expected to deliver immersive experiences while cloud computing improvements will boost scalability and management capabilities. Furthermore, the growing emphasis on sustainability will spur innovation in energy-efficient displays and eco-friendly materials, establishing digital signage as an essential component of smart cities and intelligent infrastructure.

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How Rapid Digitalization Drive the Digital Signage Software Market?

Rapid digitalization is a major driver of the Digital Signage Software Market since it changes how businesses and organisations communicate and interact with their consumers. The move to digital platforms has hastened the use of digital signage solutions which offer a varied and dynamic way to show information. Businesses are progressively replacing old static signs with digital signage to capitalise on its capacity to give real-time, targeted content hence improving consumer experience and engagement. This tendency is especially noticeable in industries such as retail where digital signage can instantly respond to changing discounts and customer preferences providing a more dynamic and personalised shopping experience.

The rise of smart technology and the Internet of Things (IoT) has increased the possibilities of digital signage software transforming it into an essential component of modern communication strategies. IoT integration enables digital signage systems to collect and use data from a variety of sources resulting in more accurate and relevant content delivery. Sensors and cameras, for example can provide insight into customer behaviour and demographics enabling for more targeted advertising and information dissemination. This data-driven approach not only increases the success of marketing initiatives but it also improves operational efficiencies by giving actionable insights that inform business choices.

The global push for digital transformation following the COVID-19 pandemic has pushed the deployment of digital signs. In today's quickly changing climate, organisations are increasingly recognising the need of maintaining effective communication with both internal and external stakeholders. Digital signage provides a versatile and scalable method for distributing vital information like as health and safety updates, distant staff communications, and public information displays. As more businesses and public spaces embrace the digital era, the demand for advanced digital signage software that integrates smoothly with various digital platforms and technologies is expected to rise resulting in significant market growth in the coming years.

Will High Initial Investment Hamper the Digital Signage Software Market?

High initial investment prices might pose a substantial barrier to the expansion of the Digital Signage Software Market especially for small and medium-sized businesses (SMEs). The hardware, software, installation, and ongoing maintenance costs for digital signs systems can be high. For many organisations, particularly those with limited resources, these upfront expenses may be a deterrent prompting them to postpone or abandon adoption in favour of more affordable traditional signage alternatives. Furthermore, the necessity for specialised technical skills for installation and maintenance might increase the entire cost preventing potential users from investing in digital signage systems.

Despite these challenges, the long-term benefits and return on investment (ROI) provided by digital signage can offset the upfront costs. Digital signage solutions offer dynamic material, real-time updates, and interactive features that static signs cannot match. These benefits can result in increased client engagement, more revenue, and better operational efficiency. For example, in retail environments, digital signage can influence purchase decisions and increase sales through targeted advertising and promotions. These advantages might help justify the initial investment as firms realise improved client experiences and more efficient communication tactics.

The market is witnessing improvements and advances targeted at lowering the starting costs. Advances in technology are pushing down the cost of hardware components while the introduction of cloud-based digital signage software solutions is lowering the entrance barrier. Cloud-based systems eliminate the need for extensive on-site equipment and provide scalable solutions that can grow with the company allowing businesses to begin small and develop their digital signage networks as needed. Furthermore, new financing options including as leasing and subscription-based models are becoming available allowing businesses to spread out their expenses over time and making digital signage more affordable. As these trends continue, the impact of large initial expenditures on the market is expected to reduce allowing for broader adoption across multiple sectors.

Category-Wise Acumens

Will Need for Dynamic and Interactive Displays For Targeted Advertising Drive the Application Segment?

The advertising segment is dominating the market. The demand for dynamic and interactive displays for targeted advertising drives the application segment of the digital signage industry. In an era where consumer attention is more fractured, businesses look for new ways to engage customers and differentiate themselves from the competition. Dynamic digital signage supports real-time content updates allowing businesses to display relevant adverts, promotions, and information tailored to specific audiences. This tailored strategy not only increases the success of marketing campaigns but it also improves the whole customer experience by giving personalised and timely information.

Interactive displays maximise the potential of digital signage by encouraging direct contact between the brand and the consumer. Touchscreen technology, for example enables customers to interact with material, examine goods, and obtain extra information at their leisure. This level of engagement results in a more immersive and engaging experience increasing consumer satisfaction and sales. Retailers, in particular, profit from interactive displays since they can display product catalogues provide virtual try-on experiences, and provide self-service alternatives making shopping more convenient and entertaining for customers.

The capacity to collect and analyse data with interactive digital signage is critical for enhancing targeted advertising tactics. Sensors and analytics systems can provide useful information about customer behaviour, preferences, and engagement patterns. This data-driven strategy enables organisations to continually optimise their content and marketing activities ensuring that their audiences receive the most relevant and impactful messaging. As businesses recognise the benefits of dynamic and interactive displays in promoting customer engagement and enhancing marketing ROI, demand for sophisticated digital signage systems is likely to increase fueling the application segment of the market.

Will Availability of Real-Time Content Updates Drive the End-User Industry Segment?

The retail segment is dominating the market. Real-time content updates are a major driver of the end-user industry segment in the digital signage market. Retail, transportation, hotel, and healthcare industries rely on fast and appropriate information dissemination to improve customer experiences, increase operational efficiency, and generate corporate results. Real-time updates enable these industries to dynamically modify signage information based on factors such as inventory levels, promotions, or changing conditions ensuring that messages are relevant and impactful.

In retail, for example, real-time updates allow firms to provide personalised promotions, product recommendations, and pricing information to customers as they buy resulting in higher sales and customer happiness. Similarly, in transportation hubs like airports or train stations, real-time updates on departure times, gate changes, or security alerts help passengers navigate their journeys more efficiently and reduce the likelihood of missed connections or delays.

The ability to deliver real-time material updates increases the overall versatility and efficacy of digital signage solutions across a variety of businesses. Whether showing emergency notifications in healthcare institutions, event schedules in hospitality venues, or safety reminders in manufacturing plants, real-time updates guarantee that digital signage remains an effective tool for communication and engagement in dynamic contexts. As organisations prioritise agility and responsiveness in their communication strategies, the need for digital signage solutions that can deliver real-time content changes is likely to fuel growth in the end-user market.

Country/Region Wise Acumens

How High Consumer Spending Drive the Digital Signage Software Market in North America Region?

North America dominates the Digital Signage Software Market. High consumer spending in North America supports the digital signage software industry fueling demand for creative advertising and customer engagement solutions across a wide range of businesses. With a culture that values consumer experiences and brand engagement, North American firms invest substantially in technologies such as digital signs to catch and maintain customers attention. The region's affluent consumer base and competitive retail scene inspire businesses to use dynamic and interactive displays to differentiate themselves, increase sales, and strengthen brand loyalty.

The significant economic growth and technological advancements in North America make use of digital signage software more likely. As businesses want to differentiate themselves in a crowded market, they turn to digital signage systems to deliver targeted and personalised information that resonates with customers. The region's robust infrastructure which includes ubiquitous internet access and modern digital display networks allows for seamless implementation and operation of digital signage systems accelerating market growth.

The popularity of large-scale events such as trade exhibitions, sports competitions, and entertainment festivals creates several chances for businesses to use digital signage for advertising, branding, and information dissemination. Whether it's marketing items in retail settings providing live updates at sporting events, or improving visitor experiences at tourist attractions, digital signage is critical for engaging audiences and driving income. As consumer spending rises and businesses prioritise new marketing methods, demand for digital signage software in North America is predicted to continuously increase fueling regional market expansion.

How Expanding Digital Infrastructure Boost the Digital Signage Software Market in Europe Region?

The Europe region is the fastest-growing region in the Digital Signage Software Market. The growing digital infrastructure in Europe is playing an important role in driving the digital signage software industry by establishing the groundwork for broad deployment and use of digital signage systems. With developments in internet connectivity, 5G networks, and digital display technologies, European firms now have better access to high-speed, dependable communication channels and sophisticated display platforms. This infrastructure facilitates the smooth integration and operation of digital signage software allowing businesses to provide dynamic content, interactive experiences, and real-time updates to their target audiences.

The widespread usage of digital signage networks in public spaces, transit hubs, retail locations, and corporate campuses is increasing the demand for smart software solutions that can manage and optimise content distribution. The growing digital infrastructure provides the scalability and flexibility needed to install digital signage systems in a variety of settings and locations allowing businesses to reach a larger audience and improve customer interaction. Furthermore, the availability of cloud-based digital signage software solutions speeds up deployment and lowers infrastructure costs making it easier for businesses of all sizes to adopt and use digital signage technology.

The European market's emphasis on sustainability and energy efficiency drives innovation in digital signage hardware and software pushing the use of eco-friendly solutions with low environmental effect. As businesses strive to meet regulatory criteria and consumer preferences for sustainable practices, demand for energy-efficient digital signage software that optimises power use and decreases carbon footprint is projected to rise. The rising digital infrastructure in Europe combined with an emphasis on sustainability and technical innovation gives favourable conditions for the region's Digital Signage Software Market to grow further.

Competitive Landscape

The Digital Signage Software Market is a dynamic and competitive industry, marked by a diverse array of players striving to capture market share. These companies are actively engaged in efforts to solidify their presence by implementing strategic initiatives such as collaborations, mergers, acquisitions, and garnering political support. With a focus on innovation, these organizations are continuously enhancing their product offerings to meet the diverse needs of consumers across various regions.

Some prominent players in Digital Signage Software Market include:

Scala Inc., Signagelive, Broadsign International LLC, Omnivex Corporation, Navori, IntuiLab SA, Mvix Inc., NoviSign Digital Signage Inc., Samsung Electronics Co. Ltd., Panasonic Corporation.

Latest Developments

In January 2024, Samsung Electronics America announced a partnership with Buona Beef, a 40-year-old, family-owned and run Italian beef restaurant company situated in the Chicago region, to deliver Samsung kiosks and LED digital menu boards to restaurant locations.

In December 2023, Black Rifle Coffee, a coffee brand that has expanded into retail coffee locations, announced a collaboration with Creative Realities, a technology firm that provides digital signage, experiential, and SaaS services, to revitalise in-store digital signage at physical Black Rifle Coffee locations.