超高清電視 (UHD TV) 市場：按產品、應用和地區劃分，2024-2031 年

超高清電視（UHD TV）市場評估，2024-2031

對高清內容不斷增長的需求正在推動超高清電視（UHD TV）的普及。隨著OLED和QLED等顯示技術創新提高畫質以及消費者對超高清電視興趣的增加，2024年市場規模將超過3916.9億美元，2031年達到約1.667兆美元，甚至達到3,000萬美元。

隨著消費者升級到超高清電視以獲得身臨其境的觀看體驗，加上家庭娛樂系統支出的增加，正在推動超高清電視（UHD TV）的普及。內建串流功能的智慧電視的興起吸引了尋求多功能設備的消費者，使市場在 2024 年至 2031 年期間以 21.9% 的複合年增長率增長。

超高清電視（UHD TV）市場：定義/概述

超高清電視（UHD TV），也稱為4K電視，是指提供3840 x 2160像素解析度的電視顯示技術，是全高清（1080p）解析度的四倍。更高的像素密度可帶來更清晰、更細緻的影像和更好的整體觀賞體驗。超高清電視通常支援更寬的色域和更高的動態範圍 (HDR)，有助於呈現更生動、更逼真的影像。

超高清電視主要用於家庭娛樂系統，可顯著提高電影、運動、遊戲等的觀看品質。Netflix、Amazon Prime 和 Disney+ 等串流服務提供超高清內容，使這些電視成為尋求高品質媒體體驗的消費者的理想選擇。此外，超高清電視越來越多地用於商業環境，例如零售店展示、畫廊和企業演示，其中卓越的影像品質可以吸引註意力並有效傳達訊息。

家庭大螢幕的進步將如何促進超高清電視（UHD TV）的普及？

消費者對卓越畫質和沈浸式觀看體驗的需求不斷增長，是超高清電視（UHD TV）市場的主要推動因素。隨著內容創作者和廣播公司創作更多的 4K 和 8K 內容，消費者正在升級他們的電視，以充分享受增強的細節和清晰度。根據Consumer Technology Association預測，2023年美國4K超高清電視出貨量將達到2,500萬台，佔整個電視市場的很大一部分。隨著價格變得更加實惠以及內容可用性的擴大，這種趨勢預計將持續下去。

家庭採用更大尺寸的螢幕也是超高清電視市場的主要推動力。隨著生活空間的發展以及消費者在家中尋求更多影院體驗，對更大、更高清電視的需求正在增加。美國能源資訊署報告稱，美國家庭的平均電視螢幕尺寸將從 2020 年的 47 吋增長到 2023 年的 50 吋。這種向更大螢幕的轉變自然有利於超高清電視，因為高解析度的好處在更大的顯示器上更加明顯。LG 電子於 2024 年 5 月推出了新款 98 吋 OLED 超高清電視，抓住了這一趨勢，瞄準了尋求優質大螢幕觀賞體驗的消費者。

技術進步和智慧功能的整合正在推動超高清電視市場。除了提高影像品質外，現代超高清電視還提供增強的連接性、人工智慧驅動的內容推薦以及與智慧家庭生態系統的無縫整合。美國通訊與資訊管理局報告稱，到 2023 年，82% 的美國家庭將至少擁有一台連網電視設備，凸顯了現代電視中智慧功能的重要性。

超高清電視（UHD TV）技術分散和相容性問題會抑制市場成長嗎？

由於高昂的生產和技術成本，超高清電視（UHD TV）市場面臨重大課題。儘管超高清電視的價格隨著時間的推移而下降，但與標準高清型號相比，初始投資仍然較大。這種經濟障礙可能會阻止精打細算的消費者升級，限制潛在的市場規模，並降低採用率。

另一個限制是超高清內容的可用性和可訪問性。串流媒體服務和廣播公司正在逐漸增加其超高清產品，但內容的缺乏可能會阻礙消費者的興趣。如果潛在買家認為沒有足夠的優質內容來證明購買超高清電視是合理的，他們可能會選擇堅持使用現有型號。

市場也受到技術碎片化和相容性問題的影響。HDR、杜比視界等多種格式以及不同的分辨率，讓消費者不知道如何選擇。這種複雜性可能會導致買家推遲購買決定，因為擔心投資的技術很快就會過時或與他們當前的設定不相容。

目錄

第1章 全球超高清電視（UHD TV）市場簡介

• 市場概況
• 調查範圍
• 先決條件

第 2 章執行摘要

第3章 驗證市場研究研究方法

• 數據挖掘
• 驗證
• 一次資料
• 數據源列表

第4章 全球超高清電視（UHD TV）市場展望

• 概述
• 市場動態
• 促進因素
• 阻礙因素
• 機會
• 波特的五力模型
• 價值鏈分析

第5章全球超高清電視（UHD TV）市場：按產品

39-54英吋

第55章 英吋

57-64英吋

第6章超高清電視（UHD TV）全球市場：依應用分類

• 家用
• 商業用途

第7章超高清電視（UHD TV）全球市場：按地區

• 北美
• 美國
• 加拿大
• 墨西哥
• 歐洲
• 德國
• 英國
• 法國
• 歐洲其他地區
• 亞太地區
• 中國
• 日本
• 印度
• 亞太其他地區
• 世界其他地區
• 拉丁美洲
• 中東/非洲

第8章全球超高清電視（UHD TV）市場：競爭格局

• 概述
• 各公司市場排名
• 主要發展策略

第9章 公司簡介

• Guangdong Changhong Electronics
• Hisense International
• Hong Kong Skyworth Digital Holdings
• Konka
• LG Electronics
• Micromax Informatics
• Panasonic
• Samsung Electronics
• Sharp
• Sony
• TCL Multimedia Technology Holdings
• Toshiba
• Videocon Industries

第10章附錄

• 相關報導

Ultra HD Television (UHD TV) Market Valuation - 2024-2031

Rising demand for high-quality content is propelling the adoption of Ultra HD Television (UHD TV). Innovations in display technology, such as OLED and QLED, enhance picture quality and drive consumer interest in UHD TVs is driving the market size surpass USD 391.69 Billion valued in 2024 to reach a valuation of aroundUSD 1667.73 Billion by 2031.

In addition to this, increased spending on home entertainment systems encourages consumers to upgrade to UHD TVs for an immersive viewing experience is spurring up the adoption of Ultra HD Television (UHD TV). The rise of smart TVs with built-in streaming capabilities attracts consumers looking for multifunctional devices is enabling the market grow at aCAGR of 21.9%from 2024 to 2031.

Ultra HD Television (UHD TV) Market: Definition/ Overview

Ultra HD Television (UHD TV), also known as 4K TV, refers to a television display technology that offers a resolution of 3840 x 2160 pixels, which is four times the resolution of Full HD (1080p). This high pixel density results in sharper, more detailed images and enhances the overall viewing experience. UHD TVs often support a wider color gamut and higher dynamic range (HDR), contributing to more vibrant and lifelike visuals.

UHD TVs are primarily used in home entertainment systems, where they significantly enhance the quality of viewing for movies, sports, and gaming. Streaming services such as Netflix, Amazon Prime, and Disney+ offer content in UHD, making these televisions ideal for consumers seeking high-quality media experiences. Additionally, UHD TVs are increasingly being used in commercial settings, such as retail displays, galleries, and corporate presentations, where superior image quality can capture attention and convey information effectively.

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How will Growing Adoption of Larger Screen Sizes in Homes Increase Adoption of Ultra HD Television (UHD TV)?

The increasing consumer demand for superior picture quality and immersive viewing experiences is a key driver of the Ultra HD Television (UHD TV) market. As content creators and broadcasters produce more 4K and 8K content, consumers are upgrading their TVs to fully appreciate the enhanced detail and clarity. According to the Consumer Technology Association, 4K UHD TV shipments in the United States reached 25 million units in 2023, representing a significant portion of the overall TV market. This trend is expected to continue as prices become more affordable and content availability expands.

The growing adoption of larger screen sizes in homes is another major driver for the UHD TV market. As living spaces evolve and consumers seek more cinematic experiences at home, the demand for bigger TVs with higher resolutions has increased. The U.S. Energy Information Administration reported that the average TV screen size in American households grew to 50 inches in 2023, up from 47 inches in 2020. This shift towards larger screens naturally favors UHD TVs, as the benefits of higher resolution become more apparent on bigger displays. LG Electronics capitalized on this trend by introducing a new 98-inch OLED UHD TV in May 2024, targeting consumers looking for premium, large-screen viewing experiences.

Technological advancements and the integration of smart features are driving the UHD TV market forward. Modern UHD TVs offer not just improved picture quality, but also enhanced connectivity, AI-powered content recommendations, and seamless integration with smart home ecosystems. The National Telecommunications and Information Administration reported that 82% of U.S. households had at least one internet-connected TV device in 2023, highlighting the importance of smart features in modern TVs.

Will Technological Fragmentation and Compatibility Issues of Ultra HD Television (UHD TV) Restrain Its Market Growth?

The Ultra HD television (UHD TV) market faces significant challenges due to the high cost of production and technology. While prices for UHD TVs have decreased over time, the initial investment remains substantial compared to standard HD models. This financial barrier can deter budget-conscious consumers from upgrading, limiting the potential market size and slowing adoption rates.

Another restraint is the availability and accessibility of UHD content. While streaming services and broadcasters are gradually increasing their UHD offerings, a lack of content can hinder consumer interest. If potential buyers perceive that there isn't enough quality content available to justify the purchase of a UHD TV, they may choose to stick with their existing models.

The market is also impacted by technological fragmentation and compatibility issues. With various formats such as HDR, Dolby Vision, and differing resolutions, consumers can become confused about what to choose. This complexity can lead to hesitance in purchasing decisions, as buyers may fear investing in a technology that could quickly become obsolete or incompatible with their current setups.

Category-Wise Acumens

Will 57-64 Inches Segment Hold Major Share sin Ultra HD Television (UHD TV) Market?

The 57-64 inches segment has emerged as the dominant force in the Ultra HD Television (UHD TV) market, striking an optimal balance between immersive viewing experiences and practical home integration. This size range offers consumers a cinematic feel without overwhelming average living spaces, making it particularly popular in urban and suburban households. According to the U.S. Energy Information Administration's Residential Energy Consumption Survey, televisions in the 55-65 inch range accounted for 38% of all TV purchases in 2023, the largest share of any size category. This statistic underscores the segment's popularity among consumers.

The 57-64 inches segment's dominance is further reinforced by its sweet spot in terms of price-to-size ratio, offering consumers significant screen real estate without the premium costs associated with larger models. This size range also benefits from a wide availability of 4K content, which is optimally viewed on screens of this size at typical viewing distances. The Consumer Technology Association reported that 4K UHD TVs in the 57-64 inch range saw a 15% year-over-year increase in unit sales in 2023, outpacing growth in other size categories. Capitalizing on this trend, LG Electronics launched a new series of OLED UHD TVs in May 2024, featuring an expanded selection of 60 and 65-inch models with enhanced gaming features and smart home integration.

Which Factors are Contributing to the Dominance of Commercial Segment in Ultra HD Television (UHD TV) Market?

The commercial segment has emerged as a dominant force in the Ultra HD Television (UHD TV) market, driven by increasing adoption in various business sectors such as retail, hospitality, healthcare, and corporate environments. These industries are leveraging UHD TVs for digital signage, information displays, and immersive customer experiences. According to the U.S. Bureau of Labor Statistics, the number of digital display advertising and media buyers increased by 12% in 2023, indicating a growing demand for high-quality display solutions in commercial settings. This trend underscores the importance of UHD TVs in modern business operations. In a recent development, Samsung Electronics announced in March 2024 the launch of a new line of commercial UHD displays specifically designed for retail environments, featuring AI-powered content optimization and seamless integration with point-of-sale systems.

The hospitality industry has been a significant contributor to the commercial UHD TV market's growth, with hotels and resorts upgrading their in-room entertainment systems to enhance guest experiences. The U.S. Travel Association reported that hotel technology investments increased by 8.5% in 2023, with a substantial portion allocated to in-room entertainment upgrades. This statistic highlights the sector's commitment to providing premium viewing experiences for guests.

Country/Region-wise Acumens

Will Strong Presence of Major UHD TV Manufacturers Enhance Adoption of Ultra HD Television (UHD TV) in Asia Pacific?

The Asia Pacific region has emerged as the dominant force in the Ultra HD Television (UHD TV) market, driven by rapid technological adoption, increasing disposable incomes, and a growing middle class across countries like China, India, and South Korea. The region's large population and appetite for cutting-edge consumer electronics have created a vast market for UHD TVs. According to China's Ministry of Industry and Information Technology, 4K TV shipments in the country reached 52 million units in 2023, accounting for over 60% of all TV shipments. This statistic underscores the region's significant contribution to the global UHD TV market.

The strong presence of major UHD TV manufacturers in the Asia Pacific region, particularly in South Korea and Japan, has further solidified its dominance in the market. These companies benefit from local supply chains, advanced manufacturing capabilities, and a deep understanding of regional consumer preferences. The Japan Electronics and Information Technology Industries Association reported that UHD TV production in Japan increased by 15% in the fiscal year 2023-2024, reflecting the region's growing manufacturing prowess in this sector. Capitalizing on this trend, Samsung Electronics unveiled its latest Neo QLED UHD TV series in May 2024, featuring advanced Mini-LED technology and AI-enhanced picture quality, specifically tailored to meet the diverse needs of Asia Pacific consumers.

Will Rising Investment in R&D in North America Mature Ultra HD Television (UHD TV) Market?

North America is experiencing substantial growth in the Ultra HD Television (UHD TV) market, projected to reach approximately $36 billion by 2025, according to the Consumer Technology Association's report released in January 2022. This growth is fueled by the increasing consumer demand for high-quality viewing experiences, especially with the rise of streaming services offering UHD content. The adoption of 4K TVs is being accelerated by falling prices and improved technology. Enhanced features like High Dynamic Range (HDR) and wider color gamuts are making UHD TVs more appealing to consumers. As a result, manufacturers are focusing on innovation to capture this growing market segment.

In recent news, Samsung announced in August 2023 its latest line of Neo QLED 8K TVs, showcasing advanced features that enhance image quality and user experience. This launch is part of their strategy to maintain leadership in the UHD TV market amid rising competition. LG also revealed updates to its OLED UHD lineup, emphasizing energy efficiency and smart home integration in September 2023. Both companies are investing heavily in R&D to differentiate their products and meet consumer expectations for immersive viewing experiences. This competitive landscape indicates strong growth potential as major players innovate and expand their offerings.

Competitive Landscape

The Ultra HD Television (UHD TV) market is a dynamic and competitive space, characterized by a diverse range of players vying for market share. These players are on the run for solidifying their presence through the adoption of strategic plans such as collaborations, mergers, acquisitions, and political support.

The organizations are focusing on innovating their product line to serve the vast population in diverse regions. Some of the prominent players operating in the Ultra HD Television (UHD TV) market include:

• Samsung
• LG Electronics
• Sony
• Panasonic
• TCL
• Hisense
• Vizio
• Philips
• Sharp
• Mitsubishi Electric
• Xiaomi
• JVC
• Sceptre
• Toshiba
• Bang & Olufsen
• Grundig
• Roku
• Apple (via Apple TV 4K)
• Amazon (via Fire TV)
• Nvidia (via Shield TV)

Latest Developments

• In October 2023, LG Electronics announced the launch of its new OLED evo G3 series, featuring a brighter picture and enhanced audio capabilities. These TVs are designed to provide a premium viewing experience for consumers seeking the best in home entertainment.
• In November 2023, Samsung unveiled its QD-OLED S95C series, which offers a combination of quantum dot and OLED technologies for improved color accuracy and brightness. This series aims to compete with LG's OLED offerings in the high-end UHD TV market.

TABLE OF CONTENTS

1. Introduction of Global Ultra HD Television (UHD TV) Market

• Overview of the Market
• Scope of Report
• Assumptions

2. Executive Summary

3. Research Methodology of Verified Market Research

• Data Mining
• Validation
• Primary Interviews
• List of Data Sources

4. Global Ultra HD Television (UHD TV) Market Outlook

• Overview
• Market Dynamics
• Drivers
• Restraints
• Opportunities
• Porters Five Force Model
• Value Chain Analysis

5. Global Ultra HD Television (UHD TV) Market, By Product

39-54 Inches

55 Inches

57-64 Inches

6. Global Ultra HD Television (UHD TV) Market, By Application

• Residential
• Commercial

7. Global Ultra HD Television (UHD TV) Market, By Geography

• North America
• U.S.
• Canada
• Mexico
• Europe
• Germany
• UK
• France
• Rest of Europe
• Asia Pacific
• China
• Japan
• India
• Rest of Asia Pacific
• Rest of the World
• Latin America
• Middle East & Africa

8. Global Ultra HD Television (UHD TV) Market Competitive Landscape

• Overview
• Company Market Ranking
• Key Development Strategies

9. Company Profiles

• Guangdong Changhong Electronics
• Hisense International
• Hong Kong Skyworth Digital Holdings
• Konka
• LG Electronics
• Micromax Informatics
• Panasonic
• Samsung Electronics
• Sharp
• Sony
• TCL Multimedia Technology Holdings
• Toshiba
• Videocon Industries

10. Appendix

• Related Reports