![]() |
市場調查報告書
商品編碼
1623257
揚聲器市場:各產品類型,各技術,各用途,各地區,2024年~2031年Speaker Market By Product Type (Portable, Stationary), By Technology (Wired, Wireless), By Application (Home Use, Commercial), And Region for 2024-2031 |
音訊技術和連接的最新發展推動了揚聲器市場的創新和競爭力根據 Verified Market Research 分析師的預測,2023 年揚聲器市場規模將超過約 981.3 億美元,預測到 2031 年。 8305.4億。
對家庭娛樂解決方案不斷增長的需求以及智慧家庭生態系統的出現正在推動揚聲器市場的發展。這將推動市場從2024年到2031年以30.6%的複合年增長率成長。
揚聲器市場定義/概述
揚聲器是一種透過將電脈衝轉換為聲波來再現聲音的裝置。許多揚聲器都有一個或多個驅動器,例如低音揚聲器或高音揚聲器,安裝在外殼中。當電流施加到揚聲器的組件時,周圍的空氣就會振動,從而產生聲音。
此外,揚聲器廣泛應用於各個領域,例如為電影、音樂、遊戲等產生高品質音訊的家庭娛樂系統。它也是擴音劇院、體育場和會議室中的語音和音樂的公共廣播系統的重要組成部分。
無線技術(例如藍牙、Wi-Fi 和其他形式的無線通訊)的不斷進步是市場的主要驅動力。這使得揚聲器的適應性更強、更易於使用,從而更輕鬆地從各種設備傳輸音樂和其他音訊內容,而無需物理連接。智慧揚聲器利用無線連接與各種智慧型裝置和服務進行交互,其興起說明了這一趨勢的重要性。
將揚聲器整合到物聯網 (IoT) 和智慧家庭生態系統中,大大提高了其實用性。配備 Amazon Alexa、Google Assistant 和 Apple Siri 等語音助理的智慧音箱可以控制智慧家庭裝置、傳遞訊息並協助完成日常任務。這種整合使智慧揚聲器成為現代智慧家庭的重要組成部分,並正在推動市場成長。
此外,高保真音訊體驗在家庭和旅途中的消費者中越來越受歡迎。這導致研發投資增加,以開發具有卓越音質的揚聲器,包括高解析度音訊功能、降噪功能和杜比全景聲等沉浸式聲音技術。此外,與家居內飾相匹配的精美設計趨勢也影響產品開發。
揚聲器市場競爭激烈,許多品牌和型號爭奪消費者的注意。競爭的加劇導致市場飽和,消費者面臨巨大的選擇,使得新進入者難以立足,現有公司也難以維持和擴大市場佔有率。
此外,隨著揚聲器越來越多地與物聯網設備和智慧家庭生態系統集成,確保平穩的兼容性和互通性成為市場課題。市場分散,存在多種標準和生態系統(例如 Amazon Alexa、Google Assistant、Apple HomeKit),這使得製造商很難生產通用的可互通設備。這種碎片化限制了某些生態系統中揚聲器的功能,並阻礙消費者使用智慧揚聲器技術。
The latest developments in audio technology and connectivity fuel Speaker Market innovation and competitiveness. According to the analyst from Verified Market Research, the Speaker Market is estimated to reach a valuation of USD 830.54 Billion over the forecast period 2031, subjugating around USD 98.13 Billion valued in 2023.
The growing need for home entertainment solutions and the advent of smart home ecosystems propel the Speaker Market ahead. This enables the market to grow at a CAGR of 30.6% from 2024 to 2031.
Speaker Market: Definition/Overview
A speaker is a device that turns electrical impulses into sound waves so that audio can be reproduced. It is often made up of one or more drivers, such as woofers and tweeters, enclosed in an enclosure. When an electrical current is supplied through the speaker's components, the air around them vibrates, producing sound.
Furthermore, speakers are widely used in a variety of fields, including home entertainment systems, where they produce high-quality audio for films, music, and games. They are also essential components of public address systems, which magnify spoken words or music in settings such as theatres, stadiums, and conference rooms.
Our reports include actionable data and forward-looking analysis that help you craft pitches, create business plans, build presentations and write proposals.
The ongoing advancement of wireless technology, such as Bluetooth, Wi-Fi, and other forms of wireless communication, is a significant motivator for the market. This has made speakers more adaptable and user-friendly, allowing for the simple streaming of music and other audio content from a range of devices without the requirement of physical connections. The rise of smart speakers, which use wireless connectivity to interact with a variety of smart devices and services, demonstrates the significance of this trend.
The integration of speakers into the Internet of Things (IoT) and smart home ecosystems has greatly increased their utility. Smart speakers featuring speech assistants, such as Amazon Alexa, Google Assistant, and Apple Siri, can operate smart home devices, deliver information, and help with daily tasks. This integration has made smart speakers an indispensable part of the modern smart home, propelling market growth.
Furthermore, high-fidelity audio experiences are becoming increasingly popular among consumers, both at home and on the move. This is leading to greater investment in R&D to create speakers with superior sound quality, such as high-resolution audio capabilities, noise cancellation features, and immersive sound technologies like Dolby Atmos. Furthermore, the trend towards aesthetically pleasant designs that match home decor is influencing, product development.
The Speaker Market is fiercely competitive, with many brands and models competing for consumer attention. This high competition causes market saturation, in which consumers are inundated with options, making it difficult for new entrants to establish a foothold and current businesses to maintain or grow their market share.
Furthermore, ensuring smooth compatibility and interoperability becomes a challenge for the market as speakers become more integrated with IoT devices and smart home ecosystems. The market is fragmented, with several standards and ecosystems (e.g., Amazon Alexa, Google Assistant, Apple HomeKit), making it challenging for manufacturers to produce universally interoperable devices. This fragmentation limits the functioning of speakers within specific ecosystems, discouraging consumers from using smart speaker technologies.
According to VMR analysis, the portable speaker segment is estimated to hold the largest market share during the forecast period. Consumers are increasingly favoring products that promote an active and mobile lifestyle. Portable speakers meet this desire by providing ease and flexibility, allowing customers to simply transport their speakers to numerous locations, whether for outdoor activities, social gatherings, or personal use in different rooms of the home. The compact size, battery-powered operation, and wireless connectivity (such as Bluetooth) add to their appeal, which aligns with the trend towards mobility and on-the-go entertainment.
Improvements in battery technology have considerably increased the playback time of portable speakers, making them more dependable and convenient for longer usage away from power outlets. Furthermore, developments in wireless communication, such as Bluetooth and Wi-Fi, have increased the range and stability of connections between portable speakers and audio sources (smartphones, tablets, laptops, etc.), hence improving the user experience. These technological improvements have made portable speakers more appealing to customers, resulting in their market dominance.
Furthermore, portable speakers are designed to be used for a variety of purposes, including personal listening, home entertainment, and outdoor gatherings and events. This versatility is strengthened by characteristics like as waterproofing, dustproofing, and durable construction that allow them to be used in a variety of settings, including beaches, camping vacations, and pool parties. The emergence of smart features, like as voice assistants and connectivity with home automation systems, is increasing their functionality beyond music playback, attracting a larger consumer base.
The wireless segment is estimated to dominate the Speaker Market during the forecast period. Wireless speakers provide unprecedented ease and portability, allowing users to transfer their music devices from one room to another or even outside without the hassle of cables and plugs. This versatility has made wireless speakers extremely popular among consumers who value convenience and the ability to listen to music, podcasts, or other audio content from any location in their house or on the move.
The popularity of wireless speakers could also be attributed to the trend of minimalist interior design and decluttering. Wireless speakers, which do not require burdensome cords, provide a cleaner appearance that appeals to modern aesthetic standards. They may be readily integrated into a range of living spaces without upsetting the decor, making them an appealing alternative for consumers who want to preserve a clean and uncluttered home environment.
Furthermore, significant advancements in wireless technologies such as Bluetooth, Wi-Fi, and NFC (Near Field Communication) have greatly improved the performance of wireless speakers. These developments have resulted in improved sound quality, a longer range, easier networking, and more dependable connections, making wireless speakers an appealing option for both casual listeners and audiophiles. The inclusion of smart technology, allows for voice commands and seamless connection with multiple streaming services and smart home devices, solidifying wireless speakers' supremacy.
According to VMR analyst, Asia Pacific is estimated to dominate the Speaker Market during the forecast period. Asia Pacific is home to some of the world's most important electronics manufacturing hubs, including China, South Korea, and Japan. These countries have a strong industrial infrastructure, competent labor, and efficient supply chains, which are critical for the production of speakers and other electronics. The region's capacity to create high-quality products at reasonable pricing is helping it become a global leader in electronics production, including the speaker sector. This advantage is reinforced by government assistance and investments in the technology and manufacturing industries.
Furthermore, the region has a large and constantly developing consumer market with a strong need for innovative technologies. Countries like China and India have large populations that are becoming richer, tech-savvy, and keen to acquire cutting-edge consumer gadgets, such as improved speaker systems. The extensive use of smartphones and digital media in these nations is boosting demand for wireless and smart speakers that provide seamless connectivity and integration with a variety of streaming services and smart home appliances.
North America, particularly the United States and Canada, has a high disposable income and a strong consumer culture, making it an attractive market for high-end and creative speaker goods. Consumers in this region are eager to invest in premium audio experiences, which are influenced by lifestyle trends that prioritize great entertainment and home aesthetics. This proclivity for premium consumption helps to drive market growth for both high-fidelity audio systems and versatile smart speakers.
Furthermore, North America is at the forefront of adopting smart home technologies, such as smart speakers that act as hubs for controlling many smart devices. Voice assistants such as Amazon Alexa, Google Assistant, and Apple Siri have become ubiquitous in daily life, resulting in high demand for smart speakers. The convenience of using voice commands to play music, acquire information, manage tasks, and control smart home devices is making these products indispensable in many North American families, driving market development.
The Speaker Market's competitive landscape is characterized by a varied range of firms competing for market share and consumer attention. Established brands frequently rely on their reputation and strong distribution networks to maintain dominance, whilst newer competitors aim to disrupt the market with breakthrough technology and competitive pricing methods.
Some of the prominent players operating in the Speaker Market include:
Sony, Samsung, LG Electronics, Bose, Ultimate Ears, Sonos, Amazon, Apple, Google, Marshall, Anker Innovations, Klipsch, Shure, D&B Audiotechnik.
In February 2024, Sonos announced a partnership with Ikea to seamlessly integrate Sonos speakers into Ikea furniture, to make it easier to create multi-room music experiences in homes.
In February 2024, Sony announced its latest LinkBuds S earbuds, which have an open-ear design for better awareness of your surroundings when listening to music or making calls.
In January 2024, Amazon announced a redesigned Echo Dot with increased audio quality and a spherical appearance, to compete more effectively in the smart speaker market.