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全球人造草坪市場規模：按安裝、按應用、按纖維基材、按填充材料、按地區、範圍和預測

Global Artificial Grass Market Size By Installation, By Application, By Fiber Base Material, By Infill Material, By Geographic Scope And Forecast
出版日期: | 出版商: Verified Market Research | 英文 202 Pages | 商品交期: 2-3個工作天內

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簡介目錄

人造草市場規模及預測

2023年人造草坪市場規模為46.5億美元，預計2031年將達78.4億美元，2024年至2031年複合年增長率為6.74%。人造草通常稱為合成草或模擬草，是模仿天然草的外觀和功能的人造表面。人造草坪通常是透過將合成纖維編織到背襯材料中來製造的，其設計類似於真草。人造草具有許多優點，包括維護成本低、耐用性高、耐人流和惡劣天氣。

人造草坪廣泛應用於難以或不切實際維護天然草坪的園藝、運動場和休閒區。它們的用途範圍從住宅草坪和企業景觀到運動場和遊樂場。

此外，它還為體育運動提供了統一的比賽場地，並提高了室外空間的美感。

人造草市場動態

塑造人造草坪市場的主要市場動態

主要市場推動因素

降低維修成本：

人造草不需要定期割草、施肥或澆水，大大減少了維護和勞動成本。這種節省成本的特點是住宅和商業業主轉向人造草坪的一個令人信服的理由。

運動/休閒用途

人造草坪耐用且全天候，是運動場和休閒區的理想選擇。它提供了一致、耐用的比賽場地，可提高體育場、學校和社區公園的使用率。

美學吸引力和多功能性：

由於技術進步，現代人造草坪的外觀和感覺比以往任何時候都更像真正的草坪。其適應性和美學吸引力使其適用於從景觀美化到室內裝飾的廣泛應用，推動市場成長。

節約用水舉措：

隨著世界各地節約用水變得越來越重要，越來越多的地方採用人造草坪，從而減少了澆水的需要。它在水資源有限的乾旱多發地區尤其有吸引力，增加了對人造草坪的需求。

主要課題

初始實施成本：

安裝人造草坪通常需要大量的初始成本，這讓一些潛在消費者望而卻步。需要適當的準備和材料，增加了初期成本，難以普及。

吸熱舒適度：

當暴露在陽光直射下時，人造草比天然草要熱得多，這使得人造草不舒服並限制了其在最熱時的使用。這使它們在高度暴露的情況下使用時處於不利地位。

環境考量：

儘管人造草坪有許多好處，但它是由塑膠製成的，因此在其生命週期結束時會對環境產生不利影響，包括回收和處置方面的課題。這種環境足跡是業務成長的主要障礙。

主要趨勢：

綠色創新：

製造商越來越注重生產環保人造草坪。這包括在製造過程中採用回收材料，提高人造草皮使用壽命結束時的可回收性，以及減少製造過程中的碳足跡。其目的是吸引具有環保意識的消費者和希望減少生態足跡的企業。

技術進步：

提高耐用性、質感和外觀的人造草技術越來越受歡迎。抗紫外線纖維、抗菌性能和增強的排水系統是新創新的一些例子。這些進步試圖透過使其更類似於真草並在各種條件下表現更好來使人造草坪更具吸引力。

應用領域的拓展：

除了傳統的景觀美化和運動場之外，人造草坪還在遊樂場、室內設施、商業空間，甚至屋頂和陽台等不尋常的地方找到了新的用途。人造草坪的適應性、低維護成本和美觀正在推動其發展。

人造草市場區域分析

人造草市場更詳細的區域分析如下：

北美：

根據驗證市場研究，預計北美將在預測期內主導人造草坪市場。北美對人造草坪的需求受到低維護景觀解決方案日益增長的趨勢的推動，特別是在缺水或嚴格節水法規的地區。

用於運動場和體育場的人造草皮在北美越來越受歡迎，因為它能夠承受廣泛的使用，最大限度地減少維護成本，並提供均勻的比賽場地。

由於熱浪和乾旱等極端天氣事件，北美部分地區越來越多地使用合成草皮，作為天然草的可持續替代品，天然草需要定期澆水和護理。

此外，快速的城市化和有限的傳統景觀空間正在推動北美地區空間有限的住宅和商業環境中採用人造草坪。

亞太地區：

預計亞太地區人造草坪市場在預測期內將以最高的複合年增長率成長。亞太地區的城市化和建築率的提高鼓勵住宅、商業和公共建築中的低維護景觀美化解決方案，例如人造草坪。

亞太地區對體育和娛樂活動的興趣日益濃厚，推動了對運動場、遊樂場、休閒空間等耐用、全天候人造草皮的需求。

人造草坪可以節約用水，並且較少依賴殺蟲劑和化肥，這使其成為水資源短缺和環境問題嚴重的地區的首選，例如澳大利亞和印度的部分地區。

此外，政府支持永續發展和綠色基礎設施的舉措以及鼓勵節約用水的立法正在推動亞太地區採用人造草坪作為實現環境目標的手段。

歐洲

在歐洲，日益增強的環保意識和對永續發展的關注正在推動人造草坪在景觀美化和體育設施中的使用，人造草坪是天然草坪的節水且環保的替代品。

在一些歐洲國家，嚴格的用水法規和乾旱條件鼓勵在住宅和商業景觀中使用人造草，以節約用水並最大限度地減少灌溉需求。

體育聯賽、錦標賽和娛樂活動在歐洲很受歡迎，增加了對高品質運動場的需求。

此外，由於歐洲城市化程度的不斷提高以及人口稠密的綠色空間的缺乏，人造草坪可用於成熟的草坪不切實際或不可用的城市環境，例如屋頂花園、陽台和庭院。

目錄

第1章 全球人造草坪市場介紹

  • 市場概況
  • 調查範圍
  • 先決條件

第2章 驗證市場研究研究方法

  • 數據挖掘
  • 二次調查
  • 初步調查
  • 專家建議
  • 質量檢查
  • 最終審查
  • 數據三角測量
  • 自下而上的方法
  • 自上而下的方法
  • 調查流程
  • 數據源

第3章 執行摘要

  • 概述
  • 絕對的獲利機會
  • 市場吸引力
  • 未來市場機會

第4章：世界人造草坪市場前景

  • 概述
  • 市場動態
    • 促進因素
    • 阻礙因素
    • 機會
  • 波特的五力模型
  • 價值鏈分析

第5章世界人造草市場：依安裝分類

  • 概述
  • 牆面覆層
  • 地面

第6章 全球人造草坪市場：依應用分類

  • 概述
  • 接觸運動
  • 非接觸性運動
  • 閒暇
  • 庭園綠化

第7章 全球人造草坪市場（依纖維基材劃分）

  • 概述
  • 聚乙烯
  • 聚丙烯
  • 尼龍

第8章全球人造草坪市場：依填充材料分類

  • 概述
  • 石油填充
  • 沙子填充
  • 植物性填充物

第9章全球人造草市場：按地區

  • 概述
  • 北美
    • 美國
    • 加拿大
    • 墨西哥
  • 歐洲
    • 德國
    • 英國
    • 法國
    • 歐洲其他地區
  • 亞太地區
    • 中國
    • 日本
    • 印度
    • 亞太其他地區
  • 拉丁美洲
    • 巴西
    • 阿根廷
    • 洛杉磯其他地區
  • 中東/非洲
    • 阿拉伯聯合酋長國
    • 沙烏地阿拉伯
    • 南非
    • 其他中東/非洲

第10章 全球人造草皮市場競爭態勢

  • 概述
  • 各公司市場排名
  • 主要發展策略
  • 公司區域足跡
  • 各公司的行業足跡
  • ACE矩陣

第11章 公司簡介

  • Dow Dupont
  • Tarkett
  • Shaw Industries Group
  • Victoria PLC
  • Controlled Products LLC
  • ACT Global
  • Sport Group
  • TigerTurf
  • SIS Pitches
  • Matrix Turf

第12章附錄

  • 相關研究
簡介目錄
Product Code: 11270

Artificial Grass Market Size And Forecast

Artificial Grass Market size was valued at USD 4.65 Billion in 2023 and is projected to reach USD 7.84 Billion by 2031 , growing at a CAGR of 6.74% from 2024 to 2031 . Artificial grass, commonly referred to as synthetic turf or fake grass, is a man-made surface that is intended to simulate the appearance and functionality of natural grass. It is often manufactured from synthetic fibers designed to resemble actual grass blades and then woven into a backing material. Artificial grass has various advantages, including low maintenance requirements, durability, and the ability to resist heavy foot traffic and inclement weather.

Artificial grass is widely utilized in landscaping, sports fields, and recreational places where natural grass would be difficult or impractical to maintain. Its applications include anything from residential lawns and business landscapes to sports stadiums and playgrounds.

Furthermore, it provides a uniform playing field for sports and improves the aesthetics of outdoor spaces.

Artificial Grass Market Dynamics

The key market dynamics that are shaping the Artificial Grass Market include:

Key Market Drivers

Maintenance Cost Reduction:

Artificial grass eliminates the need for regular mowing, fertilization, and watering, considerably lowering maintenance and labor expenses. This cost savings feature is a compelling reason for both residential and commercial property owners to switch to artificial grass.

Sports and Recreational Applications:

Artificial grass is perfect for sports fields and recreational areas since it is durable and all-weather. It provides a consistent and durable playing surface, boosting its use in stadiums, schools, and community parks.

Aesthetic Appeal and Versatility:

With technological improvements, modern artificial grass now more closely resembles the appearance and feel of genuine grass than ever before. Its adaptability and aesthetic appeal is making it excellent for a wide range of applications, from landscaping to inside decor, driving market growth.

Water Conservation Efforts:

The growing emphasis on water conservation around the world has driven several places to embrace artificial grass, reducing requirement of watering. This is especially enticing in drought-prone locations where water resources are limited, increasing demand for synthetic turf.

Key Challenges:

Initial Installation Cost:

The initial expense of putting artificial grass is frequently substantial, discouraging some potential consumers. The necessity for suitable groundwork and materials increases the initial cost, making wider adoption difficult.

Heat Absorption and Comfort:

Artificial turf becomes substantially hotter than natural grass in direct sunshine, causing discomfort and limiting its use during peak heat hours. This constitutes a disadvantage when used in high-exposure situations.

Environmental Concerns:

Despite its advantages, artificial grass is constructed of plastic and has a detrimental environmental impact at the end of its life cycle, including challenges with recycling and waste. This environmental footprint is a substantial impediment to business growth.

Key Trends:

Eco-Friendly Innovations:

Manufacturers are increasingly focusing on manufacturing eco-friendly artificial grass. This includes employing recycled materials in manufacturing, increasing the recyclability of artificial grass at the end of its life, and lowering the carbon footprint of manufacturing operations. The goal is to appeal to environmentally concerned consumers and businesses trying to lessen their ecological footprint.

Technological Advancements:

The development of artificial grass technologies with improved durability, feel, and look is becoming increasingly popular. UV-resistant fibers, antibacterial characteristics, and enhanced drainage systems are examples of emerging innovations. These advances attempt to make artificial grass more appealing by closely resembling real grass and providing greater performance in a variety of circumstances.

Increased Application Areas:

Aside from traditional landscaping and sports fields, artificial grass is finding new applications in playgrounds, indoor facilities, commercial spaces, and even odd locations such as rooftops and balconies. The adaptability, cheap maintenance, and aesthetic appeal of artificial grass have fueled its growth.

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Artificial Grass Market Regional Analysis

Here is a more detailed regional analysis of the Artificial Grass Market:

North America:

According to Verified Market Research, North America is estimated to dominate in Artificial Grass Market over the forecast period. Artificial grass demand in North America is being driven by an increasing trend of low-maintenance landscaping solutions, particularly in areas with water scarcity or severe water conservation rules.

Artificial grass in sports fields and stadiums is gaining popularity in North America due to its ability to resist extensive use, minimize maintenance costs, and provide uniform playing surfaces.

The use of artificial grass as a sustainable substitute for natural grass, which needs regular watering and upkeep, is increasing in some parts of North America due to extreme weather events including heatwaves and droughts.

Furthermore, rapid urbanization and limited space for traditional landscaping are driving the adoption of artificial grass in residential and commercial settings across North America where space is at a premium.

Asia Pacific:

Asia Pacific is estimated to grow at the highest CAGR within the Artificial Grass Market during the forecast period. The increasing rate of urbanization and construction in the Asia Pacific drives low-maintenance landscaping solutions in residential, commercial, and public settings, such as artificial grass.

The increased interest in sports and recreational activities in Asia Pacific drives up demand for artificial grass for sports fields, playgrounds, and leisure spaces, which is durable and all-weather usable.

Artificial grass is preferred in regions with water scarcity and environmental concerns, such as sections of Australia and India, due to its water-saving properties and lower reliance on pesticides and fertilizers.

Furthermore, government initiatives supporting sustainable development and green infrastructure, together with legislation encouraging water conservation, are driving the adoption of artificial grass in the Asia Pacific as a means of achieving environmental goals.

Europe:

In Europe, growing environmental consciousness and a focus on sustainability are driving the use of artificial grass as a water-saving, eco-friendly alternative to natural grass in landscaping and sports facilities.

Strict water rules and drought circumstances in certain European nations promote the use of artificial grass in residential and commercial landscaping to preserve water and minimize irrigation requirements.

The rise of sports leagues, tournaments, and recreational activities in Europe is driving up demand for high-quality sports fields, making artificial grass a popular choice due to its longevity, performance, and minimal maintenance requirements.

Furthermore, urbanization and the lack of green areas in highly populated European cities is fueling the need for artificial grass in rooftop gardens, balconies, courtyards, and other urban settings where authentic grass is impractical or unavailable.

Global Artificial Grass Market: Segmentation Analysis

The Global Artificial Grass Market is segmented on the basis of Installation, Application, Fiber Base Material, Infill Material, and Geography.

Artificial Grass Market, By Installation

  • Flooring
  • Wall Cladding

Based on Installation, the market is segmented into Flooring, and Wall Cladding. The flooring segment is estimated to dominate the Artificial Grass Market due to the extensive use of artificial grass for flooring purposes in a variety of locations, including sports fields, residential lawns, commercial landscaping, playgrounds, and more. The popularity of artificial grass flooring originates from its durability, low care requirements, and capacity to conserve water, making it an appealing choice for both residential and commercial customers. Also, the growing popularity of artificial turf in sports arenas, because of its year-round usability and stable playing surface is contributing significantly to the segment's domination.

Artificial Grass Market, By Application

  • Contact Sports
  • Non-Contact Sports
  • Leisure
  • Landscaping

Based on Application, the market is segmented into Contact Sports, Non-Contact Sports, Leisure, and Landscaping. The contact sports segment is estimated to grow at the highest CAGR in the Artificial Grass Market. Increasing sports activities and initiatives is driving the construction of new sports facilities and stadiums. The advancements in synthetic grass, including increased durability and antibacterial properties, are driving the use of artificial grass in sports, schools, and public playgrounds, suggesting widespread demand across all sectors.

Artificial Grass Market, By Fiber Base Material

  • Polyethylene
  • Polypropylene
  • Nylon

Based on Fiber Base Material, the market is divided into Polyethylene, Polypropylene, and Nylon. The polyethylene segment is estimated to dominate the market over the forecast period due to polyethylene's adaptability and better blend of durability, attractiveness, and softness, making it ideal for residential use. The material's qualities are well suited to the expanding number of sports fields and pitches throughout the world, helping to meet demand driven by water conservation measures, sports infrastructure expansion, and the quest for low-maintenance landscaping solutions.

Artificial Grass Market, By Infill Material

  • Petroleum-Based Infill
  • Stand Infill
  • Plant-Based Infill

Based on Infill Material, the Artificial Grass Market is divided into Petroleum-Based Infill, Stand Infill, and Plant-Based Infill. The petroleum-based infill segment is estimated to grow at the highest CAGR in the market over the forecast period. Due to their resilience and shock-absorbing qualities, petroleum-based infills, such as Styrene-Butadiene Rubber (SBR) and Ethylene Propylene Diene Monomer (EPDM), have been utilized extensively, particularly in sports grounds. These materials are frequently used in contexts where performance and safety are critical, such as football and soccer fields, where they help to strengthen the playing surface and absorb impact.

Key Players

  • The "Global Artificial Grass Market" study report will provide valuable insight with an emphasis on the global market. The major players in the market are
  • Shaw Industries Group, Tarkett, DowDuPont, Victoria PLC, Controlled Products LLC, Act Global, SportGroup, TigerTurf, SIS Pitches, Matrix Turf, ForeverLawn, Blades of Green, SYNLawn, Southwest Greens, Hanwha Solutions, Lano Sports, All Weather Turf, EGrass, Sportlink and El Espartano.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

Key Developments

  • In December 2023, Act Global, a leading artificial grass manufacturer, announced a partnership to supply pitches for the 2023 FIFA Women's World Cup in Australia and New Zealand. This demonstrates the company's commitment to high-performance applications.
  • In November 2023, Tarkett announced a strategic alliance with ForeverLawn, a US-based company, to strengthen its presence in the North American artificial grass sector. This grants them access to ForeverLawn's distribution network and product portfolio.
  • In November 2023, Hanwha Solutions launched a new line of environmentally friendly artificial grass products produced from recyclable materials. This is in response to rising customer demand for sustainable goods.
  • In November 2023, Tarkett, a renowned worldwide flooring business, announced the acquisition of Domo Sports Grass, a key participant in artificial turf for sporting uses. This transaction increases Tarkett's position in the athletic fields market.
  • In September 2023, Royal Grass, a Dutch artificial grass manufacturer, released their "Forever Grass" collection, which incorporates ecological and recyclable ingredients. This indicates an increasing trend towards environmentally friendly artificial grass options.
  • In August 2023, SIS Pitches obtained a contract to supply the artificial grass pitch for Tottenham Hotspur's new stadium. This is a significant win for SIS Pitches because it allows them to display their products on a global scale.

TABLE OF CONTENTS

1 INTRODUCTION OF GLOBAL ARTIFICIAL GRASS MARKET

  • 1.1 Overview of the Market
  • 1.2 Scope of Report
  • 1.3 Assumptions

2 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

  • 2.1 Data mining
  • 2.2 Secondary research
  • 2.3 Primary research
  • 2.4 Subject matter expert advice
  • 2.5 Quality check
  • 2.6 Final review
  • 2.7 Data Triangulation
  • 2.8 Bottom-up approach
  • 2.9 Top-down approach
  • 2.10 Research flow
  • 2.11 Data sources

3 EXECUTIVE SUMMARY

  • 3.1 Overview
  • 3.2 Absolute $ Opportunity
  • 3.3 Market attractiveness
  • 3.4 Future Market Opportunities

4 GLOBAL ARTIFICIAL GRASS MARKET OUTLOOK

  • 4.1 Overview
  • 4.2 Market Dynamics
    • 4.2.1 Drivers
    • 4.2.2 Restraints
    • 4.2.3 Opportunities
  • 4.3 Porters Five Force Model
  • 4.4 Value Chain Analysis

5 GLOBAL ARTIFICIAL GRASS MARKET, BY INSTALLATION

  • 5.1 Overview
  • 5.2 Wall Cladding
  • 5.3 Flooring

6 GLOBAL ARTIFICIAL GRASS MARKET, BY APPLICATION

  • 6.1 Overview
  • 6.2 Contact Sports
  • 6.3 Non-Contact Sports
  • 6.4 Leisure
  • 6.5 Landscaping

7 GLOBAL ARTIFICIAL GRASS MARKET, BY FIBER BASE MATERIAL

  • 7.1 Overview
  • 7.2 Polyethylene
  • 7.3 Polypropylene
  • 7.4 Nylon

8 GLOBAL ARTIFICIAL GRASS MARKET, BY INFILL MATERIAL

  • 8.1 Overview
  • 8.2 Petroleum-Based Infills
  • 8.3 Sand Infill
  • 8.4 Plant-Based Infills

9 GLOBAL ARTIFICIAL GRASS MARKET, BY GEOGRAPHY

  • 9.1 Overview
  • 9.2 North America
    • 9.2.1 U.S.
    • 9.2.2 Canada
    • 9.2.3 Mexico
  • 9.3 Europe
    • 9.3.1 Germany
    • 9.3.2 U.K.
    • 9.3.3 France
    • 9.3.4 Rest of Europe
  • 9.4 Asia Pacific
    • 9.4.1 China
    • 9.4.2 Japan
    • 9.4.3 India
    • 9.4.4 Rest of Asia Pacific
  • 9.5 Latin America
    • 9.5.1 Brazil
    • 9.5.2 Argentina
    • 9.5.3 Rest of LA
  • 9.6 Middle East & Africa
    • 9.6.1 UAE
    • 9.6.2 Saudi Arabia
    • 9.6.3 South Africa
    • 9.6.4 Rest of MEA

10 GLOBAL ARTIFICIAL GRASS MARKET COMPETITIVE LANDSCAPE

  • 10.1 Overview
  • 10.2 Company Market Ranking
  • 10.3 Key Development Strategies
  • 10.4 Company Regional Footprint
  • 10.5 Company Industry Footprint
  • 10.6 ACE Matrix

11 COMPANY PROFILES

  • 11.1 Dow Dupont
    • 11.1.1 Company Overview
    • 11.1.2 Company Insights
    • 11.1.3 Business Breakdown
    • 11.1.4 Product Benchmarking
    • 11.1.5 Key Developments
    • 11.1.6 Winning Imperatives
    • 11.1.7 Current Focus & Strategies
    • 11.1.8 Threat from Competition
    • 11.1.9 SWOT Analysis
  • 11.2 Tarkett
    • 11.2.1 Company Overview
    • 11.2.2 Company Insights
    • 11.2.3 Business Breakdown
    • 11.2.4 Product Benchmarking
    • 11.2.5 Key Developments
    • 11.2.6 Winning Imperatives
    • 11.2.7 Current Focus & Strategies
    • 11.2.8 Threat from Competition
    • 11.2.9 SWOT Analysis
  • 11.3 Shaw Industries Group
    • 11.3.1 Company Overview
    • 11.3.2 Company Insights
    • 11.3.3 Business Breakdown
    • 11.3.4 Product Benchmarking
    • 11.3.5 Key Developments
    • 11.3.6 Winning Imperatives
    • 11.3.7 Current Focus & Strategies
    • 11.3.8 Threat from Competition
    • 11.3.9 SWOT Analysis
  • 11.4 Victoria PLC
    • 11.4.1 Company Overview
    • 11.4.2 Company Insights
    • 11.4.3 Business Breakdown
    • 11.4.4 Product Benchmarking
    • 11.4.5 Key Developments
    • 11.4.6 Winning Imperatives
    • 11.4.7 Current Focus & Strategies
    • 11.4.8 Threat from Competition
    • 11.4.9 SWOT Analysis
  • 11.5 Controlled Products LLC
    • 11.5.1 Company Overview
    • 11.5.2 Company Insights
    • 11.5.3 Business Breakdown
    • 11.5.4 Product Benchmarking
    • 11.5.5 Key Developments
    • 11.5.6 Winning Imperatives
    • 11.5.7 Current Focus & Strategies
    • 11.5.8 Threat from Competition
    • 11.5.9 SWOT Analysis
  • 11.6 ACT Global
    • 11.6.1 Company Overview
    • 11.6.2 Company Insights
    • 11.6.3 Business Breakdown
    • 11.6.4 Product Benchmarking
    • 11.6.5 Key Developments
    • 11.6.6 Winning Imperatives
    • 11.6.7 Current Focus & Strategies
    • 11.6.8 Threat from Competition
    • 11.6.9 SWOT Analysis
  • 11.7 Sport Group
    • 11.7.1 Company Overview
    • 11.7.2 Company Insights
    • 11.7.3 Business Breakdown
    • 11.7.4 Product Benchmarking
    • 11.7.5 Key Developments
    • 11.7.6 Winning Imperatives
    • 11.7.7 Current Focus & Strategies
    • 11.7.8 Threat from Competition
    • 11.7.9 SWOT Analysis
  • 11.8 TigerTurf
    • 11.8.1 Company Overview
    • 11.8.2 Company Insights
    • 11.8.3 Business Breakdown
    • 11.8.4 Product Benchmarking
    • 11.8.5 Key Developments
    • 11.8.6 Winning Imperatives
    • 11.8.7 Current Focus & Strategies
    • 11.8.8 Threat from Competition
    • 11.8.9 SWOT Analysis
  • 11.9 SIS Pitches
    • 11.9.1 Company Overview
    • 11.9.2 Company Insights
    • 11.9.3 Business Breakdown
    • 11.9.4 Product Benchmarking
    • 11.9.5 Key Developments
    • 11.9.6 Winning Imperatives
    • 11.9.7 Current Focus & Strategies
    • 11.9.8 Threat from Competition
    • 11.9.9 SWOT Analysis
  • 11.10 Matrix Turf
    • 11.10.1 Company Overview
    • 11.10.2 Company Insights
    • 11.10.3 Business Breakdown
    • 11.10.4 Product Benchmarking
    • 11.10.5 Key Developments
    • 11.10.6 Winning Imperatives
    • 11.10.7 Current Focus & Strategies
    • 11.10.8 Threat from Competition
    • 11.10.9 SWOT Analysis

12 Appendix

  • 12.1 Related Research