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健康美容化妝品

市場調查報告書

商品編碼

1620224

全球護髮市場規模：依產品類型、髮質、通路、地區、範圍及預測

Global Hair Care Market Size By Product Type (Shampoo, Conditioner, Hair Oil), By Hair Type (Normal Hair, Dry Hair, Oily Hair), By Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Online Retail), By Geographic Scope And Forecast

出版日期: 2024年11月28日 | 出版商:

Verified Market Research | 英文 202 Pages | 商品交期: 2-3個工作天內

價格

簡介目錄

護髮市場規模及預測

2024年護髮市場規模估值為838.3億美元，預計2024年至2031年複合年增長率為5.60%，預計到2031年達到1296.3億美元。頭髮護理包括保持頭髮清潔、健康和美觀的技術。這包括定期洗頭以去除污垢和油脂，調理頭髮以滋潤和鬆弛頭髮，以及使用造型技術和產品來達到您想要的外觀。頭皮護理對於促進頭髮生長和預防頭皮屑至關重要。您還需要保護頭髮免受環境損害、高溫和化學處理。生活品質的提升、美容和個人護理對自尊和社會連結的影響，以及消費者不斷轉向高端和豪華護髮品牌，都將推動預測期內的市場成長。技術的進步增加了這些產品的吸引力，促使對髮型的需求豐厚。

各種技術進步將推動護髮行業的發展，包括新型抗菌材料、體積增強、活性劑的控制釋放和封裝、穩定性的提高以及纖維增強和增稠。

針對乾燥、毛躁和受損等各種頭髮狀況的多功能護髮解決方案越來越受歡迎。客戶喜歡用一種解決方案解決多種問題的便利性，簡化頭髮護理程序。

全球護髮市場動態

塑造全球護髮市場的主要市場動態

主要市場驅動因子

提高消費者意識：

消費者意識不斷提高：消費者越來越意識到頭髮健康和護理的重要性，並投資於更廣泛的護髮產品。隨著我們更瞭解不同髮質和特定治療方法的好處，對專業產品的需求也在增加。

社群媒體的影響：

社群媒體平台的興起對護髮趨勢產生了重大影響。美容影響者和消費者分享他們的經驗和產品建議，提高消費者的興趣並增加創新護髮產品的銷售量。

技術進步：

配方技術和產品開發的進步催生了創新的護髮產品。這包括多功能解決方案、有機成分和巧妙的配方，可以更有效地解決特定的頭髮問題。

電子商務的成長：

網路零售的發展讓消費者可以選擇多種護髮產品。電子商務平台透過提供便利、多樣化的產品系列以及接觸偏遠地區消費者的能力來推動市場成長。

主要問題

成分安全與監管：

滿足世界各地護髮產品的各種監管標準是一項重大課題。製造商必須遵守有關成分安全、標籤要求和因地區而異的環境影響的複雜法規。

激烈的競爭與品牌差異化：

護髮市場競爭激烈，各種品牌競相爭取消費者的注意力。透過創新配方、獨特的品牌和有吸引力的行銷技巧實現產品差異化對於保持市場佔有率和吸引新客戶至關重要。

永續性與環境議題：

隨著消費者意識以及對永續產品和實踐的需求不斷增加，護髮業正面臨新的課題。這包括減少我們的碳足跡、使用環保包裝材料、採購永續產品以及遵循道德製造程序。

消費者品味與趨勢的變化：

護髮製造商必須靈活應對快速變化的消費者偏好和趨勢，包括對天然成分、零殘忍產品和個人化解決方案的需求。應對不斷變化的品味，同時保持產品性能和市場相關性是一項持續的課題。

主要趨勢

天然有機產品：

消費者越來越尋找使用天然成分且不含刺激性化學物質的護髮產品。品牌越來越重視採購和生產的可持續性和透明度。

個人化：

針對特定髮質和頭髮問題量身定制的治療方法越來越受歡迎。隨著技術的進步和消費者尋求有效的解決方案，基於個人頭髮需求的客製化產品和個人化建議變得越來越受歡迎。

成分創新：

市面上正在出現新的護髮成分，例如植物萃取物、維生素和蛋白質，它們具有保濕、修復和護色等特殊功效。每個品牌都利用科學研究來創造高性能配方。

數位影響力：

線上平台對護髮行業產生了重大影響，消費者越來越多地透過電子商務管道購買產品。社群媒體平台也影響趨勢和產品選擇，增加品牌互動和客戶知識。

Hair Care Market size was valued at USD 83.83 Billion in 2024 and is projected to reach USD 129.63 Billion by 2031 , growing at a CAGR of 5.60% from 2024 to 2031. Hair care entails techniques that preserve the cleanliness, health, and look of hair. This includes washing regularly to eliminate dirt and oil, conditioning to moisturize and detangle, and applying styling techniques and products to get the desired style. Scalp care is essential for increasing hair growth and preventing dandruff. Protection from environmental damage, heat, and chemical treatments is also necessary. The enhanced quality of life, the impact of beauty and personal care on self-esteem and social connection, and the constant consumer shift toward premium and luxury hair care brands are all expected to drive market growth over the projection period. Technological advancements have increased the appeal of these products, resulting in a lucrative demand for hairstyles.

Various technological advancements, such as novel antibacterial materials, volume enhancement, controlled release and encapsulation of actives, stability enhancement, and fiber strengthening and thickening, will help to drive the hair care industry forward.

Multifunctional hair care solutions that address a variety of hair conditions, such as dryness, frizz, and damage, are becoming increasingly popular. Customers love the convenience of tackling several conditions with a single solution, which simplifies their hair care procedures.

Global Hair Care Market Dynamics

The key market dynamics that are shaping the global hair care market include:

Key Market Drivers:

Rising Consumer Awareness:

As consumers become more aware of the importance of hair health and grooming, they are investing in a wider range of hair care products. People are becoming more knowledgeable about various hair types and the benefits of specific treatments, resulting in a greater demand for specialist products.

Influence of Social Media:

The rise of social media platforms has had a huge impact on hair care trends. Beauty influencers and consumers share their experiences and product suggestions, which increases consumer interest and sales of innovative hair care products.

Technological Advancements:

Advances in formulation technology and product development have resulted in novel hair care treatments. These include multifunctional solutions, organic ingredients, and clever formulas that target specific hair difficulties more effectively.

E-commerce Growth:

As internet retail has grown, consumers now have access to a wider choice of hair care products. E-commerce platforms offer ease, a varied product line, and the capacity to reach consumers in remote places, resulting in market growth.

Key Challenges:

Ingredient Safety and Regulation:

Meeting the different and increasing regulatory standards for hair care products around the world is a big issue. Manufacturers must handle intricate rules governing ingredient safety, labeling requirements, and environmental effects, which vary by area.

Intense Competition and Brand Differentiation:

The hair care market is extremely competitive, with various brands fighting for consumer attention. Product differentiation through innovative formulations, distinctive branding, and appealing marketing methods is critical for maintaining market share and attracting new customers.

Sustainability and Environmental Concerns:

As consumer awareness and demand for sustainable goods and practices grows, the hair care business faces new problems. This involves lowering carbon footprints, using eco-friendly packaging materials, sourcing sustainable products, and following ethical manufacturing procedures.

Changing Consumer Preferences and Trends:

Hair care makers must be agile and sensitive to rapidly changing consumer preferences and trends, such as demands for natural ingredients, cruelty-free products, and individualized solutions. Adapting to changing preferences while retaining product performance and market relevance is an ongoing problem.

Key Trends:

Natural & Organic Products:

There is an increasing consumer desire for hair care products made with natural components and free of harsh chemicals. Brands are increasingly prioritizing sustainability and transparency in sourcing and production.

Personalization:

Tailored treatments for certain hair types and issues are increasingly popular. Customizable goods and personalized advice based on individual hair demands are becoming more popular as technology advances and consumers expect efficient solutions.

Ingredient Innovation:

The market is witnessing new hair care ingredients such as plant-based extracts, vitamins, and proteins that provide specialized benefits such as hydration, repair, and color protection. Brands use scientific research to create high-performance formulas.

Digital Influence:

Online platforms are having a huge impact on the hair care sector, with customers increasingly purchasing products through e-commerce channels. Social media platforms also have an impact on trends and product choices, leading to increased brand interaction and customer knowledge.

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Global Hair Care Market Regional Analysis

Here is a more detailed regional analysis of the global hair care market:

Asia Pacific:

Several significant factors contribute to Asia-Pacific's dominance in the hair care market. The region's huge and diversified population, which includes a sizable share of young consumers, generates a strong demand for hair care products. Rapid urbanization and rising disposable incomes have resulted in increased spending on personal care items, including a large range of hair care products designed for diverse hair types and demands.

Cultural traditions and societal emphasis on appearance and grooming play an important effect. Many Asian cultures have a long tradition of hair care as part of general beautification rituals. This cultural propensity adds to a strong market for hair care products, as consumers seek solutions for everything from basic cleansing and conditioning to complex treatments.

The Asia-Pacific region benefits from a dynamic retail environment. The expansion of modern retail formats such as supermarkets, hypermarkets, specialty beauty stores, and increasingly popular online retail platforms has created numerous distribution channels for hair care goods. These channels not only improve accessibility, but also appeal to a wide range of consumer tastes and purchase patterns, hence boosting market growth.

Technological breakthroughs and innovation in hair care products have been key drivers. Companies in the region are constantly creating and launching new formulas that include natural components and address specific hair concerns like as damage repair, frizz control, and scalp health. This innovation-driven strategy connects well with customers in Asia-Pacific, who are more concerned of product efficacy, safety, and sustainability, further strengthening the region's dominance in the worldwide hair care market.

Europe:

Several significant reasons contribute to Europe's rapid growth in the hair care business. There is a growing customer preference for natural and organic hair care products, which is being driven by increased awareness of health and environmental concerns. This shift toward clean beauty and sustainability has resulted in an increase in demand for natural products and eco-friendly packaging throughout the region.

Europe's diverse population and multicultural influences lead to a wide range of hair care requirements. This diversity encourages innovation in product formulas that cater to various hair kinds, textures, and cultural preferences, ultimately enhancing market prospects.

The existence of established and new brands in Europe promotes competition and product development. Companies in this region are at the forefront of research and development, introducing new products to meet changing consumer tastes and technical breakthroughs in hair care.

The region's robust retail infrastructure, which includes specialist beauty stores, pharmacies, and online platforms, increases access to a diverse selection of hair care products. These elements, together with European customers' high disposable income, contribute to the rapid expansion of the European hair care market.

Global Hair Care Market: Segmentation Analysis

The Global Hair Care Market is Segmented on the basis of Product Type, Hair Type, Distribution Channel, And Geography.

Hair Care Market, By Product Type

Shampoo
Conditioner
Hair Oil
Hair Styling Products
Hair Colorants

Based on Product Type, the market is bifurcated into Shampoo, Conditioner, Hair Oil, Hair Styling Products and Hair Colorants. Shampoo leads the hair care market due to its importance in hair cleanliness and widespread use by customers globally. It meets fundamental hair care needs, such as washing and removing grime and oil, making it a must-have for personal care routines. Furthermore, the range of formulations that cater to different hair kinds and concerns increases its popularity and market penetration.

Hair Care Market, By Hair Type

Normal Hair
Dry Hair
Oily Hair
Curly or Wavy Hair
Straight Hair
Damaged or Chemically Treated Hair

Based on Hair Type, the market is bifurcated into Normal Hair, Dry Hair, Oily Hair, Curly or Wavy Hair, Straight Hair, and Damaged or Chemically Treated Hair. The segment of Damaged Or Chemically Treated Hair dominates the hair care market due to several factors. Many consumers undergo chemical treatments such as coloring, straightening, or perming, which can lead to hair damage. This creates a significant demand for products that repair, strengthen, and nourish damaged hair. Additionally, awareness about hair health and the availability of specialized products specifically formulated for damaged hair further drive the popularity of this segment. As a result, it holds a substantial share in the market catering to specific hair care needs.

Hair Care Market, By Distribution Channel

Supermarkets/Hypermarkets
Specialty Stores
Online Retail
Pharmacies/Drugstores

Based on Distribution Channel, the market is segmented into Supermarkets/Hypermarkets, Specialty Stores, Online Retail, and Pharmacies/Drugstores. Supermarkets/Hypermarkets dominate the hair care industry distribution channel due to their extensive presence, which provides ease and accessibility to a wide selection of items. They attract a huge number of customers looking for both basic and specialty hair care products in one handy location. Furthermore, these stores frequently provide well-known brands alongside low-cost ones, appealing to a diverse customer base. Their capacity to use economies of scale and promotional methods strengthens their market position.

Hair Care Market, By Geography

North America
Europe
Asia Pacific
Rest of the World
On the basis of regional analysis, the Global Hair Care Market is classified into North America, Europe, Asia Pacific, and the Rest of the world. The Asia-Pacific area is the dominating market for hair care because to its vast and growing population, increasing urbanization, and rising disposable income. Furthermore, there is a significant cultural emphasis on hair care and beauty, as well as a high demand for a wide range of hair care products adapted to specific hair types and demands. The rapid growth of e-commerce improves accessibility and sales in this region.

Key Players

The "Global Hair Care Market" study report will provide valuable insight with an emphasis on the global market. The major players in the market are
L'OREAL, Unilever, OLVEA Group, Shandong Baisheng Biotechnology Co. Ltd, REVLON Inc, Oriflame Cosmetics AG, Henkel Corporations, Shiseido Company Limited, Amway, Kao Corporation, Procter & Gamble Co., and Johnson & Johnson Services Inc.
The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

Hair Care Market Recent Developments
In February 2024, Loreal Paris launches new hair care products exclusively at Walmart. Elvive Hyaluron Pure will be sold solely in Walmart shops throughout the United States and other operational territories throughout the world.
In February 2024, the Procter and Gamble Company's Herbal Essences brand debuted a new collection of 11 shampoos and conditioners. According to the brand's claims, the shampoo and conditioner contain a blend of pure aloe and camellia oil.
In April 2023, Kao introduced a waterless dry shampoo sheet designed for use in space. Merit produced waterless dry shampoo in response to the growing need for portable dry shampoos, which contained a shampoo sheet designed specifically for space use.