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健康美容化妝品

市場調查報告書

商品編碼

1616428

彩妝品的全球市場規模:各產品類型，各流通管道，各地區，範圍及預測

Global Color Cosmetic Market Size By Product Type (Eye Make-up Products, Lip Care Products), By Distribution Channel (Convenience store, Specialty store), By Geographic Scope And Forecast

出版日期: 2024年09月08日 | 出版商:

Verified Market Research | 英文 202 Pages | 商品交期: 2-3個工作天內

價格

簡介目錄

彩妝市場規模及預測

2024年彩妝市場規模為1047.2億美元，預計2024年至2031年複合年增長率為5.70%，2031年達到1566.9億美元。彩妝是透過使用顏料和其他化妝品成分來增強或改變臉部、眼睛、嘴唇和指甲外觀的產品。這些產品包括粉底、腮紅、眼影、睫毛膏、口紅、指甲油等。彩妝有多種顏色、質地和飾面，不僅能增添美麗，還能表達個人風格和個性。

彩妝用途廣泛，包括日常化妝、特殊場合和專業場合。在美容界，它已成為突出特色、打造藝術造型不可或缺的單品，從大自然到戲劇。

此外，彩妝越來越多地應用於電影、電視和時尚產業，以幫助化妝師增強表演者的外觀，並為觀眾提供視覺上令人信服的圖像。

世界彩妝市場動態

塑造全球彩妝市場的主要市場動態

主要市場驅動因子

對包容性的需求不斷增加：

在彩妝市場，對適合各種膚色的各種產品的需求正在增加。品牌越來越多地擴大其色調範圍，包括更深的色調，以吸引更廣泛的客戶。例如，2024 年 3 月，以其全面的產品系列而聞名的 Fenty Beauty 推出了 50 種色調的全新粉底系列，進一步擴大了其針對不同膚色的產品範圍。

增加社群媒體影響力：

社群媒體平台在塑造美容趨勢和消費者偏好方面發揮越來越大的作用。影響者和美容大師正在提高人們的意識和參與度，使化妝品更容易獲得並吸引更多人。截至 2024 年 1 月，Instagram 報告稱，與美容相關的內容每天獲得超過 10 億次點贊，這表明該平台正在對化妝品行業產生重大影響。

人們對清潔美容的興趣日益濃厚：

消費者對清潔和永續的美容產品越來越感興趣。這一趨勢正在推動品牌開發不僅有效而且環保的配方，符合當今有意識的購物者的價值觀。例如，2024 年 4 月，雅詩蘭黛公司宣布承諾在 2030 年實現 100% 可回收、可再填充、可重複使用或可堆肥包裝。

男士美容日益普及：

男士美容產品的日益普及正在改變彩妝的格局。隨著越來越多的男性需求化妝品，品牌正在專門針對這個新興市場開發產品。例如，2024年1月，香奈兒推出了首個男士彩妝系列Boy Do Chanel，其中包括粉底、潤唇膏、眉筆等。

增加電子商務銷售額：

隨著網路購物成為許多消費者的首選，彩妝市場正經歷電子商務銷售的成長。這項變革使品牌能夠接觸到世界各地的消費者並提供無縫的購物體驗。根據美國人口普查局預測，2023年健康和個人護理產品（包括化妝品）的電商銷售額將達到795億美元，年增15.2%。

主要問題

日益嚴峻的監理挑戰：

隨著政府推出更嚴格的指導方針，彩妝市場面臨越來越多的監管挑戰。對於製造商來說，遵守安全和標籤標準成本高昂且複雜。

與替代產品的競爭加劇：

與具有著色特性的護膚品等替代產品的競爭正在加劇。這些替代品吸引了尋求多功能解決方案的消費者，並可能影響傳統彩妝的銷售。

提高消費者意識：

消費者越來越意識到成分透明度和道德採購。這種更嚴格的審查可能會迫使品牌重新製造產品，這可能會導致製造成本更高。

日益增加的經濟壓力：

經濟的不確定性正在加大消費者支出的壓力，特別是在化妝品等非必需品類別中。可支配收入的變化可能導致彩妝市場銷售下降。

主要趨勢

對永續發展的興趣日益濃厚：

彩妝市場越來越重視永續發展，品牌優先考慮環保包裝和配方。消費者越來越需要符合其環境價值觀的產品，這推動了公司創新。

對個人化美容的興趣日益濃厚：

隨著品牌提供可客製化以滿足個人品味的產品，人們對個人化美容解決方案的興趣與日俱增。這一趨勢反映了消費者對獨特體驗和滿足其特定需求的產品的渴望。

技術整合進展：

該市場的技術整合度不斷提高，包括用於虛擬試穿的擴增實境 (AR)。這些創新讓消費者可以在購買前探索產品，進而改善購物體驗。

Color Cosmetic Market size was valued at USD 104.72 Billion in 2024 and is projected to reach USD 156.69 Billion by 2031, growing at a CAGR of 5.70% from 2024 to 2031. Color cosmetics are products designed to enhance or alter the appearance of the face, eyes, lips, and nails through the application of pigments and other cosmetic ingredients. These products include items such as foundation, blush, eyeshadow, mascara, lipsticks, and nail polish. Formulated with a variety of colors, textures, and finishes, color cosmetics not only beautify but also serve to express personal style and individuality.

The application of color cosmetics spans various contexts, including everyday makeup routines, special occasions, and professional settings. In the beauty industry, these products are essential for creating looks that range from natural to dramatic, allowing users to highlight their features or create artistic expressions.

Moreover, color cosmetics are increasingly being used in the film, television, and fashion industries, where makeup artists utilize them to enhance performers' appearances and create visually compelling imagery for audiences.

Global Color Cosmetic Market Dynamics

The key market dynamics that are shaping the global color cosmetic market include:

Key Market Drivers

Rising Demand for Inclusivity:

The color cosmetic market is witnessing a rising demand for diverse product offerings that cater to various skin tones. Brands are increasingly expanding their shade ranges to include deeper hues, attracting a broader customer base. For instance, in March 2024, Fenty Beauty, known for its inclusive range, launched a new foundation line with 50 shades, further expanding its offerings for diverse skin tones.

Growing Influence of Social Media:

Social media platforms are playing a growing role in shaping beauty trends and consumer preferences. Influencers and beauty gurus are driving awareness and engagement, making cosmetics more accessible and appealing to a wider audience. As of January 2024, Instagram reported that beauty-related content generated over 1 billion likes per day, highlighting the platform's significant impact on the cosmetics industry.

Increasing Interest in Clean Beauty:

Consumers are showing an increasing interest in clean and sustainable beauty products. This trend is pushing brands to develop formulations that are not only effective but also eco-friendly, aligning with the values of today's conscious shoppers. For instance, in April 2024, Estee Lauder Companies announced its commitment to achieving 100% recyclable, refillable, reusable, or compostable packaging by 2030.

Rising Popularity of Male Grooming:

The rising popularity of male grooming products is transforming the color cosmetic landscape. More men are exploring cosmetics, leading brands to create specialized products tailored to this emerging market. For instance, in January 2024, Chanel launched its first makeup line specifically designed for men, called "Boy de Chanel," featuring foundation, lip balm, and eyebrow pencils.

Growing E-commerce Sales:

The color cosmetic market is experiencing growing e-commerce sales, as online shopping becomes the preferred method for many consumers. This shift is allowing brands to reach a global audience and provide a seamless shopping experience. According to the U.S. Census Bureau, e-commerce sales for health and personal care items (including cosmetics) reached USD 79.5 Billion in 2023, a 15.2% increase from the previous year.

Key Challenges:

Rising Regulatory Challenges:

The color cosmetic market faces rising regulatory challenges as governments implement stricter guidelines. Compliance with safety and labeling standards can be costly and complex for manufacturers.

Growing Competition from Substitutes:

There is growing competition from alternative products, such as skincare items with tinted properties. These substitutes appeal to consumers looking for multifunctional solutions, potentially impacting traditional color cosmetic sales.

Increasing Consumer Awareness:

Consumers are increasingly aware of ingredient transparency and ethical sourcing. This heightened scrutiny can pressure brands to reformulate products, which may lead to increased production costs.

Rising Economic Pressures:

Economic uncertainties are causing rising pressures on consumer spending, particularly in non-essential categories like cosmetics. Shifts in disposable income can lead to reduced sales in the color cosmetic market.

Key Trends

Rising Focus on Sustainability:

The color cosmetic market is seeing a rising focus on sustainability, with brands prioritizing eco-friendly packaging and formulations. Consumers are increasingly seeking products that align with their environmental values, pushing companies to innovate.

Growing Interest in Personalized Beauty:

There is a growing interest in personalized beauty solutions, with brands offering customizable products tailored to individual preferences. This trend reflects consumers' desire for unique experiences and products that meet their specific needs.

Increasing Integration of Technology:

The market is witnessing an increasing integration of technology, such as augmented reality for virtual try-ons. These innovations enhance the shopping experience, allowing consumers to explore products before making a purchase.

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Global Color Cosmetic Market Regional Analysis

Here is a more detailed regional analysis of the global color cosmetic market:

North America

North America is establishing itself as a powerhouse in the global color cosmetics market, driven by a combination of consumer trends, innovative product offerings, and a robust beauty industry infrastructure. The region's dominance is evident in its significant market share, with the United States alone accounting for approximately 20% of the global cosmetics market in 2022, according to the U.S. Department of Commerce. This strong position is further bolstered by the presence of major beauty conglomerates and a culture that embraces self-expression through makeup.

The color cosmetics landscape in North America is characterized by a diverse range of products catering to all skin tones and preferences, reflecting the region's multicultural consumer base. This inclusivity has been a key driver of growth, with brands continuously expanding their shade ranges and formulations. The U.S. Food and Drug Administration reported that in 2023, there were over 3,000 registered cosmetics manufacturing establishments in the country, highlighting the industry's scale and potential for innovation. Recent developments in the market include L'Oreal's launch of its "on-device" color cosmetics line, which uses AI technology to create personalized lipstick shades.

Asia Pacific

The Asia Pacific region is experiencing remarkable growth in the color cosmetics market, driven by rising disposable incomes, changing beauty standards, and increasing urbanization. This rapid expansion is particularly evident in countries like China, Japan, and South Korea, where beauty trends often set the pace for global innovations. According to the China National Bureau of Statistics, the country's cosmetics retail sales reached 402.6 billion yuan (approximately $62 billion) in 2022, representing a 4.2% year-on-year growth despite global economic challenges. The region's burgeoning middle class and growing youth population are fueling demand for a wide range of color cosmetics products, from everyday essentials to premium luxury items.

Digital transformation and e-commerce have played a pivotal role in the Asia Pacific color cosmetics market's growth, with online sales channels becoming increasingly important for both established brands and emerging players. Social media platforms and beauty influencers have significantly influenced consumer preferences and purchasing decisions. Japan's Ministry of Economy, Trade and Industry reported that e-commerce sales of cosmetics in the country grew by 9.8% in 2023 compared to the previous year. This digital shift has prompted major brands to adapt their strategies, as evidenced by Shiseido's recent announcement of a substantial investment in its digital capabilities and the launch of a new AI-powered skincare and makeup recommendation platform.

Global Color Cosmetic Market: Segmentation Analysis

The Global Color Cosmetic Market is segmented based on Product Type, Distribution Channel, And Geography.

Color Cosmetic Market, By Product Type

Eye Make-up Products
Lip Care Products
Nail Care Products
Face Make-up Products

Based on Product Type, the Global Color Cosmetic Market is bifurcated into Eye Make-up Products, Lip Care Products, Nail Care Products, and Face Make-up Products. In the color cosmetic market, face make-up products dominate the segment, driven by their essential role in beauty routines and the increasing popularity of foundation, concealers, and highlighters. However, eye make-up products are rapidly growing, fueled by trends such as bold eye looks and the rise of social media beauty challenges that emphasize eye creativity. This segment's growth reflects a shift in consumer focus towards enhancing eye features, leading to increased demand for a variety of eye products.

Color Cosmetic Market, By Distribution Channel

Convenience store
Specialty store
Direct selling
Online selling

Based on Distribution Channel, the Global Color Cosmetic Market is bifurcated into Convenience store, Specialty store, Direct selling, and Online selling. In the color cosmetic market, online selling is the dominant distribution channel, driven by the convenience of e-commerce, a wide product selection, and the rise of beauty influencers promoting products through digital platforms. However, the specialty store segment is rapidly growing, as consumers seek personalized shopping experiences and expert advice on product selection, enhancing their overall shopping journey. This trend reflects a shift towards more curated retail environments that cater to specific beauty needs.

Color Cosmetic Market, By Geography

North America
Europe
Asia Pacific
Rest of the World

Based on Geography, the Global Color Cosmetic Market is classified into North America, Europe, Asia Pacific, and the Rest of the World. In the color cosmetic market, North America currently dominates due to its strong consumer base, established brands, and high spending on beauty products. However, the Asia Pacific region is rapidly growing, driven by rising disposable incomes, increasing urbanization, and a burgeoning interest in beauty and personal care among younger consumers. This combination of factors positions Asia Pacific as a key player for future market expansion.

Key Players

The "Global Color Cosmetic Market" study report will provide valuable insight with an emphasis on the global market. The major players in the market are
Unilever N.V., L'Oreal Group, Avon Products, Inc., The Estee Lauder Companies, Inc., Kryolan Professional Make-Up, Ciate London, Shiseido Co. Ltd., Coty, Inc., Chantecaille Beaute, Inc., Revlon, Inc., Amwaym, and LVMH.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with its product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

Global Color Cosmetic Market Key Developments

In March 2021, Estee Lauder Companies launched its "Advanced Night Repair" serum, incorporating innovative color technology to enhance skin tone while providing skincare benefits. This product combines makeup and skincare, catering to the growing demand for multifunctional cosmetics.
In June 2022, L'Oreal announced the introduction of its new vegan and sustainable foundation line, utilizing bio-sourced ingredients and eco-friendly packaging, reflecting the increasing consumer preference for environmentally conscious products.

1 INTRODUCTION OF GLOBAL COLOR COSMETIC MARKET

1.1 Overview of the Market
1.2 Scope of Report
1.3 Assumptions

2 EXECUTIVE SUMMARY

3 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

3.1 Data Mining
3.2 Validation
3.3 Primary Interviews
3.4 List of Data Sources

4 GLOBAL COLOR COSMETIC MARKET OUTLOOK

4.1 Overview
4.2 Market Dynamics
- 4.2.1 Drivers
- 4.2.2 Restraints
- 4.2.3 Opportunities
4.3 Porters Five Force Model
4.4 Value Chain Analysis

5 GLOBAL COLOR COSMETIC MARKET, BY PRODUCT TYPE

5.1 Overview
5.2 Eye Make-up Products
5.3 Lip Care Products
5.4 Nail Care Products
5.5 Face Make-up Products
5.6 Others

6 GLOBAL COLOR COSMETIC MARKET, BY TARGET MARKET

6.1 Overview
6.2 Premium Products Market
6.3 Mass Products Market

7 GLOBAL COLOR COSMETIC MARKET, BY DISTRIBUTION CHANNEL

7.1 Overview
7.2 Hypermarket/ Supermarket
7.3 Convenience Store
7.4 Specialty Store
7.5 Direct Selling
7.6 Online Selling

8 GLOBAL COLOR COSMETIC MARKET, BY GEOGRAPHY

8.1 Overview
8.2 North America
- 8.2.1 U.S.
- 8.2.2 Canada
- 8.2.3 Mexico
8.3 Europe
- 8.3.1 Germany
- 8.3.2 U.K.
- 8.3.3 France
- 8.3.4 Rest of Europe
8.4 Asia Pacific
- 8.4.1 China
- 8.4.2 Japan
- 8.4.3 India
- 8.4.4 Rest of Asia Pacific
8.5 Rest of the World
- 8.5.1 Latin America
- 8.5.2 Middle East & Africa

9 GLOBAL COLOR COSMETIC MARKET COMPETITIVE LANDSCAPE

9.1 Overview
9.2 Company Market Share
9.3 Key Development Strategies

10 COMPANY PROFILES

10.1 Unilever N.V.
- 10.1.1 Overview
- 10.1.2 Financial Performance
- 10.1.3 Product Outlook
- 10.1.4 Key Developments
10.2 L'Oreal Group
- 10.2.1 Overview
- 10.2.2 Financial Performance
- 10.2.3 Product Outlook
- 10.2.4 Key Developments
10.3 Avon Products, Inc.
- 10.3.1 Overview
- 10.3.2 Financial Performance
- 10.3.3 Product Outlook
- 10.3.4 Key Developments
10.4 The Estee Lauder Companies Inc.
- 10.4.1 Overview
- 10.4.2 Financial Performance
- 10.4.3 Product Outlook
- 10.4.4 Key Developments
10.5 Kryolan Professional Make-Up
- 10.5.1 Overview
- 10.5.2 Financial Performance
- 10.5.3 Product Outlook
- 10.5.4 Key Developments
10.6 Ciate London
- 10.6.1 Overview
- 10.6.2 Financial Performance
- 10.6.3 Product Outlook
- 10.6.4 Key Developments
10.7 Shiseido Co. Ltd.
- 10.7.1 Overview
- 10.7.2 Financial Performance
- 10.7.3 Product Outlook
- 10.7.4 Key Developments
10.8 Coty Inc.
- 10.8.1 Overview
- 10.8.2 Financial Performance
- 10.8.3 Product Outlook
- 10.8.4 Key Developments
10.9 Chantecaille Beaute Inc.
- 10.9.1 Overview
- 10.9.2 Financial Performance
- 10.9.3 Product Outlook
- 10.9.4 Key Developments
10.10 Revlon Inc.
- 10.10.1 Overview
- 10.10.2 Financial Performance
- 10.10.3 Product Outlook
- 10.10.4 Key Developments