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市場調查報告書
商品編碼
1993233
固定式POS條碼掃描器Stationary POS Barcode Scanners |
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2024年全球固定式POS(SPOS)掃描器銷售額達3.47億美元,年增6.4%,但VDC預測2025年將萎縮0.6%至3.45億美元。2024年開局強勁,第一季成長18%,但此後成長顯著放緩。造成這種萎縮的根本原因是宏觀經濟因素,以及零售商在其技術基礎設施投資中將資金投入SPOS以外的其他技術上。由於零售業約佔SPOS銷售額的90%,零售商需求的下降抑制了SPOS的績效。從區域來看,歐洲、中東和非洲引領全球市場,2024年年增約27%,而美洲和亞太地區則分別下降17%和12%。
VDC預計這種放緩趨勢將持續到2026年第一季或上半年。復甦跡象預計將由以下幾個因素推動:宏觀經濟經濟狀況的改善、主要供應商推出新產品以及全球對自助結帳系統的持續需求。這種需求的成長源於對非光學設備形態的投資增加、為滿足新的零售商和買家群體需求而不斷完善的解決外形規格、傳統上抵製或停滯不前的新興市場對自助結帳日益成長的興趣,以及為解決自助結帳的一大隱患而改進的防損能力。零售商的技術投資目的是改善勞動力、減少損失並提升客戶體驗,而自助結帳技術也不斷發展以實現這些目標。部分原因是由於2025年第二至第四季出貨量疲軟,VDC預計下半年市場將恢復成長,2026年全球市場預計成長率將達到3.8%。在預測期的剩餘時間內,預計市場將以每年約1.5%至2.5%的速度成長,五年年複合成長率將達到2.5%。
本報告分析了固定式POS(SPOS)條碼掃描器的市場,總結了關鍵策略挑戰、趨勢、市場促進因素、歷史收入和出貨量資料以及 5年預測,詳細分析了主要地區和 35個國家/地區的市場狀況、競爭格局以及主要供應商的概況。
This research analyzes the key strategic issues, trends and market drivers for stationary point-of-sale (SPOS) scanners. VDC Strategy continues its industry standard market analysis monitoring historical and five-year forecasts of revenues and unit shipments, and enhances with the SPOS installed base, and granular geographic forecast breakdowns of three major geographies and 35 countries. VDC covers crucial trends in Stationary POS technologies and markets. For technologies, while we focus on bioptic, single-plane and presentation scanner hardware, VDC also addresses the impact of RFID, Artificial Intelligence, and software on the market. Trend analysis revolves around the retail industry, and how initiatives such as self-checkout, frictionless commerce, and GS1 Sunrise 2027 and Digital Product Passport are shaping the SPOS industry. Profiles of all leading vendors reveal intelligence from and about each of the major players. This report delivers comprehensive news and analysis of the worldwide stationary point-of-sale industry.
This annual research program has been carefully designed for senior decision-makers at mobile printer technology and solution provider companies, including those individuals with the following roles:
Global stationary POS scanner sales amounted to $347M in 2024, yielding YoY shifts of +6.4%, with VDC projecting a 0.6% contraction to $345M for 2025. The most recent year started strongly with 18% growth in the first quarter but has slowed considerably since. The root causes are the current contraction are macroeconomics, plus retailer spending on non-SPOS technologies for their investments in technology infrastructure. Retail drives close to 90% of SPOS sales so drops in demand from retailers dampen SPOS performance. Geographically, EMEA led global markets with a nearly 27% uptick in 2025 compared to 2024, while the Americas and APAC fell by 17% and 12% respectively.
VDC expects the slowdown to continue into the first quarter or half of 2026. A likely rebound will stem from several drivers: improving macroeconomic conditions, new product introductions from most vendors, and unimpeded global demand for self-checkout which will expand for several reasons: greater investments in non-bioptic form-factors, solution refinement to meet new segments of retailers and shoppers, rising consideration in emerging markets that previously demonstrated resistance or inertia to SCO, and improved loss prevention capabilities addressing the primary concern over self-checkout. Retailers' goals for technology investments are to improve labor, loss and customer experiences, and SCO technology is continually improving to deliver this. VDC expects that a return to growth by the second half, in part bolstered by QoQ comparisons against subdued shipments from Q2 through Q4 of 2025, will result in growth of 3.8% globally for 2026. For the remaining forecast years, we expect expansion in the range of roughly 1.5% to 2.5% per year, yielding in a five-year CAGR of 2.5%.
Leading vendors had a relatively understated 2025 from the standpoint of innovation. Datalogic introduced a cloud-based version of its latest bioptic scanners to offer cloud- or edge-processing and updated its main presentation scanner. Zebra, Honeywell, Newland AIDC and several smaller players added no new SPOS models. In bioptics and single-planes, category leaders Datalogic and Zebra introduced completely new models in the past two years and in early stages of 5- to 7-year lifecycles. VDC's research suggests most vendors are developing new-generation presentation scanners for launch from 2026-2028. New single-window and presentation scanners will feature integrated RFID and color imaging both to improve shrink reduction, additional designs and dimensions for expanded SCO formats, and the capability to decode GS1 Digital Link codes to facilitate retailer compliance with Sunrise 2027 and Digital Product Passports. Rapid artificial intelligence advances bolster all these use cases; most AI development from SPOS vendors improves read speeds and rates, while AI for SCO, LP and analytics generally comes from a long and growing list of independent software vendors.
Leading vendors are collaborating with POS systems integrators to segment SCO shoppers and develop multiple POS-SCO full solutions to bolster SCO sales. Key parameters of solutions include basket sizes, lane design, scanner form factor, retail segments, and potentially shopper demographics, available store space, the loss profile of the store, and more. Three example pre-configurations include (1) a compact countertop station with presentation scanner (no scale) for urban small-basket (10 items or less) non-food retailers such as a city drug or beauty supply store; (2) pre-fab corrals to hold 6 or more left-to-right bioptic stations (again without scales) for suburban big-box retailers, which include a station for an associate to provide customer assistance and human loss prevention; and (3) single-plane scanners with large vertical windows and scales for self-checkout in grocery stores. This configuration is designed for installation in unused lanes as an economical SCO solution, geared toward Tier 2/3 and smaller grocers.
GS1 Sunrise 2027 represents a significant growth opportunity for vendors of retail scanning and POS technology, not because of new hardware requirements, but because of the expanded role of scanning enabled by GS1 Digital Link. Digital Link allows POS and associated scanning devices to connect directly to inventory and item-level data, enabling automated markdowns, improved sell-through of perishable goods, and data to help determine whether shrink is intentional (i.e. theft) or unintentional (i.e. expired perishables). These capabilities deliver many of the operational benefits traditionally derived from RFID, while leveraging existing barcode-based infrastructure that retailers already understand and trust. Looking ahead, Digital Link is also positioned to connect POS systems with electronic shelf labels, supporting real-time, store-specific pricing and promotions. Although Sunrise 2027 is a voluntary GS1 initiative and separate from the EU-mandated Digital Product Passport, both depend on the same 2D, link-enabled barcode foundation, making Sunrise-driven upgrades a practical way for retailers to future-proof their environments. With the United States identified by GS1 Global as one of the least prepared developed markets for Sunrise 2027, vendors that clearly articulate these operational and investment returns may be well positioned to stimulate a new cycle of POS infrastructure upgrades following a period of subdued spending in late 2025 and early 2026.
As of 2025, only two RFID-enabled POS scanners, developed by a leading vendor, are in widespread use: the PowerScan 9600R (a handheld with optional presentation mode, developed for POS use) from Datalogic and the DS9900R presentation scanner from Zebra. RFID tags can carry GTINs, serial numbers, lot information and expiry dates, which have a strong value proposition for applications including inventory intelligence and loss prevention, among others. Retailers such as Uniqlo and Zara demonstrate the feasibility and value of RFID-based self-checkout, but these also underscore that RFID today is used almost entirely in apparel and is not ready for POS implementations in several additional retail segments where transmitting tags are or could be applied to at least a meaningful fraction of merchandise. At NRF 2026 Datalogic showed two new single-plane scanners at NRF 2026, both with RFID antennae, and Nedap Retail demonstrated POS Pro and SCO Pro as RFID-only assisted- and self-checkout solutions. Vendors have released handheld barcode scanners (Datalogic's PowerScan 9600R and Zebra's DS82R) to read RFID and barcodes at POS in other segments. Retailers and shoppers both quickly grasp the value-proposition of RFID at the point of sale. VDC expects dual-plane scanners with RFID to be available and garner material demand from more segments than just apparel and footware in the second half of VDC's forecast period.
NCR Voyix announced a change in its relationship with Ennoconn, the Chinese contract manufacturer which assembles all NCR SCO and POS terminals. The change transfers the management of hardware procurement for these terminals from NCR to Ennoconn, with the proviso that all hardware must meet or exceed NCR's specifications. For several years NCR has sourced a good deal of its hardware, predominantly bioptic scanners, from Zebra. Ennoconn may select alternate suppliers for bioptics. This would also apply to single-plane and presentation scanners if NCR Voyix specifies these in its terminal designs, which it has evaluated.